{"id":8328,"date":"2023-03-22T09:19:00","date_gmt":"2023-03-22T09:19:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8328"},"modified":"2026-04-14T09:59:12","modified_gmt":"2026-04-14T09:59:12","slug":"how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/","title":{"rendered":"TikTok\u3068Tenjin\u3067SKAN\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306eROAS\u3068LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u65b9\u6cd5 \u2013 \u682a\u5f0f\u4f1a\u793eTT\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3"},"content":{"rendered":"<p class=\"translation-block\"><a href=\"https:\/\/tokyo-tsushin.com\/\" target=\"_self\">\u682a\u5f0f\u4f1a\u793e\u6771\u4eac\u901a\u4fe1<\/a>\u306fTikTok\u304a\u3088\u3073Tenjin\u3068\u9023\u643a\u3057\u3066\u3001\u8cfc\u5165\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3001\u30ec\u30d9\u30eb\u5b8c\u4e86\u306a\u3069\u306e\u30a2\u30d7\u30ea\u5185\u30a4\u30d9\u30f3\u30c8\u3092\u30c8\u30ea\u30ac\u30fc\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u7c21\u5358\u306b\u7279\u5b9a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306e\u7d50\u679c\u306f\u4e0b\u8a18\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>7\u65e5ROAS\u306e33%\u5411\u4e0a<\/li>\n\n\n\n<li>3\u65e5LTV\u304c24%\u5411\u4e0a<\/li>\n\n\n\n<li>CPA\u304c6%\u6e1b\u5c11<\/li>\n<\/ul>\n\n\n\n<p>\u4e0b\u8a18\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u8aad\u3093\u3067\u3001\u5f7c\u3089\u304c\u3053\u308c\u3092\u3069\u306e\u3088\u3046\u306b\u9054\u6210\u3057\u305f\u304b\u3092\u5b66\u3073\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u76ee\u7684<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">iOS14.5\u4ee5\u964d\u306e\u30e6\u30fc\u30b6\u30fc\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6700\u9069\u5316<\/h2>\n\n\n\n<p>\u682a\u5f0f\u4f1a\u793e\u6771\u4eac\u901a\u4fe1\u306f\u65e5\u672c\u6700\u5927\u7d1a\u306e\u30e2\u30d0\u30a4\u30eb \u30ab\u30b8\u30e5\u30a2\u30eb \u30b2\u30fc\u30e0\u958b\u767a\u4f1a\u793e\u3067\u3042\u308a\u3001\u5e83\u544a\u3001\u6295\u8cc7\u3001Web\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u306e\u4e8b\u696d\u3082\u884c\u3063\u3066\u304a\u308a\u30012022\u5e7410\u6708\u306b\u306f\u3001\u540c\u793e\u306e\u30d1\u30ba\u30eb\u30b2\u30fc\u30e0\u306e1\u3064\u3067\u3042\u308b\u300cdraw flights\u300d\u304c\u56fd\u5185\u306eApp Store\uff08\u7121\u6599\u30b2\u30fc\u30e0\uff09\u30e9\u30f3\u30ad\u30f3\u30b0\u30671\u4f4d\u3092\u7372\u5f97\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>iOS 14.5\u4ee5\u964dApp Tracking Transparency (ATT) \u304c\u5c0e\u5165\u3055\u308c\u305f\u3053\u3068\u3067\u3001\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u4e3b\u304ciOS\u3067\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u65b9\u6cd5\u304c\u5909\u308f\u308a\u3001\u6771\u4eac\u901a\u4fe1\u306e\u3088\u3046\u306a\u5e83\u544a\u4e3b\u304c\u4e3b\u8981\u306a\u30a2\u30d7\u30ea\u5185\u30a4\u30d9\u30f3\u30c8\u3092\u30c8\u30ea\u30ac\u30fc\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u30ea\u30fc\u30c1\u3059\u308b\u65b9\u6cd5\u304c\u5236\u9650\u3055\u308c\u307e\u3057\u305f\u3002\u3053\u308c\u3089\u306e\u5909\u66f4\u306b\u3088\u308a\u3001\u6771\u4eac\u901a\u4fe1\u793e\u306fApple\u306eSKAdNetwork (SKAN) API\u306e\u5236\u9650\u5185\u3067\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7d99\u7d9a\u3059\u308b\u65b9\u6cd5\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u89e3\u6c7a\u7b56<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">\u30a2\u30d7\u30ea\u30a4\u30d9\u30f3\u30c8\u306e\u6700\u9069\u5316\u306b\u3088\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u5411\u4e0a<\/h2>\n\n\n\n<p>\u6771\u4eac\u901a\u4fe1\u306e\u30c1\u30fc\u30e0\u306f\u3001TikTok\u3068\u63d0\u643a\u3057\u3066&nbsp;<a href=\"https:\/\/ads.tiktok.com\/help\/article\/app-event-optimization?redirected=2\">\u30a2\u30d7\u30ea\u30a4\u30d9\u30f3\u30c8\u306e\u6700\u9069\u5316(AEO)<\/a>&nbsp;\u3092\u6709\u52b9\u306b\u3059\u308b\u3053\u3068\u306b\u3057\u307e\u3057\u305f\u3002AEO\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u8cfc\u5165\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3001\u30ec\u30d9\u30eb\u5b8c\u4e86\u306a\u3069\u306e\u7279\u5b9a\u306e\u4fa1\u5024\u306e\u3042\u308b\u30a2\u30d7\u30ea\u5185\u30a4\u30d9\u30f3\u30c8\u3092\u30c8\u30ea\u30ac\u30fc\u3059\u308b\u65b0\u3057\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u3001\u30b3\u30b9\u30c8\u3092\u5236\u5fa1\u3057\u306a\u304c\u3089\u898b\u3064\u3051\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6771\u4eac\u901a\u4fe1\u306fTikTok\u3068\u5354\u529b\u3057\u3066\u3001AEO\u3092\u4f7f\u7528\u3057\u305fiOS 