{"id":7872,"date":"2023-09-01T12:32:36","date_gmt":"2023-09-01T12:32:36","guid":{"rendered":"https:\/\/tenjin.com\/?p=7872"},"modified":"2026-04-14T11:19:04","modified_gmt":"2026-04-14T11:19:04","slug":"how-mexicos-top-mobile-publisher-boosted-their-portfolio-ltv-by-35-a-hyperbeard-case-study","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/how-mexicos-top-mobile-publisher-boosted-their-portfolio-ltv-by-35-a-hyperbeard-case-study\/","title":{"rendered":"\u30e1\u30ad\u30b7\u30b3\u306e\u30c8\u30c3\u30d7\u30e2\u30d0\u30a4\u30eb\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306e LTV\u309235% \u5411\u4e0a\u3055\u305b\u305f\u65b9\u6cd5 \u2013 HyperBeard \u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Strategic Cross-Promo for Mobile Publishers - A HyperBeard Case Study\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/02Pr4cEBMlc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u4eca\u65e5\u306f\u3001\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30e2\u30d0\u30a4\u30eb \u30b2\u30fc\u30e0\u30d1\u30d6\u30ea\u30c3\u30b7\u30f3\u30b0\u30b9\u30bf\u30b8\u30aa\u3067\u3042\u308b&nbsp;<a href=\"https:\/\/hyperbeard.com\/\">HyperBeard<\/a>\u306e\u6210\u529f\u4e8b\u4f8b\u3068\u3001Tenjin\u304c\u5f7c\u3089\u3092\u3069\u306e\u3088\u3046\u306b\u652f\u63f4\u3057\u3066\u3044\u308b\u304b\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002Hyperbeard\u306e\u5171\u540c\u5275\u8a2d\u8005\u517cCEO\u3001Alex Kozachenko\u6c0f\u3092\u62db\u5f85\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u5c0e\u5165\u4e8b\u200b\u200b\u4f8b\u306e\u6982\u8981\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306ePDF\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/growthfullstack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/08\/gfs.jpeg?ssl=1\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/HyperBeard.pdf\" style=\"background-color:#6bb4e1\">\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9 <\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Alex\u3001\u81ea\u5df1\u7d39\u4ecb\u3092\u3057\u3066\u3082\u3089\u3048\u307e\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>\u300c\u3082\u3061\u308d\u3093\u3002\u79c1\u306e\u540d\u524d\u306f\u30a2\u30ec\u30c3\u30af\u30b9\u30fb\u30b3\u30b6\u30c1\u30a7\u30f3\u30b3\u3067\u3059\u3002\u79c1\u306fHyperBeard\u306eCEO \u3067\u3059\u3002\u5f53\u793e\u306f\u30e1\u30ad\u30b7\u30b3\u6700\u5927\u306e\u30e2\u30d0\u30a4\u30eb \u30b2\u30fc\u30e0\u958b\u767a\u8005\u304a\u3088\u3073\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3067\u3042\u308a\u3001Apple\u306eAppStore \u3068 Google PlayStore\u3067\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u306f2\u51041,000\u4e07\u4ef6\u3092\u8d85\u3048\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u307e\u3067\u306b\u30ea\u30ea\u30fc\u30b9\u3057\u305f\u7d20\u6674\u3089\u3057\u3044\u30bf\u30a4\u30c8\u30eb\u306b\u306f\u3001&nbsp;<a href=\"https:\/\/hyperbeard.com\/game\/campfirecatcafe\/\">Campfire Cat Cafe<\/a>&nbsp;(2023 \u5e74 5 \u6708\u30ea\u30ea\u30fc\u30b9)\u3001&nbsp;<a href=\"https:\/\/hyperbeard.com\/game\/adorable-home\/\">Adorable Home<\/a>&nbsp;\u3068&nbsp;<a href=\"https:\/\/hyperbeard.com\/game\/pocketlove\/\">Pocket Love<\/a>\u3067\u3059\u3002\u79c1\u305f\u3061\u306f\u3001\u82e5\u5e74\u5c64\u3001\u6210\u4eba\u5c64\u3001\u5973\u6027\u5c64\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u305f\u3001\u304b\u308f\u3044\u3044\u30ab\u30b8\u30e5\u30a2\u30eb\u306a\u30a2\u30a4\u30c9\u30eb\u30b2\u30fc\u30e0\u3092\u5c02\u9580\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u500b\u4eba\u7684\u306b\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u3001\u88fd\u54c1\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5c02\u9580\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u4f1a\u793e\u3092\u7d4c\u55b6\u3059\u308b\u306b\u306f\u3001\u3042\u3089\u3086\u308b\u3053\u3068\u3092\u5c11\u3057\u305a\u3064\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u300d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">HyperBeard\u306b\u3064\u3044\u3066\u3082\u3046\u5c11\u3057\u8a73\u3057\u304f\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u59cb\u3081\u305f\u306e\u304b\u3001\u307e\u305f\u3069\u306e\u3088\u3046\u306a\u30b2\u30fc\u30e0\u3092\u958b\u767a\u3057\u3066\u3044\u307e\u3059\u304b?