{"id":8126,"date":"2023-07-11T08:31:00","date_gmt":"2023-07-11T08:31:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8126"},"modified":"2025-02-21T10:25:31","modified_gmt":"2025-02-21T10:25:31","slug":"how-to-scale-hyper-or-hybrid-casual-games-with-unity-roas-campaigns","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/how-to-scale-hyper-or-hybrid-casual-games-with-unity-roas-campaigns\/","title":{"rendered":"Unity ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f7f\u7528\u3057\u3066\u30cf\u30a4\u30d1\u30fc\u307e\u305f\u306f\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30ab\u30b8\u30e5\u30a2\u30eb \u30b2\u30fc\u30e0\u3092\u30b9\u30b1\u30fc\u30eb\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How to scale hyper or hybrid casual games with Unity ROAS campaigns\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/RGQabZmMKTE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u3053\u306e\u30d6\u30ed\u30b0\u6295\u7a3f\u3067\u306f\u3001\u4e0a\u8a18\u306e\u30d3\u30c7\u30aa\u304b\u3089\u4e3b\u306a\u8ad6\u70b9\u3092\u5206\u6790\u3057\u3001\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u5f37\u8abf\u3057\u307e\u3059\u3002Tenjin\u306e Roman Garbar\u304cUnity ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3064\u3044\u3066\u8cea\u554f\u3057\u3001Unity\u306eC\u00e9line Fraimund\u304c\u6d1e\u5bdf\u529b\u306b\u5bcc\u3093\u3060\u56de\u7b54\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><em>\u30b2\u30b9\u30c8\u30b9\u30d4\u30fc\u30ab\u30fc\u306eC\u00e9line Fraimund\u306b\u3064\u3044\u3066<\/em><br><em>\u5f7c\u5973\u306f Unity\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8 \u30d1\u30fc\u30c8\u30ca\u30fc\u3067\u3042\u308a\u3001EMEA\u306e\u5e83\u544a\u4e3b\u3001\u7279\u306b\u3053\u306e\u5730\u57df\u306e\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb \u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u5bfe\u3059\u308bUnity \u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u652f\u63f4\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/tenjin.com\/ja\/blog\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"235\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/YOMI.png?resize=1024%2C235&#038;ssl=1\" alt=\"See how YOMI Studio doubled their installs with ROAS campaigns\" class=\"wp-image-12220\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/YOMI.png?resize=1024%2C235&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/YOMI.png?resize=300%2C69&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/YOMI.png?resize=768%2C177&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/YOMI.png?resize=1536%2C353&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/YOMI.png?resize=18%2C4&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/YOMI.png?resize=1200%2C276&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/YOMI.png?w=1740&amp;ssl=1 1740w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p>\u4ee5\u4e0b\u306b\u3064\u3044\u3066\u306f\u3001\u30d6\u30ed\u30b0\u6295\u7a3f\u5168\u6587\u3092\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unity\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u7a2e\u985e<\/li>\n\n\n\n<li>\u5e83\u544a\u4e3b\u5411\u3051\u306eUnity ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8a2d\u5b9a<\/li>\n\n\n\n<li>Unity Ad Revenue ROAS\u304a\u3088\u3073\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9 ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/li>\n<\/ul>\n\n\n\n<p>\u7b49\u306a\u3069\u3002<\/p>\n\n\n\n<p>\u59cb\u3081\u307e\u3057\u3087\u3046\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u306f\u7c21\u5358\u306b\u8a00\u3046\u3068\u4f55\u3067\u3059\u304b?