{"id":8356,"date":"2023-01-31T01:28:00","date_gmt":"2023-01-31T01:28:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8356"},"modified":"2026-04-14T09:57:28","modified_gmt":"2026-04-14T09:57:28","slug":"hyper-casual-games-cpi-ad-spend-retention-benchmark-q4-2022","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/hyper-casual-games-cpi-ad-spend-retention-benchmark-q4-2022\/","title":{"rendered":"\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306eCPI\u3001\u5e83\u544a\u8cbb\u3001\u7d99\u7d9a\u7387\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u30ec\u30dd\u30fc\u30c8 \u2013 2022\u5e74\u7b2c4\u56db\u534a\u671f"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-4.png?resize=1024%2C307&#038;ssl=1\" alt=\"2024\u5e74\u3001\u30cf\u30a4\u30d1\u30fc\u304b\u3089\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u3078 - \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3001\u56fd\u5225\u5e83\u544a\u8cbb\u3068CPI\u30e9\u30f3\u30ad\u30f3\u30b0\" class=\"wp-image-11064\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-4.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-4.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-4.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-4.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-4.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p><strong>\u65b0\u5e74\u3001\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u5e02\u5834\u306e\u6700\u3082\u9769\u65b0\u7684\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u3042\u308b\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306b\u3064\u3044\u3066\u306e\u65b0\u305f\u306a\u5206\u6790\u7d50\u679c\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u5f85\u671b\u306e2022\u5e74\u7b2c4\u56db\u534a\u671f\u306e\u300c\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u30ec\u30dd\u30fc\u30c8\u300d\u306f\u3001\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u696d\u754c\u306e\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3001\u30c8\u30ec\u30f3\u30c9\u306b\u95a2\u3059\u308b\u6700\u65b0\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u3053\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u30ec\u30dd\u30fc\u30c8\u306f\u3001Tenjin\u3068<a href=\"https:\/\/gameanalytics.com\/\" target=\"_self\">GameAnalytics<\/a>  \u304c2022\u5e7410\u67081\u65e5 - 2022\u5e7412\u670831\u65e5\u306e\u65e5\u4ed8\u7bc4\u56f2\u3067\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb \u30b2\u30fc\u30e0\u306b\u3064\u3044\u3066\u53ce\u96c6\u3057\u305f\u533f\u540d\u30c7\u30fc\u30bf\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059<\/p>\n\n\n\n<p>\u672c\u30ec\u30dd\u30fc\u30c8\u304c2023\u5e74\u306b\u304a\u3051\u308b\u5e83\u544a\u30de\u30cd\u30bf\u30a4\u30ba\u3068\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u6d3b\u52d5\u306e\u4e00\u52a9\u3068\u306a\u308c\u3070\u5e78\u3044\u3067\u3042\u308b\uff01\u3054\u8cea\u554f\u3084\u3054\u610f\u898b\u306f support@tenjin.com \u307e\u3067\u76f4\u63a5\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u305d\u308c\u3067\u306f\u3001\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u304c\u63d0\u4f9b\u3059\u308b\u5185\u5bb9\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\uff01\u53d6\u308a\u4e0a\u3052\u308b\u30c8\u30d4\u30c3\u30af\u306e\u6982\u8981\u306f\u6b21\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3054\u3068\u306e\u5e83\u544a\u8cbb\u306e\u5272\u5408<\/li>\n\n\n\n<li>\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3054\u3068\u306eCPI\u4e2d\u592e\u5024<\/li>\n\n\n\n<li>Android\u3068iOS\u306e\u5e83\u544a\u8cbb\u30c8\u30c3\u30d710\u306e\u56fd\u3068\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af<\/li>\n\n\n\n<li>iOS\u3068Android\u306eCPI\u4e2d\u592e\u5024\u30c8\u30c3\u30d710\u306e\u56fd\u3068\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af<\/li>\n\n\n\n<li>1\u65e5\u30687\u65e5\u306e\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5225\u7d99\u7d9a\u7387\u30d9\u30f3\u30c1\u30de\u30fc\u30af (GameAnalytics\u306b\u3088\u308b)<\/li>\n<\/ul>\n\n\n\n<p>\u79c1\u305f\u3061\u306e\u8abf\u67fb\u7d50\u679c\u3067\u306f\u3001iOS \u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8 (CPI) \u304c\u524d\u56db\u534a\u671f (2022 \u5e74\u7b2c 3 \u56db\u534a\u671f) \u304b\u3089 0.17 \u30c9\u30eb\u5897\u52a0\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u304f\u3060\u3055\u3044\u3002&nbsp;<a href=\"https:\/\/blog.tenjin.com\/the-hyper-casual-benchmark-report-for-q3-2022-ad-spend-cpi-retention\/\">\u524d\u56db\u534a\u671f<\/a>&nbsp;(Q3 2022)!\u8a73\u3057\u304f\u306f\u4ee5\u4e0b\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u304f\u3060\u3055\u3044\u3002.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/resources.tenjin.com\/2022-benchmark-q4\" style=\"background-color:#6bb4e1\">\u30ec\u30dd\u30fc\u30c8\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>\u5831\u544a\u66f8\u3067\u6700\u3082\u9a5a\u304f\u3079\u304d\u7d71\u8a08\u306f\u4f55\u3067\u3059\u304b?  Matej Lancaric \u6c0f\u306f\u6b21\u306e\u3088\u3046\u306b\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"2023\u5e74\u3001\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306f\u3069\u3046\u306a\u308b\uff1f2022\u5e74\u7b2c4\u56db\u534a\u671f\u304b\u3089\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u30ec\u30dd\u30fc\u30c8\u3078\u306e\u30e9\u30a4\u30d6\u53cd\u5fdc\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/yKUK1IOmfDs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u672c\u30ec\u30dd\u30fc\u30c8\u304c2023\u5e74\u306b\u304a\u3051\u308b\u5e83\u544a\u30de\u30cd\u30bf\u30a4\u30ba\u3068\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u6d3b\u52d5\u306e\u4e00\u52a9\u3068\u306a\u308c\u3070\u5e78\u3044\u3067\u3042\u308b\uff01\u3054\u8cea\u554f\u3084\u3054\u610f\u898b\u306f support@tenjin.com \u307e\u3067\u76f4\u63a5\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><strong>Tenjin\u306b\u3064\u3044\u3066<\/strong><\/p>\n\n\n\n<p>\u5929\u795e\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u3084\u30a2\u30d7\u30ea\u306e\u958b\u767a\u8005\u5411\u3051\u306b\u3001\u7121\u6599\u3067\u59cb\u3081\u3089\u308c\u3001\u6210\u9577\u306b\u5fdc\u3058\u3066\u5831\u916c\u304c\u652f\u6255\u308f\u308c\u308b\u5e83\u544a\u6e2c\u5b9a\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u5929\u795e\u306f <a href=\"https:\/\/docs.tenjin.com\/docs\/mmp\">MMP<\/a>, \u79c1\u305f\u3061\u306f\u3001\u4e2d\u5c0f\u4f01\u696d\u304c\u5de8\u5927\u306a\u51fa\u7248\u793e\u306b\u5bfe\u6297\u3067\u304d\u308b\u3088\u3046\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u63d0\u4f9b\u3092\u901a\u3058\u3066\u3001\u4e2d\u5c0f\u4f01\u696d\u306e\u8e8d\u9032\u3092\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>New year, new insights into the most innovative segment of the mobile gaming market: hyper-casual games! The much awaited \u201cHyper-Casual Benchmark Report\u201d for Q4 2022 is here to provide you with up-to-date data on key performance indicators, user behavior, and trends in the hyper-casual gaming industry. This benchmark report consists of anonymized data collected by&#8230;<\/p>","protected":false},"author":2,"featured_media":8358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyper-casual Games CPI, Ad Spend &amp; Retention Benchmark Report \u2013 Q4 2022 | Tenjin<\/title>\n<meta name=\"description\" content=\"Get exclusive insights on ad spend, CPI, &amp; retention for hyper-casual games across countries, ad networks, &amp; platforms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/blog\/hyper-casual-games-cpi-ad-spend-retention-benchmark-q4-2022\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyper-casual Games CPI, Ad Spend &amp; 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