{"id":18625,"date":"2026-09-16T12:32:32","date_gmt":"2026-09-16T12:32:32","guid":{"rendered":"https:\/\/tenjin.com\/?p=18625"},"modified":"2026-09-16T12:34:51","modified_gmt":"2026-09-16T12:34:51","slug":"blog-subscription-kpis-scale-user-acquisition","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/blog-subscription-kpis-scale-user-acquisition\/","title":{"rendered":"\u6709\u6599\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3092\u30b9\u30b1\u30fc\u30eb\u3059\u308b\u305f\u3081\u306e5\u3064\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3KPI\u00a0"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3092\u5f97\u308b\u3053\u3068\u306f\u9032\u6b69\u306e\u3088\u3046\u306b\u611f\u3058\u3089\u308c\u308b\u3002\u3088\u308a\u591a\u304f\u306e\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u306f\u52e2\u3044\u304c\u3064\u3044\u3066\u3044\u308b\u3088\u3046\u306b\u611f\u3058\u3089\u308c\u308b\u3002\u3057\u304b\u3057\u3001\u3053\u308c\u3089\u306eKPI\u306f\u3044\u305a\u308c\u3082\u3001\u3044\u3064\u505c\u6b62\u3057\u3001\u4e00\u6642\u505c\u6b62\u3057\u3001\u307e\u305f\u306f <a href=\"https:\/\/tenjin.com\/ja\/glossary\/ad-spend\/\">spend<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30a2\u30d7\u30ea\u3068\u30b0\u30ed\u30fc\u30b9\u306b\u306f\u3044\u304f\u3064\u304b\u306e\u57fa\u672c\u30eb\u30fc\u30eb\u304c\u3042\u308b\u3002\u4ee5\u4e0b\u306e3\u3064\u306e\u30d1\u30bf\u30fc\u30f3\u304c\u540c\u6642\u306b\u767a\u751f\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u30a2\u30d7\u30ea\u306f\u6709\u6599\u7372\u5f97\u306b\u79fb\u884c\u3059\u308b\u6e96\u5099\u304c\u3067\u304d\u3066\u3044\u308b\uff1a&nbsp;&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u6599\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7d99\u7d9a\u7684\u306b\u6709\u6599\u8cfc\u8aad\u8005\u306b\u5909\u63db\u3067\u304d\u3066\u3044\u308b<\/li>\n\n\n\n<li>\u8cfc\u8aad\u8005\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8\u304c\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u306b\u5bfe\u3057\u3066\u5b9f\u884c\u53ef\u80fd\u3067\u3042\u308b<\/li>\n\n\n\n<li>\u521d\u671f\u306e\u30b3\u30db\u30fc\u30c8\u304c\u521d\u56de\u652f\u6255\u3044\u3092\u8d85\u3048\u305f\u53ce\u76ca\u3092\u793a\u3057\u3066\u3044\u308b<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b89\u4fa1\u306a\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3068\u4f4e <a href=\"https:\/\/tenjin.com\/ja\/glossary\/cost-per-install-cpi\/\">CPI<\/a> \u306f\u3001\u4e3b\u306b\u9700\u8981\u306e\u30b7\u30b0\u30ca\u30eb\u3067\u3042\u308b\u3053\u3068\u306b\u6ce8\u610f\u3055\u308c\u305f\u3044\u3002\u3088\u308a\u591a\u304f\u306e\u4e88\u7b97\u304c\u3088\u308a\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u3092\u3082\u305f\u3089\u3059\u3068\u3044\u3046\u5341\u5206\u306a\u8a3c\u660e\u306b\u306f\u306a\u3089\u306a\u3044\u3002\u521d\u671f\u30b7\u30b0\u30ca\u30eb\u3092\u771f\u5263\u306b\u53d7\u3051\u6b62\u3081\u3059\u304e\u308b\u3053\u3068\u306f\u3088\u304f\u3042\u308b\u843d\u3068\u3057\u7a74\u3067\u3042\u308b\u3002\u4f8b\u3048\u3070\u3001\u3042\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u4f4eCPI\u3001\u8fc5\u901f\u306a\u30c8\u30e9\u30a4\u30a2\u30eb\u958b\u59cb\u3001\u30af\u30ea\u30fc\u30f3\u306a\u30b3\u30b9\u30c8\u30d1\u30fc\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u306e\u6570\u5024\u3092\u793a\u3057\u3066\u3044\u308b\u3068\u3059\u308b\u3002\u3053\u308c\u3089\u306f\u6210\u9577\u306e\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u5146\u5019\u3067\u3042\u308b\u304c\u3001\u6570\u30f6\u6708\u5f8c\u306b\u306f\u8cfc\u8aad\u8005\u304c\u66f4\u65b0\u524d\u306b\u89e3\u7d04\u3059\u308b\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u89e3\u6c7a\u7b56\u306f\u3001\u9069\u5207\u306a\u521d\u671fKPI\u3092\u63a2\u3057\u3001\u884c\u52d5\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002\u7279\u306b <strong>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30a2\u30d7\u30ea<\/strong> \u306f\u3001\u7d14\u7c8b\u306a <a href=\"https:\/\/tenjin.com\/ja\/glossary\/install\/\">\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb<\/a> \u30d9\u30fc\u30b9\u306e\u30a2\u30d7\u30ea\u3088\u308a\u3082\u4e00\u6bb5\u6df1\u3044\u30ec\u30a4\u30e4\u30fc\u306b\u4f4d\u7f6e\u3057\u3066\u3044\u308b\u305f\u3081\u3067\u3042\u308b\u3002\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30a2\u30d7\u30ea\u306b\u3068\u3063\u3066\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3092\u5f97\u308b\u3053\u3068\u306f\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u904e\u304e\u306a\u3044\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u307e\u3060\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3057\u3001\u7559\u307e\u308a\u3001\u652f\u6255\u3044\u3092\u7d9a\u3051\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u30dc\u30ea\u30e5\u30fc\u30e0\u3068CPI\u3060\u3051\u306b\u6700\u9069\u5316\u3059\u308b\u3068\u3001\u521d\u65e5\u306f\u52b9\u7387\u7684\u306b\u898b\u3048\u308b\u304c\u30013\u30f6\u6708\u76ee\u307e\u3067\u306b <a href=\"https:\/\/tenjin.com\/ja\/blog\/unit-economics-for-f2p-games\/\">\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9<\/a> \u3092\u7834\u58ca\u3059\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30b9\u30b1\u30fc\u30eb\u3057\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3KPI\u3092\u8cfc\u8aad\u8005\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u306b\u6cbf\u3063\u3066\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3001\u6709\u6599\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u304c\u5b9f\u969b\u306b\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u304c\u660e\u3089\u304b\u306b\u306a\u308b\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u30b9\u30b1\u30fc\u30ea\u30f3\u30b0\u306e\u6e96\u5099\u304c\u3067\u304d\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u793a\u30595\u3064\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3KPI\u3092\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5\u3064\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3KPI\u6982\u8981&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">5\u3064\u306eKPI\u306f\u3001\u652f\u51fa\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u5fc5\u8981\u306a\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3092\u63d0\u4f9b\u3059\u308b\uff1a&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>KPI<\/strong><\/td><td><strong>\u6e2c\u5b9a\u5185\u5bb9<\/strong><\/td><\/tr><tr><td>\u30c8\u30e9\u30a4\u30a2\u30eb\u2192\u6709\u6599\u5909\u63db\u7387<\/td><td>\u30c8\u30e9\u30a4\u30a2\u30eb\u30e6\u30fc\u30b6\u30fc\u304c\u8cfc\u8aad\u8005\u306b\u306a\u308b\u304b\u3069\u3046\u304b<\/td><\/tr><tr><td>\u65b0\u898f\u8cfc\u8aad\u8005\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8<\/td><td>\u521d\u56de\u6709\u6599\u8cfc\u8aad\u8005\u3092\u7372\u5f97\u3059\u308b\u306e\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8<\/td><\/tr><tr><td>\u65b0\u898f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u53ce\u76ca<\/td><td>\u521d\u671f\u53ce\u76ca\u304c\u7372\u5f97\u30b3\u30b9\u30c8\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u304b\u3069\u3046\u304b<\/td><\/tr><tr><td>\u65e9\u671f\u66f4\u65b0\u7387<\/td><td>\u8cfc\u8aad\u8005\u304c\u521d\u56de\u652f\u6255\u3044\u4ee5\u964d\u3082\u7d99\u7d9a\u3059\u308b\u304b\u3069\u3046\u304b<\/td><\/tr><tr><td>Cancellations<\/td><td>\u521d\u671f\u306e\u6210\u9577\u304c\u4fb5\u98df\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u304b\u3069\u3046\u304b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. \u30c8\u30e9\u30a4\u30a2\u30eb\u2192\u6709\u6599\u5909\u63db\u7387<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c8\u30e9\u30a4\u30a2\u30eb\u2192\u6709\u6599\u5909\u63db\u7387\u3068\u306f\u3001\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u958b\u59cb\u3057\u3001\u305d\u306e\u5f8c\u6709\u6599\u8cfc\u8aad\u8005\u306b\u306a\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u3067\u3042\u308b\u3002\u3053\u308c\u306f\u3001\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3001\u30da\u30a4\u30a6\u30a9\u30fc\u30eb\u3001\u30c8\u30e9\u30a4\u30a2\u30eb\u4f53\u9a13\u304c\u5b9f\u969b\u306b\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u306e\u6700\u3082\u660e\u78ba\u306a\u30b7\u30b0\u30ca\u30eb\u306e1\u3064\u3067\u3042\u308b\u3002\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u304c\u591a\u3044\u306e\u306b\u30c8\u30e9\u30a4\u30a2\u30eb\u2192\u6709\u6599\u5909\u63db\u7387\u304c\u4f4e\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u6c7a\u3057\u3066\u53ce\u76ca\u306b\u306a\u3089\u306a\u3044\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u8cfc\u5165\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u826f\u597d\u306a\u30c8\u30e9\u30a4\u30a2\u30eb\u2192\u6709\u6599\u5909\u63db\u7387\u3068\u306f\uff1f<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u3059\u3079\u3066\u306e\u30a2\u30d7\u30ea\u306b\u5f53\u3066\u306f\u307e\u308b\u5358\u4e00\u306e\u6570\u5024\u3084\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u306f\u5b58\u5728\u3057\u306a\u3044\u3002\u300c\u826f\u597d\u306a\u300d\u7387\u306f\u4ee5\u4e0b\u306b\u4f9d\u5b58\u3059\u308b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30a2\u30d7\u30ea\u306e\u30ab\u30c6\u30b4\u30ea<\/li>\n\n\n\n<li>\u30c8\u30e9\u30a4\u30a2\u30eb\u671f\u9593<\/li>\n\n\n\n<li>\u4fa1\u683c\u3068\u5c0e\u5165\u30aa\u30d5\u30a1\u30fc<\/li>\n\n\n\n<li>\u6708\u984d vs \u5e74\u984d\u30d7\u30e9\u30f3\u306e\u69cb\u6210<\/li>\n\n\n\n<li>\u56fd\u3068\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/li>\n\n\n\n<li>\u7372\u5f97\u30bd\u30fc\u30b9\u3068\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u7d04\u675f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u77ed\u671f\u9593\u3067\u4f4e\u30b3\u30b9\u30c8\u306e\u6708\u984d\u30c8\u30e9\u30a4\u30a2\u30eb\u3067\u306e\u9ad8\u3044\u5909\u63db\u7387\u3082\u3001\u5e74\u984d\u30d7\u30e9\u30f3\u306b\u7d10\u3065\u3044\u305f\u9577\u671f\u30c8\u30e9\u30a4\u30a2\u30eb\u3068\u6bd4\u8f03\u3059\u308b\u3068\u4f4e\u304f\u898b\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u898b\u51fa\u3057\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3088\u308a\u3082\u91cd\u8981\u3067\u3042\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u696d\u754c\u30c7\u30fc\u30bf\u306f\u901a\u5e38\u3001\u30c8\u30e9\u30a4\u30a2\u30eb\u2192\u6709\u6599\u5909\u63db\u7387\u306e\u4e2d\u592e\u5024\u309230\uff5e35\uff05\u306e\u7bc4\u56f2\u3001\u4e0a\u4f4d\u56db\u5206\u4f4d\u306e\u30a2\u30d7\u30ea\u306f50\uff05\u4ee5\u4e0a\u306b\u9054\u3059\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u308b\u3002\u9577\u671f\u30c8\u30e9\u30a4\u30a2\u30eb\uff08\u7279\u306b17\uff5e32\u65e5\uff09\u306f\u3001\u975e\u5e38\u306b\u77ed\u671f\u306e\u3082\u306e\u3088\u308a\u3082\u9ad8\u3044\u5909\u63db\u7387\u3092\u793a\u3059\u3053\u3068\u304c\u591a\u3044\u3002\u4e00\u822c\u7684\u306b\u3001\u30cf\u30fc\u30c9\u30da\u30a4\u30a6\u30a9\u30fc\u30eb\u306f\u3001\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u30e2\u30c7\u30eb\u3088\u308a\u3082\u3001\u305d\u3053\u306b\u5230\u9054\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5909\u63db\u7387\u304c\u9ad8\u304f\u306a\u308b\u50be\u5411\u304c\u3042\u308b\u304c\u3001\u3053\u308c\u3089\u306e\u7bc4\u56f2\u306f\u3042\u304f\u307e\u3067\u53c2\u8003\u5024\u3067\u3042\u308a\u3001\u76ee\u6a19\u5024\u3067\u306f\u306a\u3044\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3088\u308a\u5b9f\u7528\u7684\u306a\u30b7\u30b0\u30ca\u30eb\u306f\u4e00\u8cab\u6027\u3067\u3042\u308b\u3002\u5c11\u91cf\u6642\u306b\u306f\u5065\u5168\u306b\u898b\u3048\u308b\u7387\u304c\u3001\u4e88\u7b97\u304c\u5897\u52a0\u3059\u308b\u3068\u5d29\u58ca\u3059\u308b\u5834\u5408\u3001\u901a\u5e38\u306f\u8ffd\u52a0\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u610f\u56f3\u304c\u4f4e\u3044\u304b\