<\/h3>\n\n\n\n<p><em>(\u3053\u306e\u56de\u7b54\u306f\u30d3\u30c7\u30aa\u306e\u30bf\u30a4\u30e0\u30b9\u30bf\u30f3\u30d71:50\uff5e2:34\u306e\u9593\u306b\u7d39\u4ecb\u3055\u308c\u3066\u3044\u307e\u3059)<\/em><\/p>\n\n\n\n<p>Roman: ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u306f\u3001\u958b\u767a\u8005\u304c\u8ab2\u91d1\u53ce\u76ca (<a href=\"https:\/\/docs.tenjin.com\/docs\/in-app-purchases-iap\">IAP<\/a>&nbsp;\u307e\u305f\u306f\u5e83\u544a\u53ce\u76ca) \u3092&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/ad-network\">\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af<\/a>&nbsp;\u306b\u9001\u4fe1\u3059\u308b\u5834\u5408\u3067\u3059\u3002 \u305d\u308c\u306b\u3088\u308a\u3001\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306f\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>Celine\uff1a\u306f\u3044\u3001\u305d\u306e\u901a\u308a\u3067\u3059\u3002 Unity\u3067\u306f\u3001\u3053\u308c\u3089\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u300c<a href=\"https:\/\/docs.unity.com\/acquire\/en-us\/manual\/APP-campaigns\">Audience Pinpointer (APP) Campaigns,<\/a>\u300d\u3068\u547c\u3093\u3067\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u30e6\u30fc\u30b6\u30fc\u30ec\u30d9\u30eb\u307e\u3067\u30c9\u30ea\u30eb\u30c0\u30a6\u30f3\u3055\u308c\u3001\u30b2\u30fc\u30e0\u306e\u4e88\u6e2c\u5024\u304c\u6700\u3082\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u898b\u3064\u3051\u3088\u3046\u3068\u3057\u307e\u3059\u3002\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u624b\u52d5\u4f5c\u696d\u306e\u307b\u3068\u3093\u3069\u3092\u81ea\u52d5\u7684\u306b\u5b9f\u884c\u3057\u3001\u30b2\u30fc\u30e0\u306b\u3068\u3063\u3066\u6700\u3082\u4fa1\u5024\u304c\u3042\u308b\u3068\u601d\u308f\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u518d\u5165\u672d\u3057\u3088\u3046\u3068\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u306a\u305c ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3064\u3044\u3066\u8a71\u3057\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b?<\/h2>\n\n\n\n<p><em>(\u3053\u306e\u56de\u7b54\u306f\u30d3\u30c7\u30aa\u306e\u30bf\u30a4\u30e0\u30b9\u30bf\u30f3\u30d7 0:58\uff5e1:50\u306e\u9593\u306b\u7d39\u4ecb\u3055\u308c\u3066\u3044\u307e\u3059)<\/em><\/p>\n\n\n\n<p>YOMI Studio\u306f\u3001ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u304a\u3051\u308b\u5f53\u793e (Tenjin) \u306e\u5178\u578b\u7684\u306a\u9867\u5ba2\u3067\u3059\u3002 YOMI Studio\u306b\u95a2\u3059\u308b\u3044\u304f\u3064\u304b\u306e\u30d2\u30f3\u30c8\u3092\u6b21\u306b\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f1a\u793e\u898f\u6a21: SMB<\/li>\n\n\n\n<li>\u30d9\u30c8\u30ca\u30e0\u3092\u62e0\u70b9<\/li>\n\n\n\n<li>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5bfe\u8c61\u56fd\uff1a\u30a2\u30e1\u30ea\u30ab<\/li>\n\n\n\n<li>UA\u30c1\u30fc\u30e0\u306e\u898f\u6a21: 1 (\u5171\u540c\u5275\u8a2d\u8005)<\/li>\n\n\n\n<li>\u6ce8\u529b\u30b8\u30e3\u30f3\u30eb\uff1a\u30ab\u30b8\u30e5\u30a2\u30eb\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/blog.tenjin.com\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/\" target=\"_self\">\u3053\u3061\u3089<\/a>\u3088\u308a\u3001YOMI Studio\u304c\u5e83\u544a\u53ce\u76ca\u30b3\u30fc\u30eb\u30d0\u30c3\u30af\u3068ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7528\u3044\u3066ARPDAU\u309260%\u5897\u52a0\u3055\u305b\u305f\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Unity ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Unity\u3067\u306f\u3069\u306e\u3088\u3046\u306a\u7a2e\u985e\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5229\u7528\u3067\u304d\u307e\u3059\u304b?