{"id":8208,"date":"2023-06-27T00:34:00","date_gmt":"2023-06-27T00:34:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8208"},"modified":"2026-04-14T10:04:38","modified_gmt":"2026-04-14T10:04:38","slug":"how-to-optimize-your-hyper-casual-and-hybrid-casual-game-advertising-in-2023","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/how-to-optimize-your-hyper-casual-and-hybrid-casual-game-advertising-in-2023\/","title":{"rendered":"2023\u5e74: \u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u304a\u3088\u3073\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306e\u5e83\u544a\u3092\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u30ec\u30dd\u30fc\u30c8\u306b\u542b\u307e\u308c\u308b\u30ea\u30b9\u30c8\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Zk6mPKsyy2M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-2.png?resize=1024%2C307&#038;ssl=1\" alt=\"2024\u5e74\u3001\u30cf\u30a4\u30d1\u30fc\u304b\u3089\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u3078 - \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3001\u56fd\u5225\u5e83\u544a\u8cbb\u3068CPI\u30e9\u30f3\u30ad\u30f3\u30b0\" class=\"wp-image-11060\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-2.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-2.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-2.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-2.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-2.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">2023\u5e74\u306b\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u3084\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u3092\u5ba3\u4f1d\u3059\u308b\u306e\u306b\u6700\u9069\u306a\u30c1\u30e3\u30cd\u30eb\u306f\u3069\u3053\u3067\u3057\u3087\u3046\u304b\uff1f\u307e\u305f\u3001\u5c55\u958b\u3059\u308b\u30b2\u30fc\u30e0\u306e\u7a2e\u985e\u306b\u3088\u3063\u3066\u6226\u7565\u3092\u5909\u3048\u308b\u3079\u304d\u3067\u3057\u3087\u3046\u304b\uff1f\u3053\u306e\u8cea\u554f\u3078\u306e\u7b54\u3048\u306f\u3001\u3069\u306e\u6307\u6a19\u3092\u8003\u616e\u3059\u308b\u304b\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002 2022\u5e74\u306e\u5f53\u793e\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001\u5e73\u5747LTV\u304c\u6700\u3082\u9ad8\u304b\u3063\u305f\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306f\u3001Android\u3067\u306fironSource\u3001iOS\u3067\u306fApple Search Ads\u3067\u3057\u305f\u3002\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001 <a href=\"https:\/\/tenjin.com\/ja\/blog\/best-ad-networks-to-advertise-hybrid-hyper-casual-games-in-2024\/\">\u304a\u3059\u3059\u3081\u306e\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af<\/a> \u3053\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b\u3067\u306f\u3001\u5e83\u544aLTV\u3001IAP LTV\u3001\u7dcf\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u3001D1\u304a\u3088\u3073D7\u306e\u7d99\u7d9a\u7387\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u6307\u6a19\u306b\u57fa\u3065\u3044\u3066\u3001\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u3084\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u3092\u5ba3\u4f1d\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/resources.tenjin.com\/2023-hyper-to-hybrid-ranking-report?utm_campaign=From%20Hyper%20to%20Hybrid%20in%202023%20ranking%20report&amp;utm_source=Report%20banner%20in%20blog%20post\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"236\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image.png?resize=1024%2C236&#038;ssl=1\" alt=\"\" class=\"wp-image-8209\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image.png?resize=1024%2C236&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image.png?resize=300%2C69&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image.png?resize=768%2C177&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image.png?resize=18%2C4&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image.png?w=1534&amp;ssl=1 1534w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u3053\u306e\u30d6\u30ed\u30b0\u6295\u7a3f\u3067\u306f\u3001<a href=\"https:\/\/voyagerapplication.com\/\" target=\"_self\">Voyager Growth<\/a>\u306e\u5275\u8a2d\u8005\u3067\u3042\u308bKorhan Cabalar\u3078\u306e\u30d3\u30c7\u30aa\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306e\u30cf\u30a4\u30e9\u30a4\u30c8\u306e\u4e00\u90e8\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading translation-block\">\u00a0<a href=\"https:\/\/resources.tenjin.com\/2023-hyper-to-hybrid-ranking-report\" target=\"_self\">\u5f53\u793e\u306e\u30ec\u30dd\u30fc\u30c8<\/a>\u306b\u8a18\u8f09\u306e\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u306e\u3046\u3061\u9a5a\u304f\u3079\u304d\u3082\u306e\u306f\u3069\u308c\u3067\u3059\u304b?