{"id":18861,"date":"2026-10-05T20:21:16","date_gmt":"2026-10-05T20:21:16","guid":{"rendered":"https:\/\/tenjin.com\/?p=18861"},"modified":"2026-10-19T09:58:51","modified_gmt":"2026-10-19T09:58:51","slug":"blog-hybrid-monetization-subscriptions-iaa","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/blog-hybrid-monetization-subscriptions-iaa\/","title":{"rendered":"\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30de\u30cd\u30bf\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\uff1a\u30a2\u30d7\u30ea\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068IAA\u306e\u7d44\u307f\u5408\u308f\u305b"},"content":{"rendered":"<p class=\"wp-block-paragraph\">- <strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/tenjin.com\/ja\/blog\/app-subscriptions\/\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30a2\u30d7\u30ea<\/a><\/span><\/strong>\u30ea\u306b\u5e83\u544a\u3092\u8ffd\u52a0\u3057\u305f\u308a\u3001\u5e83\u544a\u53ce\u76ca\u578b\u30a2\u30d7\u30ea\u306b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u306f\u3001\u3088\u308a\u591a\u304f\u306e\u53ce\u76ca\u3092\u5f97\u308b\u305f\u3081\u306e\u7c21\u5358\u306a\u9053\u306e\u3088\u3046\u306b\u601d\u3048\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u5b9f\u969b\u306b\u306f\u3001\u7b2c2\u306e\u53ce\u76ca\u6e90\u306f\u3001\u9759\u304b\u306b\u4e00\u65b9\u306e\u30e2\u30c7\u30eb\u304b\u3089\u3082\u3046\u4e00\u65b9\u3078\u53ce\u76ca\u3092\u79fb\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u65b0\u305f\u306a\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3059\u5834\u5408\u306b\u306e\u307f\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u3002\u672c\u5f53\u306e\u8ab2\u984c\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u7dad\u6301\u7387\u3092\u72a0\u7272\u306b\u3059\u308b\u3053\u3068\u306a\u304f\u53ce\u76ca\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Mobile App Trends 2026: Downloads &amp; Revenue by Category and Country\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/8qDEZRAF0rg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin\u306e <a href=\"https:\/\/www.youtube.com\/@TenjinMMP\"><strong>ROI 101<\/strong><\/a>\u306e\u65b0\u30a8\u30d4\u30bd\u30fc\u30c9\u300c<a href=\"https:\/\/youtu.be\/8qDEZRAF0rg?si=EvoMUwxnM3LskvL9\"><strong>\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u30c8\u30ec\u30f3\u30c92026\uff1a\u30ab\u30c6\u30b4\u30ea\u3068\u56fd\u5225\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u3068\u53ce\u76ca<\/strong>,<\/a>\u300d\u3067\u3001Tenjin\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c7\u30a3\u30ec\u30af\u30bf\u30fcRoman Garbar\u304c <a href=\"https:\/\/www.linkedin.com\/in\/mariuszgasiewski\/\"><strong>Google\u306eMariusz G\u0105siewski<\/strong><\/a> \u3068\u5bfe\u8ac7\u3057\u3001 <a href=\"https:\/\/tenjin.com\/zh\/subscription-reporting\/\"><strong>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3<\/strong><\/a>\u306e\u91cd\u8981\u6027\u306e\u9ad8\u307e\u308a\u3001\u5e02\u5834\u3054\u3068\u306e\u5e83\u544a\u53d7\u5bb9\u5ea6\u306e\u9055\u3044\u3001 <a href=\"https:\/\/tenjin.com\/ja\/glossary\/hybrid-monetization\/\"><strong>\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30de\u30cd\u30bf\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/strong><\/a>\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u691c\u8a3c\u3057\u305f\u3002\u5f7c\u3089\u306e\u30ac\u30a4\u30c0\u30f3\u30b9\u306f\u3001\u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u4e2d\u5fc3\u306b\u69cb\u7bc9\u3057\u3001\u305d\u306e\u7d44\u307f\u5408\u308f\u305b\u304c\u5897\u5206\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u304b\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3092\u63d0\u6848\u3057\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5b66\u7fd2\u5185\u5bb9\uff1a<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30de\u30cd\u30bf\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u53ce\u76ca\u3092\u6210\u9577\u3055\u305b\u308b\u3079\u304d\u3067\u3042\u308a\u3001\u7d44\u307f\u66ff\u3048\u308b\u3079\u304d\u3067\u306f\u306a\u3044<\/strong><br>\u6700\u65b0\u306e\u9805\u76ee\u3067\u306f\u306a\u304f\u3001\u5168\u4f53\u306e\u6210\u679c\u3092\u6e2c\u5b9a\u3059\u308b<\/li>\n\n\n\n<li><strong>\u53ce\u76ca\u5f62\u5f0f\u3067\u306f\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u304b\u3089\u59cb\u3081\u308b<\/strong><br>\u9069\u5207\u306a\u30e2\u30c7\u30eb\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u4f55\u3092\u3044\u3064\u91cd\u8996\u3059\u308b\u304b\u306b\u4f9d\u5b58\u3059\u308b<\/li>\n\n\n\n<li><strong>\u975e\u8cfc\u5165\u8005\u3082\u4f9d\u7136\u3068\u3057\u3066\u4fa1\u5024\u304c\u3042\u308b<\/strong><br>\u30a2\u30d7\u30ea\u5185\u3067\u8cfc\u5165\u3057\u306a\u304f\u3066\u3082\u3001\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u30e6\u30fc\u30b6\u30fc\u304c\u3044\u308b<\/li>\n\n\n\n<li><strong>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u5bdb\u5bb9\u3055\u3068\u306f\u7570\u306a\u308b<\/strong><br>\u983b\u5ea6\u3001\u95a2\u9023\u6027\u3001\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u306f\u30e2\u