<\/h3>\n\n\n\n<p><em>(\u3053\u306e\u56de\u7b54\u306f\u30d3\u30c7\u30aa\u306e\u30bf\u30a4\u30e0\u30b9\u30bf\u30f3\u30d7 3:14\uff5e4:34\u306e\u9593\u306b\u7d39\u4ecb\u3055\u308c\u3066\u3044\u307e\u3059)<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1616\" height=\"264\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.14.18.png?resize=1616%2C264&#038;ssl=1\" alt=\"Unity Campaign types for those starting out\" class=\"wp-image-7529\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.14.18.png?w=1616&amp;ssl=1 1616w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.14.18.png?resize=300%2C49&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.14.18.png?resize=1024%2C167&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.14.18.png?resize=768%2C125&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.14.18.png?resize=1536%2C251&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.14.18.png?resize=18%2C3&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><em>\u4e0a\u306e\u56f3\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30d4\u30f3\u30dd\u30a4\u30f3\u30bf\u30fc\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u9032\u3080\u524d\u306b\u958b\u59cb\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3068 Unity \u304c\u4e3b\u5f35\u3059\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u51fa\u5178: Unity<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30c6\u30b9\u30c8\u3068\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u306f\u4f55\u3067\u3059\u304b?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6 \u30c6\u30b9\u30c8 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3 (\u9759\u7684\u5165\u672d):<\/strong>&nbsp;\u3053\u306e\u30bf\u30a4\u30d7\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/ab-testing\">A \/B\u30c6\u30b9\u30c8<\/a>&nbsp;\u3057\u3001\u3069\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u304c\u6700\u3082&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/conversion-rate-cvr\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/a>\u304c\u9ad8\u3044\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u60c5\u5831\u3092\u4f7f\u7528\u3057\u3066\u3001\u6700\u9ad8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u767a\u63ee\u3059\u308b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6 (\u52d5\u753b\u3001\u30d7\u30ec\u30a4\u30a2\u30d6\u30eb\u306a\u3069) \u304b\u3089\u59cb\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306fiOS\u3068Android\u306e\u4e21\u65b9\u3067\u3054\u5229\u7528\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3 (\u9759\u7684\u304a\u3088\u3073\u81ea\u52d5\u5165\u672d):<\/strong>&nbsp;\u3053\u306e\u30bf\u30a4\u30d7\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u306f\u3001\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30ea\u30f3\u30af\u3068\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u304c\u5fc5\u8981\u3067\u3059\u3002\u4e88\u7b97\u3092\u8a2d\u5b9a\u3057\u305f\u3089\u3001\u3053\u306e\u30bf\u30a4\u30d7\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u3059\u3050\u306b\u958b\u59cb\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"2074\" height=\"616\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.20.41.png?resize=2074%2C616&#038;ssl=1\" alt=\"\" class=\"wp-image-7530\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.20.41.png?w=2074&amp;ssl=1 2074w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.20.41.png?resize=300%2C89&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.20.41.png?resize=1024%2C304&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.20.41.png?resize=768%2C228&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.20.41.png?resize=1536%2C456&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.20.41.png?resize=2048%2C608&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.20.41.png?resize=18%2C5&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><em>\u4e0a\u306e\u753b\u50cf\u306f\u300cAudience