{"id":8407,"date":"2022-06-06T05:20:00","date_gmt":"2022-06-06T05:20:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8407"},"modified":"2026-04-14T08:58:36","modified_gmt":"2026-04-14T08:58:36","slug":"heres-how-mobile-advertisers-feel-about-marketing-post-idfa","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/heres-how-mobile-advertisers-feel-about-marketing-post-idfa\/","title":{"rendered":"IDFA\u5f8c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u3001\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u4e3b\u306f\u6b21\u306e\u3088\u3046\u306b\u611f\u3058\u3066\u3044\u308b\u3002"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Apple\u306e&nbsp;<a href=\"https:\/\/developer.apple.com\/wwdc22\/\">\u30ef\u30fc\u30eb\u30c9\u30ef\u30a4\u30c9\u30fb\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc\u30ba\u30fb\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\uff08WWDC\uff092022<\/a>&nbsp;\u672c\u65e5\u3088\u308a\u3001\u5f53\u696d\u754c\u306b\u3068\u3063\u3066\u753b\u671f\u7684\u306a\u51fa\u6765\u4e8b\u304b\u30892\u5e74\u304c\u7d4c\u904e\u3057\u307e\u3059\u3002WWDC 2020\u306b\u304a\u3044\u3066\u3001Apple\u306f\u958b\u767a\u8005\u304c\u300c\u5e83\u544a\u4e3b\u5411\u3051\u8b58\u5225\u5b50\uff08IDFA\uff09\u300d\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u65b9\u6cd5\u306e\u5909\u66f4\u3092\u521d\u3081\u3066\u767a\u8868\u3057\u307e\u3057\u305f\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3064\u307e\u308a\u3001\u4e16\u754c\u4e2d\u306e\u6ce8\u76ee\u304c\u6b21\u671f\u30e2\u30c7\u30eb\u306e\u6d17\u7df4\u3055\u308c\u305fMacBook\u3084iPhone\u306b\u96c6\u307e\u308b\u4e00\u65b9\u3067\u3001\u79c1\u305f\u3061\u306f\u518d\u3073\u3001iOS\u306b\u304a\u3051\u308b\u5e83\u544a\u306e\u4ed5\u7d44\u307f\u306b\u3069\u306e\u3088\u3046\u306a\u5909\u5316\u304c\u751f\u3058\u308b\u304b\u306b\u6ce8\u76ee\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002&nbsp;<a href=\"https:\/\/9to5mac.com\/2022\/04\/27\/ios-16-could-expand-icloud-private-relay-to-hide-even-more-data\/\">\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30fb\u30ea\u30ec\u30fc\u306e\u62e1\u5f35\u6848<\/a>&nbsp;\u3068&nbsp;<a href=\"https:\/\/mobiledevmemo.com\/mobile-fingerprinting-obstruction-whats-the-potential-impact\/\">\u6307\u7d0b\u63a1\u53d6\u306b\u5bfe\u3059\u308b\u898f\u5236\u5f37\u5316\u306e\u53ef\u80fd\u6027<\/a>, \u3001iOS 16\u306e\u767a\u8868\u3067\u306f\u3001\u9593\u9055\u3044\u306a\u304f\u3055\u3089\u306b\u3044\u304f\u3064\u304b\u306e\u30b5\u30d7\u30e9\u30a4\u30ba\u304c\u7528\u610f\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5f53\u793e\u306e\u696d\u754c\u3092\u7db2\u7f85\u3057\u305f\u6c7a\u5b9a\u7248\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3092\u3054\u89a7\u304f\u3060\u3055\u3044<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WWDC 2020\u3092\u632f\u308a\u8fd4\u308b\u3068\u3001\u3053\u306e2\u5e74\u9593\u3001\u3068\u308a\u308f\u30511\u5e74\u4f59\u308a\u524d\u306b\u300c\u30a2\u30d7\u30ea\u8ffd\u8de1\u306e\u900f\u660e\u6027\uff08ATT\uff09\u300d\u304c\u5c0e\u5165\u3055\u308c\u3066\u4ee5\u6765\u3001\u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3069\u306e\u3088\u3046\u306b\u5909\u5316\u3057\u305f\u306e\u3067\u3057\u3087\u3046\u304b\uff1f Tenjin\u3067\u306f\u3001\u304a\u5ba2\u69d8\u306b\u4ee3\u308f\u3063\u3066\u3053\u306e\u5206\u91ce\u306b\u5168\u8eab\u5168\u970a\u3092\u6ce8\u3044\u3067\u3044\u307e\u3059\u304c\u3001\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u4e3b\u304c\u76f4\u9762\u3057\u3066\u3044\u308b\u8ab2\u984c\u306e\u898f\u6a21\u3092\u6570\u5024\u5316\u3059\u308b\u306e\u306f\u3001\u79c1\u305f\u3061\u306b\u3068\u3063\u3066\u3082\u5bb9\u6613\u306a\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u3053\u3067\u4eca\u5e74\u521d\u3081\u3001\u79c1\u305f\u3061\u306f&nbsp;<a