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u304c\u88fd\u54c1\u4f53\u9a13\u3068\u4e00\u81f4\u3057\u306a\u304f\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u3002\u3057\u304b\u3057\u3001\u6700\u5927\u306e\u5229\u76ca\u304c\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u5fae\u8abf\u6574\u3060\u3051\u304b\u3089\u5f97\u3089\u308c\u308b\u3053\u3068\u306f\u7a00\u3067\u3042\u308b\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5229\u76ca\u306f\u4ee5\u4e0b\u304b\u3089\u5f97\u3089\u308c\u308b\u50be\u5411\u304c\u3042\u308b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e83\u544a\u306e\u7d04\u675f\u3068\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u4e00\u81f4\u3055\u305b\u308b<\/li>\n\n\n\n<li>\u30c8\u30e9\u30a4\u30a2\u30eb\u4e2d\u306b\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u3092\u8fc5\u901f\u306b\u5909\u63db\u3059\u308b<\/li>\n\n\n\n<li>\u4fa1\u683c\u8a2d\u5b9a\u3068\u4f55\u306b\u5bfe\u3057\u3066\u652f\u6255\u3063\u3066\u3044\u308b\u306e\u304b\u306b\u3064\u3044\u3066\u660e\u78ba\u304b\u3064\u7387\u76f4\u3067\u3042\u308b\u3053\u3068<\/li>\n\n\n\n<li>\u30d7\u30e9\u30f3\u69cb\u6210\u3068\u30aa\u30d5\u30a1\u30fc\u69cb\u9020\uff08\u30c8\u30e9\u30a4\u30a2\u30eb\u671f\u9593\u3001\u4fa1\u683c\u3001\u30d7\u30e9\u30f3\u30aa\u30d7\u30b7\u30e7\u30f3\uff09\u3092\u30c6\u30b9\u30c8\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u30aa\u30d5\u30a1\u30fc\u3068\u4f53\u9a13\u306f\u3001\u901a\u5e38\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u53cd\u5fa9\u3088\u308a\u3082\u591a\u304f\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u7372\u5f97\u3059\u308b\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u30c8\u30e9\u30a4\u30a2\u30eb\u2192\u6709\u6599\u4f53\u9a13\u3092\u3001\u7372\u5f97\u6307\u6a19\u3068\u540c\u69d8\u306b\u30d7\u30ed\u30c0\u30af\u30c8\u6307\u6a19\u3068\u3057\u3066\u6271\u3046\u3053\u3068\u3002\u30c1\u30e3\u30cd\u30eb\u9593\u3067\u9855\u8457\u306b\u5b89\u5b9a\u3057\u3066\u304a\u308a\u3001\u3088\u308a\u9ad8\u3044\u652f\u51fa\u4e0b\u3067\u3082\u6301\u3061\u3053\u305f\u3048\u308b\u5834\u5408\u3001\u305d\u308c\u306f\u30b9\u30b1\u30fc\u30ea\u30f3\u30b0\u306e\u305f\u3081\u306e\u6700\u3082\u660e\u78ba\u306a\u9752\u4fe1\u53f7\u306e1\u3064\u3067\u3042\u308b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. \u65b0\u898f\u8cfc\u8aad\u8005\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u65b0\u898f\u8cfc\u8aad\u8005\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8\uff08\u30b3\u30b9\u30c8\u30d1\u30fc\u30da\u30a4\u30a4\u30f3\u30b0\u30e6\u30fc\u30b6\u30fc\u307e\u305f\u306f\u30b3\u30b9\u30c8\u30d1\u30fc\u30b5\u30d6\u30b9\u30af\u30e9\u30a4\u30d0\u30fc\u3068\u3082\u547c\u3070\u308c\u308b\uff09\u306f\u3001\u5e83\u544a\u307e\u305f\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u7dcf\u652f\u51fa\u3092\u65b0\u898f\u6709\u6599\u8cfc\u8aad\u8005\u6570\u3067\u5272\u3063\u305f\u3082\u306e\u3067\u3042\u308b\u3002\u65b0\u898f\u8cfc\u8aad\u8005\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8\u306e\u8a08\u7b97\u5f0f\u306f\u6b21\u306e\u901a\u308a\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\" data-no-translation=\"\" data-no-auto-translation=\"\"><br>Cost per New Subscription = Campaign Spend \u00f7 New Subscriptions<\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u306f\u30b3\u30b9\u30c8\u30d1\u30fc\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3084\u30b3\u30b9\u30c8\u30d1\u30fc\u30c8\u30e9\u30a4\u30a2\u30eb\u3068\u306f\u7570\u306a\u308b\u3002CPI\u3068\u306f\u7570\u306a\u308a\u3001\u3053\u306e\u6570\u5024\u306b\u306f\u30c8\u30e9\u30a4\u30a2\u30eb\u958b\u59cb\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30d5\u30a1\u30cd\u30eb\u5168\u4f53\u306e\u6469\u64e6\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u3002\u305d\u308c\u306f\u76f4\u63a5\u7684\u306b\u7b54\u3048\u308b\uff1a\u6709\u6599\u8cfc\u8aad\u8005\u3092\u7372\u5f97\u3059\u308b\u306e\u306b\u3044\u304f\u3089\u304b\u304b\u308b\u306e\u304b\uff1f&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPI\u304c\u4f4e\u3044\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u3082\u3001\u9ad8\u30b3\u30b9\u30c8\u306e\u8cfc\u8aad\u8005\u3092\u751f\u307f\u51fa\u3059\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/li>\n\n\n\n<li>\u9ad8\u3044\u30c8\u30e9\u30a4\u30a2\u30eb\u958b\u59cb\u7387\u306f\u521d\u56de\u652f\u6255\u3044\u3092\u4fdd\u8a3c\u3059\u308b\u3082\u306e\u3067\u306f\u306a\u3044\u3002<\/li>\n\n\n\n<li>\u30b9\u30b1\u30fc\u30ea\u30f3\u30b0\u306e\u5224\u65ad\u306f\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u30b3\u30b9\u30c8\u3067\u306f\u306a\u304f\u3001\u8cfc\u8aad\u8005\u30b3\u30b9\u30c8\u306b\u5f93\u3046\u3079\u304d\u3067\u3042\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5171\u901a\u306e\u30c6\u30fc\u30de\u306f\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3067\u3042\u308b\uff1a\u65b0\u898f\u8cfc\u8aad\u8005\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8\u306f\u3001\u5358\u72ec\u3067\u306f\u306a\u304f\u3001\u521d\u671f\u53ce\u76ca\u3084\u4e88\u6e2c\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u3068\u7167\u3089\u3057\u5408\u308f\u305b\u3066\u8a55\u4fa1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3054\u3068\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30bd\u30fc\u30b9\u304c\u5358\u306a\u308b\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3067\u306f\u306a\u304f\u5b9f\u969b\u306e\u8cfc\u8aad\u8005\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u304b\u3092\u89b3\u5bdf\u3067\u304d\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3057\u304b\u3057\u3001\u65b0\u898f\u8cfc\u8aad\u8005\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8\u306f\u3001\u4e88\u7b97\u304c\u5897\u52a0\u3057\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u5e83\u304c\u308a\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u75b2\u52b4\u304c\u767a\u751f\u3059\u308b\u3068\u5909