<\/h3>\n\n\n\n<p>\u300c\u79c1\u305f\u3061\u306f 2016 \u5e74\u9803\u306b\u5275\u696d\u3057\u307e\u3057\u305f\u3002\u79c1\u305f\u3061\u306e\u6700\u521d\u306e\u5927\u304d\u306a\u30b2\u30fc\u30e0\u306f&nbsp;<a href=\"https:\/\/hyperbeard.com\/game\/kleptocats\/\">KleptoCats<\/a>\u3068\u3044\u3046\u540d\u524d\u3067\u3001\u305d\u308c\u304c\u6025\u901f\u306b\u5e83\u307e\u308a\u307e\u3057\u305f\u3002\u6210\u529f\u3057\u305f\u30b2\u30fc\u30e0\u3067\u3042\u308a\u3001\u79c1\u305f\u3061\u304c\u81ea\u4e3b\u7684\u306b\u30d1\u30d6\u30ea\u30c3\u30b7\u30f3\u30b0\u3057\u305f\u30b2\u30fc\u30e0\u3067\u3082\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u306f\u79c1\u305f\u3061\u306b\u591a\u304f\u306e\u3053\u3068\u3092\u6559\u3048\u3066\u304f\u308c\u307e\u3057\u305f\u3002\u79c1\u305f\u3061\u306f\u6700\u521d\u304b\u3089\u5973\u6027\u5411\u3051\u306e\u304b\u308f\u3044\u3044\u30ab\u30b8\u30e5\u30a2\u30eb \u30b2\u30fc\u30e0\u3092\u4f5c\u308b\u3068\u8a00\u3044\u59cb\u3081\u305f\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u5206\u91ce\u3067\u3001\u305d\u3057\u3066\u7279\u5b9a\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u3053\u3068\u306b\u6163\u308c\u3066\u304f\u308b\u3068\u3001\u96ea\u3060\u308b\u307e\u5f0f\u306b\u305d\u3046\u306a\u3063\u3066\u3044\u304d\u3001\u79c1\u305f\u3061\u306f\u5f90\u3005\u306b\u305d\u306e\u65b9\u5411\u306b\u9032\u3093\u3067\u3044\u304d\u307e\u3057\u305f\u3002 2018\u5e74\u306b\u306f\u30d1\u30d6\u30ea\u30c3\u30b7\u30f3\u30b0\u3082\u958b\u59cb\u3057\u3001\u304b\u308f\u3044\u3044\u30ab\u30b8\u30e5\u30a2\u30eb\u306a\u30bf\u30a4\u30c8\u30eb\u306e\u958b\u767a\u8005\u304c\u79c1\u305f\u3061\u306b\u3084\u3063\u3066\u6765\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u73fe\u5728\u306e\u79c1\u305f\u3061\u304c\u4f7f\u7528\u3057\u3066\u3044\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u304c\u69cb\u7bc9\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u5408\u8a08\u3059\u308b\u3068\u3001\u904e\u53bb10\u5e74\u9593\u306730\u4ee5\u4e0a\u306e\u30bf\u30a4\u30c8\u30eb\u3092\u51fa\u7248\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u307b\u3068\u3093\u3069\u3059\u3079\u3066\u304c\u304b\u308f\u3044\u3044\u3001\u307e\u305f\u306f\u307b\u307c\u304b\u308f\u3044\u3044\u30b2\u30fc\u30e0\u30b8\u30e3\u30f3\u30eb\u3067\u3059\u3002\u5f53\u793e\u306e\u6700\u5927\u306e\u30b2\u30fc\u30e0\u3067\u3042\u308b Adorable Home\u306f5,200 \u4e07\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3055\u308c\u307e\u3057\u305f\u3002\u6628\u5e74 (2022 \u5e74) \u306b\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u305f\u5f53\u793e\u306e2\u756a\u76ee\u306b\u5927\u304d\u306a\u30b2\u30fc\u30e0\u3067\u3042\u308bPocket Love\u306f\u3001\u521d\u5e74\u5ea6\u30672,500\u4e07\u4ee5\u4e0a\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3092\u7372\u5f97\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>We are about 65 people globally, mostly in Mexico. We also have people scattered in South America, Europe, and East Asia as well.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u3069\u306e\u3088\u3046\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3084\u88fd\u54c1\u5206\u6790\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u305f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u304b?<\/h3>\n\n\n\n<p>\u300c\u79c1\u305f\u3061\u306f\u7269\u4e8b\u3092\u304b\u306a\u308a\u30b7\u30f3\u30d7\u30eb\u306b\u4fdd\u3064\u3053\u3068\u3092\u597d\u307f\u307e\u3059\u3002\u4ee5\u524d\u306fUnity (UGS) Analytics\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u307b\u3068\u3093\u3069\u306e\u4eba\u304c\u77e5\u3063\u3066\u3044\u308b\u3088\u3046\u306b\u3001\u4fa1\u683c\u304c\u5909\u66f4\u3055\u308c\u305f\u305f\u3081\u3001\u73fe\u5728\u306f Firebase Google Analytics\u306b\u5207\u308a\u66ff\u3048\u3066\u3044\u307e\u3059\u3002\u79c1\u305f\u3061\u306f\u5927\u3057\u305f\u3053\u3068\u306f\u3057\u3066\u3044\u307e\u305b\u3093\u3002\u4e3b\u306b1\u65e5\u76ee\u30017\u65e5\u76ee\u300130\u65e5\u76ee\u306e\u7d99\u7d9a\u7387\u3001\u30e6\u30fc\u30b6\u30fc\u3054\u3068\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3092\u8abf\u3079\u3066\u3001\u4eba\u3005\u3092\u30b2\u30fc\u30e0\u306b\u5f15\u304d\u8fbc\u3080\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u305f\u76ee\u6a19\u5230\u9054\u30d7\u30ed\u30bb\u30b9\u3092\u8a2d\u5b9a\u3057\u3001\u3088\u308a\u3088\u3044\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u30661\u65e5\u76ee\u306e\u7d99\u7d9a\u7387\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"563\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.40.png?resize=1024%2C563&#038;ssl=1\" alt=\"Why Hyperbeard started with custom BI with Growth FullStack\" class=\"wp-image-8858\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.40.png?resize=1024%2C563&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.40.png?resize=300%2C165&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.40.png?resize=768%2C422&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.40.