{"id":8332,"date":"2023-03-02T09:40:00","date_gmt":"2023-03-02T09:40:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8332"},"modified":"2023-09-28T15:48:21","modified_gmt":"2023-09-28T15:48:21","slug":"programmatic-advertising-on-mobile-101-beginners-guide-to-dsps","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/programmatic-advertising-on-mobile-101-beginners-guide-to-dsps\/","title":{"rendered":"\u30e2\u30d0\u30a4\u30eb101\u3067\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a: DSP\u306e\u521d\u5fc3\u8005\u5411\u3051\u30ac\u30a4\u30c9"},"content":{"rendered":"<p><em>Guest post by Galia Lahav, Digital Marketing Manager @<a href=\"https:\/\/persona.ly\/?utm_source=partner&amp;utm_medium=blog&amp;utm_campaign=tenjin\">Persona.ly<\/a><\/em><\/p>\n\n\n\n<p>\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u6700\u3082\u91cd\u8981\u306a\u67f1\u306e1\u3064\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u6226\u7565\u306f\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af(ASO)\u3084\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u304b\u3089\u6709\u6599\u30e1\u30c7\u30a3\u30a2 (\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af)\u306b\u307e\u3067\u53ca\u3073\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7686\u69d8\u306f\u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30bf\u30fc\u3068\u3057\u3066\u3001\u3055\u307e\u3056\u307e\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3084\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u3059\u3067\u306b\u8a66\u3055\u308c\u305f\u3068\u601d\u3044\u307e\u3059\u3002\u30da\u30a4\u30c9\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u6700\u3082\u7c21\u5358\u306a\u624b\u6cd5\u306e\u3088\u3046\u306b\u898b\u3048\u307e\u3059\u304c\u3001\u3059\u3079\u3066\u306e\u5375\u30921\u3064\u306e\u30d0\u30b9\u30b1\u30c3\u30c8\u306b\u5165\u308c\u308b\u3053\u3068\u306f\u6c7a\u3057\u3066\u826f\u3044\u8003\u3048\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u30021 \u3064\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30bd\u30fc\u30b9\u306b\u4f9d\u5b58\u3059\u308b\u304b\u3089\u3067\u3059\u3002\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30c1\u30e3\u30cd\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3055\u307e\u3056\u307e\u306a\u30a2\u30c9\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u304b\u3089\u30b9\u30de\u30fc\u30c8\u3067\u900f\u904e\u7684\u306a\u65b9\u6cd5\u3067\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30bd\u30fc\u30b9\u3092\u591a\u69d8\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u3068\u306f\uff1f<\/h2>\n\n\n\n<p>\u30a2\u30c9\u30c6\u30c3\u30af\u306b\u304a\u3051\u308b\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u3068\u306f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u4f7f\u7528\u3057\u3066\u5e83\u544a\u306e\u58f2\u8cb7\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u4f7f\u7528\u304c\u542b\u307e\u308c\u307e\u3059\u2014\u30c7\u30de\u30f3\u30c9\u30b5\u30a4\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0 (DSP)\u2014 \u5e83\u544a\u30b9\u30da\u30fc\u30b9\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u8cfc\u5165\u3057\u3001\u7279\u5b9a\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9 \u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3001\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3066\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306f\u3001\u3088\u308a\u52b9\u7387\u7684\u3067\u52b9\u679c\u7684\u306a\u5e83\u544a\u3092\u53ef\u80fd\u306b\u3057\u3001\u5e83\u544a\u4e3b\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002\u8907\u6570\u306e\u8981\u56e0\u306e\u7d44\u307f\u5408\u308f\u305b\u306e\u8907\u96d1\u3055\u3068\u5909\u5316\u306e\u901f\u3055\u306e\u305f\u3081\u306b\u3001\u4eba\u9593\u306f\u3053\u306e\u30ec\u30d9\u30eb\u306e\u6709\u52b9\u6027\u306b\u5339\u6575\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">RTB\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3068\u30d7\u30ed\u30bb\u30b9<\/h2>\n\n\n\n<p>\u5e83\u544a\u4e3b\u306f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30d3\u30c7\u30a3\u30f3\u30b0(RTB)\u3092\u901a\u3058\u3066\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u8cfc\u5165\u3067\u304d\u307e\u3059\u3002RTB \u306f\u3001\u30c7\u30de\u30f3\u30c9\u30b5\u30a4\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0 (DSP) \u3092\u4f7f\u7528\u3057\u305f\u30aa\u30fc\u30d7\u30f3\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u306e\u5e02\u5834\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3001\u5e83\u544a\u4e3b\u3001SSP\u3001DSP\u306a\u3069\u306e\u4e3b\u8981\u306a\u30d7\u30ec\u30fc\u30e4\u30fc\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u00a0<\/strong>\u306f\u88fd\u54c1\u3092\u53ce\u76ca\u5316\u3059\u308b\u305f\u3081\u306e\u5e83\u544a\u30b9\u30da\u30fc\u30b9\u3092\u63d0\u4f9b\u3059\u308bWeb \u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306a\u3069\u306e\u30c7\u30b8\u30bf\u30eb\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u6240\u6709\u8005\u3067\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\"><strong>SSP(\u30b5\u30d7\u30e9\u30a4\u30b5\u30a4\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0)<\/strong>\u00a0\u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u30d0\u30a4\u30e4\u30fc\u306e\u9593\u306e\u67b6\u3051\u6a4b\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u5e83\u544a\u67a0\u3092\u8ca9\u58f2\u3059\u308b\u305f\u3081\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\"><strong>DSP(\u30c7\u30de\u30f3\u30c9\u30b5\u30a4\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0)<\/strong> \u306f\u3001\u8907\u6570\u306eSSP\u3084\u4ed6\u306e\u30a2\u30c9\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u3068\u63a5\u7d9a\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u4e3b\u304c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5e83\u544a\u5728\u5eab\u3092\u8cfc\u5165\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/li>\n\n\n\n<li class=\"translation-block\"><strong>\u5e83\u544a\u4e3b<\/strong>\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u914d\u4fe1\u3057\u3066\u30bf\u30fc\u30b2\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u306b\u30ea\u30fc\u30c1\u3059\u308b\u305f\u3081\u306b\u5229\u7528\u53ef\u80fd\u306a\u5e83\u544a\u30b9\u30da\u30fc\u30b9\u3092\u63a2\u3057\u3066\u3044\u308b\u4eba\u3067\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"322\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Programmatic-Ecosystem-1.png?resize=1024%2C322&#038;ssl=1\" alt=\"Programmatic-Ecosystem-\" class=\"wp-image-8884\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Programmatic-Ecosystem-1.png?resize=1024%2C322&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Programmatic-Ecosystem-1.png?resize=300%2C94&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Programmatic-Ecosystem-1.png?resize=768%2C242&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Programmatic-Ecosystem-1.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Programmatic-Ecosystem-1.png?w=1354&amp;ssl=1 1354w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u304c\u512a\u308c\u3066\u3044\u308b\u7406\u7531\u306f\u4f55\u3067\u3059\u304b?<\/h2>\n\n\n\n<p>\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u304b\u3089\u306eSSP\u2014\u8907\u6570\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc (\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3068\u30a2\u30d7\u30ea) \u3092\u63a5\u7d9a\u3057\u3066\u5e83\u544a\u5728\u5eab\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3001\u8996\u8074\u8005\u306b\u5e83\u544a\u3092\u8868\u793a\u3057\u3066\u53ce\u76ca\u5316\u3059\u308b\u4f01\u696d\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306f\u5927\u898f\u6a21\u306a\u5728\u5eab\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u591a\u304f\u306e\u624b\u4f5c\u696d\u304c\u5fc5\u8981\u3067\u3042\u308a\u3001\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u900f\u660e\u6027\u306b\u6b20\u3051\u307e\u3059\u3002\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306f\u4e3b\u306b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u5411\u306e\u652f\u6255\u3044\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002CPI (\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8)\u3084CPA(\u30a2\u30af\u30b7\u30e7\u30f3\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8) \u306a\u3069 (\u6b21\u306e\u6bb5\u843d\u3067\u3053\u308c\u306e\u554f\u984c\u70b9\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059)\u3002SSP\u306f\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5728\u5eab\u3092\u7ba1\u7406\u3057\u3001CPM(1000\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8) \u30e2\u30c7\u30eb\u306e\u307f\u3067\u52d5\u4f5c\u3057\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306e\u591a\u69d8\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">CPA\u30d9\u30fc\u30b9\u306e\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306f\u304b\u306a\u308a\u306e\u3088\u3046\u306b\u898b\u3048\u307e\u3059\u304c(\u5e83\u544a\u4e3b\u306f\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\/\u30bf\u30fc\u30b2\u30c3\u30c8\u30a4\u30d9\u30f3\u30c8\u3054\u3068\u306b\u6599\u91d1\u3092\u652f\u6255\u3044\u307e\u3059)\u3001\u7d50\u679c\u304c\u826f\u3059\u304e\u3066\u771f\u5b9f\u3067\u306f\u306a\u3044\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306f\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u306e\u76f4\u63a5\u306e\u7af6\u4e89\u3092\u907f\u3051\u308b\u305f\u3081\u306b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30bd\u30fc\u30b9\u3092\u958b\u793a\u3057\u306a\u3044\u305f\u3081\u3001\u900f\u660e\u6027\u306e\u6b20\u5982\u306f\u64cd\u4f5c\u306e\u4f59\u5730\u3092\u6b8b\u3057\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u5e83\u544a\u4e3b\u306f\u4e0d\u6b63\u306a\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3084\u30a4\u30d9\u30f3\u30c8\u306b\u304a\u91d1\u3092\u6255\u3046\u3053\u3068\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u8907\u6570\u306e<a href=\"https:\/\/docs.tenjin.com\/docs\/fraud\" target=\"_self\">\u4e0d\u6b63\u9632\u6b62\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/a>\u306f\u5e83\u544a\u4e3b\u306b\u30bb\u30fc\u30d5\u30c6\u30a3 \u30cd\u30c3\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u304c\u3001\u8a50\u6b3a\u306b\u3088\u308b\u640d\u5bb3\u306f\u91d1\u92ad\u7684\u306a\u3082\u306e\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u6f5c\u5728\u7684\u306a\u640d\u5bb3\u306b\u306f\u3001ASO\u3084 <a href=\"https:\/\/persona.ly\/blog\/2022\/11\/the-vicious-cycle-of-click-spamming\/\" target=\"_self\">\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5171\u98df\u3044<\/a>.\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u8cfc\u5165\u3067\u306f\u3001\u5e83\u544a\u4e3b\u306f\u4fe1\u983c\u3067\u304d\u308b SSP\u3092\u901a\u3058\u3066\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304b\u3089\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u8cfc\u5165\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001DSP\u306f\u3001\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3088\u3063\u3066\u958b\u767a\u3055\u308c\u305f\u30a4\u30d9\u30f3\u30c8\u78ba\u7387\u4e88\u6e2c\u306b\u57fa\u3065\u3044\u3066\u3001\u9069\u5207\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u4fdd\u8a3c\u3057\u307e\u3059\u3002KPI\u306f\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30d9\u30fc\u30b9\u306e\u6307\u6a19\u3092\u7d44\u307f\u8fbc\u3080\u65b9\u6cd5\u3067\u8a2d\u5b9a\u3055\u308c\u307e\u3059\u304c (eCPI\u3001eCPA\u3001\u307e\u305f\u306fROAS \u306a\u3069)\u3001\u5e83\u544a\u4e3b\u306f\u3001\u5e83\u544a\u304c\u30e6\u30fc\u30b6\u30fc\u306b\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u306b\u5bfe\u3057\u3066\u652f\u6255\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u8cfc\u5165\u306e\u300c\u79d8\u5bc6\u306e\u30bd\u30fc\u30b9\u300d\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7279\u6027\u306e\u5b8c\u74a7\u306a\u7d44\u307f\u5408\u308f\u305b\u3092\u898b\u3064\u3051\u3001\u7121\u95a2\u4fc2\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9 \u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u3075\u308b\u3044\u306b\u304b\u3051\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u88fd\u54c1\u306b\u771f\u306b\u8208\u5473\u3092\u6301\u3061\u3001\u3088\u308a\u591a\u304f\u306e\u3053\u3068\u3092\u671f\u5f85\u3057\u3066\u3044\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5e83\u544a\u304c\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDSP \u304c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30bd\u30fc\u30b9\u3068\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3092\u96a0\u3059\u7406\u7531\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u5e83\u544a\u4e3b\u306f\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3067\u304d\u308b\u4e00\u65b9\u3067\u3001SSP\u3068DSP\u306e\u4e21\u65b9\u306b\u8907\u6570\u306e\u4e0d\u6b63\u9632\u6b62\u65b9\u6cd5\u304c\u95a2\u4e0e\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u4e0d\u6b63\u884c\u70ba\u306e\u30ea\u30b9\u30af\u304c\u6392\u9664\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">DSP\u306e\u30bf\u30a4\u30d7<\/h2>\n\n\n\n<p>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306f\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u8cfc\u5165\u3059\u308b\u305f\u3081\u306e\u3088\u308a\u30b9\u30de\u30fc\u30c8\u306a\u65b9\u6cd5\u3067\u3059\u304c\u3001DSP \u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u5e83\u544a\u4e3b\u306f\u7279\u5b9a\u306e KPI\u3092\u8a2d\u5b9a\u3057\u3066\u6210\u529f\u3092\u53ce\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3055\u307e\u3056\u307e\u306aDSP\u30bf\u30a4\u30d7\u306b\u306f\u3001\u30eb\u30fc\u30eb\u30d9\u30fc\u30b9\u306eDSP\u3068ML\u30d9\u30fc\u30b9\u306eDSP \u304c\u542b\u307e\u308c\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u30eb\u30fc\u30eb\u30d9\u30fc\u30b9DSP<\/h4>\n\n\n\n<p>\u30eb\u30fc\u30eb\u30d9\u30fc\u30b9\u306eDSP\u306e\u5834\u5408\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u5f93\u3046\u5358\u7d14\u306a\u30eb\u30fc\u30eb(\u4e3b\u306b\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u306b\u3088\u3063\u3066\u8a2d\u5b9a\u3055\u308c\u305f\u3082\u306e)\u306b\u57fa\u3065\u3044\u3066\u5165\u672d\u304c\u884c\u308f\u308c\u307e\u3059\u3002\u3053\u308c\u306f\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u8cfc\u5165\u3059\u308b\u305f\u3081\u306e\u5b9f\u884c\u53ef\u80fd\u306a\u65b9\u6cd5\u3067\u3059\u304c\u3001\u52b9\u7387\u306b\u6b20\u3051\u3001\u591a\u304f\u306e\u624b\u52d5\u8abf\u6574\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>ML\u30d9\u30fc\u30b9\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u7ba1\u7406\u3059\u308b\u306b\u306f\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u95a2\u3059\u308b\u81a8\u5927\u306a\u77e5\u8b58(\u304a\u3088\u3073\u591a\u304f\u306e\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30b9)\u304c\u5fc5\u8981\u306a\u305f\u3081\u3001\u307b\u3068\u3093\u3069\u306e\u30bb\u30eb\u30d5\u30b5\u30fc\u30d3\u30b9DSP\u306f\u30eb\u30fc\u30eb\u30d9\u30fc\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30eb\u30fc\u30eb\u30d9\u30fc\u30b9\u306eDSP\u306e\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u306e\u4f8b\u3092\u6b21\u306b\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>\u30b9\u30c8\u30a2\u30ab\u30c6\u30b4\u30ea\u30fc<\/td><td>\u30d7\u30ec\u30fc\u30b9\u30e1\u30f3\u30c8<\/td><td>\u30c7\u30d0\u30a4\u30b9\u30bf\u30a4\u30d7<\/td><td>\u5165\u672d\u984d<\/td><\/tr><tr><td>RPG<\/td><td>\u30d0\u30ca\u30fc<\/td><td>\u30bf\u30d6\u30ec\u30c3\u30c8<\/td><td>$0.24<\/td><\/tr><tr><td>\u30ab\u30b8\u30e5\u30a2\u30eb<\/td><td>\u30d3\u30c7\u30aa<\/td><td>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3<\/td><td>$3.50<\/td><\/tr><tr><td>\u30d1\u30ba\u30eb<\/td><td>\u30cd\u30a4\u30c6\u30a3\u30d6<\/td><td>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3<\/td><td>$1.10<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u6a5f\u68b0\u5b66\u7fd2\u30d9\u30fc\u30b9DSP<\/h3>\n\n\n\n<p>\u6a5f\u68b0\u5b66\u7fd2\u30d9\u30fc\u30b9\u306eDSP\u306e\u5834\u5408\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u306e\u7814\u7a76\u304b\u3089\u5f97\u305f\u7d50\u8ad6\