{"id":8302,"date":"2023-05-03T06:12:00","date_gmt":"2023-05-03T06:12:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8302"},"modified":"2025-02-21T10:26:37","modified_gmt":"2025-02-21T10:26:37","slug":"self-publishing-a-hyper-casual-game","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/self-publishing-a-hyper-casual-game\/","title":{"rendered":"\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u3092\u30bb\u30eb\u30d5\u30d1\u30d6\u30ea\u30c3\u30b7\u30f3\u30b0\uff1f 50,000\u30c9\u30eb\u306e\u4e88\u7b97\u30671,000,000\u30c9\u30eb\u3092UA\u306b\u8cbb\u3084\u3059\u65b9\u6cd5"},"content":{"rendered":"<p><em>Guest post by Martin Macmillan, CEO\/Founder at&nbsp;<\/em><a href=\"http:\/\/pollen.vc\/\"><em>Pollen VC<\/em><\/a><\/p>\n\n\n\n<p class=\"translation-block\">\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc\u306f\u901a\u5e38\u3001\u552f\u4e00\u306e\u9078\u629e\u80a2\u306f\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u5354\u529b\u3059\u308b\u3053\u3068\u3060\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u4e3b\u306b\u3001\u30b2\u30fc\u30e0\u3092\u9069\u5207\u306b\u30b9\u30b1\u30fc\u30ea\u30f3\u30b0\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u5148\u884c\u6295\u8cc7\u304c\u975e\u5e38\u306b\u9ad8\u984d\u3067\u3042\u308b\u305f\u3081\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u696d\u754c\u306b\u304a\u3051\u308b\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306e\u7d4c\u6e08\u7684\u30c0\u30a4\u30ca\u30df\u30af\u30b9\u3092\u3088\u308a\u3088\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u30b9\u30bf\u30b8\u30aa\u306f<a href=\"https:\/\/blog.tenjin.com\/self-publishing-mobile\/\" target=\"_self\"><strong>\u53ce\u76ca\u306e\u307b\u3068\u3093\u3069\u3092\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u8b72\u6e21\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u72ec\u81ea\u306e\u30cf\u30a4\u30d1\u30fc \u30ab\u30b8\u30e5\u30a2\u30eb \u30b2\u30fc\u30e0\u3092\u30bb\u30eb\u30d5\u30d1\u30d6\u30ea\u30c3\u30b7\u30f3\u30b0<\/strong><\/a>\u00a0\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/tenjin.com\/ja\/blog\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"235\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/Umami.png?resize=1024%2C235&#038;ssl=1\" alt=\"Learn how Umami Games started self-publishing and scaling post-IDFA\" class=\"wp-image-12226\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/Umami.png?resize=1024%2C235&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/Umami.png?resize=300%2C69&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/Umami.png?resize=768%2C177&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/Umami.png?resize=1536%2C353&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/Umami.png?resize=18%2C4&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/Umami.png?resize=1200%2C276&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/Umami.png?w=1740&amp;ssl=1 1740w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p>\u5225\u306e\u30ec\u30f3\u30ba\u3092\u901a\u3057\u3066\u5c11\u3057\u30b9\u30de\u30fc\u30c8\u306b\u6570\u5b57\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><strong>\u8003\u616e\u3059\u3079\u304d\u91cd\u8981\u306a\u70b9\u304c2\u3064\u3042\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>1. ROAS\u30d6\u30ec\u30fc\u30af\u30a4\u30fc\u30d6\u30f3\u671f\u9593<\/strong><br>\u5e83\u544a\u8cbb\u3078\u306e\u5148\u884c\u6295\u8cc7\u3092\u30ab\u30d0\u30fc\u3059\u308b\u306e\u306b\u5341\u5206\u306a\u53ce\u76ca\u3092\u3001\u30b2\u30fc\u30e0\u304c\u3069\u306e\u304f\u3089\u3044\u306e\u901f\u3055\u3067\u751f\u307f\u51fa\u3059\u304b?