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u300cIAP\u306e\u6570\u304c34%\u3082\u5897\u52a0\u3057\u305f\u3053\u3068\u306b\u3001\u5b9f\u306f\u9a5a\u3044\u3066\u3044\u307e\u3059\u3002\u7c73\u56fd\u306e\u666f\u6c17\u5f8c\u9000\u3092\u8003\u616e\u3059\u308b\u3068\u3001IAP\u306f\u6e1b\u5c11\u3059\u308b\u3060\u308d\u3046\u3068\u4e88\u60f3\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u3053\u308c\u306f\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u4f01\u696d\u304c\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30fb\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u3078\u3068\u8ee2\u63db\u3059\u3079\u304d\u3060\u3068\u3044\u3046\u5f37\u3044\u793a\u5506\u3067\u3082\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3002 2023\u5e74\u3082IAP\u306f\u5897\u52a0\u3057\u7d9a\u3051\u308b\u3068\u4e88\u60f3\u3057\u3066\u3044\u307e\u3059\u3002\u300d\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/06\/Untitled-design-2.png?resize=1200%2C630&#038;ssl=1\" alt=\"Tenjin\u306e2022\u5e74\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u306b\u57fa\u3065\u304fIAP\u306e\u52d5\u5411\" class=\"wp-image-7510\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-2.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-2.png?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-2.png?resize=1024%2C538&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-2.png?resize=768%2C403&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-2.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u4e0a\u306e\u56f3\u306f\u3001Tenjin\u306e2022\u5e74\u306e\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u306b\u57fa\u3065\u3044\u305fIAP\u306e\u50be\u5411\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u30ec\u30dd\u30fc\u30c8\u5168\u4f53\u306f\u3053\u3061\u3089\u3067\u3054\u89a7\u3044\u305f\u3060\u3051\u307e\u3059\u3002&nbsp;<a href=\"https:\/\/resources.tenjin.com\/2023-hyper-to-hybrid-ranking-report\">\u3053\u3061\u3089<\/a>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Tenjin\u306e2022\u5e74\u306e\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u306f\u3001\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1(IAP)\u306e\u5897\u52a0\u3092\u793a\u3057\u3066\u3044\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u00a0<a href=\"https:\/\/docs.tenjin.com\/docs\/effective-cost-per-mille-ecpm\" target=\"_self\">eCPM<\/a>s\u306e\u6e1b\u5c11\u50be\u5411\u3082\u6d6e\u304d\u5f6b\u308a\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30b2\u30fc\u30e0\u4f1a\u793e\u306f<a href=\"https:\/\/resources.tenjin.com\/2023-hyper-to-hybrid-ranking-report\" target=\"_self\">2023\u5e74\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u304b\u3089\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9 \u30ab\u30b8\u30e5\u30a2\u30eb\u306e\u30b2\u30fc\u30e0<\/a>\u306b\u79fb\u884c\u3059\u308b\u5fc5\u8981\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/06\/Untitled-design-3.png?resize=1200%2C630&#038;ssl=1\" alt=\"Tenjin\u306e2022\u5e74\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u306b\u57fa\u3065\u304feCPM\u306e\u63a8\u79fb\" class=\"wp-image-7511\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-3.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-3.png?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-3.png?resize=1024%2C538&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-3.png?resize=768%2C403&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-3.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u4e0a\u306e\u56f3\u306f\u3001Tenjin\u306e2022\u5e74\u306e\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u306b\u57fa\u3065\u3044\u305feCPM\u306e\u50be\u5411\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u30ec\u30dd\u30fc\u30c8\u5168\u4f53\u306f\u3053\u3061\u3089\u3067\u3054\u89a7\u3044\u305f\u3060\u3051\u307e\u3059\u3002&nbsp;<a href=\"https:\/\/resources.tenjin.com\/2023-hyper-to-hybrid-ranking-report\">\u3053\u3061\u3089<\/a>.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">IAP\u306e\u30b7\u30a7\u30a2\u3092\u5897\u3084\u3059\u3053\u3068\u306f\u3001\u53ce\u76ca\u5316\u6226\u7565\u306b\u304a\u3044\u3066\u3069\u306e\u3088\u3046\u306a\u5229\u70b9\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u304b?