30c7\u30eb\u306e\u4e00\u90e8\u3067\u3042\u308b<\/li>\n\n\n\n<li><strong>\u30d7\u30ed\u30c0\u30af\u30c8\u5909\u66f4\u306e\u3088\u3046\u306b\u30c6\u30b9\u30c8\u3059\u308b<\/strong><br>\u30ed\u30fc\u30f3\u30c1\u524d\u306b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3001\u30ac\u30fc\u30c9\u30ec\u30fc\u30eb\u3001\u6210\u529f\u6761\u4ef6\u3092\u5b9a\u7fa9\u3059\u308b<\/li>\n\n\n\n<li><strong>\u30de\u30cd\u30bf\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3068\u7372\u5f97\u3092\u9023\u643a\u3055\u305b\u308b<\/strong><br>\u4e21\u65b9\u306e\u30c1\u30fc\u30e0\u304c\u3001\u4fa1\u5024\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u3064\u3044\u3066\u5171\u901a\u306e\u5b9a\u7fa9\u3092\u6301\u3064\u5fc5\u8981\u304c\u3042\u308b<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30de\u30cd\u30bf\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u4f55\u304b\uff1f&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tenjin.com\/ja\/glossary\/hybrid-monetization\/\"><strong>\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30de\u30cd\u30bf\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/strong><\/a> \u306f\u30011\u3064\u306e\u30a2\u30d7\u30ea\u30d3\u30b8\u30cd\u30b9\u5185\u30672\u3064\u4ee5\u4e0a\u306e\u53ce\u76ca\u30e2\u30c7\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3082\u306e\u3067\u3042\u308b\u3002\u4e00\u822c\u7684\u306a\u7d44\u307f\u5408\u308f\u305b\u306f\u4ee5\u4e0b\u306e\u901a\u308a\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6709\u6599\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u5e83\u544a\u53ce\u76ca\u578b\u306e\u7121\u6599\u30c6\u30a3\u30a2<\/li>\n\n\n\n<li>\u5e83\u544a\u3068\u4e00\u56de\u9650\u308a\u306e <a href=\"https:\/\/tenjin.com\/ja\/glossary\/in-app-purchases-iap\/\"><strong>\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1<\/strong><\/a><\/li>\n\n\n\n<li>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3001\u5e83\u544a\u3001\u4e00\u56de\u9650\u308a\u306e\u8cfc\u5165\u306e\u7d44\u307f\u5408\u308f\u305b<\/li>\n\n\n\n<li>\u4e00\u90e8\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3057\u3001\u3088\u308a\u591a\u304f\u306e\u30a2\u30af\u30bb\u30b9\u3084\u4e2d\u65ad\u306e\u5c11\u306a\u3055\u3092\u6c42\u3081\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3092\u63d0\u4f9b\u3059\u308b\u7121\u6599\u88fd\u54c1<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u9069\u5207\u306a\u30de\u30cd\u30bf\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306f\u88fd\u54c1\u306b\u4f9d\u5b58\u3059\u308b\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u30a2\u30d7\u30ea\u306f\u3001\u5e83\u544a\u4ed8\u304d\u306e\u9650\u5b9a\u7121\u6599\u30a2\u30af\u30bb\u30b9\u3068\u3059\u3079\u3066\u3092\u5229\u7528\u3067\u304d\u308b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u30e6\u30fc\u30c6\u30a3\u30ea\u30c6\u30a3\u30a2\u30d7\u30ea\u306f\u3001\u30b3\u30a2\u6a5f\u80fd\u3092\u7121\u6599\u306e\u307e\u307e\u306b\u3057\u3001\u9ad8\u5ea6\u306a\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3092\u8cfc\u8aad\u8005\u5411\u3051\u306b\u78ba\u4fdd\u3059\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u30b2\u30fc\u30e0\u306f\u30a2\u30d7\u30ea\u5185\u8cfc\u5165\u3068 <a href=\"https:\/\/tenjin.com\/ja\/glossary\/rewarded-ads\/\"><strong>\u30ea\u30ef\u30fc\u30c9\u5e83\u544a<\/strong><\/a>\u3092\u878d\u5408\u3055\u305b\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u3044\u305a\u308c\u306e\u5834\u5408\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u597d\u307f\u3068\u652f\u6255\u3044\u610f\u6b32\u306f\u7570\u306a\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7528\u8a9e\u3092\u6b63\u78ba\u306b\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u3002\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u591a\u304f\u306e\u5834\u5408\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3092\u901a\u3058\u3066\u8cfc\u5165\u3055\u308c\u308b\u304c\u3001 <a href=\"https:\/\/tenjin.com\/ja\/glossary\/subscription-revenue-attribution\/\"><strong>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u53ce\u76ca<\/strong><\/a> \u3068\u3057\u3066\u4e00\u5ea6\u3001\u30a2\u30d7\u30ea\u5185\u8cfc\u5165\u53ce\u76ca\u3068\u3057\u3066\u3082\u3046\u4e00\u5ea6\u3001\u4e8c\u91cd\u306b\u8a08\u4e0a\u3059\u3079\u304d\u3067\u306f\u306a\u3044\u3002\u30c1\u30fc\u30e0\u306f\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30e2\u30c7\u30eb\u304c\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u524d\u306b\u3001\u8907\u6570\u306e\u53ce\u76ca\u6e90\u3092\u51e6\u7406\u3067\u304d\u308b\u6b63\u78ba\u306a\u30ec\u30dd\u30fc\u30c8\u3092\u5fc5\u8981\u3068\u3059\u308b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30de\u30cd\u30bf\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306e\u6839\u62e0<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306f\u3001\u30a2\u30d7\u30ea\u304c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u65b9\u6cd5\u3092\u5897\u3084\u3059\u3002\u4f8b\u3048\u3070\u3001\u4e2d\u65ad\u306e\u306a\u3044\u4f53\u9a13\u306b\u304a\u91d1\u3092\u6255\u3046\u30e6\u30fc\u30b6\u30fc\u3082\u3044\u308c\u3070\