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.40.png?w=1320&amp;ssl=1 1320w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>MMP\u3068\u3057\u3066\u306fTenjin\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u304c\u79c1\u305f\u3061\u306e\u4e3b\u8981\u306aMMP \u3067\u3059\u3002\u307e\u305f\u3001\u3042\u3061\u3053\u3061\u3067Singular\u3082\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u5e83\u544a\u30e1\u30c7\u30a3\u30a8\u30fc\u30b7\u30e7\u30f3\u3068\u3057\u3066 IronSource LevelPlay\u3082\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u904e\u53bb\u306e\u3055\u307e\u3056\u307e\u306a\u6642\u70b9\u3067\u3001\u79c1\u305f\u3061\u306f\u793e\u5185BI\u3092\u69cb\u7bc9\u3057\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u6b63\u76f4\u306b\u8a00\u3046\u3068\u3001\u30c7\u30a3\u30fc\u30d7\u30a8\u30f3\u30b8\u30cb\u30a2\u30ea\u30f3\u30b0\u306f\u79c1\u305f\u3061\u306e\u5f37\u307f\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u79c1\u305f\u3061\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30b7\u30f3\u30b0\u30eb \u30d7\u30ec\u30a4\u30e4\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306a\u3069\u3092\u91cd\u8996\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u3053\u3067\u3001Tenjin\u306e\u826f\u3044\u70b9\u306e1\u3064\u306f\u3001Tenjin\u304c\u79c1\u305f\u3061\u306e\u5185\u90e8\u306e\u53d6\u308a\u7d44\u307f\u3092\u88dc\u5b8c\u3067\u304d\u305f\u3053\u3068\u3067\u3042\u308a\u3001\u79c1\u305f\u3061\u306eBI\u306f\u57fa\u672c\u7684\u306b&nbsp;<a href=\"https:\/\/growthfullstack.com\/\">Growth FullStack<\/a>&nbsp;\u30d7\u30ed\u30c0\u30af\u30c8\u306b\u3088\u3063\u3066\u63d0\u4f9b\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"695\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.30.png?resize=1024%2C695&#038;ssl=1\" alt=\"The tools HyperBeard used to boost mobile game performance across their portfolio\" class=\"wp-image-8861\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.30.png?resize=1024%2C695&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.30.png?resize=300%2C204&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.30.png?resize=768%2C521&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.30.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.30.png?w=1114&amp;ssl=1 1114w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Tenjin\u3068Growth FullStack\u306b\u3064\u3044\u3066\u8a00\u3048\u3070\u3001HyperBeard\u306b\u3068\u3063\u3066\u6700\u3082\u4fa1\u5024\u306e\u3042\u308b\u7279\u5b9a\u306e\u6a5f\u80fd\u306f\u3042\u308a\u307e\u3059\u304b?<\/h3>\n\n\n\n<p>\u300c\u79c1\u305f\u3061\u306f&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/ja\/datavault-introduction\">DataVault<\/a>\u3092\u611b\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u307e\u3067\u3001\u79c1\u305f\u3061\u306f\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u5229\u7528\u53ef\u80fd\u306a\u3082\u306e\u306f\u3059\u3079\u3066\u3001\u4f7f\u7528\u3057\u3066\u3044\u305fMMP\u3068\u3068\u3082\u306b\u4f7f\u7528\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u660e\u3089\u304b\u306b\u3001\u305d\u306e\u7528\u9014\u306f\u304b\u306a\u308a\u9650\u3089\u308c\u3066\u3044\u307e\u3059\u3002Tenjin\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306f\u7d20\u6674\u3089\u3057\u304f\u3001\u591a\u304f\u306e\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u307e\u3059\u304c\u3001\u660e\u3089\u304b\u306b\u305d\u308c\u3092\u8d85\u3048\u3066\u62e1\u5f35\u3057\u305f\u3044\u3068\u3082\u8003\u3048\u3066\u3044\u307e\u3059\u3002 DataVault\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u305d\u308c\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306b\u6700\u9069\u3067\u3042\u308a\u3001\u79c1\u305f\u3061\u304c\u884c\u3063\u3066\u3044\u308b\u3053\u3068\u306e1\u3064\u306f\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306eLTV \u5206\u6790\u3067\u3059\u3002\u79c1\u305f\u3061\u306f\u3044\u308f\u3086\u308b\u30d6\u30c6\u30a3\u30c3\u30af\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3067\u3059\u3002\u6614\u306f\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3057\u305f\u304c\u3001\u4eca\u306f\u305d\u308c\u307b\u3069\u591a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u73fe\u5728\u3001\u307b\u3068\u3093\u3069\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u3001CPI\u3092\u4f4e\u304f\u6291\u3048\u3066\u5927\u898f\u6a21\u306b\u8cfc\u5165\u3067\u304d\u308b\u3001LTV\u306e\u975e\u5e38\u306b\u9ad8\u3044\u30bf\u30a4\u30c8\u30eb\u3092\u63a2\u3057\u3066\u3044\u307e\u3059\u3002\u79c1\u305f\u3061\u306e\u5834\u5408