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u300c\u53ce\u76ca\u5316\u6226\u7565\u306b\u304a\u3044\u3066\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\uff08IAP\uff09\u306e\u5272\u5408\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u5e83\u544a\u53ce\u5165\u3068\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u53ce\u5165\u306e\u4e21\u65b9\u3092\u8003\u616e\u3057\u305f\u300c\u30d6\u30ec\u30f3\u30c9\u578bROAS\u300d\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u63a1\u7528\u3059\u3079\u304d\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5e83\u544a\u8cbb\u306e\u898f\u6a21\u3092\u3055\u3089\u306b\u62e1\u5927\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u3053\u308c\u306f\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002\u300d\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b9\u30bf\u30b8\u30aa\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u30ea\u30fc\u30c1\u3092\u62e1\u5927\u3059\u308b\u305f\u3081\u306b\u30012023\u5e74\u306b\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u6d3b\u7528\u3059\u3079\u304d\u3067\u3057\u3087\u3046\u304b?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u300c\u3082\u3057CPI\u304c\u672c\u5f53\u306b\u4f4e\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u6700\u521d\u306e\u6bb5\u968e\u3067\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53d6\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u00a0<strong>TikTok<\/strong>\u3092\u9078\u629e\u3059\u3079\u304d\u3067\u3059\u3002\u3053\u308c\u306f\u5927\u5e45\u306a\u30b9\u30b1\u30fc\u30eb\u30a2\u30c3\u30d7\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u306f\u00a0<strong>Meta<\/strong>\u00a0\u3082\u826f\u3044\u9078\u629e\u80a2\u306b\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u304c\u3001TikTok\u306e\u65b9\u304c\u3046\u307e\u304f\u6a5f\u80fd\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u00a0<strong>Applovin\u3001ironSource\u3001Unity\u3001Mintegral<\/strong>\u306a\u3069\u306eSDK\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3067\u3053\u306eUA \u30b9\u30da\u30f3\u30c9\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u79c1\u306e\u7d4c\u9a13\u3067\u306f\u3001TikTok\u3068Applovin\u306f\u6700\u9ad8\u306e\u7d44\u307f\u5408\u308f\u305b\u3067\u3059\u304c\u3001\u3057\u304b\u3057\u3001\u305d\u308c\u306f\u3042\u306a\u305f\u306e\u6307\u6a19\u6b21\u7b2c\u3067\u3059\u3002\u300d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb \u30b2\u30fc\u30e0\u304b\u3089\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30ab\u30b8\u30e5\u30a2\u30eb \u30b2\u30fc\u30e0\u306b\u79fb\u884c\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u7372\u5f97 (UA) \u30c1\u30e3\u30cd\u30eb\u306b\u5927\u304d\u306a\u5909\u5316\u306f\u3042\u308b\u3067\u3057\u3087\u3046\u304b?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u300c\u79c1\u306e\u8003\u3048\u3067\u306f\u3001\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u304b\u3089\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u3078\u79fb\u884c\u3059\u308b\u969b\u3001\u307e\u305a\u6700\u521d\u306b\u884c\u3046\u3079\u304d\u3053\u3068\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u69cb\u9020\u3092\u5909\u66f4\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u5148\u307b\u3069\u3082\u8ff0\u3079\u305f\u3088\u3046\u306b\u3001\u5e83\u544a\u53ce\u5165\u3068\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\uff08IAP\uff09\u306e\u4e21\u65b9\u304b\u3089\u53ce\u76ca\u3092\u5f97\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u6700\u521d\u306e\u6bb5\u968e\u3067\u306f\u5e83\u544aROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u59cb\u3081\u308b\u3079\u304d\u3067\u3059\u3002 \u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\uff08IAP\uff09\u304b\u3089\u591a\u984d\u306e\u53ce\u76ca\u3092\u5f97\u3066\u3044\u308b\u5834\u5408\u306f\u3001IAP\u3068\u5e83\u544a\u53ce\u76ca\u306e\u4e21\u65b9\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u30d6\u30ec\u30f3\u30c9\u578bROAS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u63a1\u7528\u3059\u3079\u304d\u3067\u3059\u3002\u5e02\u5834\u306b\u306f\u5e83\u544a\u3092\u51fa\u7a3f\u3067\u304d\u308b\u30c1\u30e3\u30cd\u30eb\u304c\u6570\u591a\u304f\u5b58\u5728\u3057\u307e\u3059\u3002ROI\u304c\u30d7\u30e9\u30b9\u3067\u3042\u308b\u9650\u308a\u3001\u3069\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3082\u3053\u308c\u3089\u306e\u30b2\u30fc\u30e0\u3092\u30ea\u30ea\u30fc\u30b9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3053\u306e2\u3064\u306e\u30b8\u30e3\u30f3\u30eb\u306e\u5927\u304d\u306a\u9055\u3044\u306e\u4e00\u3064\u306f\u3001\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306e\u5834\u5408\u3001\u30e6\u30fc\u30b6\u30fc\u304cApple