{"id":8208,"date":"2023-06-27T00:34:00","date_gmt":"2023-06-27T00:34:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8208"},"modified":"2026-04-14T10:04:38","modified_gmt":"2026-04-14T10:04:38","slug":"how-to-optimize-your-hyper-casual-and-hybrid-casual-game-advertising-in-2023","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/how-to-optimize-your-hyper-casual-and-hybrid-casual-game-advertising-in-2023\/","title":{"rendered":"2023\u5e74: \u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u304a\u3088\u3073\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306e\u5e83\u544a\u3092\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u30ec\u30dd\u30fc\u30c8\u306b\u542b\u307e\u308c\u308b\u30ea\u30b9\u30c8\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Zk6mPKsyy2M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-2.png?resize=1024%2C307&#038;ssl=1\" alt=\"2024\u5e74\u3001\u30cf\u30a4\u30d1\u30fc\u304b\u3089\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u3078 - \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3001\u56fd\u5225\u5e83\u544a\u8cbb\u3068CPI\u30e9\u30f3\u30ad\u30f3\u30b0\" class=\"wp-image-11060\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-2.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-2.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-2.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-2.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-2.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p>What are the\u00a0best channels to advertise hyper-casual or hybrid-casual games in 2023? And should your strategy be different depending on what type of game you\u2019re running? The answer to this question depends on which metric you are taking into account. Based on our data in 2022, the ad networks with the highest average LTV were ironSource on Android, and Apple Search Ads on iOS. We delve into detail on the <a href=\"https:\/\/tenjin.com\/ja\/blog\/best-ad-networks-to-advertise-hybrid-hyper-casual-games-in-2024\/\">best ad networks<\/a> to advertise hyper and hybrid casual games based on different metrics such as Ad LTV, IAP LTV, total installs, D1 and D7 retention in\u00a0this blog post.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/resources.tenjin.com\/2023-hyper-to-hybrid-ranking-report?utm_campaign=From%20Hyper%20to%20Hybrid%20in%202023%20ranking%20report&amp;utm_source=Report%20banner%20in%20blog%20post\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"236\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image.png?resize=1024%2C236&#038;ssl=1\" alt=\"\" class=\"wp-image-8209\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image.png?resize=1024%2C236&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image.png?resize=300%2C69&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image.png?resize=768%2C177&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image.png?resize=18%2C4&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image.png?w=1534&amp;ssl=1 1534w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"translation-block\">\u3053\u306e\u30d6\u30ed\u30b0\u6295\u7a3f\u3067\u306f\u3001<a href=\"https:\/\/voyagerapplication.com\/\" target=\"_self\">Voyager Growth<\/a>\u306e\u5275\u8a2d\u8005\u3067\u3042\u308bKorhan Cabalar\u3078\u306e\u30d3\u30c7\u30aa\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306e\u30cf\u30a4\u30e9\u30a4\u30c8\u306e\u4e00\u90e8\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading translation-block\">\u00a0<a href=\"https:\/\/resources.tenjin.com\/2023-hyper-to-hybrid-ranking-report\" target=\"_self\">\u5f53\u793e\u306e\u30ec\u30dd\u30fc\u30c8<\/a>\u306b\u8a18\u8f09\u306e\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u306e\u3046\u3061\u9a5a\u304f\u3079\u304d\u3082\u306e\u306f\u3069\u308c\u3067\u3059\u304b?<\/h3>\n\n\n\n<p>\u201cI am actually surprised that the number of\u00a0IAPs\u00a0increased by 34%. Due to the recession in the US, I would have expected to see a decrease in IAPs. I also think that this is a strong indicator that mobile gaming companies should switch to hybrid-casual games. I would expect IAPs to continue increasing in 2023.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/06\/Untitled-design-2.png?resize=1200%2C630&#038;ssl=1\" alt=\"The trend of IAPs based on Tenjin\u2019s 2022 data set\" class=\"wp-image-7510\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-2.