\u3001\u540c\u3058\u7a2e\u985e\u306e\u30c6\u30fc\u30de\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u3067\u3001\u6bce\u5e74\u5927\u91cf\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u3092\u63a8\u9032\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u79c1\u305f\u3061\u306f\u300c\u30d6\u30c6\u30a3\u30c3\u30af\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u300d\u3068\u3057\u3066\u77e5\u3089\u308c\u3066\u304a\u308a\u3001\u7279\u5b9a\u306e\u7a2e\u985e\u306e\u30e6\u30fc\u30b6\u30fc\u5411\u3051\u306e\u7279\u5b9a\u306e\u7a2e\u985e\u306e\u30b2\u30fc\u30e0\u306b\u7279\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30b2\u30fc\u30e0\u306e\u9593\u306b\u306f\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u3044\u3066\u3001\u305d\u306e\u7d4c\u6e08\u7684\u5f71\u97ff\u3092\u6e2c\u5b9a\u3059\u308b\u306e\u306b\u975e\u5e38\u306b\u82e6\u52b4\u3057\u307e\u3057\u305f\u3002\u4f55\u304c\u8d77\u3053\u308b\u304b\u306f\u308f\u304b\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u4f55\u30d1\u30fc\u30bb\u30f3\u30c8\u3001\u307e\u305f\u306f\u3069\u306e\u3088\u3046\u306a\u5024\u306b\u306a\u308b\u304b\u306b\u3064\u3044\u3066\u306f\u307e\u3063\u305f\u304f\u308f\u304b\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u305d\u306e\u305f\u3081\u3001Tenjin\u306e\u304a\u304b\u3052\u3067\u3001\u79c1\u305f\u3061\u306f\u73fe\u5728\u3001\u30e6\u30fc\u30b6\u30fc\u30d9\u30fc\u30b9\u5168\u4f53\u3092\u63a8\u5b9a\u3057\u3066UA\u6226\u7565\u306b\u7d44\u307f\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u308b\u6d1e\u5bdf\u3092\u7372\u5f97\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3088\u308a\u9ad8\u3044 CPI \u3092\u5b9f\u73fe\u3057\u3001\u5927\u898f\u6a21\u306b\u6210\u9577\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u300d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tenjin\u3067\u306f\u96c6\u7d04\u30d9\u30fc\u30b9\u306eLTV\u3092\u4f7f\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u3053\u308c\u306f\u5f53\u793e\u72ec\u81ea\u306e\u6307\u6a19\u3067\u3059\u3002\u3053\u308c\u304c\u696d\u754c\u306e\u4ed6\u306e\u4f01\u696d\u304c\u63d0\u4f9b\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u3069\u306e\u3088\u3046\u306b\u7570\u306a\u308b\u3068\u8003\u3048\u3066\u3044\u308b\u304b\u3092\u7406\u89e3\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/h3>\n\n\n\n<p>\u300c\u5225\u306eMMP\u304b\u3089\u5207\u308a\u66ff\u3048\u308b\u3068\u304d\u306f\u3001\u975e\u5e38\u306b\u8208\u5473\u6df1\u304b\u3063\u305f\u3067\u3059\u3002\u660e\u3089\u304b\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u30ec\u30d9\u30eb\u3067\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306f\u3001\u4eba\u3005\u304c\u30b4\u30fc\u30eb\u30c9\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u3067\u3042\u308b\u3068\u8003\u3048\u304c\u3061\u3067\u3059\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u30ec\u30d9\u30eb\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306e\u554f\u984c\u306f\u3001\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5168\u4f53\u304c\u3088\u308a\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4e2d\u5fc3\u306e\u898f\u5236\u74b0\u5883\u306b\u79fb\u884c\u3057\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002\u305d\u3057\u3066\u3001\u53d6\u5f97\u3059\u308b\u30c7\u30fc\u30bf\u306f\u307e\u3059\u307e\u3059\u5c11\u306a\u304f\u306a\u308a\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u5b9f\u969b\u306b\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u6b63\u78ba\u306b\u5168\u4eba\u53e3\u3092\u4ee3\u8868\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u30c7\u30fc\u30bf\u306b\u306f\u3053\u308c\u3089\u306e\u7a74\u304c\u5b58\u5728\u3057\u307e\u3059\u3002\u6b63\u78ba\u306b\u6e2c\u5b9a\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3001\u4f55\u3092\u6e2c\u5b9a\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u7a74\u304c\u4f55\u306a\u306e\u304b\u3001\u3069\u308c\u3060\u3051\u6b20\u3051\u3066\u3044\u308b\u306e\u304b\u304c\u308f\u304b\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u3089\u306f\u76ee\u306b\u898b\u3048\u308b\u96c6\u8a08\u5024\u3067\u3042\u308b\u305f\u3081\u3001\u305d\u308c\u3092\u7d50\u3073\u4ed8\u3051\u308b\u672c\u5f53\u306e\u771f\u5b9f\u306e\u60c5\u5831\u6e90\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u65e5\u6b21\u3067\u652f\u6255\u308f\u308c\u308b\u91d1\u984d\u3001\u307e\u305f\u306f\u5b9f\u969b\u306b\u30b2\u30fc\u30e0\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u6570\u3001\u3053\u308c\u3089\u304c\u771f\u5b9f\u306e\u60c5\u5831\u6e90\u3068\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001iOS\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u5927\u90e8\u5206\u3092\u5360\u3081\u308bIDFA\u3092\u63d0\u4f9b\u3057\u3066\u3044\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u306e\u30e6\u30fc\u30b6\u30fc\u30ec\u30d9\u30eb\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u304c\u5931\u308f\u308c\u308b\u3053\u3068\u306b\u5bfe\u51e6\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u307e\u305f\u3001\u5f53\u793e\u306e\u30b2\u30fc\u30e0\u306f\u3059\u3079\u3066\u6df7\u5408\u30e6\u30fc\u30b6\u30fc\u5411\u3051\u3067\u3059\u3002\u3064\u307e\u308a\u300115 \u6b73\u4ee5\u4e0b\u3068\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u308b\u5b50\u4f9b\u5411\u3051\u306e\u30b2\u30fc\u30e0\u3067\u3082\u5b8c\u5168\u306b\u5b89\u5168\u306b\u30d7\u30ec\u30a4\u3067\u304d\u307e\u3059\u3002\u3059\u3079\u3066\u306e\u30b2\u30fc\u30e0\u306e\u524d\u306b\u5e74\u9f62\u30b2\u30fc\u30c8\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u554f\u984c\u306f\u3001\u4e00\u5ea6\u5e74\u9f62\u30b2\u30fc\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3001\u30b2\u30fc\u30e0\u3092\u307e\u3063\u305f\u304f\u30c8\u30e9\u30c3\u30af\u3067\u304d\u306a\u3044\u3053\u3068\u3067\u3059\u3002\u4fdd\u8b77\u8005\u306e\u540c\u610f\u304c\u306a\u3044\u9650\u308a\u3001\u500b\u4eba\u3092\u7279\u5b9a\u3067\u304d\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u96c6\u8a08\u30d9\u30fc\u30b9\u306e LTV \u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u3059\u3079\u3066\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u53ce\u76ca\u3092\u63a8\u5b9a\u3057\u3001\u305d\u308c\u3092\u5b9f\u969b\u306e\u771f\u5b9f\u306e\u60c5\u5831\u6e90\u306b\u7d50\u3073\u4ed8\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u79c1\u305f\u3061\u306f\u30c7\u30fc\u30bf\u81ea\u4f53\u306b\u3055\u3089\u306b\u81ea\u4fe1\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u300d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u3057\u3070\u3089\u304fTenjin\u3068Growth FullStack\u3092\u4f7f\u3044\u59cb\u3081\u3066\u304b\u3089\u3001KPI\u306f\u3069\u3046\u5909\u308f\u308a\u307e\u3057\u305f\u304b?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"291\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.11.png?resize=1024%2C291&#038;ssl=1\" alt=\"Cross Promo LTV Uplift with Growth FullStack\" class=\"wp-image-8863\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.11.png?resize=1024%2C291&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.11.png?resize=300%2C85&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.11.png?resize=768%2C218&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.11.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.11.png?w=1140&amp;ssl=1 1140w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u300c\u79c1\u305f\u3061\u304c\u3084\u308a\u305f\u3044\u3068\u601d\u3063\u3066\u3044\u305f\u3053\u3068\u306e 1 \u3064\u306f\u3001\u4ed6\u306e\u5730\u57df\u306b\u62e1\u5927\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u30d6\u30e9\u30b8\u30eb\u3084\u305d\u306e\u4ed6\u306e\u5357\u7c73\u306a\u3069\u3001LTV\u304c\u6bd4\u8f03\u7684\u4f4e\u3044\u4ed6\u306e\u5730\u57df\u3084\u3001\u30d9\u30c8\u30ca\u30e0\u3084\u30d5\u30a3\u30ea\u30d4\u30f3\u306a\u3069\u306e\u6771\u5357\u30a2\u30b8\u30a2\u8af8\u56fd\u3067\u3082\u3001\u5f53\u793e\u306e\u30b2\u30fc\u30e0\u306b\u5bfe\u3059\u308b\u9700\u8981\u304c\u3042\u308b\u3053\u3068\u306f\u627f\u77e5\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u3001\u6700\u7d42\u7684\u306b\u306f\u30da\u30a4\u30c9\u306e\u30b0\u30ed\u30fc\u30b9\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u305f\u3044\u5206\u91ce\u3067\u3059\u304c\u3001\u4ed6\u306e\u591a\u304f\u306eMMP \u304c\u63d0\u4f9b\u3059\u308b\u4fa1\u683c\u30e2\u30c7\u30eb\u304c\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306b\u57fa\u3065\u3044\u3066\u3044\u308b\u305f\u3081\u3001\u6b74\u53f2\u7684\u306b\u306f\u975e\u5e38\u306b\u56f0\u96e3\u3067\u3057\u305f\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u8ab0\u304b\u306eLTV\u304c\u304a\u305d\u3089\u304f 3 \u30bb\u30f3\u30c8\u7a0b\u5ea6\u3067\u3042\u308b\u3068\u304d\u306b\u3001\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306b3\u30bb\u30f3\u30c8\u3092\u652f\u6255\u3046\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u304c\u3001Tenjin\u3067\u3067\u304d\u308b\u3053\u3068\u3092\u697d\u3057\u307f\u306b\u3057\u3066\u3044\u308b\u3053\u3068\u306e 1 \u3064\u3067\u3059\u3002\u3053\u308c\u306f\u307e\u3060\u5c55\u958b\u3057\u3066\u3044\u307e\u305b\u3093\u304c\u3001\u5e83\u544a\u8cbb\u7528\u3092\u524d\u56db\u534a\u671f\u6bd4\u3067\u7d04300% \u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u3001\u3053\u308c\u306f\u7d20\u6674\u3089\u3057\u3044\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306f\u4e3b\u306b\u79c1\u305f\u3061\u306e\u30b2\u30fc\u30e0\u300cPocket