Search Ads\uff08ASA\uff09\u306b\u8ab2\u91d1\u3059\u308b\u53ef\u80fd\u6027\u304c\u4f4e\u3044\u3068\u3044\u3046\u70b9\u3067\u3059\u3002\u4e00\u65b9\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u3067\u3042\u308c\u3070\u3001ASA\u3078\u306e\u5e83\u544a\u51fa\u7a3f\u306e\u6a5f\u4f1a\u3082\u898b\u51fa\u305b\u308b\u3067\u3057\u3087\u3046\u3002\u300d\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u958b\u767a\u8005\u304c\u30cf\u30a4\u30d1\u30fc\u30b2\u30fc\u30e0\u304b\u3089\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306b\u79fb\u884c\u3059\u308b\u3068\u304d\u306b\u72af\u3059\u6700\u3082\u4e00\u822c\u7684\u306a\u9593\u9055\u3044\u306f\u4f55\u3067\u3059\u304b?<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>CPI\u6570\u5024\u306e\u307f\u306b\u6ce8\u76ee<\/strong>\u300c\u4ee5\u524d\u306f\u3001\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u3068\u305d\u306eCPI\u306e\u4f4e\u3055\u306b\u3088\u308a\u30014\u65e5\u4ee5\u5185\u3001\u5834\u5408\u306b\u3088\u3063\u3066\u306f2\u65e5\u4ee5\u5185\u306b\u8cc7\u91d1\u3092\u56de\u53ce\u3067\u304d\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u98a8\u666f\u306f\u5909\u308f\u308a\u307e\u3057\u305f\u3002\u73fe\u5728\u3001\u6295\u8cc7\u3092\u56de\u53ce\u3059\u308b\u306b\u306f\u901a\u5e3815\uff5e45 \u65e5\u304b\u304b\u308a\u307e\u3059\u3002\u79fb\u884c\u3059\u308b\u3068\u304d\u306f\u3001CPI\u306e\u307f\u304b\u3089\u7126\u70b9\u3092\u79fb\u3057\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u6307\u6a19\u306b\u512a\u5148\u9806\u4f4d\u3092\u4ed8\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u958b\u767a\u8005\u306f\u3001CPI \u304c\u308f\u305a\u304b\u306b\u9ad8\u3044\u3053\u3068\u306b\u57fa\u3065\u3044\u3066\u30b2\u30fc\u30e0\u3092\u4e2d\u6b62\u3059\u308b\u3068\u3044\u3046\u6027\u6025\u306a\u6c7a\u5b9a\u3092\u4e0b\u3059\u306e\u3067\u306f\u306a\u304f\u3001D7\u3001D10\u3001D14\u3001D30\u306a\u3069\u306e\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u6307\u6a19\u3092\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6307\u6a19\u304c\u9ad8\u3044\u5024\u3092\u793a\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u3088\u308a\u9ad8\u3044CPI \u3092\u76f8\u6bba\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30b2\u30fc\u30e0\u3092\u4e2d\u6b62\u3059\u308b\u304b\u3069\u3046\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u524d\u306b\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3001\u30d7\u30ec\u30a4\u6642\u9593\u3001\u5e83\u544a\u53ce\u76ca\u3068IAP\u53ce\u76ca\u306e\u5dee\u306a\u3069\u3001\u8907\u6570\u306e\u8981\u7d20\u3092\u614e\u91cd\u306b\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u300d<\/li>\n\n\n\n<li><strong>\u30b2\u30fc\u30e0\u5185\u306b\u3042\u307e\u308a\u306b\u3082\u591a\u304f\u306e\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u5e83\u544a\u3092\u914d\u7f6e\u3059\u308b<\/strong>\u201c\u300c\u3082\u3046\u4e00\u3064\u306e\u9593\u9055\u3044\u306f\u3001\u30b2\u30fc\u30e0\u5185\u306b\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u5e83\u544a\u3092\u8a70\u3081\u8fbc\u307f\u3059\u304e\u308b\u3053\u3068\u3067\u3059\u3002\u76ee\u6a19\u306f\u3001\u9577\u671f\u306b\u308f\u305f\u3063\u3066\u529b\u5f37\u3044\u6210\u9577\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u5b9a\u7740\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u5e83\u544a\u306e\u8868\u793a\u9593\u9694\u3092\u8abf\u6574\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u6700\u521d\u306e\u6570\u65e5\u9593\u3067\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u5e83\u544a\u3092\u8a70\u3081\u8fbc\u307f\u3059\u304e\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u9577\u671f\u7684\u306a\u30ea\u30bf\u30fc\u30f3\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3079\u304d\u3067\u3059\u3002\u300d\u201d<\/li>\n\n\n\n<li><strong>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u529b\u3092\u904e\u5c0f\u8a55\u4fa1\u3059\u308b<\/strong>\u300c\u307e\u305f\u3001\u591a\u304f\u306e\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u4f1a\u793e\u304c\u5275\u9020\u7684\u306a\u6226\u7565\u3092\u6301\u3064\u3053\u3068\u306e\u529b\u3092\u904e\u5c0f\u8a55\u4fa1\u3057\u3066\u3044\u308b\u3053\u3068\u3082\u308f\u304b\u308a\u307e\u3057\u305f\u3002\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306f\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u696d\u754c\u3067\u6700\u3082\u91cd\u8981\u306a\u5074\u9762\u306e1 \u3064\u3060\u3068\u601d\u3044\u307e\u3059\u3002\u7d4c\u9a13\u8c4a\u5bcc\u306a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u5c02\u9580\u5bb6\u3092\u96c7\u3048\u3070\u3001\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306e\u53ce\u76ca\u6027\u304c\u9a5a\u304f\u307b\u3069\u5411\u4e0a\u3057\u307e\u3059\u3002\u300d<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u3092\u8d85\u3048\u3066\u63a2\u6c42\u3059\u3079\u304d\u30b8\u30e3\u30f3\u30eb\u306f\u4f55\u3067\u3059\u304b?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306f\u6d88\u6ec5\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u9032\u5316\u3057\u3066\u3044\u308b\u3068\u79c1\u306f\u4fe1\u3058\u3066\u3044\u307e\u3059\u3002\u6226\u7565\u7684\u306b\u7126\u70b9\u3092\u8abf\u6574\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3060\u3051\u3067\u3059\u3002\u79c1\u304c\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3060\u3063\u305f\u3089\u3001\u9593\u9055\u3044\u306a\u304f\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30d1\u30ba\u30eb \u30b2\u30fc\u30e0\u3092\u9078\u3076\u3067\u3057\u3087\u3046\u3002\u512a\u308c\u305f\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30d1\u30ba\u30eb\u30b2\u30fc\u30e0\u306f\u30013\u5e74\u4ee5\u4e0a\u306e\u6210\u9577\u3068\u53ce\u5165\u3092\u7dad\u6301\u3067\u304d\u307e\u3059\u3002\u300d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/hubs.ly\/Q01VSs520\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1560\" height=\"360\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/06\/Report-banner.png?resize=1560%2C360&#038;ssl=1\" alt=\"\u4eca\u3059\u3050\u300e2023\u5e74\uff1a\u30cf\u30a4\u30d1\u30fc\u304b\u3089\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u3078\u300f\u30ec\u30dd\u30fc\u30c8\u3092\u5165\u624b\u3057\u307e\u3057\u3087\u3046\" class=\"wp-image-7502\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Report-banner.png?w=1560&amp;ssl=1 1560w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Report-banner.png?resize=300%2C69&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Report-banner.png?resize=1024%2C236&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Report-banner.png?resize=768%2C177&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Report-banner.png?resize=1536%2C354&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Report-banner.png?resize=18%2C4&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tenjin\u306b\u3064\u3044\u3066<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5929\u795e\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u3084\u30a2\u30d7\u30ea\u306e\u958b\u767a\u8005\u5411\u3051\u306b\u3001\u7121\u6599\u3067\u59cb\u3081\u3089\u308c\u3001\u6210\u9577\u306b\u5fdc\u3058\u3066\u5831\u916c\u304c\u652f\u6255\u308f\u308c\u308b\u5e83\u544a\u6e2c\u5b9a\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u5929\u795e\u306f&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/mmp\">MMP<\/a>, \u79c1\u305f\u3061\u306f\u3001\u4e2d\u5c0f\u4f01\u696d\u304c\u5de8\u5927\u306a\u51fa\u7248\u793e\u306b\u5bfe\u6297\u3067\u304d\u308b\u3088\u3046\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u63d0\u4f9b\u3092\u901a\u3058\u3066\u3001\u4e2d\u5c0f\u4f01\u696d\u306e\u8e8d\u9032\u3092\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>What are the\u00a0best channels to advertise hyper-casual or hybrid-casual games in 2023? And should your strategy be different depending on what type of game you\u2019re running? The answer to this question depends on which metric you are taking into account. Based on our data in 2022, the ad networks with the highest average LTV were&#8230;<\/p>","protected":false},"author":2,"featured_media":8210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8,1],"tags":[],"class_list":["post-8208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-mobile-marketing-trends","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimize Game Advertising in 2023 | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how to grow and optimize your hyper and hybrid casual games from an expert. 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