14\u4ee5\u964d\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u305f\u5c02\u7528\u306eApple\u306eSKAdNetwork\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u30ec\u30dd\u30fc\u30c8\u3068\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u81ea\u52d5\u5316\u3092\u5b9f\u65bd\u3059\u308b\u305f\u3081\u3001\u6771\u4eac\u901a\u4fe1\u306fTikTok\u306e\u516c\u5f0f\u8a08\u6e2c\u30d1\u30fc\u30c8\u30ca\u30fc\u3067\u3042\u308bTenjin\u3068\u63d0\u643a\u3057\u307e\u3057\u305f\u3002\u6771\u4eac\u901a\u4fe1\u304cAEO\u3092\u6709\u52b9\u306b\u3059\u308b\u3068\u3001\u3053\u308c\u3089\u3059\u3079\u3066\u306e\u30c7\u30fc\u30bf\u30921\u3064\u306e\u30d3\u30e5\u30fc\u3067\u8996\u899a\u5316\u3057\u3001&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/ja\/datavault-introduction\">DataVault<\/a>\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u4f7f\u7528\u3057\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6700\u9069\u5316\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u3053\u306e\u5408\u7406\u5316\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306b\u3088\u308a\u3001\u6771\u4eac\u901a\u4fe1\u306f\u3059\u3079\u3066\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u306b\u308f\u305f\u308b\u30a2\u30d7\u30ea\u5185\u8cfc\u5165\u3001\u5e83\u544a\u53ce\u5165\u3001\u8cbb\u7528\u3001\u304a\u3088\u3073\u30ad\u30e3\u30f3\u30da\u30fc\u30f3ROI\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/lf16-adcdn-va.ibytedtos.com\/obj\/i18nblog\/tt4b_cms\/en-US\/tipdilz7wysq-42OVdNnv78WL81oecPuxS6.png?ssl=1\" alt=\"\u6771\u4eac\u901a\u4fe1\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">\u4e3b\u8981\u306a\u6210\u679c<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">ROAS\u3068LTV\u306e\u5411\u4e0a<\/h2>\n\n\n\n<p>TikTok\u304c\u63d0\u4f9b\u3059\u308b14\u65e5\u9593\u306eA\/B\u30c6\u30b9\u30c8\u6a5f\u80fd\u306b\u3088\u308a\u3001\u6771\u4eac\u901a\u4fe1\u306f7\u65e5\u76ee\u306e\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c (ROAS) \u304c33%\u5897\u52a0\u3057\u3001\u30a2\u30af\u30b7\u30e7\u30f3\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8\u304c6.35%\u4f4e\u4e0b\u3057\u307e\u3057\u305f\u3002\u307e\u305f\u30013\u65e5\u30687\u65e5\u306eLTV\u304c 24%\u306820%\u5897\u52a0\u3057\u3001AEO\u3092\u4f7f\u7528\u3057\u3066\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8(CPI)\u3092 3%\u524a\u6e1b\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1200\" height=\"475\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/03\/Tokyo-Tsushin-quote.jpg?resize=1200%2C475&#038;ssl=1\" alt=\"\u6771\u4eac\u901a\u4fe1 \u5929\u795e\u306e\u8a3c\u8a00\" class=\"wp-image-7259\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/Tokyo-Tsushin-quote.jpg?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/Tokyo-Tsushin-quote.jpg?resize=300%2C119&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/Tokyo-Tsushin-quote.jpg?resize=1024%2C405&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/Tokyo-Tsushin-quote.jpg?resize=768%2C304&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/Tokyo-Tsushin-quote.jpg?resize=18%2C7&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"translation-block\"><em>\u5143\u3005\u6295\u7a3f\u3055\u308c\u305f\u3082\u306e\u3067\u3059\uff1a<a href=\"https:\/\/www.tiktok.com\/business\/en-US\/inspiration\/tokyo-tsushin\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.tiktok.com\/business\/en-US\/inspiration\/tokyo-tsushin<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>\u6771\u4eac\u901a\u4fe1\u5de5\u696d\u306f\u3001TikTok\u304a\u3088\u3073\u5929\u795e\u3068\u63d0\u643a\u3057\u3001\u8cfc\u5165\u3001\u8cfc\u8aad\u3001\u30ec\u30d9\u30eb\u9054\u6210\u306a\u3069\u306e\u4fa1\u5024\u3042\u308b\u30a2\u30d7\u30ea\u5185\u30a4\u30d9\u30f3\u30c8\u3092\u5f15\u304d\u8d77\u3053\u3059\u30e6\u30fc\u30b6\u30fc\u3092\u7c21\u5358\u306b\u7279\u5b9a\u3057\u3001\u30b3\u30b9\u30c8\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3059\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u305f\u3002\u3053\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7d50\u679c\u3092\u3082\u305f\u3089\u3057\u307e\u3057\u305f\uff1a\u4ee5\u4e0b\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306e\u5168\u6587\u3092\u8aad\u3093\u3067\u3001\u5f7c\u3089\u304c\u3069\u306e\u3088\u3046\u306b\u3053\u308c\u3092\u9054\u6210\u3057\u305f\u304b\u3092\u5b66\u3093\u3067\u304f\u3060\u3055\u3044\u3002\u76ee\u7684 