Love\u300d\u3001\u300cAdorable Home\u300d\u3001\u305d\u3057\u3066\u3042\u308b\u7a0b\u5ea6\u306e\u300cCampfire Cat Cafe\u300d\u3067\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001ROAS\u304c15\uff5e20%\u5411\u4e0a\u3059\u308b\u3053\u3068\u3082\u78ba\u8a8d\u3067\u304d\u3066\u304a\u308a\u3001\u3053\u308c\u306b\u3088\u308a\u5e83\u544a\u652f\u51fa\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u300d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5148\u307b\u3069\u3001\u30b5\u30fc\u30d3\u30b9\u3068\u3057\u3066\u306e\u30c7\u30fc\u30bf \u30a6\u30a7\u30a2\u30cf\u30a6\u30b9\u3067\u3042\u308b DataVault\u304c\u6c17\u306b\u5165\u3063\u3066\u3044\u308b\u3068\u304a\u3063\u3057\u3083\u3044\u307e\u3057\u305f\u3002\u7686\u3055\u3093\u304c\u3069\u3046\u3084\u3063\u3066\u4f7f\u3063\u3066\u3044\u308b\u306e\u304b\u3001\u3082\u3046\u5c11\u3057\u8a73\u3057\u304f\u8aac\u660e\u3057\u3066\u3082\u3089\u3048\u307e\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>\u300c\u79c1\u305f\u3061\u306f DataVault\u3092\u4f7f\u7528\u3057\u3066\u3059\u3079\u3066\u306e\u60c5\u5831\u3092 Growth FullStack\u306b\u53d6\u308a\u8fbc\u307f\u3001\u305d\u308c\u3092\u5206\u6790\u3057\u3066\u3001Android\u3068iOS\u306e\u4e21\u65b9\u306e\u3059\u3079\u3066\u306e\u30a2\u30d7\u30ea\u306e LTV \u3092\u8abf\u3079\u3001\u3055\u3089\u306b 2 \u3064\u306e\u9593\u3067\u96c6\u8a08\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30c7\u30fc\u30bf\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30ec\u30d9\u30eb\u3067\u3082\u78ba\u8a8d\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u5168\u4f53\u306e\u3069\u3053\u304b\u3089\u6765\u3066\u3044\u308b\u304b\u3092\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u5f7c\u3089\u306f\u30dd\u30b1\u30c3\u30c8\u30e9\u30d6\u304b\u3089\u5165\u3063\u3066\u304d\u3066\u3001\u30a2\u30c9\u30a2\u30d6\u30eb\u30db\u30fc\u30e0\u306b\u884c\u304d\u3001\u305d\u306e\u5f8c\u3069\u3053\u304b\u306b\u884c\u304f\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u305d\u308c\u3068\u3082\u3001\u5c0f\u898f\u6a21\u306a\u30b2\u30fc\u30e0\u3092\u901a\u3058\u3066\u5165\u3063\u3066\u304f\u308b\u306e\u3067\u3057\u3087\u3046\u304b?\u79c1\u305f\u3061\u304c\u6240\u6709\u3059\u308b\u30b2\u30fc\u30e0\u306e\u4e2d\u306b\u306f\u3001\u5b9f\u969b\u306b\u306f\u512a\u5148\u9806\u4f4d\u3092\u4ed8\u3051\u3066\u3044\u306a\u3044\u3082\u306e\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u5185\u3092\u79fb\u52d5\u3059\u308b\u305f\u3081\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001UA\u306e\u53d6\u308a\u7d44\u307f\u3092\u3069\u3053\u306b\u8cbb\u3084\u3059\u3079\u304d\u304b\u3001\u5404\u5730\u57df\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u3069\u308c\u3060\u3051\u8cbb\u3084\u305b\u308b\u304b\u306b\u3064\u3044\u3066\u306e\u6d1e\u5bdf\u304c\u5f97\u3089\u308c\u3001\u975e\u5e38\u306b\u5f79\u306b\u7acb\u3061\u307e\u3059\u3002\u79c1\u305f\u3061\u304cDataVault\u3067\u7279\u306b\u6ce8\u529b\u3057\u3066\u3044\u308b\u306e\u306f\u3001\u3053\u306e\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aaLTV UA\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002\u305d\u308c\u306f\u307e\u3060\u5c55\u958b\u4e2d\u306e\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4eca\u5e74Tenjin\u306b\u5207\u308a\u66ff\u3048\u305f\u3070\u304b\u308a\u306a\u306e\u3067\u30c7\u30fc\u30bf\u91cf\u304c\u9650\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u7279\u5b9a\u306e1\u3064\u306e\u30b2\u30fc\u30e0\u5185\u306e\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3067\u306f\u306a\u304f\u3001\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u5168\u4f53\u306e\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3092\u898b\u3066\u3044\u308b\u5834\u5408\u306f\u660e\u3089\u304b\u3067\u3059 (\u5f53\u793e\u306e\u30b2\u30fc\u30e0\u306e\u307b\u3068\u3093\u3069\u306f30\u65e5\u76ee\u306e\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u304c\u7d045%\u3067\u3059\u3002\u3053\u308c\u306f\u7d20\u6674\u3089\u3057\u3044\u6570\u5b57\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u79c1\u305f\u3061\u304c\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u5206\u91ce\u3067\u306f\u5b8c\u5168\u306b\u5e73\u5747\u7684\u3067\u3082\u3042\u308a\u307e\u3059)\u3002\u3057\u304b\u3057\u3001\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u5168\u4f53\u306790\u65e5\u76ee\u306e\u7d99\u7d9a\u7387\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u305d\u306e\u6570\u5b57\u304c 