Pinpointer (APP) \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u30bf\u30a4\u30d7\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5f8c\u306e\u30c7\u30fc\u30bf (IAP\u3001\u5e83\u544a\u53ce\u76ca\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30c7\u30fc\u30bf\u3001\u307e\u305f\u306f\u7279\u5b9a\u306e\u30a4\u30d9\u30f3\u30c8 \u30c7\u30fc\u30bf) \u3092\u9001\u4fe1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4e0a\u8a18\u306e\u30b9\u30bf\u30fc\u30bf\u30fc\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u3053\u308c\u3089\u306e\u30bf\u30a4\u30d7\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u9593\u306e\u95a2\u4fc2\u306f\u3001ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u307e\u305f\u306f\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30ed\u30c3\u30af\u3092\u89e3\u9664\u3059\u308b\u306b\u306f\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u59cb\u3081\u308b\u5fc5\u8981\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u51fa\u5178: Unity<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Unity\u3067ROAS \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u5207\u308a\u66ff\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u307e\u3067\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u3069\u308c\u304f\u3089\u3044\u5b9f\u884c\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304b?<\/h3>\n\n\n\n<p><em>(\u3053\u306e\u56de\u7b54\u306f\u30d3\u30c7\u30aa\u306e\u30bf\u30a4\u30e0\u30b9\u30bf\u30f3\u30d74:43\uff5e5:33\u306e\u9593\u306b\u7d39\u4ecb\u3055\u308c\u3066\u3044\u307e\u3059)<\/em><\/p>\n\n\n\n<p>\u300c\u8cc7\u683c\u306e\u3057\u304d\u3044\u5024\u300d\u3092\u901a\u904e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001CPI\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u3057\u304d\u3044\u5024\u5185\u3067\u3001\u79c1\u305f\u3061 (Unity) \u304c\u5341\u5206\u306a\u91cf\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3068\u5341\u5206\u306a\u91cf\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5f8c\u306e\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5b9f\u884c\u3067\u304d\u308b\u6700\u3082\u65e9\u3044ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306fD0 ROAS \u5e83\u544a\u53ce\u76ca\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u30011\u3064\u306e\u5730\u57df\u3067\u7d04200\u56de\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u304c\u5fc5\u8981\u3067\u3059\u3002\u305d\u3057\u3066\u3001\u79c1\u305f\u3061 (Unity) \u306f\u30c7\u30fc\u30bf\u3092\u53d7\u3051\u53d6\u3063\u3066\u304b\u308948\u6642\u9593\u4ee5\u5185\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u958b\u59cb\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066Unity ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8a2d\u5b9a\u3059\u308b\u306e\u306f\u3069\u306e\u304f\u3089\u3044\u96e3\u3057\u3044\u3067\u3059\u304b?\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u5229\u7528\u53ef\u80fd\u3067\u3059\u304b?