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306b\u304a\u91d1\u3092\u6255\u3046\u3088\u308a\u3082\u5e83\u544a\u306b\u6642\u9593\u3092\u5272\u304f\u3053\u3068\u3092\u597d\u3080\u30e6\u30fc\u30b6\u30fc\u3082\u3044\u308b\u3002\u3069\u3061\u3089\u306e\u610f\u5473\u3067\u3082\u6c7a\u3057\u3066\u652f\u6255\u308f\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u3067\u3082\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u30ec\u30d3\u30e5\u30fc\u306e\u6295\u7a3f\u3001\u7d39\u4ecb\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c7\u30a3\u30b9\u30ab\u30d0\u30ea\u30fc\u3078\u306e\u8ca2\u732e\u3092\u901a\u3058\u3066\u3001\u4f9d\u7136\u3068\u3057\u3066\u8ca2\u732e\u3059\u308b\u5834\u5408\u304c\u3042\u308b\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Roman\u306f\u305d\u306e\u6a5f\u4f1a\u3092\u6b21\u306e\u3088\u3046\u306b\u8981\u7d04\u3057\u3066\u3044\u308b\uff1a&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u300c\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068IAA\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u6a5f\u4f1a\u306f\u307e\u3060\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3059\u3002\u300d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\uff08IAA\u306f <a href=\"https:\/\/tenjin.com\/ja\/glossary\/in-app-advertising-iaa\/\"><strong>\u30a2\u30d7\u30ea\u5185\u5e83\u544a<\/strong><\/a>\u3092\u610f\u5473\u3059\u308b\u3002\uff09\u3053\u308c\u306f\u3059\u3079\u3066\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30a2\u30d7\u30ea\u306b\u5e83\u544a\u3092\u8ffd\u52a0\u3059\u308b\u3088\u3046\u7fa9\u52d9\u4ed8\u3051\u308b\u3082\u306e\u3067\u306f\u306a\u3044\u3002\u73fe\u5728\u306e\u30e2\u30c7\u30eb\u304c\u3001\u4fa1\u5024\u3042\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u826f\u3044\u9078\u629e\u80a2\u3092\u63d0\u4f9b\u3057\u3066\u3044\u306a\u3044\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u554f\u3044\u304b\u3051\u308b\u304d\u3063\u304b\u3051\u3067\u3042\u308b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"720\" height=\"405\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/10\/image-3.png\" alt=\"\" class=\"wp-image-18893\" style=\"aspect-ratio:1.7777777777777777;width:624px;height:auto\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/10\/image-3.png 720w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/10\/image-3-18x10.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/10\/image-3-300x169.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/10\/image-3-360x203.png 360w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u65b0\u306e\u30c7\u30fc\u30bf\u306f\u3001iOS\u30a2\u30d7\u30ea\u30c1\u30fc\u30e0\u306b\u3068\u3063\u3066\u610f\u5473\u306e\u3042\u308b\u5909\u5316\u3092\u793a\u3057\u3066\u3044\u308b\u3002iPhone\u975e\u30b2\u30fc\u30e0\u30b7\u30ea\u30fc\u30ba\u3067\u306f\u30012026\u5e747\u6708\u306e\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u3067\u3001\u30b9\u30c8\u30a2\u53ce\u76ca\u304c\u524d\u5e74\u6bd48.8%\u5897\u52a0\u3057\u3066\u3044\u308b\u4e00\u65b9\u3001\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u306f2.7%\u6e1b\u5c11\u3057\u3066\u3044\u308b\u3002\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u304c\u6e1b\u5c11\u3057\u3066\u3044\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u53ce\u76ca\u306f\u6210\u9577\u3057\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1\u3064\u306e\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u304c\u5e02\u5834\u3092\u5b9a\u7fa9\u3059\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u304c\u3001\u30b0\u30ed\u30fc\u30b9\u30c1\u30fc\u30e0\u306b\u3068\u3063\u3066\u6709\u7528\u306a\u554f\u3044\u3092\u660e\u78ba\u306b\u3059\u308b\uff1a\u65e2\u5b58\u306e\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u3069\u308c\u3060\u3051\u306e\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u304b\uff1f\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306e\u6210\u9577\u304c\u920d\u5316\u3059\u308b\u3068\u3001\u7dad\u6301\u7387\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u4fa1\u683c\u8a2d\u5b9a\u304c\u3001\u7372\u5f97\u306b\u4ee3\u308f\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u7372\u5f97\u3068\u4e26\u3093\u3067\u3088\u308a\u91cd\u8981\u306a\u30ec\u30d0\u30fc\u3068\u306a\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b9f\u969b\u306b\u306f\u3001\u3053\u308c\u306f\u9867\u5ba2 <a href=\"https:\/\/tenjin.com\/ja\/glossary\/lifetime-value-ltv\/\"><strong>\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09<\/strong><\/a>\u306b\u3088\u308a\u6ce8\u610f\u3092\u6255\u3044\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u4fa1\u683c\u8a2d\u5b9a\u3068\u30c6\u30a3\u30a2\u3092\u30c6\u30b9\u30c8\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u9577\u671f\u9593\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u7d9a\u3051\u308b\u3082\u306e\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u30c7\u30fc\u30bf\u304c\u793a\u3057\u3066\u3044\u306a\u3044\u3053\u3068\u3082\u660e\u78ba\u306b\u3057\u3066\u304a\u304f\u4fa1\u5024\u304c\u3042\u308b\u3002\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u306f\u30b9\u30c8\u30a2\u8acb\u6c42\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068 <strong>\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1<\/strong> \u306e\u307f\u3092\u5bfe\u8c61\u3068\u3057\u3066\u304a\u308a\u3001\u5e83\u544a\u53ce\u76ca\u306f\u6355\u6349\u3057\u3066\u3044\u306a\u3044\u3002\u591a\u304f\u306e\u30a2\u30d7\u30ea\u306b\u3068\u3063\u3066\u3001\u5e83\u544a\u306f\u4f9d\u7136\u3068\u3057\u3066\u7dcf\u4fa1\u5024\u306e\u91cd\u8981\u306a\u90e8\u5206\u3092\u5360\u3081\u3066\u3044\u308b\u3002\u6700\u3082\u5b8c\u5168\u306a\u5168\u4f53\u50cf\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u307e\u305f\u306f\u30b3\u30db\u30fc\u30c8\u30ec\u30d9\u30eb\u3067\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3001\u8cfc\u5165\u3001 <a href=\"https:\/\/tenjin.com\/ja\/blog\/ad-revenue-in-mobile-games-iap-vs-iaa\/\"><strong>\u5e83\u544a\u53ce\u76ca\u3092\u4e26\u3079\u3066\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304b\u3089\u5f97\u3089\u308c\u308b\u3002<\/strong><\/a>- <a href=\"https:\/\/tenjin.com\/ja\/glossary\/cohort-analysis\/\"><strong>-<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u610f\u5473\u306e\u3042\u308b\u6210\u679c\u3092\u63d0\u4f9b\u3059\u308b<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f37\u529b\u306a\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306f\u3001\u53ce\u76ca\u5f62\u5f0f\u3067\u306f\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u7406\u89e3\u304b\u3089\u59cb\u307e\u308b\u3002 <a href=\"https:\/\/tenjin.com\/ja\/blog\/blog-app-market-research-country-category-2026\/\"><strong>\u5e02\u5834\u8abf\u67fb<\/strong><\/a> \u3092\u884c\u3044\u3001\u4eba\u3005\u304c\u30a2\u30d7\u30ea\u3067\u4f55\u3092\u9054\u6210\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u3069\u306e\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u623b\u3063\u3066\u304f\u308b\u306e\u304b\u3001\u305d\u3057\u3066\u4f55\u306b\u5bfe\u3057\u3066\u304a\u91d1\u3092\u6255\u3046\u4fa1\u5024\u3092\u611f\u3058\u3066\u3044\u308b\u306e\u304b\u3092\u5c0b\u306d\u308b\u3053\u3068\u3002\u6b21\u306b\u3001\u305d\u306e\u77ac\u9593\u306b\u5e83\u544a\u304c\u3069\u306e\u3088\u3046\u306b\u611f\u3058\u3089\u308c\u308b\u304b\u3092\u691c\u8a0e\u3059\u308b\u3002\u3053\u308c\u3092\u300c<a href=\"https:\/\/tenjin.com\/ja\/blog\/how-to-do-ad-creative-testing-for-mobile-marketers\/\"><strong>\u9000\u5c48\u30c6\u30b9\u30c8<\/strong><\/a>\u300d\u3068\u547c\u3076\u4eba\u3082\u3044\u308b\u3002\u30ab\u30b8\u30e5\u30a2\u30eb\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u524d\u306e\u5e83\u544a\u306f\u5b8c\u5168\u306b\u53d7\u3051\u5165\u308c\u3089\u308c\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u30bb\u30f3\u30b7\u30c6\u30a3\u30d6\u306a\u5065\u5eb7\u7ba1\u7406\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u4e2d\u306e\u4e2d\u65ad\u306f\u4fe1\u983c\u3092\u640d\u306a\u3046\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mariusz\u306f\u3001\u4eba\u3005\u304c\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u3084\u305d\u306e\u4ed6\u306e\u30c7\u30b8\u30bf\u30eb\u30b5\u30fc\u30d3\u30b9\u306e\u652f\u6255\u3044\u306b\u6163\u308c\u308b\u306b\u3064\u308c\u3066\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u884c\u52d5\u304c\u6210\u719f\u3059\u308b\u3068\u793a\u5506\u3057\u3066\u3044\u308b\u3002\u305f\u3060\u3057\u3001\u3053\u308c\u306f\u5f7c\u306e\u89e3\u91c8\u3067\u3042\u308a\u3001\u3059\u3079\u3066\u306e\u56fd\u3084\u88fd\u54c1\u306b\u5f53\u3066\u306f\u307e\u308b\u666e\u904d\u7684\u306a\u30eb\u30fc\u30eb\u3067\u306f\u306a\u3044\u3053\u3068\u306b\u7559\u610f\u3055\u308c\u305f\u3044\u3002\u540c\u6642\u306b\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u88fd\u54c1\u306e\u6b63\u5e38\u5316\u306e\u30c8\u30ec\u30f3\u30c9\u306f\u3001\u8208\u5473\u6df1\u304f\u4fa1\u5024\u306e\u3042\u308b\u30ea\u30b5\u30fc\u30c1\u306e\u304d\u3063\u304b\u3051\u3092\u63d0\u4f9b\u3059\u308b\uff1a\u3042\u306a\u305f\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u30a2\u30d7\u30ea\u3068\u306e\u7d99\u7d9a\u7684\u306a\u6709\u6599\u95a2\u4fc2\u306e\u4fa1\u5024\u3092\u8a8d\u8b58\u3057\u3066\u3044\u308b\u3060\u308d\u3046\u304b\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5730\u7406\u3001\u5834\u6240\u3001\u30c6\u30a3\u30a2\u3082\u305d\u306e\u30ea\u30b5\u30fc\u30c1\u9818\u57df\u306b\u542b\u307e\u308c\u308b\u3002Mariusz\u306f\u3001\u5e83\u544a\u306f\u30c8\u30c3\u30d7\u30c6\u30a3\u30a21\u5e02\u5834\u3088\u308a\u3082\u4e00\u90e8\u306e\u65b0\u8208\u5e02\u5834\u306e\u307b\u3046\u304c\u53d7\u3051\u5165\u308c\u3089\u308c\u3084\u3059\u3044\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u8ff0\u3079\u3066\u3044\u308b\u3002\u3044\u305a\u308c\u306b\u305b\u3088\u3001\u4fa1\u683c\u3001\u652f\u6255\u3044\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u5e83\u544a\u983b\u5ea6\u306b\u95a2\u3059\u308b\u30ed\u30fc\u30ab\u30eb\u306a\u671f\u5f85\u306b\u3064\u3044\u3066\u306e\u30c6\u30b9\u30c8\u306f\u3001\u53ef\u80fd\u306a\u9650\u308a\u5b9f\u65bd\u3059\u3079\u304d\u3067\u3042\u308b\u3002\u305d\u308c\u306f\u56fd\u5168\u4f53\u306b\u4e00\u5f8b\u306e\u30e9\u30d9\u30eb\u3092\u8cbc\u308b\u3088\u308a\u3082\u6b63\u78ba\u3067\u3042\u308b\u3002 <a href=\"https:\/\/tenjin.com\/ja\/blog\/blog-app-market-research-country-category-2026\/\"><strong>\u30a2\u30d7\u30ea\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u8abf\u67fb\u3059\u308b\u305f\u3081\u306e\u30ac\u30a4\u30c9<\/strong><\/a> \u3067\u306f\u3001\u3069\u3053\u3067\u6210\u9577\u3059\u308b\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u524d\u306b\u3053\u308c\u3089\u306e\u5909\u6570\u3092\u6bd4\u8f03\u3059\u308b\u65b9\u6cd5\u3092\u8aac\u660e\u3057\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u53ce\u76ca\u3092\u52d5\u304b\u3059\u3053\u3068\u306f\u3001\u6210\u9577\u3055\u305b\u308b\u3053\u3068\u3068\u540c\u3058\u3067\u306f\u306a\u3044<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">- <a href=\"https:\/\/tenjin.com\/ja\/ad-revenue-reporting\/\"><strong>\u5e83\u544a\u53ce\u76ca<\/strong><\/a> \u306e\u5897\u52a0\u306f\u3001\u305d\u308c\u304c\u672c\u6765\u306a\u3089\u8cfc\u8aad\u3057\u305f\u308a\u3001\u8cfc\u5165\u3057\u305f\u308a\u3001\u9577\u304f\u6ede\u5728\u3057\u3066\u3044\u305f\u3067\u3042\u308d\u3046\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u5f97\u3089\u308c\u305f\u3082\u306e\u3067\u3042\u308b\u5834\u5408\u3001\u8aa4\u89e3\u3092\u62db\u304f\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u540c\u69d8\u306b\u3001 <a href=\"https:\/\/tenjin.com\/ja\/glossary\/new-subscriptions-revenue\/\"><strong>\u65b0\u898f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u53ce\u76ca<\/strong><\/a> \u306e\u6025\u5897\u3082\u3001\u652f\u6255\u3048\u306a\u3044\u3001\u307e\u305f\u306f\u652f\u6255\u3044\u305f\u304f\u306a\u3044\u4eba\u3005\u306b\u3068\u3063\u3066\u88fd\u54c1\u306e\u6709\u7528\u6027\u304c\u4f4e\u4e0b\u3059\u308b\u306e\u3067\u3042\u308c\u3070\u5065\u5168\u3068\u306f\u8a00\u3048\u306a\u3044\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mariusz\u306e\u8b66\u544a\u306f\u6ce8\u76ee\u306b\u5024\u3059\u308b\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u300c\u3042\u307e\u308a\u306b\u3082\u983b\u7e41\u306b\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30de\u30cd\u30bf\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3067\u3055\u3048\u3001\u5358\u306b\u4f59\u5206\u306a\u30c9\u30eb\u3092\u4e00\u65b9\u306e\u30dd\u30b1\u30c3\u30c8\u304b\u3089\u3082\u3046\u4e00\u65b9\u3078\u79fb\u3057\u3066\u3044\u308b\u3060\u3051\u306a\u306e\u3067\u3059\u3002\u300d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b9f\u969b\u306b\u306f\u3001\u3053\u308c\u306f\u30c1\u30fc\u30e0\u304c\u5404\u53ce\u76ca\u6e90\u3092\u500b\u5225\u306b\u6700\u9069\u5316\u3059\u308b\u3068\u304d\u306b\u767a\u751f\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u5e83\u544a\u30c1\u30fc\u30e0\u306f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u5897\u52a0\u3092\u559c\u3076\u3002\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30c1\u30fc\u30e0\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5909\u5316\u306b\u6c17\u3065\u304f\u3002\u3069\u3061\u3089\u306e\u8996\u70b9\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u30ec\u30d9\u30eb\u3067\u306e\u5b8c\u5168\u306a\u6210\u679c\u3092\u6349\u3048\u3066\u3044\u306a\u3044\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3057\u305f\u304c\u3063\u3066\u3001\u300c\u5e83\u544a\u53ce\u76ca\u306f\u5897\u52a0\u3057\u305f\u304b\uff1f\u300d\u3067\u6b62\u307e\u3063\u3066\u306f\u3044\u3051\u306a\u3044\u3002\u540c\u7b49\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u304a\u3044\u3066\u3001\u7dcf\u53ce\u76ca\u3001\u7dad\u6301\u7387\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u4fa1\u5024\u304c\u5411\u4e0a\u3057\u305f\u304b\u3069\u3046\u304b\u3092\u554f\u3046\u3053\u3068\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5897\u5206\u4fa1\u5024\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304b\uff1f<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u6307\u6a19<\/strong><\/td><td><strong>\u91cd\u8981\u6027<\/strong><\/td><td><strong>\u8b66\u544a\u30b5\u30a4\u30f3<\/strong><\/td><\/tr><tr><td>\u5272\u308a\u5f53\u3066\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e\u7dcf\u53ce\u76ca<\/td><td>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3001\u8cfc\u5165\u3001\u5e83\u544a\u4fa1\u5024\u3092\u7d71\u5408<\/td><td>\u65b0\u3057\u3044\u53ce\u76ca\u6e90\u306e\u307f\u3092\u6e2c\u5b9a\u3057\u3066\u3044\u308b&nbsp;<\/td><\/tr><tr><td>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u66f4\u65b0<\/td><td>\u5e83\u544a\u304c\u6709\u6599\u95a2\u4fc2\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3069\u3046\u304b\u3092\u793a\u3059<\/td><td>\u77ed\u671f\u7684\u306a\u5e83\u544a\u5229\u76ca\u3068\u5f31\u3044\u66f4\u65b0\u7387\u306e\u7d44\u307f\u5408\u308f\u305b<\/td><\/tr><tr><td>\u7dad\u6301\u7387\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/td><td>\u4f53\u9a13\u304c\u6709\u7528\u3067\u3042\u308a\u7d9a\u3051\u3066\u3044\u308b\u304b\u3092\u793a\u3059<\/td><td>\u30e6\u30fc\u30b6\u30fc\u304c\u30bf\u30b9\u30af\u5b8c\u4e86\u306b\u82e6\u52b4\u3057\u3066\u3044\u308b\u305f\u3081\