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u8907\u6570\u306e\u8981\u56e0\u3092\u8003\u616e\u3057\u3001\u4f55\u767e\u4e07\u3082\u306e\u7d44\u307f\u5408\u308f\u305b\u3092\u51e6\u7406\u3057\u3066\u3001\u7279\u5b9a\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u3088\u308b\u7279\u5b9a\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u78ba\u7387\u3092\u4e88\u6e2c\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>SSP\u304c\u5229\u7528\u53ef\u80fd\u306a\u65b0\u3057\u3044\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u304c\u3042\u308b\u3053\u3068\u3092\u77e5\u3089\u305b\u308b\u3068\u3001DSP\u3067\u5165\u672d\u3059\u308b\u304b\u3069\u3046\u304b\u3001\u304a\u3088\u3073\u4e88\u60f3\u3055\u308c\u308b\u7d50\u679c\u306b\u57fa\u3065\u3044\u3066\u5165\u672d\u3059\u308b\u91d1\u984d\u3092\u51e6\u7406\u3059\u308b\u305f\u3081\u306e\u6642\u9593\u306f\u7d04200\u30df\u30ea\u79d2\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u30af\u30ea\u30c3\u30af\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3001\u304a\u3088\u3073\u30a4\u30d9\u30f3\u30c8\u306e\u4e88\u6e2c\u306f\u3001\u4ee5\u524d\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u884c\u52d5\u306b\u57fa\u3065\u3044\u3066\u304a\u308a\u3001SSP\u304c\u5229\u7528\u53ef\u80fd\u306a\u5728\u5eab\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u9001\u4fe1\u3057\u305f\u76f4\u5f8c\u306b\u307b\u307c\u540c\u6642\u306b\u767a\u751f\u3057\u307e\u3059\u3002\u6b21\u306b\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u5165\u672d\u3059\u308b\u304b\u3069\u3046\u304b\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d3\u30c3\u30c9\u30b7\u30a7\u30fc\u30c7\u30a3\u30f3\u30b0\u306f\u3001ML\u30d9\u30fc\u30b9\u306eDSP\u306e\u3082\u30461\u3064\u306e\u7279\u5fb4\u3067\u3059\u3002\u4e88\u6e2c\u3055\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u5024\u3068\u904e\u53bb\u306e\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u30c7\u30fc\u30bf(\u6bce\u79d2\u6570\u767e\u4e07\u306e\u5e83\u544a\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3092\u8003\u3048\u3066\u304f\u3060\u3055\u3044)\u306b\u57fa\u3065\u3044\u3066\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u5165\u672d\u4fa1\u683c\u3092\u5b9a\u7fa9\u3057\u3001\u5165\u672d\u3092\u884c\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5e83\u544a\u4e3b\u306f\u3088\u308a\u30d0\u30e9\u30f3\u30b9\u306e\u53d6\u308c\u305f\u5165\u672d\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5165\u672d\u4fa1\u683c\u3092\u8abf\u6574\u3057\u3001\u5e83\u544a\u4e3b\u304c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d7\u30e9\u30a4\u30b9\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u306e\u9818\u57df\u3067\u904e\u6255\u3044\u3057\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306f\u3001ML\u30d9\u30fc\u30b9\u306eDSP\u306e\u5165\u672d\u30d7\u30ed\u30bb\u30b9\u306e\u69cb\u9020\u3092\u975e\u5e38\u306b\u5358\u7d14\u5316\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/03\/Programmatic-Process.png?resize=840%2C291&#038;ssl=1\" alt=\"Programmatic-Process\" class=\"wp-image-7238\" style=\"width:840px;height:291px\" width=\"840\" height=\"291\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/Programmatic-Process.png?w=1500&amp;ssl=1 1500w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/Programmatic-Process.png?resize=300%2C104&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/Programmatic-Process.png?resize=1024%2C354&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/Programmatic-Process.png?resize=768%2C266&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/Programmatic-Process.png?resize=18%2C6&amp;ssl=1 