{"id":8411,"date":"2022-05-18T05:27:00","date_gmt":"2022-05-18T05:27:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8411"},"modified":"2026-04-14T08:58:53","modified_gmt":"2026-04-14T08:58:53","slug":"how-gaming-studios-can-start-self-publishing-and-scale-post-idfa","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\/","title":{"rendered":"\u30b2\u30fc\u30e0\u30b9\u30bf\u30b8\u30aa\u304c\u30bb\u30eb\u30d5\u30d1\u30d6\u30ea\u30c3\u30b7\u30f3\u30b0\u3092\u958b\u59cb\u3057\u3001IDFA\u5f8c\u306b\u898f\u6a21\u3092\u62e1\u5927\u3059\u308b\u65b9\u6cd5 - Umami Games\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3"},"content":{"rendered":"

\u30c7\u30fc\u30bf\u304b\u3089\u6d1e\u5bdf\u3092\u5f97\u308b\u305f\u3081\u306b\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u306f\u3001iOS 14.5\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u5909\u66f4\u306b\u3088\u308a\u4e00\u5c64\u9ad8\u307e\u308a\u307e\u3057\u305f\u3002\u3053\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3067\u306f\u3001Umami Games\u304c\u3001Google\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3084Trello\u306a\u3069\u306e\u30c4\u30fc\u30eb\u306b\u3088\u308b\u624b\u52d5\u30ec\u30dd\u30fc\u30c8\u304b\u3089\u3001IDFA\u5ec3\u6b62\u5f8c\u306e\u5b8c\u5168\u81ea\u52d5\u5316\u3055\u308c\u305f\u30c7\u30fc\u30bf\u30a4\u30f3\u30d5\u30e9\u3078\u3068\u79fb\u884c\u3059\u308b\u307e\u3067\u306e\u9053\u306e\u308a\u3092\u8ffd\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n

\u793e\u5185BI\u306e\u69cb\u7bc9\u3001\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306bTenjin\u3092\u6d3b\u7528\u3001\u305d\u3057\u3066GameAnalytics\u306e\u5c0e\u5165\u306b\u3088\u308a DataSuite<\/a> \u88fd\u54c1\u5206\u6790\u306e\u5206\u91ce\u306b\u304a\u3044\u3066\u3001Umami Games\u306f\u5236\u4f5c\u90e8\u9580\u306e\u30c1\u30fc\u30e0\u898f\u6a21\u3092100%\u4ee5\u4e0a\u62e1\u5927\u3057\u3001\u81ea\u793e\u30d1\u30d6\u30ea\u30c3\u30b7\u30f3\u30b0\u3078\u3068\u79fb\u884c\u3059\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002\u30c7\u30fc\u30bf\u30d7\u30ed\u30bb\u30b9\u306e\u81ea\u52d5\u5316\u3078\u306e\u79fb\u884c\u306b\u3088\u308a\u3001\u6642\u9593\u3068\u30ea\u30bd\u30fc\u30b9\u3092\u7bc0\u7d04\u3067\u304d\u305f\u7d50\u679c\u3001\u6700\u7d42\u76ee\u6a19\u3067\u3042\u308b\u300c\u7d20\u6674\u3089\u3057\u3044\u30b2\u30fc\u30e0\u306e\u5236\u4f5c\u300d\u306b\u6ce8\u529b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a><\/div>\n<\/div>\n\n\n\n

Umami Games\u306b\u3064\u3044\u3066<\/strong><\/h3>\n\n\n\n

Umami Games<\/a> \u306f\u30012019\u5e74\u306b\u30c7\u30f3\u30de\u30fc\u30af\u3067\u8a2d\u7acb\u3055\u308c\u305f\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u30b9\u30bf\u30b8\u30aa\u3067\u3059\u3002\u8a2d\u7acb\u4ee5\u6765\u3001\u7d0480\u672c\u306e\u30b2\u30fc\u30e0\u3092\u5236\u4f5c\u3057\u3001\u77ed\u671f\u9593\u3067\u6210\u529f\u3092\u53ce\u3081\u307e\u3057\u305f\u30022021\u5e74\u306b\u306f\u3001\u540c\u793e\u306e\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306e\u4e00\u3064\u3067\u3042\u308b\u300c\u201cABC\u30e9\u30f3\u30ca\u30fc<\/a>\u201d\u300d\u306f\u3001\u7c73\u56fd\u306b\u304a\u3051\u308bApple\u306e\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u30e9\u30f3\u30ad\u30f3\u30b0\u3067\u30c8\u30c3\u30d73\u5165\u308a\u3092\u679c\u305f\u3057\u30014\u9031\u9593\u306b\u308f\u305f\u3063\u3066\u305d\u306e\u9806\u4f4d\u3092\u7dad\u6301\u3057\u305f\u3002.<\/p>\n\n\n\n