<\/h3>\n\n\n\n<p><em>(\u3053\u306e\u56de\u7b54\u306f\u30d3\u30c7\u30aa\u306e\u30bf\u30a4\u30e0\u30b9\u30bf\u30f3\u30d75:35\uff5e6:52\u306e\u9593\u306b\u7d39\u4ecb\u3055\u308c\u3066\u3044\u307e\u3059)<\/em><\/p>\n\n\n\n<p>\u79c1\u305f\u3061\u306e (Unity \u306e) \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306f100%\u30bb\u30eb\u30d5\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u5e83\u544a\u4e3b\u306f\u3059\u3079\u3066\u306b\u76f4\u63a5\u30a2\u30af\u30bb\u30b9\u3057\u3066\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306f\u3001\u5e83\u544a\u4e3b\u304cUnity ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8a2d\u5b9a\u3059\u308b\u305f\u3081\u306b\u5b9f\u884c\u3059\u308b\u6bb5\u968e\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>Step 1: Ensure that all of the data from your <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/en\/mmp?highlight=undefined\">MMP<\/a> is enabled to pass to Unity, or in other words your&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/impression-level-ad-revenue-callbacks\">\u5e83\u544a\u53ce\u76ca\u30b3\u30fc\u30eb\u30d0\u30c3\u30af<\/a>&nbsp;\u304c\u6b63\u3057\u304f\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002 (<a href=\"https:\/\/docs.tenjin.com\/docs\/unity-ads?highlight=unity%20ads\">here<\/a>\u304c\u3001Tenjin\u3067\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3067\u3059)<\/p>\n\n\n\n<p>\u30b9\u30c6\u30c3\u30d7 2: Unity CPI\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u884c\u3092\u958b\u59cb\u3059\u308b<\/p>\n\n\n\n<p>\u30b9\u30c6\u30c3\u30d7 2: Unity CPI\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u884c\u3092\u958b\u59cb\u3059\u308b<\/p>\n\n\n\n<p>\u30b9\u30c6\u30c3\u30d7 4: \u6b21\u306b\u3001\u4e88\u7b97\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u8ffd\u52a0\u3057\u3001\u4e0a\u9650\u5165\u672d\u5358\u4fa1\u3068\u9054\u6210\u3057\u305f\u3044\u76ee\u6a19ROAS\u3092\u8a2d\u5b9a\u3057\u3066\u3001ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3059\u308b\u3060\u3051\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Unity ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u958b\u767a\u8005\u306fUnity\u30c7\u30fc\u30bf\u306e\u307f\u3092Unity\u306b\u63d0\u4f9b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304b\u3001\u305d\u308c\u3068\u3082\u3059\u3079\u3066\u306e\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u304b\u3089\u306e\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304b?<\/h3>\n\n\n\n<p><em>(\u3053\u306e\u56de\u7b54\u306f\u30d3\u30c7\u30aa\u306e\u30bf\u30a4\u30e0\u30b9\u30bf\u30f3\u30d76:53\uff5e7:42\u306e\u9593\u306b\u7d39\u4ecb\u3055\u308c\u3066\u3044\u307e\u3059)<\/em><\/p>\n\n\n\n<p>\u73fe\u5728\u3001\u79c1\u305f\u3061\u306e (Unity\u306e)\u30e2\u30c7\u30eb\u306f Unity\u4e8c\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30c8\u3055\u308c\u305f\u30c7\u30fc\u30bf\u306e\u307f\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u304a\u5ba2\u69d8\u304c\u6240\u6709\u3059\u308b\u3059\u3079\u3066\u306e\u30c7\u30fc\u30bf\u3092\u5f53\u793e\u306b\u9001\u4fe1\u3057\u3066\u3082\u554f\u984c\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u306b\u306f\u5236\u9650\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D0 \uff5e D7\u306e\u5e83\u544a\u53ce\u76ca ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/h3>\n\n\n\n<p><em>(\u3053\u306e\u56de\u7b54\u306f\u30d3\u30c7\u30aa\u306e\u30bf\u30a4\u30e0\u30b9\u30bf\u30f3\u30d77:54\uff5e9:55\u306e\u9593\u306b\u7d39\u4ecb\u3055\u308c\u3066\u3044\u307e\u3059)<\/em><\/p>\n\n\n\n<p>\u79c1\u305f\u3061 (Unity) \u306f\u3001\u6700\u521d\u306bD7\u5e83\u544a\u53ce\u76ca ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7acb\u3061\u4e0a\u3052\u3001\u3059\u3050\u306bD0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u9700\u8981\u306b\u3064\u3044\u3066\u3082\u5b66\u3073\u307e\u3057\u305f\u3002 