\u5316\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u30a4\u30f3\u30af\u30ea\u30e1\u30f3\u30bf\u30eb\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63a8\u5968\u3059\u308b\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. \u65b0\u898f\u8cfc\u8aad\u53ce\u76ca<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u65b0\u898f\u8cfc\u8aad\u53ce\u76ca\u3068\u306f\u3001\u521d\u56de\u6709\u6599\u8cfc\u8aad\u304b\u3089\u306e\u53ce\u76ca\u3068\u5b9a\u7fa9\u3055\u308c\u308b\u30022\u3064\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u307e\u3063\u305f\u304f\u540c\u3058\u6570\u306e\u8cfc\u8aad\u8005\u3092\u7372\u5f97\u3057\u3066\u3082\u3001\u30d7\u30e9\u30f3\u4fa1\u683c\u3001\u5c0e\u5165\u30aa\u30d5\u30a1\u30fc\u3001\u8acb\u6c42\u30b5\u30a4\u30af\u30eb\u306b\u3088\u3063\u3066\u305d\u306e\u80cc\u5f8c\u306b\u3042\u308b\u8a08\u7b97\u304c\u3059\u3079\u3066\u5909\u308f\u308b\u305f\u3081\u3001\u5927\u304d\u304f\u7570\u306a\u308b\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3059\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Campaign<\/strong><\/td><td><strong>\u65b0\u898f\u8cfc\u8aad\u8005\u6570<\/strong><\/td><td><strong>\u65b0\u898f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u53ce\u76ca<\/strong><\/td><td><strong>\u89e3\u91c8<\/strong><\/td><\/tr><tr><td>-<\/td><td>100<\/td><td>$900<\/td><td>\u3088\u308a\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u4f4e\u4fa1\u683c\u307e\u305f\u306f\u5272\u5f15\u30d7\u30e9\u30f3\u3092\u9078\u629e<\/td><\/tr><tr><td>B<\/td><td>100<\/td><td>$1,800<\/td><td>\u3088\u308a\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u9ad8\u4fa1\u683c\u30d7\u30e9\u30f3\u307e\u305f\u306f\u5e74\u984d\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u9078\u629e<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u3088\u308a\u9ad8\u3044\u65b0\u898f\u8cfc\u8aad\u53ce\u76ca\u3092\u4e0a\u3052\u3066\u3044\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3B\u304c\u81ea\u52d5\u7684\u306b\u3088\u308a\u826f\u3044\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u3042\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u6b21\u306e\u884c\u52d5\u304c\u5e83\u544a\u8cbb\u306e\u5897\u52a0\u3067\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u306b\u306f\u3001\u8cfc\u8aad\u8005\u6570\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3042\u308b\u3002\u53ce\u76ca\u306e\u65b9\u304c\u3088\u308a\u826f\u3044\u6307\u6a19\u3067\u3042\u308b\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u65b0\u898f\u8cfc\u8aad\u53ce\u76ca\u3092\u65b0\u898f\u8cfc\u8aad\u8005\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8\u3068\u6bd4\u8f03\u3059\u308b\u3068\u3001\u56de\u53ce\u671f\u9593\u306b\u95a2\u3059\u308b\u5927\u307e\u304b\u306a\u521d\u671f\u8a55\u4fa1\u304c\u5f97\u3089\u308c\u308b\uff1a\u521d\u671f\u53ce\u76ca\u306f\u3001\u305d\u306e\u8cfc\u8aad\u8005\u306e\u7372\u5f97\u306b\u304b\u304b\u3063\u305f\u30b3\u30b9\u30c8\u306b\u3069\u3053\u307e\u3067\u8fd1\u3065\u3044\u3066\u3044\u308b\u304b\uff1f\u5b8c\u5168\u306aLTV\u306e\u5168\u4f53\u50cf\u306f\u5f97\u3089\u308c\u306a\u3044\u304c\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u59a5\u5f53\u306a\u5730\u70b9\u304b\u3089\u59cb\u307e\u3063\u3066\u3044\u308b\u306e\u304b\u3001\u305d\u308c\u3068\u3082\u6df1\u3044\u7a74\u304b\u3089\u59cb\u307e\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u793a\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. \u65e9\u671f\u66f4\u65b0\u7387<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u65b0\u898f\u8cfc\u8aad\u8005\u6570\u304c\u521d\u56de\u652f\u6255\u3044\u3092\u793a\u3059\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3KPI\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001\u66f4\u65b0\u306f\u305d\u306e\u5f8c\u3059\u3079\u3066\u3092\u8868\u3059\u3002\u66f4\u65b0\u306f\u3001\u8cfc\u8aad\u8005\u306e\u54c1\u8cea\u3092\u306f\u308b\u304b\u306b\u826f\u304f\u8aad\u307f\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u4ee5\u4e0b\u306e\u30eb\u30fc\u30eb\u306b\u3088\u308a\u3001\u66f4\u65b0\u30c7\u30fc\u30bf\u306e\u4fe1\u983c\u6027\u304c\u4fdd\u305f\u308c\u308b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b9f\u969b\u306b\u8acb\u6c42\u65e5\u306b\u9054\u3057\u305f\u8cfc\u8aad\u8005\u306e\u307f\u3092\u30ab\u30a6\u30f3\u30c8\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u6708\u984d\u8cfc\u8aad\u8005\u306f\u5e74\u984d\u8cfc\u8aad\u8005\u3088\u308a\u3082\u65e9\u304f\u4f7f\u7528\u53ef\u80fd\u306a\u30b7\u30b0\u30ca\u30eb\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u66f4\u65b0\u53ce\u76ca\u306f\u4e00\u8cab\u3057\u305f\u6642\u9593\u67a0\u3067\u6e2c\u5b9a\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u30b3\u30db\u30fc\u30c8\u304c\u516c\u5e73\u306b\u6bd4\u8f03\u3055\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u65e9\u671f\u306e\u66f4\u65b0\u30c7\u30fc\u30bf\u306f\u3001\u8cfc\u8aad\u8005\u306e\u5b8c\u5168\u306a\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u3092\u6559\u3048\u3066\u304f\u308c\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u305d\u308c\u3067\u3082\u3001\u521d\u56de\u652f\u6255\u3044\u5358\u72ec\u3088\u308a\u3082\u306f\u308b\u304b\u306b\u5f37\u529b\u306a\u8cfc\u8aad\u8005\u54c1\u8cea\u306e\u30b7\u30b0\u30ca\u30eb\u3067\u3042\u308b\u3002<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\" data-no-translation=\"\" data-no-auto-translation=\"\">All Subscriptions Revenue = New Subscription Revenue + Renewal