2020\u5e74\u534a\u3070\u306b\u5b9f\u65bd\u3055\u308c\u305f\u300ciOS 14.5\u300d\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u306e\u5909\u66f4\u306b\u4f34\u3044\u3001\u30c7\u30fc\u30bf\u51e6\u7406\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u4e8b\u696d\u3092\u62e1\u5927\u3057\u3001\u512a\u308c\u305f\u30b2\u30fc\u30e0\u306e\u958b\u767a\u306b\u6ce8\u529b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002.<\/p>\n\n\n\n

\u30c1\u30e3\u30ec\u30f3\u30b8<\/strong><\/h3>\n\n\n\n

iOS 14.5\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u5909\u66f4\u304c\u884c\u308f\u308c\u308b\u524d\u306f\u3001Umami Games\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u591a\u304f\u306e\u30b2\u30fc\u30e0\u30b9\u30bf\u30b8\u30aa\u304c\u3001\u91cd\u8981\u306a\u7d4c\u55b6\u5224\u65ad\u3092\u4e0b\u3059\u969b\u306b\u624b\u52d5\u306b\u3088\u308b\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u3084\u30c7\u30fc\u30bf\u51e6\u7406\u306b\u4f9d\u5b58\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u5909\u66f4\u304c\u5b9f\u65bd\u3055\u308c\u308b\u3068\u3001\u30b9\u30bf\u30b8\u30aa\u306b\u3068\u3063\u3066\u65e2\u5b58\u306e\u624b\u52d5\u30d7\u30ed\u30bb\u30b9\u3067\u306f\u4e8b\u696d\u898f\u6a21\u306e\u62e1\u5927\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u304c\u307e\u3059\u307e\u3059\u56f0\u96e3\u306b\u306a\u3063\u3066\u3044\u304d\u307e\u3057\u305f\u3002 Umami Games\u306e\u5171\u540c\u5275\u696d\u8005\u517cCEO\u3067\u3042\u308b\u30e9\u30a4\u30ea\u30fc\u30fb\u30a2\u30f3\u30c0\u30fc\u30bd\u30f3\u6c0f\u306b\u3088\u308b\u3068\u3001iOS 14.5\u306e\u5c0e\u5165\u304c\u3001\u3088\u308a\u81ea\u52d5\u5316\u3055\u308c\u305f\u30c7\u30fc\u30bf\u30a4\u30f3\u30d5\u30e9\u3078\u306e\u79fb\u884c\u3092\u5f8c\u62bc\u3057\u3059\u308b\u6c7a\u5b9a\u7684\u306a\u304d\u3063\u304b\u3051\u3068\u306a\u3063\u305f\u3068\u306e\u3053\u3068\u3067\u3059\u3002.<\/p>\n\n\n\n

iOS 14.5\u4ee5\u524d\u306e\u5236\u4f5c\u904e\u7a0b\u3092\u57a3\u9593\u898b\u308b<\/h3>\n\n\n\n

\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u95a2\u3059\u308b\u5909\u66f4\u304c\u5b9f\u65bd\u3055\u308c\u308b\u524d\u3001Umami Games\u306f\u81ea\u793e\u30b2\u30fc\u30e0\u306e\u30c6\u30b9\u30c8\u3092Android\u3067\u306f\u306a\u304fiOS\u3067\u884c\u3044\u3001\u88fd\u54c1\u5206\u6790\u306b\u306f\u7121\u6599\u30b5\u30fc\u30d3\u30b9\u3067\u3042\u308bGameAnalytics\u3092\u5229\u7528\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u540c\u793e\u306f\u5916\u90e8\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u7dca\u5bc6\u306b\u9023\u643a\u3057\u3066\u304a\u308a\u3001\u3069\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u30c4\u30fc\u30eb\u3084\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u304b\u306f\u3001\u305d\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u6c7a\u5b9a\u3057\u3066\u3044\u307e\u3057\u305f\u3002 \u5f53\u6642\u3001\u30c7\u30fc\u30bf\u306e\u62bd\u51fa\u306f\u3059\u3079\u3066Google\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3084MS Excel\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u7528\u3044\u3066\u624b\u4f5c\u696d\u3067\u884c\u308f\u308c\u3066\u3044\u307e\u3057\u305f\u3002\u307e\u305f\u3001Trello\u4e0a\u3067\u30d5\u30a1\u30cd\u30eb\u3092\u624b\u4f5c\u696d\u3067\u4f5c\u6210\u3057\u3001\u30b2\u30fc\u30e0\u306e\u7570\u306a\u308b\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u6bd4\u8f03\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u3053\u3046\u3057\u305f\u624b\u4f5c\u696d\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u306f\u3001\u4e00\u5ea6\u306b1\u3064\u306e\u30b2\u30fc\u30e0\u3057\u304b\u5bfe\u5fdc\u3067\u304d\u307e\u305b\u3093\u3067\u3057\u305f\u3002.<\/p>\n\n\n\n

\u89e3\u6c7a\u7b56\u3068\u6210\u679c<\/strong><\/h3>\n\n\n\n

IDFA\u5ec3\u6b62\u5f8c\u306e\u81ea\u52d5\u5316\u3055\u308c\u305f\u30c7\u30fc\u30bf\u30a4\u30f3\u30d5\u30e9\u3078\u306e\u79fb\u884c<\/h4>\n\n\n\n