D0\u304b\u3089D7\u307e\u3067\u306e\u5e83\u544a\u53ce\u76caROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3001\u5e83\u544a\u4e3b\u306b\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u6226\u7565\u306b\u5408\u308f\u305b\u3066\u3088\u308a\u591a\u304f\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u899a\u3048\u3066\u304a\u304f\u3079\u304d\u91cd\u8981\u306a\u3053\u3068\u306f\u3001D0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8cc7\u683c\u306e\u65b9\u304c\u3088\u308a\u65e9\u304f\u7372\u5f97\u3067\u304d\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u3067\u304d\u308b\u3060\u3051\u65e9\u304fROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u79fb\u884c\u3057\u305f\u3044\u5834\u5408\u306f\u3001D0 ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u3088\u308a\u65e9\u304f\u958b\u59cb\u3057\u3001D7 \u306e\u8cc7\u683c\u306b\u9054\u3057\u305f\u3089D7\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u958b\u59cb\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u79c1\u305f\u3061 (Unity) \u306f\u3001D0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068D7 ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4e21\u65b9\u3092\u540c\u3058\u5730\u57df\u306b\u5bfe\u3057\u3066\u540c\u6642\u306b\u30aa\u30fc\u30d7\u30f3\u3059\u308b\u3053\u3068\u306f\u304a\u52e7\u3081\u3057\u307e\u305b\u3093\u3002\u305f\u3060\u3057\u3001\u3055\u307e\u3056\u307e\u306a\u5730\u57df\u3084\u3055\u307e\u3056\u307e\u306a\u53ce\u76ca\u5316\u6226\u7565\u3092\u30c6\u30b9\u30c8\u3057\u305f\u3044\u5834\u5408\u306f\u3001D0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068D7 ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4e21\u65b9\u3092\u81ea\u7531\u306b\u5b9f\u884c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Unity ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5165\u672d\u306b\u95a2\u3057\u3066\u63a8\u5968\u3067\u304d\u308b\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306f\u3042\u308a\u307e\u3059\u304b?<\/h3>\n\n\n\n<p><em>(\u3053\u306e\u56de\u7b54\u306f\u30d3\u30c7\u30aa\u306e\u30bf\u30a4\u30e0\u30b9\u30bf\u30f3\u30d79:56\uff5e11:13\u306e\u9593\u306b\u7d39\u4ecb\u3055\u308c\u3066\u3044\u307e\u3059)<\/em><\/p>\n\n\n\n<p>\u901a\u5e38\u3001Unity\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306b\u306f\u5165\u672d\u306b\u95a2\u3059\u308b\u63d0\u6848\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002 ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5834\u5408\u3001\u4e0a\u9650\u5165\u672d\u984d\u3068ROAS\u76ee\u6a19\u306e2\u70b9\u306b\u7559\u610f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u9ad8\u5165\u672d\u984d\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u8868\u793a\u3055\u308c\u308b\u5e73\u5747 CPI \u306e2\uff5e3\u500d\u306b\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u6700\u9ad8\u5165\u672d\u984d\u304c\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3067\u4f7f\u7528\u3055\u308c\u308b\u751f\u306e\u5165\u672d\u984d\u306e\u4e0a\u9650\u3068\u306a\u308b\u3053\u3068\u3092\u907f\u3051\u308b\u305f\u3081\u3001\u6700\u9ad8\u5165\u672d\u984d\u3092\u304b\u306a\u308a\u5927\u304d\u304f\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u305d\u3046\u306a\u308b\u3068\u3001\u7279\u5b9a\u306e\u4fa1\u5024\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u30ea\u30fc\u30c1\u3067\u304d\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u76ee\u6a19ROAS\u306b\u3064\u3044\u3066\u306f\u3001CPI\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u89b3\u5bdf\u3057\u305f\u904e\u53bb30\u65e5\u9593\u306eROAS\u3068\u4e00\u81f4\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u3001\u305d\u306e\u30c7\u30fc\u30bf\u3068\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u6a19ROAS \u3068\u306e\u9593\u306b\u4e0d\u4e00\u81f4\u304c\u3042\u308b\u3053\u3068\u306b\u6c17\u3065\u304f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u30c7\u30fc\u30bf\u3068\u904e\u53bb 30 \u65e5\u9593\u306e ROAS \u3092\u4e00\u81f4\u3055\u305b\u308b\u3088\u3046\u306b\u76ee\u6a19ROAS \u3092\u8a2d\u5b9a\u3059\u308b\u306e\u304c\u6700\u3082\u52b9\u7387\u7684\u3067\u3042\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Unity\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9ROAS \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u5165\u672d\u984d\u306b\u95a2\u3057\u3066\u5e83\u544a\u53ce\u76caROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u540c\u3058\u3067\u3059\u304b?