Revenue<\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u5408\u8a08\u6570\u5024\u306f\u3001\u7570\u306a\u308b\u3082\u306e\u3092\u5bc4\u305b\u96c6\u3081\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u540c\u3058\u89b3\u6e2c\u671f\u9593\u306b\u304a\u3051\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30b3\u30db\u30fc\u30c8\u3092\u6bd4\u8f03\u3059\u308b\u5834\u5408\u306b\u6700\u3082\u6709\u7528\u3067\u3042\u308b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. \u89e3\u7d04\u7387<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u89e3\u7d04\u306f\u3001\u304a\u305d\u3089\u304f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3KPI\u306e\u4e2d\u3067\u6700\u3082\u8aa4\u8aad\u3057\u3084\u3059\u3044\u3082\u306e\u306e1\u3064\u3067\u3042\u308b\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u81ea\u52d5\u66f4\u65b0\u3092\u30aa\u30d5\u306b\u3057\u305f\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u305d\u306e\u8cfc\u8aad\u8005\u304c\u3059\u3050\u306b\u30a2\u30af\u30bb\u30b9\u3092\u5931\u3046\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u307e\u305f\u3001\u3059\u3050\u306b\u53ce\u76ca\u306e\u751f\u6210\u3092\u505c\u6b62\u3059\u308b\u308f\u3051\u3067\u3082\u306a\u3044\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b9\u30b1\u30fc\u30ea\u30f3\u30b0\u306e\u524d\u306b\u3001\u4ee5\u4e0b\u306b\u3088\u3063\u3066\u89e3\u7d04\u3092\u78ba\u8a8d\u3059\u308b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campaign<\/li>\n\n\n\n<li>\u30d7\u30ed\u30c0\u30af\u30c8ID\u3001\u30aa\u30d5\u30a1\u30fc\u3001\u8acb\u6c42\u671f\u9593<\/li>\n\n\n\n<li>\u7372\u5f97\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u304c\u6b63\u3057\u3044\u671f\u5f85\u3092\u8a2d\u5b9a\u3057\u305f\u304b\u3069\u3046\u304b<\/li>\n\n\n\n<li>\u30b3\u30db\u30fc\u30c8\u7d4c\u904e\u671f\u9593\uff08\u540c\u3058\u30b9\u30c6\u30fc\u30b8\u306e\u8cfc\u8aad\u8005\u3092\u6bd4\u8f03\u3059\u308b\u305f\u3081\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u306f\u5b8c\u5168\u306a\u30c1\u30e3\u30fc\u30f3\u306e\u8a73\u7d30\u5206\u6790\u3092\u610f\u56f3\u3057\u305f\u3082\u306e\u3067\u306f\u306a\u3044\u3002\u305d\u308c\u306f\u611f\u899a\u7684\u306a\u30c1\u30a7\u30c3\u30af\u3067\u3042\u308b\uff1a\u591a\u304f\u306e\u521d\u56de\u8cfc\u8aad\u3068\u6025\u901f\u306a\u89e3\u7d04\u3092\u4fc3\u9032\u3059\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u30d5\u30a1\u30cd\u30eb\u4e0a\u90e8\u306e\u6570\u5024\u304c\u3069\u3093\u306a\u306b\u826f\u304f\u898b\u3048\u3066\u3082\u3001\u307e\u3060\u3088\u308a\u591a\u304f\u306e\u4e88\u7b97\u3092\u5f97\u308b\u306b\u5024\u3057\u306a\u3044\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u95a2\u9023\u8a18\u4e8b\uff1a <a href=\"https:\/\/claude.ai\/glossary\/subscription-cancellation\/\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u89e3\u7d04<\/a> \u3068 <a href=\"https:\/\/claude.ai\/blog\/app-subscription-guide-2026\/\">2026\u5e74\u306e\u30a2\u30d7\u30ea\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30ac\u30a4\u30c9<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u8ffd\u52a0\u306e\u30c7\u30a3\u30e1\u30f3\u30b8\u30e7\u30f3\uff1a\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u69cb\u6210<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tenjin.com\/ja\/blog\/subscription-app-models-free-trial-vs-freemium-vs-paid\/\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3<\/a> \u69cb\u6210\u3068\u306f\u3001\u5404\u30d7\u30e9\u30f3\u3001\u8acb\u6c42\u671f\u9593\u3001\u307e\u305f\u306f\u30aa\u30d5\u30a1\u30fc\u3092\u9078\u629e\u3059\u308b\u65b0\u898f\u8cfc\u8aad\u8005\u306e\u5272\u5408\u3067\u3042\u308b\u3002\u3053\u308c\u306f\u5358\u306a\u308b\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u8a73\u7d30\u3067\u306f\u306a\u3044\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3001\u53ce\u76ca\u3001\u521d\u671f\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u306e\u89e3\u91c8\u65b9\u6cd5\u3092\u5909\u3048\u308b\u3002\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3KPI\u3068\u306f\u898b\u306a\u3055\u308c\u3066\u3044\u306a\u3044\u304c\u3001\u3053\u306e\u6b21\u5143\u306f\u4ed6\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u6307\u6a19\u3092\u30ec\u30f3\u30ba\u3092\u901a\u3057\u3066\u8abf\u3079\u308b\u306e\u306b\u975e\u5e38\u306b\u6709\u7528\u3067\u3042\u308b\u3002\u4f8b\u3048\u3070\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e74\u984d\u30d7\u30e9\u30f3\u306f upfront \u306b\u3088\u308a\u9ad8\u3044\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3059\u3002<\/li>\n\n\n\n<li>\u6708\u984d\u30d7\u30e9\u30f3\u306f\u3088\u308a\u65e9\u3044\u66f4\u65b0\u30b7\u30b0\u30ca\u30eb\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u5c0e\u5165\u30aa\u30d5\u30a1\u30fc\u306f\u30d5\u30eb\u30d7\u30e9\u30a4\u30b9\u306e\u53ce\u76ca\u3092\u3055\u3089\u306b\u5148\u9001\u308a\u306b\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u7570\u306a\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u5b9f\u969b\u306b\u7570\u306a\u308b\u30d7\u30e9\u30f3\u69cb\u6210\u3092\u5f15\u304d\u5bc4\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b9\u30b1\u30fc\u30ea\u30f3\u30b0\u3092\u6c7a\u5b9a\u3059\u308b\u524d\u306b\u3001\u52dd\u5229\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u539f\u56e0\u3092\u518d\u78ba\u8a8d\u3059\u308b\u3002\u305d\u308c\u306f\u9ad8\u984d\u30d7\u30e9\u30f3\u306e\u5927\u591a\u6570\u306b\u3088\u308b\u3082\u306e\u3067\u3042\u3063\u3066\u306f\u306a\u3089\u306a\u3044\u3002\u540c\u69d8\u306b\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u30c8\u30e9\u30a4\u30a2\u30eb\u671f\u9593\u304c\u9577\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3059\u308b\u6a5f\u4f1a\u304c\u306a\u304b\u3063\u305f\u305f\u3081\u306b\u5f31\u304f\u898b\u3048\u308b\u53ef\u80fd\u6027\u3082\u3042\u308b\u3002\u540c\u3058\u30d5\u30a1\u30cd\u30eb\u3067\u3082\u3001\u305d\u306e\u80cc\u5f8c\u306b\u3042\u308b\u30d7\u30e9\u30f3\u69cb\u6210\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u793a\u3059\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001 <strong>\u30d7\u30ed\u30c0\u30af\u30c8ID<\/strong> \u304c\u3053\u306e\u69cb\u6210\u3092\u5206\u89e3\u3057\u3001\u5404\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u5b9f\u969b\u306b\u3069\u306e\u30d7\u30e9\u30f3\u307e\u305f\u306f\u30aa\u30d5\u30a1\u30fc\u3092\u4fc3\u9032\u3057\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3067\u304d\u308b\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3067\u3042\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u3053\u308c\u304c\u3069\u306e\u3088\u3046\u306b\u5c55\u958b\u3055\u308c\u308b\u304b\u306b\u3064\u3044\u3066\u306f\u3001<\/strong> <a