18w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<p>\u30eb\u30fc\u30eb\u30d9\u30fc\u30b9\u306eDSP\u3068ML\u30d9\u30fc\u30b9\u306eDSP\u306e\u4e3b\u306a\u9055\u3044\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td>\u30eb\u30fc\u30eb\u30d9\u30fc\u30b9<\/td><td>ML\u30d9\u30fc\u30b9<\/td><\/tr><tr><td>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30d3\u30c7\u30a3\u30f3\u30b0<\/td><td>\u221a<\/td><td>\u221a<\/td><\/tr><tr><td>\u30cf\u30a4\u30af\u30aa\u30ea\u30c6\u30a3\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea<\/td><td>\u221a<\/td><td>\u221a<\/td><\/tr><tr><td>\u30b9\u30b1\u30fc\u30e9\u30d3\u30ea\u30c6\u30a3<\/td><td><\/td><td>\u221a<\/td><\/tr><tr><td>\u30d9\u30fc\u30b7\u30c3\u30af\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/td><td>\u221a<\/td><td>\u221a(\u5b66\u7fd2\u306e\u521d\u671f\u6bb5\u968e)<\/td><\/tr><tr><td>\u63b2\u8f09\u7d50\u679c\u4e88\u6e2c\u306b\u57fa\u3065\u304f\u81ea\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u8abf\u6574<\/td><td><\/td><td>\u221a<\/td><\/tr><tr><td>\u30bb\u30eb\u30d5\u30b5\u30fc\u30d6<\/td><td>\u221a<\/td><td><\/td><\/tr><tr><td>\u30de\u30cd\u30fc\u30b8\u30c9\u30b5\u30fc\u30d3\u30b9<\/td><td>\u221a<\/td><td>\u221a<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u3067\u306e\u30c7\u30fc\u30bf\u5171\u6709 \u2013 \u30b3\u30fc\u30eb\u30c9\u30b9\u30bf\u30fc\u30c8\u306e\u554f\u984c<\/h2>\n\n\n\n<p>\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306b\u304a\u3051\u308b\u30c7\u30fc\u30bf\u5171\u6709\u306b\u306f\u3001UA \u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30ea\u30b9\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u6a29\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u5927\u898f\u6a21\u306a\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308bML\u30d9\u30fc\u30b9\u306e DSP\u306f\u3001\u985e\u4f3c\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u751f\u6210\u3057\u3066\u3001\u30b3\u30fc\u30eb\u30c9 \u30b9\u30bf\u30fc\u30c8\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3067\u304d\u307e\u3059 (\u305d\u3057\u3066\u63a2\u7d22\u30b3\u30b9\u30c8\u3092\u5927\u5e45\u306b\u524a\u6e1b\u3067\u304d\u307e\u3059)\u3002\u540c\u6642\u306b\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30ea\u30b9\u30c8\u306f\u3001\u65e2\u5b58\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u30b5\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30ea\u30b9\u30c8\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>ML\u30d9\u30fc\u30b9\u306eDSP\u306e\u3082\u30461 \u3064\u306e\u7279\u5fb4\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u8a8d\u8b58\u3057\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u5206\u985e\u3057\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u306b\u57fa\u3065\u3044\u3066\u3055\u307e\u3056\u307e\u306a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3057\u3066\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u65e2\u5b58\u306e\u30e6\u30fc\u30b6\u30fc\u307e\u305f\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u3089\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u305f\u3081\u306e\u5e83\u544a\u4e3b\u306e\u4e88\u7b97\u3092\u7121\u99c4\u306b\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u65b0\u3057\u3044\u95a2\u9023\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u306b\u7126\u70b9\u3092\u5f53\u3066\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30c1\u30e3\u30cd\u30eb\u306e\u4f7f\u7528\u306e\u958b\u59cb<\/h2>\n\n\n\n<p>1) \u30ea\u30b5\u30fc\u30c1<\/p>\n\n\n\n<p>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u3068\u306f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u9ad8\u54c1\u8cea\u306e\u5728\u5eab\u306b\u95a2\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u4e00\u90e8\u306e\u30d7\u30ec\u30fc\u30e4\u30fc\u306f\u3001\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3067\u3042\u308b\u4e00\u65b9\u3067\u3001DSP\u3068\u3057\u3066\u306e\u5730\u4f4d\u3092\u78ba\u7acb\u3059\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u6df7\u4e71\u3092\u907f\u3051\u308b\u305f\u3081\u306b\u3001\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u78ba\u8a8d\u3057\u3001\u4f1a\u793e\u3092\u8abf\u67fb\u3057\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30bd\u30fc\u30b9\u3068\u65b9\u6cd5\u8ad6\u306b\u3064\u3044\u3066\u9069\u5207\u306a\u8cea\u554f\u3092\u3059\u308b\u3088\u3046\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p>2) 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