<\/h3>\n\n\n\n<p><em>(\u3053\u306e\u56de\u7b54\u306f\u30d3\u30c7\u30aa\u306e\u30bf\u30a4\u30e0\u30b9\u30bf\u30f3\u30d711:30\uff5e12:17\u306e\u9593\u306b\u7d39\u4ecb\u3055\u308c\u3066\u3044\u307e\u3059)<\/em><\/p>\n\n\n\n<p>\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001IAP\u30c7\u30fc\u30bf\u3068\u5e83\u544a\u53ce\u76ca\u30c7\u30fc\u30bf\u306e\u4e21\u65b9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5834\u5408\u3067\u3082\u3001\u4e0a\u9650\u5165\u672d\u5358\u4fa1\u3068\u76ee\u6a19\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\u30921\u3064\u3060\u3051\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u79c1\u305f\u3061 (Unity) \u306f\u3001\u3053\u308c\u3089\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6700\u5927\u5165\u672d\u5358\u4fa1\u306e\u8a2d\u5b9a\u306b\u3064\u3044\u3066\u3001\u4e0a\u8a18\u306eROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u5bfe\u3057\u3066\u884c\u3063\u305f\u306e\u3068\u540c\u3058\u63a8\u5968\u4e8b\u9805\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u76ee\u6a19ROAS\u306b\u95a2\u3057\u3066\u306f\u3001\u901a\u5e38\u3001IAP ROAS\u76ee\u6a19\u306f\u5e83\u544a\u53ce\u76ca ROAS\u76ee\u6a19\u3088\u308a\u3082\u82e5\u5e72\u4f4e\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u3053\u306e\u5834\u5408\u3001\u5e83\u544a\u30d9\u30fc\u30b9\u306e\u53ce\u76ca\u3068IAP\u30d9\u30fc\u30b9\u306e\u53ce\u76ca\u306e\u76ee\u6a19\u306e\u9593\u3067\u59a5\u5354\u3059\u308b\u306e\u304c\u5f97\u7b56\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5e83\u544a\u53ce\u76ca ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4e21\u65b9\u306e\u63a8\u5968\u4e88\u7b97\u306f\u3044\u304f\u3089\u3067\u3059\u304b?<\/h3>\n\n\n\n<p><em>(\u3053\u306e\u56de\u7b54\u306f\u30d3\u30c7\u30aa\u306e\u30bf\u30a4\u30e0\u30b9\u30bf\u30f3\u30d712:19\uff5e13:29\u306e\u9593\u306b\u7d39\u4ecb\u3055\u308c\u3066\u3044\u307e\u3059)<\/em><\/p>\n\n\n\n<p>\u3069\u306e\u3088\u3046\u306a\u30bf\u30a4\u30d7\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u3082\u3001\u6700\u9069\u306a\u63a8\u5968\u4e88\u7b97\u306f\u901a\u5e38\u3001\u5730\u57df\u3054\u3068\u306b1\u65e5\u3042\u305f\u308a\u7d04500\u30c9\u30eb\u3067\u3059\u3002\u79c1\u305f\u3061 (Unity) \u306f\u3001\u7279\u306b\u6700\u521d\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u9ad8\u984d\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3053\u3068\u3092\u7406\u89e3\u3057\u3066\u3044\u307e\u3059\u3002\u3067\u3059\u306e\u3067\u3001\u305d\u308c\u3088\u308a\u5c11\u3057\u4e0b\u306b\u884c\u304f\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u3055\u307e\u3056\u307e\u306a\u30bf\u30a4\u30d7\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306b\u4e88\u7b97\u5185\u306b\u5341\u5206\u306a\u4f59\u88d5\u304c\u5fc5\u8981\u3067\u3042\u308b\u305f\u3081\u3001\u4e88\u7b97\u3092100\u30c9\u30eb\u672a\u6e80\u306b\u3059\u308b\u3053\u3068\u306f\u304a\u52e7\u3081\u3057\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u901a\u5e38\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u898f\u6a21\u304c\u5927\u304d\u3044\u307b\u3069\u3001\u3088\u308a\u5b89\u5b9a\u3057\u3001\u3088\u308a\u6b63\u78ba\u306aROAS\u304c\u5f97\u3089\u308c\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u3053\u308c\u307e\u3067\u8aac\u660e\u3057\u306a\u304b\u3063\u305f\u3001\u3042\u3089\u3086\u308b\u7a2e\u985e\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u95a2\u3059\u308b\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306f\u4ed6\u306b\u3042\u308a\u307e\u3059\u304b?