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u5897\u52a0<\/td><\/tr><tr><td>\u30e6\u30fc\u30b6\u30fc\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3068\u30b5\u30dd\u30fc\u30c8\u4ef6\u6570<\/td><td>\u4f53\u9a13\u306e\u640d\u50b7\u3092\u65e9\u671f\u306b\u8868\u9762\u5316\u3055\u305b\u308b<\/td><td>\u82e6\u60c5\u3092\u30de\u30cd\u30bf\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u7d50\u679c\u3068\u306f\u5225\u7269\u3068\u3057\u3066\u6271\u3063\u3066\u3044\u308b<\/td><\/tr><tr><td>\u7d14\u53ce\u76ca\u6027<\/td><td>\u914d\u4fe1\u3001\u88fd\u54c1\u3001\u7372\u5f97\u30b3\u30b9\u30c8\u3092\u8003\u616e<\/td><td>\u30b0\u30ed\u30b9\u53ce\u76ca\u306e\u307f\u3067\u6210\u529f\u3092\u5ba3\u8a00\u3057\u3066\u3044\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u3089\u306e\u6307\u6a19\u306f\u5e38\u306b\u9023\u52d5\u3057\u3066\u52d5\u304f\u3068\u306f\u9650\u3089\u306a\u3044\u3002\u307e\u3068\u3081\u3066\u8aad\u3080\u3053\u3068\u3067\u3001\u30e2\u30c7\u30eb\u304c\u751f\u307f\u51fa\u3059\u30c8\u30ec\u30fc\u30c9\u30aa\u30d5\u3068\u3001\u305d\u308c\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u771f\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u304c\u660e\u3089\u304b\u306b\u306a\u308b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u76f2\u70b9\uff1a\u4fa1\u5024\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u306f\u5fc5\u305a\u3057\u3082\u8cfc\u5165\u8005\u3067\u306f\u306a\u3044<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4fa1\u5024\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u5168\u54e1\u304c\u652f\u6255\u3044\u3092\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u3067\u3042\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u3002\u4f8b\u3048\u3070\u3001\u6c7a\u3057\u3066\u8cfc\u8aad\u30dc\u30bf\u30f3\u3092\u62bc\u3055\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u3067\u3082\u3001\u7279\u306b\u30d6\u30e9\u30f3\u30c9\u91cd\u8996\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u304a\u3044\u3066\u3001\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3042\u308a\u5f97\u308b\u3002Mariusz\u306f\u500b\u4eba\u7684\u306a\u4f8b\u3067\u3053\u308c\u3092\u8aac\u660e\u3057\u305f\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u300c\u5f7c\u3089\u306f\u591a\u304f\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u826f\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3067\u3059\u304c\u3001\u30a2\u30d7\u30ea\u3084\u30b2\u30fc\u30e0\u3067\u4f55\u304b\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u306f\u307b\u3068\u3093\u3069\u3042\u308a\u307e\u305b\u3093\u3002\u300d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u306f\u4e00\u3064\u306e\u89b3\u5bdf\u306b\u904e\u304e\u306a\u3044\u304c\u3001\u5171\u901a\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u9732\u5448\u3057\u3066\u3044\u308b\u3002\u8cfc\u8cb7\u529b\u3060\u3051\u3067\u30e6\u30fc\u30b6\u30fc\u4fa1\u5024\u3092\u6e2c\u5b9a\u3059\u308b\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u5bfe\u4fa1\u3092\u6255\u3063\u3066\u3082\u3088\u3044\u3068\u601d\u3046\u6ce8\u610f\u529b\u3092\u898b\u843d\u3068\u3059\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u95a2\u9023\u6027\u304c\u9ad8\u304f\u3001\u656c\u610f\u3092\u6255\u3063\u305f\u5e83\u544a\u4f53\u9a13\u306b\u3088\u308a\u3001\u305d\u308c\u3089\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u898b\u8fbc\u307f\u306e\u306a\u3044\u6848\u4ef6\u3067\u306f\u306a\u304f\u3001\u8ffd\u52a0\u306e\u53ce\u76ca\u6e90\u3068\u306a\u308b\u3002<br><br>\u3053\u308c\u306f\u4f9d\u7136\u3068\u3057\u3066\u3001\u8cfc\u5165\u306e\u307f\u306b\u57fa\u3065\u304f\u30e6\u30fc\u30b6\u30fc\u4fa1\u5024\u306e\u898b\u65b9\u304c\u72ed\u3059\u304e\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u7406\u7531\u3092\u793a\u3057\u3066\u3044\u308b\u3002\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30a2\u30d7\u30ea\u5185\u3067\u8cfc\u5165\u3057\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u306e\u6ce8\u610f\u529b\u3092\u91cd\u8996\u3059\u308b\u5834\u5408\u304c\u3042\u308b\u3002\u5e83\u544a\u4f53\u9a13\u304c\u95a2\u9023\u6027\u304c\u9ad8\u304f\u656c\u610f\u3092\u6255\u3063\u305f\u3082\u306e\u3067\u3042\u308b\u5834\u5408\u3001\u305d\u306e\u6ce8\u610f\u529b\u306f\u3055\u3089\u306a\u308b\u53ce\u76ca\u3078\u306e\u5897\u5206\u7684\u306a\u7d4c\u8def\u3068\u306a\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9006\u3082\u8d77\u3053\u308a\u5f97\u308b\uff1a\u8cfc\u5165\u50be\u5411\u304c\u4f4e\u3044\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u30a2\u30d7\u30ea\u304c\u30e6\u30fc\u30b6\u30fc\u3092\u5e83\u544a\u3067\u98fd\u548c\u3055\u305b\u308b\u3053\u3068\u3092\u8a31\u53ef\u3059\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u5bdb\u5bb9\u3055\u3068\u540c\u3058\u3067\u306f\u306a\u3044\u3002\u30d7\u30ed\u30c0\u30af\u30c8\u30c7\u30b6\u30a4\u30f3\u3001\u983b\u5ea6\u3001\u95a2\u9023\u6027\u3001\u30e6\u30fc\u30b6\u30fc\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u306f\u3059\u3079\u3066\u30de\u30cd\u30bf\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306e\u4e00\u90e8\u3067\u3042\u308b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30de\u30cd\u30bf\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306e\u30c6\u30b9\u30c8\u65b9\u6cd5<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">- <a