iOS14.5\u4ee5\u964d\u306e\u30e6\u30fc\u30b6\u30fc\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6700\u9069\u5316 \u6771\u4eac\u901a\u4fe1\u793e\u306f\u3001iOS14.5\u4ee5\u964d\u306e\u30e6\u30fc\u30b6\u30fc\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6700\u9069\u5316\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002<\/p>","protected":false},"author":2,"featured_media":8329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to increase ROAS and LTV for SKAN campaigns with TikTok &amp; Tenjin \u2013 A Tokyo Tsushin Case Study | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to increase ROAS and LTV for SKAN campaigns with TikTok &amp; Tenjin \u2013 A Tokyo Tsushin Case Study | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Tokyo Tsushin&nbsp;partnered with TikTok and Tenjin to easily identify users who would trigger valuable in-app events such as purchase, subscribe, and level completion, while controlling costs. The partnership resulted in the following: Read the full case study below and learn how they achieved this. The Objective Optimizing user targeting strategy post-iOS14.5 Tokyo Tsushin is one...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ja\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-22T09:19:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T09:59:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Tokyo-Tsushin@2x-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tabarak Paracha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabarak Paracha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/\"},\"author\":{\"name\":\"Tabarak Paracha\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2\"},\"headline\":\"How to increase ROAS and LTV for SKAN campaigns with TikTok &amp; Tenjin \u2013 A Tokyo Tsushin Case Study\",\"datePublished\":\"2023-03-22T09:19:00+00:00\",\"dateModified\":\"2026-04-14T09:59:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/\"},\"wordCount\":416,\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Tokyo-Tsushin@2x-scaled.jpg\",\"articleSection\":[\"Case Studies\"],\"inLanguage\":\"ja\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/\",\"url\":\"https:\/\/tenjin.com\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/\",\"name\":\"How to increase ROAS and LTV for SKAN campaigns with TikTok &amp; Tenjin \u2013 A Tokyo Tsushin Case Study | Tenjin\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Tokyo-Tsushin@2x-scaled.jpg\",\"datePublished\":\"2023-03-22T09:19:00+00:00\",\"dateModified\":\"2026-04-14T09:59:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenjin.com\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/tenjin.com\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/#primaryimage\",\"url\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Tokyo-Tsushin@2x-scaled.jpg\",\"contentUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Tokyo-Tsushin@2x-scaled.jpg\",\"width\":2560,\"height\":760},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenjin.com\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tenjin.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to increase ROAS and LTV for SKAN campaigns with TikTok &amp; Tenjin \u2013 A Tokyo Tsushin Case Study\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenjin.com\/#website\",\"url\":\"https:\/\/tenjin.com\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tenjin.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tenjin.com\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\/\/tenjin.