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-2.png?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-2.png?resize=1024%2C538&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-2.png?resize=768%2C403&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-2.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><em>\u4e0a\u306e\u56f3\u306f\u3001Tenjin\u306e2022\u5e74\u306e\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u306b\u57fa\u3065\u3044\u305fIAP\u306e\u50be\u5411\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u30ec\u30dd\u30fc\u30c8\u5168\u4f53\u306f\u3053\u3061\u3089\u3067\u3054\u89a7\u3044\u305f\u3060\u3051\u307e\u3059\u3002&nbsp;<a href=\"https:\/\/resources.tenjin.com\/2023-hyper-to-hybrid-ranking-report\">here<\/a>.<\/em><\/p>\n\n\n\n<p class=\"translation-block\">Tenjin\u306e2022\u5e74\u306e\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u306f\u3001\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1(IAP)\u306e\u5897\u52a0\u3092\u793a\u3057\u3066\u3044\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u00a0<a href=\"https:\/\/docs.tenjin.com\/docs\/effective-cost-per-mille-ecpm\" target=\"_self\">eCPM<\/a>s\u306e\u6e1b\u5c11\u50be\u5411\u3082\u6d6e\u304d\u5f6b\u308a\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30b2\u30fc\u30e0\u4f1a\u793e\u306f<a href=\"https:\/\/resources.tenjin.com\/2023-hyper-to-hybrid-ranking-report\" target=\"_self\">2023\u5e74\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u304b\u3089\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9 \u30ab\u30b8\u30e5\u30a2\u30eb\u306e\u30b2\u30fc\u30e0<\/a>\u306b\u79fb\u884c\u3059\u308b\u5fc5\u8981\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/06\/Untitled-design-3.png?resize=1200%2C630&#038;ssl=1\" alt=\"The trend of eCPMs based on Tenjin\u2019s 2022 data set\" class=\"wp-image-7511\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-3.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-3.png?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-3.png?resize=1024%2C538&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-3.png?resize=768%2C403&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-3.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><em>\u4e0a\u306e\u56f3\u306f\u3001Tenjin\u306e2022\u5e74\u306e\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u306b\u57fa\u3065\u3044\u305feCPM\u306e\u50be\u5411\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u30ec\u30dd\u30fc\u30c8\u5168\u4f53\u306f\u3053\u3061\u3089\u3067\u3054\u89a7\u3044\u305f\u3060\u3051\u307e\u3059\u3002&nbsp;<a href=\"https:\/\/resources.tenjin.com\/2023-hyper-to-hybrid-ranking-report\">here<\/a>.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">IAP\u306e\u30b7\u30a7\u30a2\u3092\u5897\u3084\u3059\u3053\u3068\u306f\u3001\u53ce\u76ca\u5316\u6226\u7565\u306b\u304a\u3044\u3066\u3069\u306e\u3088\u3046\u306a\u5229\u70b9\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u304b?<\/h3>\n\n\n\n<p>\u201cIncreasing your IAP share in your monetization strategy would mean you should go for blended ROAS campaigns, which account for both ad revenue and IAP revenue. This would allow you to scale more in terms of your\u00a0ad spend\u00a0\u2013 which is a really good indicator for mobile games. \u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b9\u30bf\u30b8\u30aa\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u30ea\u30fc\u30c1\u3092\u62e1\u5927\u3059\u308b\u305f\u3081\u306b\u30012023\u5e74\u306b\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u6d3b\u7528\u3059\u3079\u304d\u3067\u3057\u3087\u3046\u304b?<\/h3>\n\n\n\n<p>\u201cIf you have a really low\u00a0CPI, I suggest that in the first stage you should go for\u00a0<strong>TikTok<\/strong>\u3092\u9078\u629e\u3059\u3079\u304d\u3067\u3059\u3002\u3053\u308c\u306f\u5927\u5e45\u306a\u30b9\u30b1\u30fc\u30eb\u30a2\u30c3\u30d7\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u306f\u00a0<strong>Meta<\/strong>\u00a0\u3082\u826f\u3044\u9078\u629e\u80a2\u306b\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u304c\u3001TikTok\u306e\u65b9\u304c\u3046\u307e\u304f\u6a5f\u80fd\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u00a0<strong>Applovin, ironSource, Unity, Mintegral<\/strong>\u306a\u3069\u306eSDK\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3067\u3053\u306eUA \u30b9\u30da\u30f3\u30c9\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u79c1\u306e\u7d4c\u9a13\u3067\u306f\u3001TikTok\u3068Applovin\u306f\u6700\u9ad8\u306e\u7d44\u307f\u5408\u308f\u305b\u3067\u3059\u304c\u3001\u3057\u304b\u3057\u3001\u305d\u308c\u306f\u3042\u306a\u305f\u306e\u6307\u6a19\u6b21\u7b2c\u3067\u3059\u3002\u300d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb \u30b2\u30fc\u30e0\u304b\u3089\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30ab\u30b8\u30e5\u30a2\u30eb \u30b2\u30fc\u30e0\u306b\u79fb\u884c\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u7372\u5f97 (UA) \u30c1\u30e3\u30cd\u30eb\u306b\u5927\u304d\u306a\u5909\u5316\u306f\u3042\u308b\u3067\u3057\u3087\u3046\u304b?