href=\"https:\/\/tenjin.com\/ja\/blog\/monthly-vs-annual-subscriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u300c\u6708\u984d vs \u5e74\u984d\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\uff1a\u30d7\u30e9\u30f3\u69cb\u6210\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u4fa1\u5024\u3092\u3069\u3046\u5909\u3048\u308b\u304b\u300d\u3092\u53c2\u7167\u3002<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30b9\u30b1\u30fc\u30eb\u3059\u308b\u304b\u3001\u4fdd\u7559\u3059\u308b\u304b\u3001\u5909\u66f4\u3059\u308b\u304b\u3001\u505c\u6b62\u3059\u308b\u304b\uff1f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u3089\u306e5\u3064\u306eKPI\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3053\u3068\u306f\u3001\u305d\u308c\u304c\u610f\u601d\u6c7a\u5b9a\u306b\u3064\u306a\u304c\u308b\u5834\u5408\u306b\u306e\u307f\u6709\u7528\u3067\u3042\u308b\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3001\u8cfc\u8aad\u8005\u30b3\u30b9\u30c8\u3001\u53ce\u76ca\u3001\u30d7\u30e9\u30f3\u69cb\u6210\u3001\u66f4\u65b0\u3001\u89e3\u7d04\u3092\u4e00\u7dd2\u306b\u78ba\u8a8d\u3057\u305f\u3089\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u7d50\u679c\u306b\u57fa\u3065\u3044\u3066\u884c\u52d5\u3059\u308b\u30b7\u30f3\u30d7\u30eb\u306a\u65b9\u6cd5\u304c\u3042\u308b\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u89b3\u5bdf\u7d50\u679c<\/strong><\/td><td><strong>\u30a2\u30af\u30b7\u30e7\u30f3<\/strong><\/td><\/tr><tr><td>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3001\u8cfc\u8aad\u8005\u30b3\u30b9\u30c8\u3001\u53ce\u76ca\u3001\u521d\u671f\u54c1\u8cea\u304c\u3059\u3079\u3066\u5b89\u5b9a\u3057\u3066\u3044\u308b<\/td><td>\u6bb5\u968e\u7684\u306b\u30b9\u30b1\u30fc\u30eb\u3059\u308b<\/td><\/tr><tr><td>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f\u5f37\u3044\u304c\u3001\u66f4\u65b0\u30c7\u30fc\u30bf\u304c\u307e\u3060\u672a\u6210\u719f\u3067\u3042\u308b<\/td><td>\u4fdd\u7559\u3057\u3001\u3088\u308a\u591a\u304f\u306e\u30a8\u30d3\u30c7\u30f3\u30b9\u3092\u53ce\u96c6\u3059\u308b<\/td><\/tr><tr><td>\u8cfc\u8aad\u8005\u6570\u306f\u5897\u52a0\u3059\u308b\u304c\u3001\u30b3\u30b9\u30c8\u307e\u305f\u306f\u89e3\u7d04\u304c\u60aa\u5316\u3059\u308b<\/td><td>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3001\u30aa\u30d5\u30a1\u30fc\u3001\u307e\u305f\u306f\u30d7\u30e9\u30f3\u69cb\u6210\u3092\u5909\u66f4\u3059\u308b<\/td><\/tr><tr><td>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u521d\u671f\u7d4c\u6e08\u6027\u304c\u4f9d\u7136\u3068\u3057\u3066\u5f31\u3044<\/td><td>\u505c\u6b62\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8a2d\u5b9a\u3092\u518d\u691c\u8a0e\u3059\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u30b9\u30b1\u30fc\u30eb\u300d\u3068\u306f\u3001\u6e2c\u5b9a\u3055\u308c\u305f\uff08\u5897\u5206\u7684\u306a\uff09\u30b9\u30c6\u30c3\u30d7\u3067\u652f\u51fa\u3092\u5897\u3084\u3057\u3001\u6bce\u56de\u540c\u30585\u3064\u306eKPI\u3092\u518d\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3059\u3079\u304d\u3067\u3042\u308a\u3001\u4e88\u7b97\u3092\u500d\u306b\u3057\u3066\u3001\u3088\u308a\u5927\u304d\u306a\u898f\u6a21\u3067\u3082\u6570\u5024\u304c\u7dad\u6301\u3055\u308c\u308b\u3053\u3068\u3092\u671f\u5f85\u3059\u308b\u3053\u3068\u3067\u306f\u306a\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u7372\u5f97\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3067\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3KPI\u3092\u78ba\u8a8d\u3059\u308b<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u3089\u306e5\u3064\u306eKPI\u306f\u3001\u7372\u5f97\u30c7\u30fc\u30bf\u304b\u3089\u5207\u308a\u96e2\u3055\u308c\u305f\u5225\u500b\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306b\u57cb\u3082\u308c\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u305d\u308c\u3089\u3092\u751f\u307f\u51fa\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30c1\u30e3\u30cd\u30eb\u3001\u56fd\u3001\u652f\u51fa\u3068\u4e26\u3079\u3066\u78ba\u8a8d\u3067\u304d\u308b\u5834\u5408\u306b\u3001\u3088\u308a\u91cd\u8981\u306b\u306a\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u308c\u304cTenjin\u306e <a href=\"https:\/\/tenjin.com\/ja\/blog\/ios-subscription-revenue-reporting-open-beta\/\">iOS\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u53ce\u76ca\u30ec\u30dd\u30fc\u30c8<\/a> \u306e\u76ee\u7684\u3067\u3042\u308b\u3002 <a href=\"https:\/\/tenjin.com\/ja\/revenuecat-tenjin-subscriptions\/\">RevenueCat <\/a>\u3068 <a href=\"https:\/\/tenjin.com\/ja\/adapty-tenjin-subscriptions\/\">Adapty<\/a> \u304b\u3089\u30b5\u30dd\u30fc\u30c8\u3055\u308c\u3066\u3044\u308b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u3092\u3001\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u304a\u3088\u3073\u7372\u5f97\u30c7\u30fc\u30bf\u3068\u540c\u3058\u30ec\u30dd\u30fc\u30c8\u74b0\u5883\u306b\u7d71\u5408\u3059\u308b\u3002\u3053\u308c\u306b\u306f\u4ee5\u4e0b\u304c\u542b\u307e\u308c\u308b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/tenjin.com\/ja\/glossary\/new-trials\/\">New Trials<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/tenjin.com\/ja\/glossary\/new-subscriptions\/\">New Subscriptions<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/tenjin.com\/ja\/glossary\/new-subscriptions-revenue\/\">\u65b0\u898f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u53ce\u76ca<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/tenjin.com\/ja\/glossary\/renewals\/\">Renewals<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/tenjin.com\/ja\/glossary\/renewal-revenue\/\">\u66f4\u65b0\u53ce\u76ca<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/tenjin.com\/ja\/glossary\/subscription-cancellation\/\">Cancellations<\/a><\/li>\n\n\n\n<li>\u30d7\u30ed\u30c0\u30af\u30c8ID\u30ec\u30dd\u30fc\u30c8<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><a