<\/h3>\n\n\n\n<p><em>(\u3053\u306e\u56de\u7b54\u306f\u30d3\u30c7\u30aa\u306e\u30bf\u30a4\u30e0\u30b9\u30bf\u30f3\u30d713:30\uff5e14:50\u306e\u9593\u306b\u7d39\u4ecb\u3055\u308c\u3066\u3044\u307e\u3059)<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u904e\u5ea6\u306b\u6700\u9069\u5316\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044<\/h4>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001ROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5834\u5408\u3001\u6700\u9069\u5316\u306e\u9593\u9694\u3092 2\uff5e3\u65e5\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4e0a\u9650\u5165\u672d\u5358\u4fa1\u307e\u305f\u306f\u76ee\u6a19\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u3044\u305a\u308c\u304b\u3092\u66f4\u65b0\u3059\u308b\u3068\u3001\u5225\u306e\u5909\u66f4\u3092\u884c\u3046\u524d\u306b\u3001\u5909\u66f4\u3092\u542b\u3080\u5b8c\u5168\u306a\u30b3\u30db\u30fc\u30c8\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>D7 \u4e0a\u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u5358\u4e00IAP\u3001\u307e\u305f\u306f\u5358\u4e00\u5e83\u544a\u53ce\u76ca ROAS \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5834\u5408\u3001\u901a\u5e38\u3001\u6700\u9069\u5316\u306e\u9593\u9694\u30921\u9031\u9593\u7a0b\u5ea6\u7a7a\u3051\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u6642\u3005\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6bce\u65e5\u305d\u308c\u3092\u5909\u66f4\u3057\u3066\u3044\u308b\u306e\u3092\u898b\u304b\u3051\u307e\u3059\u304c\u3001\u3053\u308c\u306b\u3088\u308a\u3001\u30e2\u30c7\u30eb\u3092\u9069\u7528\u3057\u305f\u308a\u3001\u5404\u5909\u66f4\u306e\u5b9f\u969b\u306e\u52b9\u679c\u3092\u78ba\u8a8d\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u56f0\u96e3\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1 \u65e5\u306e\u4e0a\u9650$100\u3054\u3068\u306b1\u3064\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u5b9f\u884c\u3057\u307e\u3059<\/h4>\n\n\n\n<p>\u5e38\u306b\u5b9f\u884c\u3057\u3066\u3044\u308b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u91cf\u3092\u5ff5\u982d\u306b\u7f6e\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u79c1\u305f\u3061\u306e\u7d4c\u9a13\u5247\u3067\u306f\u30011\u65e5\u306e\u4e0a\u9650 100\u30c9\u30eb\u3054\u3068\u306b 1\u3064\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3059\u3079\u3066\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u304c\u9069\u5207\u306b\u63a2\u7d22\u3055\u308c\u3001\u9069\u5207\u306a\u8996\u8074\u8005\u306b\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>In this blog post, we analyze the main discussion points from the video above and highlight key takeaways. Roman Garbar from Tenjin asks questions about Unity ROAS campaigns, and C\u00e9line Fraimund from Unity provides insightful answers. About our guest speaker C\u00e9line Fraimund:She is a Client Partner at Unity, focusing on assisting EMEA advertisers in maximizing&#8230;<\/p>","protected":false},"author":2,"featured_media":8295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to scale hyper or hybrid casual games with Unity ROAS Campaigns - Tenjin<\/title>\n<meta name=\"description\" content=\"Unlock growth with proven best practices for Unity ROAS campaigns, featuring a collaborative video with Unity Ads\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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