{"id":8492,"date":"2021-01-28T07:11:00","date_gmt":"2021-01-28T07:11:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8492"},"modified":"2026-04-14T08:51:05","modified_gmt":"2026-04-14T08:51:05","slug":"hypercasual-benchmark-2021-report","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/hypercasual-benchmark-2021-report\/","title":{"rendered":"\u65b0\u3057\u3044\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30fb\u30d9\u30f3\u30c1\u30de\u30fc\u30af2021\u30ec\u30dd\u30fc\u30c8\u306f\u3053\u3061\u3089\uff01"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-10.png?resize=1024%2C307&#038;ssl=1\" alt=\"2024\u5e74\u3001\u30cf\u30a4\u30d1\u30fc\u304b\u3089\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u3078 - \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3001\u56fd\u5225\u5e83\u544a\u8cbb\u3068CPI\u30e9\u30f3\u30ad\u30f3\u30b0\" class=\"wp-image-11076\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-10.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-10.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-10.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-10.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-10.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2021\u5e74\u306e\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306b\u95a2\u3059\u308b\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u30ec\u30dd\u30fc\u30c8\u3092\u516c\u958b\u3057\u307e\u3057\u305f\u3002\u4ee5\u4e0b\u304b\u3089\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3044\u305f\u3060\u3051\u307e\u3059\u3002\u672c\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u95a2\u3059\u308b\u5206\u6790\u3001\u4e0a\u4f4d10\u30ab\u56fd\u304a\u3088\u3073\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3054\u3068\u306eCPI\u3001\u306a\u3089\u3073\u306b\u5e83\u544a\u8cbb\u304a\u3088\u3073\u5e83\u544a\u53ce\u76ca\u5225\u306e\u4e0a\u4f4d10\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2020\u5e74\u306f\u3001\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\uff08COVID-19\uff09\u3084\u3001WWDC 2020\u306b\u304a\u3051\u308bApple\u306b\u3088\u308b\u65b0\u305f\u306a\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5247\u306e\u5c0e\u5165\u767a\u8868\u306a\u3069\u3001\u753b\u671f\u7684\u306a\u51fa\u6765\u4e8b\u304c\u76f8\u6b21\u304e\u3001\u30e2\u30d0\u30a4\u30eb\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306f\u5927\u304d\u306a\u8a71\u984c\u306b\u5305\u307e\u308c\u307e\u3057\u305f\u3002\u672c\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u7686\u69d8\u304c\u91cd\u8981\u306a\u6d1e\u5bdf\u306b\u57fa\u3065\u3044\u3066\u3001\u5f15\u304d\u7d9a\u304d\u7684\u78ba\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3048\u308b\u3088\u3046\u652f\u63f4\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u672c\u30ec\u30dd\u30fc\u30c8\u306e\u5185\u5bb9\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u5e83\u544a\u53ce\u5165\u3067\u7b2c1\u4f4d\u306e\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306f\u3069\u3053\u3067\u3059\u304b\uff1f<\/li>\n\n\n\n<li>\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5225\u306e\u6d88\u8cbb\u8005\u7269\u4fa1\u6307\u6570\uff08CPI\uff09\u306e\u524d\u5e74\u540c\u6708\u6bd4\u306e\u4e2d\u592e\u5024\u306f\u3069\u308c\u304f\u3089\u3044\u3067\u3059\u304b\uff1f<\/li>\n\n\n\n<li>\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\uff08COVID-19\uff09\u306f\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5225\u306e\u5e83\u544a\u8cbb\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u305f\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/li>\n\n\n\n<li>Android\u304a\u3088\u3073iOS\u306b\u304a\u3051\u308bCPI\u306e\u4e2d\u592e\u5024\u304c\u6700\u3082\u9ad8\u3044\u56fd\u306f\u3069\u3053\u3067\u3059\u304b\uff1f<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/blog.tenjin.com\/hypercasual-benchmark-2021-report\/\" style=\"background-color:#6bb4e1\">\u30ec\u30dd\u30fc\u30c8\u306e\u53d6\u5f97<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We\u2019ve released our hyper-casual benchmark report for 2021 that you can download below. We provide platform insights, CPI for Top 10 countries and ad networks, and the Top 10 ad networks per ad spend and ad revenue. 2020 had no shortage of momentous events, including COVID-19 and Apple\u2019s announcement at WWDC 2020 to introduce new&#8230;<\/p>","protected":false},"author":9,"featured_media":8493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyper-Casual Benchmark Report | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore the 2021 hyper-casual benchmark report with insights into CPI, retention, monetization, and market trends across mobile games.\" \/>\n<meta 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