href=\"https:\/\/tenjin.com\/ja\/subscription-reporting\/\" target=\"_self\">\u3088\u308a\u826f\u3044\u30ec\u30dd\u30fc\u30c8<\/a> \u304c\u3059\u3079\u3066\u306e\u30b9\u30b1\u30fc\u30ea\u30f3\u30b0\u5224\u65ad\u3092\u6b63\u3057\u304f\u3057\u3066\u304f\u308c\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u3057\u304b\u3057\u3001\u30c4\u30fc\u30eb\u9593\u3092\u884c\u304d\u6765\u3057\u3066\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u3064\u306a\u304e\u5408\u308f\u305b\u308b\u3053\u3068\u306a\u304f\u3001\u3088\u308a\u591a\u304f\u306e\u652f\u51fa\u3092\u884c\u3046\u524d\u306b\u8cfc\u8aad\u8005\u306e\u54c1\u8cea\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3092\u30c1\u30fc\u30e0\u306b\u63d0\u4f9b\u3059\u308b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u3088\u304f\u3042\u308b\u8cea\u554f\uff08FAQ\uff09<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1789561276462\"><strong class=\"schema-faq-question\"><strong>\u30b9\u30b1\u30fc\u30ea\u30f3\u30b0\u524d\u306b\u30a2\u30d7\u30ea\u304c\u8ffd\u8de1\u3059\u3079\u304d\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3KPI\u306f\uff1f<br><\/strong><\/strong> <p class=\"schema-faq-answer\">\u30c8\u30e9\u30a4\u30a2\u30eb\u2192\u6709\u6599\u5909\u63db\u7387\u3001\u65b0\u898f\u8cfc\u8aad\u8005\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8\u3001\u65b0\u898f\u8cfc\u8aad\u53ce\u76ca\u3001\u30d7\u30e9\u30f3\u69cb\u6210\uff08\u30d7\u30ed\u30c0\u30af\u30c8ID\u7d4c\u7531\uff09\u3001\u65e9\u671f\u66f4\u65b0\u7387\u3001\u89e3\u7d04\u7387\u3002\u3053\u308c\u3089\u3092\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u521d\u671f\u7d50\u679c\u304c\u3088\u308a\u591a\u304f\u306e\u652f\u51fa\u4e0b\u3067\u3082\u7dad\u6301\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u304b\u3069\u3046\u304b\u304c\u793a\u3055\u308c\u308b\u3002<br><br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789561323511\"><strong class=\"schema-faq-question\"><strong> <\/strong><\/strong> <p class=\"schema-faq-answer\"><strong>\u826f\u597d\u306a\u30c8\u30e9\u30a4\u30a2\u30eb\u2192\u6709\u6599\u5909\u63db\u7387\u3068\u306f\uff1f<\/strong><br>\u30a2\u30d7\u30ea\u30ab\u30c6\u30b4\u30ea\u3001\u30c8\u30e9\u30a4\u30a2\u30eb\u671f\u9593\u3001\u4fa1\u683c\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u3002\u307e\u305a\u306f\u81ea\u5206\u306e\u30ab\u30c6\u30b4\u30ea\u306e\u95a2\u9023\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3068\u6bd4\u8f03\u3057\u3001\u305d\u306e\u5f8c\u3001\u652f\u51fa\u3092\u5897\u3084\u3057\u3066\u3082\u81ea\u5206\u306e\u5909\u63db\u7387\u304c\u5b89\u5b9a\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u3002<br><br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789561347438\"><strong class=\"schema-faq-question\"><strong>\u4f4eCPI\u3060\u3051\u3067\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30b9\u30b1\u30fc\u30eb\u3067\u304d\u308b\u304b\uff1f<br><\/strong><\/strong> <p class=\"schema-faq-answer\">\u3044\u3044\u3048\u3002\u4f4eCPI\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u3082\u3001\u7372\u5f97\u30b3\u30b9\u30c8\u304c\u9ad8\u3059\u304e\u308b\u8cfc\u8aad\u8005\u3084\u65e9\u671f\u306b\u89e3\u7d04\u3059\u308b\u8cfc\u8aad\u8005\u3092\u751f\u307f\u51fa\u3059\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u30c8\u30e9\u30a4\u30a2\u30eb\u958b\u59cb\u304c\u521d\u56de\u652f\u6255\u3044\u306b\u5909\u308f\u3063\u305f\u5f8c\u306f\u3001\u65b0\u898f\u8cfc\u8aad\u8005\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8\u3068\u65e9\u671f\u66f4\u65b0\u30c7\u30fc\u30bf\u306e\u65b9\u304c\u91cd\u8981\u306b\u306a\u308b\u3002<br><br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789561386002\"><strong class=\"schema-faq-question\"><strong>\u66f4\u65b0\u306f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u3069\u306e\u3088\u3046\u306b\u5f71\u97ff\u3059\u308b\u304b\uff1f<br><\/strong><\/strong> <p class=\"schema-faq-answer\">\u66f4\u65b0\u306f\u3001\u8cfc\u8aad\u8005\u304c\u521d\u56de\u652f\u6255\u3044\u3092\u8d85\u3048\u3066\u7d99\u7d9a\u3059\u308b\u304b\u3069\u3046\u304b\u3092\u793a\u3059\u3002\u65b0\u898f\u8cfc\u8aad\u8005\u6570\u306f\u591a\u3044\u304c\u66f4\u65b0\u304c\u5f31\u3044\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u30c8\u30c3\u30d7\u30e9\u30a4\u30f3\u306e\u6570\u5b57\u304c\u793a\u5506\u3059\u308b\u3088\u308a\u3082\u3001\u8ffd\u52a0\u652f\u51fa\u306e\u5019\u88dc\u3068\u3057\u3066\u306f\u5f31\u3044\u3002<br><br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789561406240\"><strong class=\"schema-faq-question\"><strong>\u30d7\u30ed\u30c0\u30af\u30c8ID\u304c\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u5206\u6790\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u7406\u7531\u306f\uff1f<br><\/strong><\/strong> <p class=\"schema-faq-answer\">\u30d7\u30ed\u30c0\u30af\u30c8ID\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u5b9f\u969b\u306b\u3069\u306e\u30d7\u30e9\u30f3\u307e\u305f\u306f\u30aa\u30d5\u30a1\u30fc\u3092\u7372\u5f97\u3057\u305f\u304b\u3092\u793a\u3059\u3002\u3053\u308c\u304c\u306a\u3044\u3068\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u3088\u308a\u5f37\u3044\u3088\u3046\u306b\u898b\u3048\u308b\u306e\u304c\u5358\u306b\u3088\u308a\u9ad8\u984d\u306a\u30d7\u30e9\u30f3\u3092\u4fc3\u9032\u3057\u305f\u304b\u3089\u306a\u306e\u304b\u3001\u3042\u308b\u3044\u306f\u30c8\u30e9\u30a4\u30a2\u30eb\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3059\u308b\u6642\u9593\u304c\u306a\u304b\u3063\u305f\u305f\u3081\u306b\u5f31\u304f\u898b\u3048\u308b\u306e\u304b\u3092\u5224\u65ad\u3067\u304d\u306a\u3044\u3002<br><br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789561432582\"><strong class=\"schema-faq-question\"><strong>\u65b0\u898f\u8cfc\u8aad\u53ce\u76ca\u3068\u66f4\u65b0\u53ce\u76ca\u306e\u9055\u3044\u306f\uff1f<br><\/strong><\/strong> <p class=\"schema-faq-answer\">\u65b0\u898f\u8cfc\u8aad\u53ce\u76ca\u306f\u521d\u56de\u6709\u6599\u8cfc\u8aad\u304b\u3089\u306e\u53ce\u76ca\u3067\u3042\u308b\u3002\u66f4\u65b0\u53ce\u76ca\u306f\u3001\u305d\u306e\u521d\u56de\u652f\u6255\u3044\u5f8c\u306b\u7d99\u7d9a\u3059\u308b\u8cfc\u8aad\u8005\u304b\u3089\u306e\u53ce\u76ca\u3067\u3042\u308b\u3002\u3053\u308c\u3089\u3092\u5408\u8a08\u3059\u308b\u3068\u5168\u8cfc\u8aad\u53ce\u76ca\u3068\u306a\u308b\u3002<br><br><\/p> <\/div> <\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Getting an install can feel like progress. Acquiring more trials feels like a build up in momentum. However, neither of these KPIs tell you whether it\u2019s time to stop, pause, or spend.