5%\u307e\u305f\u306f10%\u306b\u8fd1\u3065\u3051\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6210\u9577\u306b\u5408\u308f\u305b\u3066\u3055\u3089\u306b\u30b9\u30b1\u30fc\u30eb\u30a2\u30c3\u30d7\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u300d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">DataVault\u3068\u4e26\u884c\u3057\u3066\u3001\u81ea\u52d5\u30c7\u30fc\u30bf\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u3068\u30ab\u30b9\u30bf\u30e0 \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306e\u88fd\u54c1\u3067\u3042\u308b Growth FullStack\u3082\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002 Growth FullStack \u306f\u3053\u308c\u3089\u3059\u3079\u3066\u306b\u3069\u306e\u3088\u3046\u306b\u95a2\u4e0e\u3059\u308b\u306e\u3067\u3057\u3087\u3046<\/h3>\n\n\n\n<p>\u300cTableau \u3084\u305d\u306e\u4ed6\u306e\u30c4\u30fc\u30eb\u306e\u4f7f\u3044\u65b9\u3092\u77e5\u3063\u3066\u3044\u308b\u30c7\u30fc\u30bf \u30a8\u30f3\u30b8\u30cb\u30a2\u306f\u5b9f\u969b\u306b\u306f\u591a\u304f\u3042\u308a\u307e\u305b\u3093\u3002 Growth FullStack\u306b\u3088\u308a\u3001\u3059\u3079\u3066\u3092\u8996\u899a\u5316\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u30c6\u30fc\u30d6\u30eb\u3092\u4e26\u3079\u66ff\u3048\u3066\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3057\u3001\u305d\u306e\u6642\u70b9\u3067\u5206\u6790\u3057\u305f\u3044\u7279\u5b9a\u306e\u9818\u57df\u306b\u7126\u70b9\u3092\u7d5e\u308a\u307e\u3059\u3002\u4eca\u306e\u3068\u3053\u308d\u3001\u305d\u308c\u306f\u4e3b\u306b\u7c73\u56fd\u3067\u3042\u308a\u3001\u305d\u306e\u307b\u3068\u3093\u3069\u304c\u7b2c1\u5c64\u82f1\u8a9e\u570f\u306e\u56fd\u3067\u3059\u3002\u6700\u7d42\u7684\u306b\u306f\u3001\u7c73\u56fd\u3067\u306f\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001UA\u306e\u6a5f\u4f1a\u304c\u6700\u3082\u5927\u304d\u3044\u56fd\u3092\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u30d9\u30fc\u30b9\u3067\u8abf\u3079\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u7c73\u56fd\u306f\u5f53\u793e\u306e\u4e3b\u306a\u5e02\u5834\u3067\u3042\u308a\u3001\u591a\u304f\u306e\u53ce\u76ca\u3092\u4e0a\u3052\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u308c\u306f\u7c73\u56fd\u306b\u591a\u304f\u306e\u8cfc\u8cb7\u529b\u304c\u3042\u308a\u3001\u7c73\u56fd\u306b\u591a\u304f\u306e\u4eba\u3005\u304c\u3044\u308b\u304b\u3089\u3067\u3082\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30de\u30ec\u30fc\u30b7\u30a2\u3067\u306f\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306eLTV\u304c ROAS 200%\u306b\u5411\u4e0a\u3057\u3066\u304a\u308a\u3001\u305d\u3053\u306b\u672c\u5f53\u306b\u591a\u304f\u306e\u6642\u9593\u3068\u52b4\u529b\u3092\u8cbb\u3084\u3059\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u306a\u305c\u306a\u3089\u3001\u4e00\u4eba\u5f53\u305f\u308a\u306e\u30e6\u30fc\u30b6\u30fc\u6570\u306f\u305d\u308c\u307b\u3069\u4fa1\u5024\u304c\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u53ce\u76ca\u6027\u306f\u975e\u5e38\u306b\u9ad8\u3044\u304b\u3089\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u3053\u308c\u3089\u306f\u79c1\u305f\u3061\u304c\u6ce8\u76ee\u3057\u3066\u3044\u308b\u7a2e\u985e\u306e\u6d1e\u5bdf\u3067\u3042\u308a\u3001Growth FullStack\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u305d\u308c\u3089\u3059\u3079\u3066\u3092\u8996\u899a\u5316\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u300d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LTV\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u3001\u5225\u540d\u30af\u30ed\u30b9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3 LTV\u306e\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u306f\u3001\u79c1\u305f\u3061\u304c\u304a\u5ba2\u69d8\u3068\u5354\u529b\u3057\u3066\u53d6\u308a\u7d44\u3093\u3067\u304d\u305f\u6700\u5927\u306e\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u306e1\u3064\u3067\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u3053\u306e\u554f\u984c\u3092\u3069\u306e\u3088\u3046\u306b\u89e3\u6c7a\u3067\u304d\u305f\u306e\u304b\u3001\u3082\u3046\u5c11\u3057\u8a73\u3057\u304f\u6559\u3048\u3066\u3044\u305f\u3060\u3051\u307e\u3059\u304b?