href=\"https:\/\/tenjin.com\/ja\/glossary\/hybrid-monetization\/\"><strong>\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30de\u30cd\u30bf\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/strong><\/a> \u3092\u3001\u4e00\u65b9\u901a\u884c\u306e\u8a2d\u5b9a\u5909\u66f4\u3067\u306f\u306a\u304f\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u3068\u6e2c\u5b9a\u306e\u5b9f\u9a13\u3068\u3057\u3066\u6271\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ef\u80fd\u306a\u5834\u5408\u3001\u65e2\u5b58\u306e\u4f53\u9a13\u306e\u5bfe\u8c61\u30e6\u30fc\u30b6\u30fc\u3068\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u7248\u306e\u540c\u7b49\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3002\u8ab0\u304c\u5bfe\u8c61\u304b\u3001\u30c6\u30b9\u30c8\u306e\u671f\u9593\u3001\u80af\u5b9a\u7684\u306a\u7d50\u679c\u304c\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304b\u3092\u3001\u30ed\u30fc\u30f3\u30c1\u524d\u306b\u6c7a\u5b9a\u3059\u308b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30c6\u30b9\u30c8\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u5b9a\u7fa9\u3059\u308b<\/strong><br>\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u3059\u3079\u3066\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u30c6\u30b9\u30c8\u3057\u306a\u3044\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u9650\u306b\u9054\u3057\u305f\u975e\u8cfc\u8aad\u8005\u3084\u3001\u8cfc\u5165\u50be\u5411\u306e\u4f4e\u3044\u30e6\u30fc\u30b6\u30fc\u306a\u3069\u3001\u4f53\u9a13\u3092\u6539\u5584\u3057\u305f\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u51e6\u7f6e\u3092\u5b9a\u7fa9\u3059\u308b<\/strong><br>\u4f55\u3092\u5909\u66f4\u3059\u308b\u304b\u3092\u6b63\u78ba\u306b\u6307\u5b9a\u3059\u308b\uff1a\u30ea\u30ef\u30fc\u30c9\u5e83\u544a\u3001\u9650\u5b9a\u5e83\u544a\u53ce\u76ca\u578b\u30c6\u30a3\u30a2\u3001\u4f7f\u7528\u91cf\u3057\u304d\u3044\u5024\u5f8c\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30aa\u30d5\u30a1\u30fc\u3001\u307e\u305f\u306f\u305d\u306e\u4ed6\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30ac\u30fc\u30c9\u30ec\u30fc\u30eb\u3092\u8a2d\u5b9a\u3059\u308b<\/strong><br>\u5408\u610f\u3055\u308c\u305f\u3057\u304d\u3044\u5024\u3092\u8d85\u3048\u3066\u60aa\u5316\u3057\u3066\u306f\u306a\u3089\u306a\u3044\u3001\u7dad\u6301\u7387\u3001\u66f4\u65b0\u7387\u3001\u82e6\u60c5\u3001\u4f53\u9a13\u306b\u95a2\u3059\u308b\u6307\u6a19\u3092\u9078\u629e\u3059\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7dcf\u4fa1\u5024\u3092\u6e2c\u5b9a\u3059\u308b<\/strong><br>\u30e6\u30fc\u30b6\u30fc\u307e\u305f\u306f\u30b3\u30db\u30fc\u30c8\u30ec\u30d9\u30eb\u3067\u5e83\u544a\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3001\u4e00\u56de\u9650\u308a\u306e\u8cfc\u5165\u3092\u7d71\u5408\u3057\u3001\u30b3\u30b9\u30c8\u3082\u8996\u91ce\u306b\u5165\u308c\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u9069\u5207\u306a\u89b3\u5bdf\u671f\u9593\u3092\u9078\u629e\u3059\u308b<\/strong><br>7\u65e5\u76ee\u306b\u6709\u671b\u306b\u898b\u3048\u305f\u7d50\u679c\u3082\u3001\u5f8c\u65e5\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u89e3\u7d04\u3084\u7dad\u6301\u7387\u306e\u4f4e\u4e0b\u306b\u3088\u3063\u3066\u8986\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6c7a\u5b9a\u3092\u6587\u66f8\u5316\u3059\u308b<\/strong><br>1\u3064\u306e\u898b\u6804\u3048\u306e\u826f\u3044\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u6307\u6a19\u3067\u306f\u306a\u304f\u3001\u30a8\u30d3\u30c7\u30f3\u30b9\u5168\u4f53\u306b\u57fa\u3065\u3044\u3066\u62e1\u5927\u3001\u8abf\u6574\u3001\u4e00\u6642\u505c\u6b62\u3001\u307e\u305f\u306f\u4e2d\u6b62\u3059\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u69cb\u9020\u5316\u3055\u308c\u305f\u30c6\u30b9\u30c8\u306f\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30de\u30cd\u30bf\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u304c\u53ce\u76ca\u3092\u6210\u9577\u3055\u305b\u3066\u3044\u308b\u306e\u304b\u3001\u5358\u306b\u3042\u308b\u53ce\u76ca\u30bf\u30a4\u30d7\u304b\u3089\u5225\u306e\u30bf\u30a4\u30d7\u3078\u79fb\u3057\u3066\u3044\u308b\u3060\u3051\u306a\u306e\u304b\u3092\u5224\u65ad\u3059\u308b\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u65b9\u6cd5\u3067\u3042\u308b\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304a\u3088\u3073\u30b3\u30db\u30fc\u30c8\u30ec\u30d9\u30eb\u3067\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3001\u8cfc\u5165\u3001\u5e83\u544a\u53ce\u76ca\u306e\u30c7\u30fc\u30bf\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u3001\u4e26\u3079\u3066\u8868\u793a\u3067\u304d\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002\u3053\u308c\u306f\u307e\u3055\u306bTenjin\u304c\u69cb\u7bc9\u3055\u308c\u305f\u30bf\u30a4\u30d7\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u30d3\u30e5\u30fc\u3067\u3042\u308b\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30de\u30cd\u30bf\