&nbsp; There are some basic rules for subscription apps and growth. Apps are ready to move into paid acquisition when there are three concurrent&#8230;<\/p>","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[],"class_list":["post-18625","post","type-post","status-publish","format-standard","hentry","category-metrics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Subscription KPIs to Scale Paid User Acquisition\u00a0 | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn five subscription KPIs that show whether your app is ready to scale user acquisition, from trial-to-paid conversion and subscriber cost to renewals, and cancellations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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Together they show whether a campaign\u2019s early results are likely to hold up under more spend.<br><br>","inLanguage":"ja"},"inLanguage":"ja"},{"@type":"Question","@id":"https:\/\/tenjin.com\/blog\/blog-subscription-kpis-scale-user-acquisition\/#faq-question-1789561323511","position":2,"url":"https:\/\/tenjin.com\/blog\/blog-subscription-kpis-scale-user-acquisition\/#faq-question-1789561323511","name":"","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"<strong>What is a good trial-to-paid conversion rate?<\/strong><br>It depends on your app category, trial length, price, and platform. Compare against relevant benchmarks for your category first, then judge whether your own rate stays stable as you increase spend.<br><br>","inLanguage":"ja"},"inLanguage":"ja"},{"@type":"Question","@id":"https:\/\/tenjin.com\/blog\/blog-subscription-kpis-scale-user-acquisition\/#faq-question-1789561347438","position":3,"url":"https:\/\/tenjin.com\/blog\/blog-subscription-kpis-scale-user-acquisition\/#faq-question-1789561347438","name":"\u4f4eCPI\u3060\u3051\u3067\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30b9\u30b1\u30fc\u30eb\u3067\u304d\u308b\u304b\uff1f","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"No. A low-CPI campaign can still produce subscribers who cost too much to acquire or cancel early. Cost per New Subscription and early renewal data matter more once trial starts turn into first payments.<br><br>","inLanguage":"ja"},"inLanguage":"ja"},{"@type":"Question","@id":"https:\/\/tenjin.com\/blog\/blog-subscription-kpis-scale-user-acquisition\/#faq-question-1789561386002","position":4,"url":"https:\/\/tenjin.com\/blog\/blog-subscription-kpis-scale-user-acquisition\/#faq-question-1789561386002","name":"\u66f4\u65b0\u306f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u3069\u306e\u3088\u3046\u306b\u5f71\u97ff\u3059\u308b\u304b\uff1f","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Renewals show whether subscribers continue past their first payment. A campaign with strong new subscriptions but weak renewals is a weaker candidate for more spend than the top-line numbers suggest.<br><br>","inLanguage":"ja"},"inLanguage":"ja"},{"@type":"Question","@id":"https:\/\/tenjin.com\/blog\/blog-subscription-kpis-scale-user-acquisition\/#faq-question-1789561406240","position":5,"url":"https:\/\/tenjin.com\/blog\/blog-subscription-kpis-scale-user-acquisition\/#faq-question-1789561406240","name":"\u30d7\u30ed\u30c0\u30af\u30c8ID\u304c\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u5206\u6790\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u7406\u7531\u306f\uff1f","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Product ID shows which plan or offer a campaign actually acquired. Without it, you cannot tell whether a campaign looks stronger simply because it drove pricier plans, or weaker because its trial has not had time to convert.<br><br>","inLanguage":"ja"},"inLanguage":"ja"},{"@type":"Question","@id":"https:\/\/tenjin.com\/blog\/blog-subscription-kpis-scale-user-acquisition\/#faq-question-1789561432582","position":6,"url":"https:\/\/tenjin.com\/blog\/blog-subscription-kpis-scale-user-acquisition\/#faq-question-1789561432582","name":"\u65b0\u898f\u8cfc\u8aad\u53ce\u76ca\u3068\u66f4\u65b0\u53ce\u76ca\u306e\u9055\u3044\u306f\uff1f","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"New Subscription Revenue comes from first-time paid subscriptions. Renewal Revenue comes from subscribers who continue after that first payment. Add them together and you get All Subscriptions Revenue.<br><br>","inLanguage":"ja"},"inLanguage":"ja"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/posts\/18625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/comments?post=18625"}],"version-history":[{"count":6,"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/posts\/18625\/revisions"}],"predecessor-version":[{"id":18637,"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/posts\/18625\/revisions\/18637"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/media?parent=18625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/categories?post=18625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/tags?post=18625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}