href=\"https:\/\/growthfullstack.com\/\">Growth FullStack<\/a>&nbsp;\u305d\u3053\u3067\u3001Tenjin\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u4ee5\u5916\u306e\u4f01\u696d\u306e\u72b6\u6cc1\u628a\u63e1\u3092\u56f3\u308b\u305f\u3081\u3001\u7c73\u56fd\u304a\u3088\u3073\u82f1\u56fd\u306e\u30b2\u30fc\u30e0\u30fb\u30a2\u30d7\u30ea\u958b\u767a\u8005\u3092\u5bfe\u8c61\u3068\u3057\u305f\u8abf\u67fb\u3092\u4f9d\u983c\u3059\u308b\u3053\u3068\u306b\u3057\u305f\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u8abf\u67fb\u306e\u5168\u7d50\u679c\u304c\u516c\u8868\u3055\u308c\u307e\u3057\u305f\u306e\u3067\u3001\u7686\u69d8\u306b\u306f\u300c\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30d5\u30a1\u30fc\u30b9\u30c8\u300d\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u3054\u81ea\u8eab\u306e\u7d4c\u9a13\u3092\u3001\u3042\u3089\u3086\u308b\u898f\u6a21\u3084\u696d\u7a2e\u306e\u4f01\u696d\u306e\u5e83\u544a\u4e3b\u305f\u3061\u3068\u6bd4\u8f03\u3057\u3066\u3044\u305f\u3060\u304f\u6a5f\u4f1a\u304c\u5f97\u3089\u308c\u305f\u3053\u3068\u3092\u5b09\u3057\u304f\u601d\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u8a73\u7d30\u306f\u3053\u3061\u3089<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u6700\u512a\u5148\u3068\u3059\u308b\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u7279\u306b\u81a8\u5927\u306a\u91cf\u306e\u533f\u540d\u5316\u3055\u308c\u305fSKAdNetwork\u30c7\u30fc\u30bf\u3092\u51e6\u7406\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u5834\u5408\u3001\u81ea\u52d5\u5316\u3053\u305d\u304c\u8907\u6570\u306e\u30a2\u30d7\u30ea\u3084\u30b2\u30fc\u30e0\u3092\u30b9\u30b1\u30fc\u30eb\u3055\u305b\u308b\u305f\u3081\u306e\u9375\u3067\u3042\u308b\u3053\u3068\u306f\u5468\u77e5\u306e\u4e8b\u5b9f\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u4e3b\u306e98%\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306e\u4e00\u90e8\u307e\u305f\u306f\u3059\u3079\u3066\u3092\u81ea\u52d5\u5316\u3059\u308b\u8a08\u753b\u3067\u3042\u308b\u3068\u793a\u3059\u5f53\u793e\u306e\u8abf\u67fb\u7d50\u679c\u306b\u3088\u3063\u3066\u3082\u88cf\u4ed8\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c7\u30fc\u30bf\u306e\u7d71\u5408\u3084\u5909\u63db\u3001SKAdNetwork\u306e\u30ec\u30dd\u30fc\u30c8\u306a\u3069\u3001\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001\u30e1\u30fc\u30eb\u3067\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002&nbsp;<a href=\"mailto:info@tenjin.com\">info@tenjin.com<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/resources.tenjin.com\/en-us\/appocalypse-now\" style=\"background-color:#6bb4e1\">\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Apple\u2019s&nbsp;Worldwide Developers Conference (WWDC) 2022&nbsp;starts today, marking two years since a seminal moment for our industry. WWDC 2020 was when Apple first announced changes to how developers could access its identifier for advertisers (IDFA). So while the eyes of the world are locked on the next sleek MacBook or iPhone, ours will again be fixed&#8230;<\/p>","protected":false},"author":5,"featured_media":8431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing post-IDFA | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore survey insights into how mobile advertisers adapted their marketing strategies in the post-IDFA era and future privacy trends.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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