<\/h3>\n\n\n\n<p>\u201cIn my opinion, the first thing you should do when transitioning from hyper-casual to hybrid-casual games is to change your campaign structure. As I mentioned earlier, if you have revenue from advertising and IAP, you should start with ad\u00a0ROAS campaigns\u00a0in the first stage. If you are generating a lot of revenue from IAPs, you should go for blended ROAS campaigns that focus on both IAPs and ad revenue. There are many channels in the market that you can advertise on. As long as you have a positive ROI, you can launch these games on any platform. One big difference between the two genres is that with hyper-casual games, it is less likely for people to spend on\u00a0Apple Search Ads\u00a0(ASA). However, with hybrid-casual games you can find an opportunity to spend on ASA as well.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u958b\u767a\u8005\u304c\u30cf\u30a4\u30d1\u30fc\u30b2\u30fc\u30e0\u304b\u3089\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306b\u79fb\u884c\u3059\u308b\u3068\u304d\u306b\u72af\u3059\u6700\u3082\u4e00\u822c\u7684\u306a\u9593\u9055\u3044\u306f\u4f55\u3067\u3059\u304b?<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>CPI\u6570\u5024\u306e\u307f\u306b\u6ce8\u76ee<\/strong>\u300c\u4ee5\u524d\u306f\u3001\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u3068\u305d\u306eCPI\u306e\u4f4e\u3055\u306b\u3088\u308a\u30014\u65e5\u4ee5\u5185\u3001\u5834\u5408\u306b\u3088\u3063\u3066\u306f2\u65e5\u4ee5\u5185\u306b\u8cc7\u91d1\u3092\u56de\u53ce\u3067\u304d\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u98a8\u666f\u306f\u5909\u308f\u308a\u307e\u3057\u305f\u3002\u73fe\u5728\u3001\u6295\u8cc7\u3092\u56de\u53ce\u3059\u308b\u306b\u306f\u901a\u5e3815\uff5e45 \u65e5\u304b\u304b\u308a\u307e\u3059\u3002\u79fb\u884c\u3059\u308b\u3068\u304d\u306f\u3001CPI\u306e\u307f\u304b\u3089\u7126\u70b9\u3092\u79fb\u3057\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u6307\u6a19\u306b\u512a\u5148\u9806\u4f4d\u3092\u4ed8\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u958b\u767a\u8005\u306f\u3001CPI \u304c\u308f\u305a\u304b\u306b\u9ad8\u3044\u3053\u3068\u306b\u57fa\u3065\u3044\u3066\u30b2\u30fc\u30e0\u3092\u4e2d\u6b62\u3059\u308b\u3068\u3044\u3046\u6027\u6025\u306a\u6c7a\u5b9a\u3092\u4e0b\u3059\u306e\u3067\u306f\u306a\u304f\u3001D7\u3001D10\u3001D14\u3001D30\u306a\u3069\u306e\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u6307\u6a19\u3092\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6307\u6a19\u304c\u9ad8\u3044\u5024\u3092\u793a\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u3088\u308a\u9ad8\u3044CPI \u3092\u76f8\u6bba\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30b2\u30fc\u30e0\u3092\u4e2d\u6b62\u3059\u308b\u304b\u3069\u3046\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u524d\u306b\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3001\u30d7\u30ec\u30a4\u6642\u9593\u3001\u5e83\u544a\u53ce\u76ca\u3068IAP\u53ce\u76ca\u306e\u5dee\u306a\u3069\u3001\u8907\u6570\u306e\u8981\u7d20\u3092\u614e\u91cd\u306b\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u300d<\/li>\n\n\n\n<li><strong>\u30b2\u30fc\u30e0\u5185\u306b\u3042\u307e\u308a\u306b\u3082\u591a\u304f\u306e\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u5e83\u544a\u3092\u914d\u7f6e\u3059\u308b<\/strong>\u201cAnother mistake is to put too many\u00a0interstitial ads\u00a0within a game. The aim is to have a good retention to sustain strong growth over time. This means you need to adjust the time between interstitials. Rather than putting too many interstitials in the first few days, people should focus on the long term return.