Umami Games\u306f\u4ee5\u524d\u304b\u3089\u3001\u3088\u308a\u81ea\u52d5\u5316\u3055\u308c\u305f\u30c7\u30fc\u30bf\u30a4\u30f3\u30d5\u30e9\u3078\u306e\u79fb\u884c\u3092\u691c\u8a0e\u3057\u3066\u3044\u307e\u3057\u305f\u304c\u3001iOS 14.5\u304c\u305d\u306e\u6c7a\u5b9a\u7684\u306a\u5f8c\u62bc\u3057\u3068\u306a\u308a\u307e\u3057\u305f\u3002 \u81ea\u52d5\u5316\u3055\u308c\u305f\u30c7\u30fc\u30bf\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u3001\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306b\u306fTenjin\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u5206\u6790\u306b\u306fGameAnalytics DataSuite\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001Umami Games\u306f\u958b\u767a\u30c1\u30fc\u30e0\u306e\u898f\u6a21\u3092\u62e1\u5927\u3057\u3001\u81ea\u793e\u30d1\u30d6\u30ea\u30c3\u30b7\u30f3\u30b0\u3078\u306e\u79fb\u884c\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002.<\/p>\n\n\n\n

\u5c65\u6b74\u30c7\u30fc\u30bf\u3092\u4fdd\u5b58\u3059\u308b\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u305f\u3053\u3068\u3067\u3001\u624b\u4f5c\u696d\u3067\u306f\u5b9f\u73fe\u3067\u304d\u306a\u304b\u3063\u305f\u5916\u308c\u5024\u306e\u7279\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002 \u30e9\u30a4\u30ea\u30fc\u30fb\u30a2\u30f3\u30c0\u30fc\u30bd\u30f3\u304c\u3053\u308c\u306b\u3064\u3044\u3066\u6319\u3052\u305f\u4f8b\u3068\u3057\u3066\u3001\u6708\u66dc\u65e5\u306e\u671d\u306b\u30aa\u30d5\u30a3\u30b9\u306b\u51fa\u52e4\u3059\u308b\u3068\u3001\u30b7\u30b9\u30c6\u30e0\u304b\u3089\u300c\u5148\u9031\u5236\u4f5c\u3057\u305f\u30b2\u30fc\u30e0\u306f\u3001\u904e\u53bb2\u5e74\u9593\u306b\u30c6\u30b9\u30c8\u3057\u305f\u4ed6\u306e\u3059\u3079\u3066\u306e\u30b2\u30fc\u30e0\u3088\u308a\u3082\u30d7\u30ec\u30a4\u6642\u9593\u304c50%\u9577\u304f\u3001\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u5916\u308c\u5024\u3068\u306a\u3063\u3066\u3044\u308b\u300d\u3068\u901a\u77e5\u3055\u308c\u308b\u3068\u3044\u3046\u3082\u306e\u3067\u3059\u3002.<\/p>\n\n\n\n

Umami Games\u304c\u30d7\u30ed\u30bb\u30b9\u3092\u81ea\u52d5\u5316\u3057\u305f\u3053\u3068\u3067\u3001\u65e2\u5b58\u306e\u30c4\u30fc\u30eb\u7528\u306e\u30a2\u30c9\u30aa\u30f3\u3084\u53ef\u8996\u5316\u6a5f\u80fd\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30c6\u30a3\u30b9\u30c8\u3084\u30c7\u30fc\u30bf\u30a2\u30ca\u30ea\u30b9\u30c8\u30921\u4eba\u63a1\u7528\u3059\u308b\u3060\u3051\u3067\u6e08\u3080\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u540c\u793e\u306f\u6642\u9593\u3068\u30ea\u30bd\u30fc\u30b9\u3092\u7bc0\u7d04\u3057\u3001\u4e8b\u696d\u306e\u62e1\u5927\u3084\u512a\u308c\u305f\u30b2\u30fc\u30e0\u306e\u958b\u767a\u306b\u6ce8\u529b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002.<\/p>\n\n\n\n

\u4ee5\u4e0b\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3001IDFA\u5c0e\u5165\u5f8c\u306b\u540c\u793e\u306e\u30d7\u30ed\u30bb\u30b9\u304c\u3069\u306e\u3088\u3046\u306b\u5909\u5316\u3057\u305f\u304b\u306b\u3064\u3044\u3066\u306e\u6982\u8981\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

The importance of incorporating automated tools to gain data insights was escalated by the iOS 14.5 privacy changes. In this case study, we follow the journey of Umami Games as they make the switch from manual reporting in tools like Google Spreadsheets and Trello, to a fully automated data infrastructure post-IDFA. By building internal BI,…<\/p>","protected":false},"author":5,"featured_media":8412,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6,8],"tags":[],"class_list":["post-8411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-case-studies","category-mobile-marketing-trends"],"acf":[],"yoast_head":"\nUmami Games Case Study | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how gaming studios can transition to self-publishing and scale successfully in the post-IDFA era with data-driven growth strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/blog\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\/\" \/>\n<meta property=\"og:locale\" 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