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp\",\"contentUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/TenjinMMP\",\"https:\/\/www.youtube.com\/@TenjinMMP\",\"https:\/\/www.linkedin.com\/company\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2\",\"name\":\"Tabarak Paracha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g\",\"caption\":\"Tabarak Paracha\"},\"url\":\"https:\/\/tenjin.com\/ja\/blog\/author\/tabarak-paracha\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to increase ROAS and LTV for SKAN campaigns with TikTok &amp; Tenjin \u2013 A Tokyo Tsushin Case Study | Tenjin","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/ja\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/","og_locale":"ja_JP","og_type":"article","og_title":"How to increase ROAS and LTV for SKAN campaigns with TikTok &amp; Tenjin \u2013 A Tokyo Tsushin Case Study | Tenjin","og_description":"Tokyo Tsushin&nbsp;partnered with TikTok and Tenjin to easily identify users who would trigger valuable in-app events such as purchase, subscribe, and level completion, while controlling costs. The partnership resulted in the following: Read the full case study below and learn how they achieved this. The Objective Optimizing user targeting strategy post-iOS14.5 Tokyo Tsushin is one...","og_url":"https:\/\/tenjin.com\/ja\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/","og_site_name":"Tenjin","article_published_time":"2023-03-22T09:19:00+00:00","article_modified_time":"2026-04-14T09:59:12+00:00","og_image":[{"width":2560,"height":760,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Tokyo-Tsushin@2x-scaled.jpg","type":"image\/jpeg"}],"author":"Tabarak Paracha","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"\u57f7\u7b46\u8005":"Tabarak Paracha","\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"3\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/"},"author":{"name":"Tabarak Paracha","@id":"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2"},"headline":"How to increase ROAS and LTV for SKAN campaigns with TikTok &amp; Tenjin \u2013 A Tokyo Tsushin Case Study","datePublished":"2023-03-22T09:19:00+00:00","dateModified":"2026-04-14T09:59:12+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/"},"wordCount":416,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Tokyo-Tsushin@2x-scaled.jpg","articleSection":["Case Studies"],"inLanguage":"ja"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/","url":"https:\/\/tenjin.com\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/","name":"How to increase ROAS and LTV for SKAN campaigns with TikTok &amp; Tenjin \u2013 A Tokyo Tsushin Case Study | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Tokyo-Tsushin@2x-scaled.jpg","datePublished":"2023-03-22T09:19:00+00:00","dateModified":"2026-04-14T09:59:12+00:00","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/tenjin.com\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Tokyo-Tsushin@2x-scaled.jpg","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Tokyo-Tsushin@2x-scaled.jpg","width":2560,"height":760},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"How to increase ROAS and LTV for SKAN campaigns with TikTok &amp; Tenjin \u2013 A Tokyo Tsushin Case Study"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Tenjin","description":"Growth Made Simple","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2","name":"\u30bf\u30d0\u30e9\u30af\u30fb\u30d1\u30e9\u30c1\u30e3","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/tenjin.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g","caption":"Tabarak Paracha"},"url":"https:\/\/tenjin.com\/ja\/blog\/author\/tabarak-paracha\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/posts\/8328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/comments?post=8328"}],"version-history":[{"count":1,"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/posts\/8328\/revisions"}],"predecessor-version":[{"id":17358,"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/posts\/8328\/revisions\/17358"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/media\/8329"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/media?parent=8328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/categories?post=8328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/tags?post=8328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}