<\/p>\n\n\n\n<p>\u512a\u308c\u305f\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3068\u30b2\u30fc\u30e0\u30e1\u30ab\u30cb\u30af\u30b9\u3092\u5099\u3048\u305f\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u3067\u306f\u3001\u901a\u5e38\u3001\u3053\u308c\u306f\u6570\u65e5\u3067\u9054\u6210\u3055\u308c\u307e\u3059\u3002<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>&nbsp;2. \u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u30da\u30a4\u30a2\u30a6\u30c8\u671f\u9593<\/strong><br>\u30b2\u30fc\u30e0\u304b\u3089\u306e\u5e83\u544a\/IAP\u53ce\u76ca\u5316\u306b\u95a2\u9023\u3059\u308b\u73fe\u91d1\u652f\u6255\u3044\u3092\u5b9f\u969b\u306b\u53d7\u3051\u53d6\u308b\u307e\u3067\u306b\u3069\u306e\u304f\u3089\u3044\u304b\u304b\u308a\u307e\u3059\u304b?<\/p>\n\n\n\n<p>\u3069\u306e\u304f\u3089\u3044\u306e\u901f\u3055\u3067\u53ce\u76ca\u3092\u73fe\u91d1\u3068\u3057\u3066\u53d6\u308a\u51fa\u3057\u3001UA \u306b\u518d\u6295\u8cc7\u3057\u3066\u305d\u306e\u898f\u6a21\u306e\u901f\u5ea6\u3092\u9054\u6210\u3067\u304d\u307e\u3059\u304b?<\/p>\n<\/blockquote>\n\n\n\n<p>\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306e\u30b9\u30b1\u30fc\u30eb\u3092\u8a08\u753b\u3059\u308b\u969b\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u3084\u53ce\u76ca\u5316\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3092\u7d14\u7c8b\u306b\u6295\u8cc7\u306e\u516c\u5f0f\u3068\u3057\u3066\u8003\u616e\u3059\u308b\u3053\u3068\u304c\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u3042\u306a\u305f\u306f\u3001\u30d7\u30ec\u30fc\u30e4\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7dad\u6301\u3057\u3001\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u3067\u53ce\u76ca\u5316\u3059\u308b\u80fd\u529b\u306b\u57fa\u3065\u3044\u3066\u3001\u30b2\u30fc\u30e0\u306e\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u3092\u628a\u63e1\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/01-1536x752-1.webp?resize=1024%2C501&#038;ssl=1\" alt=\"\" class=\"wp-image-8876\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/01-1536x752-1.webp?resize=1024%2C501&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/01-1536x752-1.webp?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/01-1536x752-1.webp?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/01-1536x752-1.webp?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/01-1536x752-1.webp?w=1536&amp;ssl=1 1536w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"translation-block\">\u8a00\u3044\u63db\u3048\u308c\u3070\u3001$0.20\u306e\u6295\u8cc7\u306f5\u65e5\u5f8c\u306b\u30d6\u30ec\u30fc\u30af\u30a4\u30fc\u30d6\u30f3\u306b\u5230\u9054\u3057\u300130 \u65e5\u5f8c\u306b$0.10\u306e\u5229\u76ca\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002 <strong>\u3053\u308c\u306f30\u65e5\u5f8c\u306b150%\u306eROAS\u307e\u305f\u306f50%\u306eROI\u3068\u306a\u308a\u307e\u3059<\/strong>\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u516c\u5f0f\u3092\u7406\u89e3\u3057\u3001\u30b9\u30b1\u30fc\u30ea\u30f3\u30b0\u3067\u304d\u308b\u3068\u78ba\u4fe1\u3057\u305f\u3089\u3001\u6295\u8cc7\u306e\u65b9\u7a0b\u5f0f\u304c\u5d29\u308c\u3001\u540c\u3058\u898f\u6a21\u306eUA\u3067\u5229\u76ca\u3092\u4e0a\u3052\u3066\u652f\u51fa\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u304f\u306a\u308b\u524d\u306b\u3001\u30c1\u30e3\u30fc\u30c8\u3092\u6025\u4e0a\u6607\u3055\u305b\u3066\u3067\u304d\u308b\u3060\u3051\u591a\u304f\u306e\u53ce\u76ca\u3092\u5f97\u308b\u305f\u3081\u306b<strong>\u00a0\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306b\u3069\u308c\u3060\u3051\u8cbb\u3084\u305b\u308b\u304b\u00a0<\/strong>\u306b\u5e30\u7740\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3057\u305f\u304c\u3063\u3066\u3001\u30b2\u30fc\u30e0\u306e\u898f\u6a21\u3092\u62e1\u5927\u3059\u308b\u305f\u3081\u306b1\u65e5\u3042\u305f\u308a\u6301\u7d9a\u7684\u306b$33,000\u3092\u8cbb\u3084\u3059\u5834\u5408\u3001<strong>\u6700\u521d\u306e 30 \u65e5\u9593\u3067\u7d04$1,000,000\u306e\u8cc7\u672c<\/strong>.\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u73fe\u91d1\/\u30af\u30ec\u30b8\u30c3\u30c8\u3092\u4f7f\u3044\u679c\u305f\u3059\u3053\u3068\u306a\u304f\u5e83\u544a\u306b\u8cbb\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u306b\u306f\u3001\u73fe\u91d1\u3092\u524d\u6255\u3044\u3059\u308b\u304b\u3001\u9078\u629e\u3057\u305f\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306b\u591a\u984d\u306e\u30af\u30ec\u30b8\u30c3\u30c8\u30e9\u30a4\u30f3\u3092\u7528\u610f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3082\u3061\u308d\u3093\u3001\u5927\u898f\u6a21\u306a\u30af\u30ec\u30b8\u30c3\u30c8\u6a5f\u80fd\u306f\u901a\u5e38\u3001\u610f\u6b32\u7684\u306a\u30b9\u30bf\u30b8\u30aa\u3067\u306f\u306a\u304f\u3001\u78ba\u7acb\u3055\u308c\u305f\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u307f\u304c\u5229\u7528\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb \u30b9\u30bf\u30b8\u30aa\u306e\u554f\u984c\u3092\u60aa\u5316\u3055\u305b\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u898f\u6a21\u3092\u62e1\u5927\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u8cc7\u672c\/\u30af\u30ec\u30b8\u30c3\u30c8 \u30e9\u30a4\u30f3\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u3053\u3068\u3092\u5f37\u3044\u3089\u308c\u307e\u3059\u304c\u3001\u305d\u308c\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b<strong>\u4e0d\u91e3\u308a\u5408\u3044\u306a\u53ce\u76ca\u5206\u914d\u3092\u3042\u304d\u3089\u3081\u308b<\/strong>\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3053\u308c\u306b\u52a0\u3048\u3066\u3001<strong>\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u652f\u6255\u3044\u6761\u4ef6\u306f\u591a\u304f\u306e\u5834\u5408\u3001\u671f\u9593\u306e\u7d42\u4e86\u5f8c45\uff5e60 \u65e5<\/strong>\u3067\u3042\u308a\u3001\u3053\u308c\u306f\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u30af\u30ec\u30b8\u30c3\u30c8\u6a5f\u80fd\u3092\u4f7f\u7528\u3057\u305f\u5f93\u6765\u306e\u30cd\u30c3\u30c830\u652f\u6255\u3044\u30d7\u30e9\u30f3\u3088\u308a\u3082\u9577\u3044\u305f\u3081\u3001\u7121\u5236\u9650\u306e\u4e0e\u4fe1\u67a0\u3067\u306f\u3001\u73fe\u91d1\u306e\u554f\u984c\u306f\u89e3\u6c7a\u3057\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p><strong>\u3067\u306f\u3001\u7c21\u5358\u306a\u8cea\u554f\u3092\u3057\u307e\u3057\u3087\u3046\u3002<\/strong><\/p>\n\n\n\n<p><em>\u300c\u30b2\u30fc\u30e0\u304b\u3089\u306e\u3059\u3079\u3066\u306e\u53ce\u76ca\u3092\u7fcc\u65e5\u306b\u7372\u5f97\u3057\u305f\u73fe\u91d1\u3068\u3057\u3066\u5229\u7528\u3067\u304d\u3001\u305d\u306e\u8cc7\u91d1\u3092\u4f7f\u7528\u3057\u3066\u3088\u308a\u591a\u304f\u306e UA \u306b\u30ea\u30b5\u30a4\u30af\u30eb\u3067\u304d\u308b\u3068\u3057\u305f\u3089\u300150,000\u30c9\u30eb\u306e\u30b9\u30b1\u30fc\u30ea\u30f3\u30b0\u4e88\u7b97\u3092\u8003\u3048\u308b\u3068\u30011 \u304b\u6708\u306b\u3069\u308c\u304f\u3089\u3044\u5e83\u544a\u306b\u8cbb\u3084\u305b\u308b\u3067\u3057\u3087\u3046\u304b? \u300d<\/em><\/p>\n\n\n\n<p class=\"translation-block\">\u3053\u3053\u3067\u91cd\u8981\u306a\u70b9\u306f\u3001ROAS\/<a href=\"https:\/\/pollen.vc\/calculators\/roas-ltv-and-cash-flow\/\" target=\"_self\">LTV<\/a> \u66f2\u7dda\u306e\u5f62\u72b6\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u53ce\u76ca\u304c\u3069\u308c\u3060\u3051\u65e9\u304f\u5f97\u3089\u308c\u308b\u304b\u3001\u3057\u305f\u304c\u3063\u3066\u3069\u308c\u3060\u3051\u306e\u8cc7\u672c\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u304b\u3001\u305d\u3057\u3066\u305d\u308c\u3092\u8ffd\u52a0\u306eUA\u306b\u3069\u308c\u3060\u3051\u65e9\u304f\u518d\u6295\u8cc7\u3067\u304d\u308b\u304b\u304c\u6c7a\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/03.png?resize=1594%2C780&#038;ssl=1\" srcset=\"https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/03.png 1594w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/03-300x147.png 300w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/03-1024x501.png 1024w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/03-768x376.png 768w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/03-1536x752.png 1536w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/03-18x9.png 18w\" alt=\"\" width=\"1594\" height=\"780\">\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u304b\u3089\u306e\u652f\u6255\u3044\u3092\u53d7\u3051\u53d6\u308b\u524d\u306b30 \uff5e 90\u65e5\u5f85\u3064\u306e\u3067\u306f\u306a\u304f\u3001\u30b9\u30bf\u30b8\u30aa\u306f\u30c7\u30b8\u30bf\u30eb\u3067\u691c\u8a3c\u3055\u308c\u305f\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u53ce\u76ca\u3092\u7fcc\u65e5\u306b\u501f\u308a\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u30ea\u30dc\u30eb\u30d3\u30f3\u30b0\u30af\u30ec\u30b8\u30c3\u30c8\u30d5\u30a1\u30b7\u30ea\u30c6\u30a3\u3092\u78ba\u7acb\u3067\u304d\u308b\u305f\u3081\u3001\u3088\u308a\u591a\u304f\u306e\u53ce\u76ca\u306b\u975e\u5e38\u306b\u8fc5\u901f\u306b\u518d\u6295\u8cc7\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u304b\u3089\u306e\u652f\u6255\u3044\u306e\u9045\u5ef6\u3092\u306a\u304f\u3059\u3053\u3068\u3067\u3001ROI \u304c\u5411\u4e0a\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ea\u30dc\u30eb\u30d3\u30f3\u30b0\u30af\u30ec\u30b8\u30c3\u30c8\u30d5\u30a1\u30b7\u30ea\u30c6\u30a3\u306f\u3001\u8cb8\u3057\u624b\u304c\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068IAP\u30c7\u30fc\u30bf\u3092\u30bd\u30fc\u30b9\u304b\u3089\u76f4\u63a5\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u3088\u3063\u3066\u30c7\u30b8\u30bf\u30eb\u7684\u306b\u691c\u8a3c\u3057\u3001\u6b21\u306b\u3053\u308c\u3089\u306e\u7a3c\u5f97\u53ce\u76ca (\u58f2\u639b\u91d1) \u306b\u5bfe\u3057\u3066\u4fe1\u7528\u67a0\u3092\u62e1\u5f35\u3057\u3001\u6700\u7d42\u7684\u306b\u306f\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u652f\u6255\u3044\u3092\u76f4\u63a5\u53d7\u3051\u53d6\u308b\u3053\u3068\u3067\u30af\u30ec\u30b8\u30c3\u30c8\u30d5\u30a1\u30b7\u30ea\u30c6\u30a3\u3092\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u901a\u5e38\u306e\u652f\u6255\u3044\u65e5\u306b\u652f\u6255\u3046\u3053\u3068\u306b\u3088\u3063\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u9069\u5207\u306a\u8cc7\u672c\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3053\u3068\u3067\u3001\u30b9\u30bf\u30b8\u30aa\u306f\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u983c\u3089\u305a\u306b\u30cf\u30a4\u30d1\u30fc \u30ab\u30b8\u30e5\u30a2\u30eb\u306a\u30bf\u30a4\u30c8\u30eb\u3092\u30bb\u30eb\u30d5\u30d1\u30d6\u30ea\u30c3\u30b7\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30b2\u30fc\u30e0\u3092\u516c\u958b\u3059\u308b\u305f\u3081\u306e\u30cf\u30fc\u30c9\u30eb\u304c\u4e0b\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3053\u3068\u3082\u8003\u616e\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u30c8\u30c3\u30d7\u30c6\u30a3\u30a2\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u3068\u3063\u3066\u5341\u5206\u3068\u306f\u898b\u306a\u3055\u308c\u306a\u3044\u6307\u6a19\u306f\u3001\u5229\u76ca\u3092\u5171\u6709\u3059\u308b\u5fc5\u8981\u306e\u306a\u3044\u30bb\u30eb\u30d5\u30d1\u30d6\u30ea\u30c3\u30b7\u30f3\u30b0\u306e\u30b9\u30bf\u30b8\u30aa\u3067\u3082\u6a5f\u80fd\u3057\u3001\u5e83\u544a\u8cbb\u7528\u5f8c\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u53ce\u76ca\u5206\u914d\u7387\u304c 50% \u3067\u3042\u308b\u3068\u4eee\u5b9a\u3059\u308b\u3068\u3001\u5229\u76ca\u7387\u304c 2 \u500d\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/bit.ly\/hyper_casual_calculator\" target=\"_self\">\u3053\u306e\u7c21\u5358\u306a\u8a08\u7b97\u6a5f\u3092\u8a66\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044<\/a>\u3002\u00a0ROAS \u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3068\u958b\u59cb\u4e88\u7b97\u984d\u3092\u8003\u616e\u3057\u3066\u300130\uff5e60 \u65e5\u9593\u306e\u652f\u51fa\u80fd\u529b\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><strong>\u5fc5\u8981\u306a\u30a4\u30f3\u30d7\u30c3\u30c8\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">ROAS\/<a href=\"https:\/\/growthfullstack.com\/usecase\/simple-customer-lifetime-value-ltv-prediction-in-python\" target=\"_self\">LTV<\/a> D30\u307e\u3067\u306e\u30ab\u30fc\u30d6<\/li>\n\n\n\n<li>\u521d\u671f\u30b9\u30b1\u30fc\u30eb\u4e88\u7b97<\/li>\n\n\n\n<li>\u5e73\u5747\u652f\u6255\u65e5\u6570 (\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u652f\u6255\u6761\u4ef6)<\/li>\n\n\n\n<li>CPI<\/li>\n<\/ul>\n\n\n\n<p><strong>\u8a08\u7b97\u6a5f\u306f\u3001\u6b21\u306e\u51fa\u529b\u3092\u8868\u793a\u3057\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30b5\u30de\u30ea\u30fc\u7d71\u8a08<\/li>\n\n\n\n<li>\u7d2f\u7a4d\u652f\u51fa\u30b0\u30e9\u30d5<\/li>\n\n\n\n<li>\u7d2f\u8a08\u5229\u76ca\u30fb\u6b8b\u4fa1<\/li>\n\n\n\n<li>LTV\u30ab\u30fc\u30d6\u306e\u53ef\u8996\u5316<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"894\" height=\"716\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/table.png?resize=894%2C716&#038;ssl=1\" alt=\"\" class=\"wp-image-7395\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/table.png?w=894&amp;ssl=1 894w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/table.png?resize=300%2C240&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/table.png?resize=768%2C615&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/table.png?resize=15%2C12&amp;ssl=1 15w\" sizes=\"(max-width: 894px) 100vw, 894px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1520\" height=\"790\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/graph0.png?resize=1520%2C790&#038;ssl=1\" alt=\"\" class=\"wp-image-7396\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph0.png?w=1520&amp;ssl=1 1520w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph0.png?resize=300%2C156&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph0.png?resize=1024%2C532&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph0.png?resize=768%2C399&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph0.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1520\" height=\"790\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/graph1.png?resize=1520%2C790&#038;ssl=1\" alt=\"\" class=\"wp-image-7398\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph1.png?w=1520&amp;ssl=1 1520w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph1.png?resize=300%2C156&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph1.png?resize=1024%2C532&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph1.png?resize=768%2C399&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph1.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/graph2.png?resize=1520%2C790&#038;ssl=1\" srcset=\"https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/graph2.png 1520w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/graph2-300x156.png 300w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/graph2-1024x532.png 1024w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/graph2-768x399.png 768w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/graph2-18x9.png 18w\" alt=\"\" width=\"1520\" height=\"790\">\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u306e\u958b\u767a\u8005\u306f\u3001\u3088\u308a\u512a\u308c\u305f\u8ca1\u52d9\u77e5\u8b58\u3068\u8fc5\u901f\u306a\u518d\u6295\u8cc7\u30b5\u30a4\u30af\u30eb\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306e\u9069\u5207\u306a\u8cc7\u91d1\u8abf\u9054\u3092\u6b66\u5668\u306b\u3001\u72ec\u81ea\u306e\u30bf\u30a4\u30c8\u30eb\u3092\u30bb\u30eb\u30d5\u30d1\u30d6\u30ea\u30c3\u30b7\u30f3\u30b0\u3059\u308b\u80fd\u529b\u3092\u9ad8\u3081\u3066\u3044\u307e\u3059\u3002\u6210\u529f\u3068\u898b\u306a\u3055\u308c\u308b\u305f\u3081\u306b\u3001\u3059\u3079\u3066\u306e\u30b2\u30fc\u30e0\u304c\u5353\u8d8a\u3057\u305fKPI\u3092\u6301\u3064\u5fc5\u8981\u304c\u3042\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/pollen.vc\/blog\/hyper-casual-pie\/\" target=\"_self\">\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u306e\u30d1\u30a4\u3092\u30b9\u30e9\u30a4\u30b9\u3059\u308b<\/a>\u3068\u3044\u3046\u6295\u7a3f\u3082\u30c1\u30a7\u30c3\u30af\u3057\u3066\u3001\u30cf\u30a4\u30d1\u30fc \u30ab\u30b8\u30e5\u30a2\u30eb\u304c\u3069\u306e\u3088\u3046\u306b\u884c\u308f\u308c\u308b\u304b\u306b\u3064\u3044\u3066\u306e\u3088\u308a\u826f\u3044\u6d1e\u5bdf\u3092\u5f97\u3066\u304f\u3060\u3055\u3044\u3002\u958b\u767a\u8005\u306f\u30bb\u30eb\u30d5\u30d1\u30d6\u30ea\u30c3\u30b7\u30f3\u30b0\u3067\u6210\u529f\u3092\u53ce\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u30b2\u30b9\u30c8\u8457\u8005\u306b\u3064\u3044\u3066<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/speaker-Martin-Macmillan-1.jpeg?resize=250%2C250&#038;ssl=1\" alt=\"\" class=\"wp-image-7361\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/speaker-Martin-Macmillan-1.jpeg?w=250&amp;ssl=1 250w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/speaker-Martin-Macmillan-1.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/speaker-Martin-Macmillan-1.jpeg?resize=12%2C12&amp;ssl=1 12w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">Martin Macmillan \u306f\u3001<a href=\"https:\/\/pollen.vc\/\" target=\"_self\">Pollen VC<\/a> \u306e\u5275\u8a2d\u8005\u517c CEO \u3067\u3059\u3002\u5f7c\u306f\u3001\u91d1\u878d\u30b5\u30fc\u30d3\u30b9\u304a\u3088\u3073\u30e1\u30c7\u30a3\u30a2 \u30bb\u30af\u30bf\u30fc\u3067\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30d3\u30b8\u30cd\u30b9\u306e\u7acb\u3061\u4e0a\u3052\u3068\u69cb\u7bc9\u306b20 \u5e74\u306e\u7d4c\u9a13\u304c\u3042\u308a\u3001\u4ee5\u524d\u306f\u6295\u8cc7\u9280\u884c\u5bb6\u3068\u3057\u3066\u306e\u30ad\u30e3\u30ea\u30a2\u3092\u7a4d\u3093\u3067\u3044\u307e\u3057\u305f\u3002\u30c6\u30c3\u30af \u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u304c\u76f4\u9762\u3057\u3066\u3044\u308b\u6210\u9577\u306e\u8ab2\u984c\u3068\u3001\u30a2\u30fc\u30ea\u30fc \u30b9\u30c6\u30fc\u30b8\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc \u30d3\u30b8\u30cd\u30b9\u306b\u958b\u304b\u308c\u305f\u50b5\u52d9\u306b\u3088\u308b\u8cc7\u91d1\u8abf\u9054\u30aa\u30d7\u30b7\u30e7\u30f3\u306e\u6b20\u5982\u3092\u76f4\u63a5\u7d4c\u9a13\u3057\u305f\u5f7c\u306f\u3001\u30a2\u30d7\u30ea\u3068\u30b2\u30fc\u30e0\u306e\u305f\u3081\u306e\u65b0\u3057\u3044\u8cc7\u91d1\u8abf\u9054\u30e2\u30c7\u30eb\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u5f93\u6765\u306e\u91d1\u878d\u5e02\u5834\u3068\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u7d4c\u9a13\u3092\u7d50\u3073\u3064\u3051\u308b\u6a5f\u4f1a\u3092\u898b\u51fa\u3057\u307e\u3057\u305f\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Guest post by Martin Macmillan, CEO\/Founder at&nbsp;Pollen VC Hyper casual developers typically believe their only option is to work with publishers, primarily because the upfront capital needed to properly scale a game is so high. But with a better understanding of the financial dynamics of user acquisition in the mobile gaming industry, could studios&nbsp;self-publish their&#8230;<\/p>","protected":false},"author":5,"featured_media":8303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Self-publishing a hyper-casual game? 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