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u7372\u5f97\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u7d50\u3073\u4ed8\u3051\u308b<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u7372\u5f97\u30c1\u30fc\u30e0\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u4fa1\u5024\u3042\u308b\u3082\u306e\u306b\u3059\u308b\u8981\u7d20\u306b\u3064\u3044\u3066\u5171\u901a\u306e\u5b9a\u7fa9\u3092\u6301\u3063\u3066\u53d6\u308a\u7d44\u3080\u5fc5\u8981\u304c\u3042\u308b\u3002\u521d\u56de\u8cfc\u5165\u306b\u5411\u3051\u3066\u6700\u9069\u5316\u3059\u308b\u3068\u3001\u5e83\u544a\u53ce\u76ca\u578b\u306e\u4fa1\u5024\u3092\u898b\u843d\u3068\u3059\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u5e83\u544a\u53ce\u76ca\u306b\u5411\u3051\u3066\u6700\u9069\u5316\u3059\u308b\u3068\u3001\u88fd\u54c1\u3068\u306e\u6c38\u7d9a\u7684\u306a\u95a2\u4fc2\u3092\u6c7a\u3057\u3066\u7bc9\u304b\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u3053\u305d\u304c\u3001\u30de\u30cd\u30bf\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3068\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u304c\u30e6\u30fc\u30b6\u30fc\u4fa1\u5024\u306e\u5b9a\u7fa9\u306b\u3064\u3044\u3066\u5408\u610f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u7406\u7531\u3067\u3042\u308b\u3002\u305d\u306e\u5b9a\u7fa9\u306b\u306f\u3001\u89b3\u6e2c\u3055\u308c\u305f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u53ce\u76ca\u3001\u4e00\u56de\u9650\u308a\u306e\u8cfc\u5165\u3001\u5e83\u544a\u53ce\u76ca\u3001\u7dad\u6301\u7387\u3001\u305d\u3057\u3066\u660e\u78ba\u306b\u30e9\u30d9\u30eb\u4ed8\u3051\u3055\u308c\u305f\u9577\u671f\u7684\u4fa1\u5024\u306e\u4e88\u6e2c\u304c\u542b\u307e\u308c\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u8981\u7d20\u304c\u4f55\u3067\u3042\u308c\u3001\u30c7\u30fc\u30bf\u3068\u7d50\u679c\u304c\u6b21\u306b\u30c6\u30b9\u30c8\u3059\u3079\u304d\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3001\u56fd\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c0e\u304f\u3079\u304d\u3067\u3042\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b9f\u8df5\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3064\u3044\u3066\u306f\u3001 <a href=\"https:\/\/tenjin.com\/ja\/blog\/app-user-acquisition-strategy\/\"><strong>\u521d\u671fROAS\u3092\u8d85\u3048\u305f\u7372\u5f97\u8a55\u4fa1\u306b\u95a2\u3059\u308b\u30ac\u30a4\u30c9\u3092\u304a\u8aad\u307f\u304f\u3060\u3055\u3044<\/strong><\/a>\u3002\u307e\u3060\u81ea\u793e\u88fd\u54c1\u304c\u3069\u306e\u30e6\u30fc\u30b6\u30fc\u3084\u5e02\u5834\u306b\u6700\u3082\u9069\u3057\u3066\u3044\u308b\u304b\u3092\u6c7a\u3081\u304b\u306d\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u30a2\u30d7\u30ea\u5e02\u5834\u8abf\u67fb\u304b\u3089\u59cb\u3081\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30de\u30cd\u30bf\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u7a76\u6975\u7684\u306b\u306f\u9069\u5408\u3068\u30c6\u30b9\u30c8\u306e\u5224\u65ad\u3067\u3042\u308b<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u826f\u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30de\u30cd\u30bf\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306f\u3001\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306b\u6700\u3082\u591a\u304f\u306e\u53ce\u76ca\u30e9\u30a4\u30f3\u304c\u3042\u308b\u3082\u306e\u3067\u306f\u306a\u3044\u3002\u305d\u308c\u306f\u3001\u4eba\u3005\u304c\u30a2\u30d7\u30ea\u3092\u4f7f\u3046\u7406\u7531\u3092\u5f31\u3081\u308b\u3053\u3068\u306a\u304f\u3001\u3088\u308a\u591a\u304f\u306e\u7dcf\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3059\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We suggest starting with a specific audience to test and a specific product moment. Make one focused change. Measure the whole outcome. Then scale when the evidence shows that&nbsp;subscriptions, advertising, and user experience are working in concert.<\/p>","protected":false},"excerpt":{"rendered":"<p>Adding ads to a subscription app, or subscriptions to an ad-supported one, seems like it could be an easy route to more revenue. In reality, a second revenue stream only pays off when it creates new value, rather than quietly shifting revenue from one model to another. The real challenge is increasing profitability without sacrificing&#8230;<\/p>","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8,90],"tags":[],"class_list":["post-18861","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-mobile-marketing-trends","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hybrid Monetization: Combining App Subscriptions and IAA | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how to test hybrid monetization so subscriptions and in-app ads grow total revenue without hurting retention.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/blog\/blog-hybrid-monetization-subscriptions-iaa\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hybrid Monetization: Combining App Subscriptions and IAA\" \/>\n<meta property=\"og:description\" content=\"Hybrid monetization should grow revenue, not move it around. 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