\u201d<\/li>\n\n\n\n<li><strong>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u529b\u3092\u904e\u5c0f\u8a55\u4fa1\u3059\u308b<\/strong>\u300c\u307e\u305f\u3001\u591a\u304f\u306e\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u4f1a\u793e\u304c\u5275\u9020\u7684\u306a\u6226\u7565\u3092\u6301\u3064\u3053\u3068\u306e\u529b\u3092\u904e\u5c0f\u8a55\u4fa1\u3057\u3066\u3044\u308b\u3053\u3068\u3082\u308f\u304b\u308a\u307e\u3057\u305f\u3002\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306f\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u696d\u754c\u3067\u6700\u3082\u91cd\u8981\u306a\u5074\u9762\u306e1 \u3064\u3060\u3068\u601d\u3044\u307e\u3059\u3002\u7d4c\u9a13\u8c4a\u5bcc\u306a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u5c02\u9580\u5bb6\u3092\u96c7\u3048\u3070\u3001\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306e\u53ce\u76ca\u6027\u304c\u9a5a\u304f\u307b\u3069\u5411\u4e0a\u3057\u307e\u3059\u3002\u300d<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u3092\u8d85\u3048\u3066\u63a2\u6c42\u3059\u3079\u304d\u30b8\u30e3\u30f3\u30eb\u306f\u4f55\u3067\u3059\u304b?<\/h3>\n\n\n\n<p>\u300c\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306f\u6d88\u6ec5\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u9032\u5316\u3057\u3066\u3044\u308b\u3068\u79c1\u306f\u4fe1\u3058\u3066\u3044\u307e\u3059\u3002\u6226\u7565\u7684\u306b\u7126\u70b9\u3092\u8abf\u6574\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3060\u3051\u3067\u3059\u3002\u79c1\u304c\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3060\u3063\u305f\u3089\u3001\u9593\u9055\u3044\u306a\u304f\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30d1\u30ba\u30eb \u30b2\u30fc\u30e0\u3092\u9078\u3076\u3067\u3057\u3087\u3046\u3002\u512a\u308c\u305f\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30d1\u30ba\u30eb\u30b2\u30fc\u30e0\u306f\u30013\u5e74\u4ee5\u4e0a\u306e\u6210\u9577\u3068\u53ce\u5165\u3092\u7dad\u6301\u3067\u304d\u307e\u3059\u3002\u300d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/hubs.ly\/Q01VSs520\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1560\" height=\"360\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/06\/Report-banner.png?resize=1560%2C360&#038;ssl=1\" alt=\"Get your copy of the from hyper to hybrid in 2023 report today\" class=\"wp-image-7502\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Report-banner.png?w=1560&amp;ssl=1 1560w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Report-banner.png?resize=300%2C69&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Report-banner.png?resize=1024%2C236&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Report-banner.png?resize=768%2C177&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Report-banner.png?resize=1536%2C354&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Report-banner.png?resize=18%2C4&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Tenjin\u306b\u3064\u3044\u3066<\/strong><\/p>\n\n\n\n<p>\u5929\u795e\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u3084\u30a2\u30d7\u30ea\u306e\u958b\u767a\u8005\u5411\u3051\u306b\u3001\u7121\u6599\u3067\u59cb\u3081\u3089\u308c\u3001\u6210\u9577\u306b\u5fdc\u3058\u3066\u5831\u916c\u304c\u652f\u6255\u308f\u308c\u308b\u5e83\u544a\u6e2c\u5b9a\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u5929\u795e\u306f&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/mmp\">MMP<\/a>, \u79c1\u305f\u3061\u306f\u3001\u4e2d\u5c0f\u4f01\u696d\u304c\u5de8\u5927\u306a\u51fa\u7248\u793e\u306b\u5bfe\u6297\u3067\u304d\u308b\u3088\u3046\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u63d0\u4f9b\u3092\u901a\u3058\u3066\u3001\u4e2d\u5c0f\u4f01\u696d\u306e\u8e8d\u9032\u3092\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>What are the\u00a0best channels to advertise hyper-casual or hybrid-casual games in 2023? And should your strategy be different depending on what type of game you\u2019re running? The answer to this question depends on which metric you are taking into account. Based on our data in 2022, the ad networks with the highest average LTV were&#8230;<\/p>","protected":false},"author":2,"featured_media":8210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8,1],"tags":[],"class_list":["post-8208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-mobile-marketing-trends","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Optimize Your Hyper-Casual and Hybrid-Casual Game Advertising in 2023 | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how to grow and optimize your hyper and hybrid casual games from an expert. 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