<\/h3>\n\n\n\n<p>\u300c\u826f\u304b\u3063\u305f\u306e\u306f\u3001Tenjin\u304c\u30ab\u30b9\u30bf\u30e0\u306e\u51e6\u7406\u3092\u5b9f\u884c\u3057\u3066\u3001DataVault\u306b\u5165\u308b\u3059\u3079\u3066\u306e\u30c7\u30fc\u30bf\u3092\u53d6\u308a\u8fbc\u307f\u3001\u305d\u308c\u3092 Growth FullStack\u306b\u53d6\u308a\u8fbc\u3093\u3067\u8996\u899a\u5316\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u5148\u307b\u3069\u3082\u8a00\u3063\u305f\u3088\u3046\u306b\u3001\u3053\u308c\u3089\u306f\u79c1\u305f\u3061\u304c\u3053\u308c\u307e\u3067\u793e\u5185\u306b\u6301\u3063\u3066\u3044\u305f\u30ea\u30bd\u30fc\u30b9\u3067\u306f\u306a\u3044\u304b\u3089\u3067\u3059\u3002\u3053\u308c\u307e\u3067\u3055\u307e\u3056\u307e\u306a\u4eba\u305f\u3061\u3068\u4ed5\u4e8b\u3092\u3057\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u3059\u3079\u3066\u3092\u3064\u306a\u304e\u5408\u308f\u305b\u308b\u306e\u306f\u96e3\u3057\u3044\u3067\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u305d\u308c\u30921\u304b\u6240\u306b\u307e\u3068\u3081\u3001\u305d\u306e\u30c4\u30fc\u30eb\u306b\u7cbe\u901a\u3057\u3001\u30c4\u30fc\u30eb\u306e\u8996\u899a\u5316\u3092\u652f\u63f4\u3067\u304d\u308b\u4f1a\u793e\u3092\u6301\u3064\u3053\u3068\u306f\u3001\u79c1\u305f\u3061\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u5177\u4f53\u7684\u306a\u6570\u5b57\u3092\u3044\u304f\u3064\u304b\u6319\u3052\u308b\u3068\u3001\u73fe\u6642\u70b9\u3067\u306f\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u5206\u6790\u306f\u7d0490\u65e5\u5206\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001Adorable Home\u306a\u3069\u306e\u4e00\u90e8\u306e\u30b2\u30fc\u30e0\u3067\u306f 35%\u306e\u30a2\u30c3\u30d7\u30ea\u30d5\u30c8\u304c\u898b\u3089\u308c\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u3092Adorable Home\u3067\u8cfc\u5165\u3059\u308b\u5834\u5408\u3001\u640d\u76ca\u5206\u5c90\u70b9\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b 100%\u306eROAS \u306b\u9054\u3059\u308b\u5fc5\u8981\u306f\u306a\u304f\u3001\u5b9f\u969b\u306b\u306f\u305d\u308c\u3088\u308a 35%\u5c11\u306a\u3044\u53ce\u76ca\u7387\u3092\u9054\u6210\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u5168\u4f53\u3067\u305d\u306e35%\u3092\u88dc\u3046\u3053\u3068\u306b\u306a\u308b\u304b\u3089\u3067\u3059\u3002\u305d\u308c\u3067\u3001\u305d\u308c\u306b\u3088\u3063\u3066\u30b9\u30b1\u30fc\u30eb\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u30921\u30c9\u30eb\u3067\u8cfc\u5165\u3059\u308b\u4ee3\u308f\u308a\u306b\u30011.30\u30c9\u30eb\u3067\u8cfc\u5165\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u307e\u3063\u305f\u304f\u5225\u306e\u30ec\u30d9\u30eb\u306e\u30ed\u30c3\u30af\u304c\u89e3\u9664\u3055\u308c\u307e\u3059\u3002\u79c1\u305f\u3061\u306e\u3059\u3079\u3066\u306e\u30b2\u30fc\u30e0\u3067\u305d\u308c\u304c\u898b\u3089\u308c\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u6570\u767e\u4e07\u30c9\u30eb\u306e\u30d2\u30c3\u30c8\u3068\u306a\u308b\u30b2\u30fc\u30e0\u3092\u30ea\u30ea\u30fc\u30b9\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u8ffd\u52a0\u3067\u8ffd\u52a0\u3059\u308b\u30b2\u30fc\u30e0\u3092\u30ea\u30ea\u30fc\u30b9\u3067\u304d\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u5f53\u793e\u306e\u3059\u3079\u3066\u306e\u30b2\u30fc\u30e0\u304c\u904e\u53bb\u306b\u305d\u3046\u3057\u3066\u304d\u305f\u3088\u3046\u306b\u3001\u65b0\u3057\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u53d6\u308a\u8fbc\u3093\u3067\u3044\u308b\u9650\u308a\u3001\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u5168\u4f53\u306e\u8c37\u304c\u3055\u3089\u306b\u5897\u3048\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u300d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tenjin\u307e\u305f\u306fGrowth FullStack\u306e\u4f7f\u7528\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u4ed6\u306e\u30c1\u30fc\u30e0\u306b\u30a2\u30c9\u30d0\u30a4\u30b9\u306f\u3042\u308a\u307e\u3059\u304b?<\/h3>\n\n\n\n<p 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wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/HyperBeard.pdf\" style=\"background-color:#6bb4e1\">\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9 <\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u3053\u306e\u6295\u7a3f\u3067\u306f\u3001\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0 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name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/blog\/how-mexicos-top-mobile-publisher-boosted-their-portfolio-ltv-by-35-a-hyperbeard-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Mexico\u2019s Top Mobile Publisher Boosted their Portfolio LTV by 35% \u2013 A HyperBeard Case Study | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Today, we will be discussing the success story of&nbsp;HyperBeard, a hyper-casual mobile game publishing studio, and how Tenjin is helping them with multiple use-cases. To discuss this success story, we invited the co-founder and CEO of Hyperbeard, Alex Kozachenko. For a summary of the case study, you can download the PDF below. 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