{"id":8497,"date":"2020-12-08T07:17:00","date_gmt":"2020-12-08T07:17:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8497"},"modified":"2026-04-14T08:50:22","modified_gmt":"2026-04-14T08:50:22","slug":"attribution-2021","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/attribution-2021\/","title":{"rendered":"2021\u5e74\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\uff1a\u3046\u307e\u304f\u3044\u304f\u3053\u3068\u3001\u3044\u304b\u306a\u3044\u3053\u3068"},"content":{"rendered":"<p class=\"wp-block-paragraph\">2021\u5e74\u306e\u300ciOS 14\u300d\u3068\u3044\u3046\u5909\u5316\u306f\u3001\u4e16\u754c\u4e2d\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u5927\u304d\u306a\u5909\u9769\u3092\u3082\u305f\u3089\u3059\u3067\u3057\u3087\u3046\u3002\u305d\u306e\u5909\u5316\u304c\u9593\u3082\u306a\u304f\u8a2a\u308c\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u304c\u4eca\u5f8c\u3069\u306e\u3088\u3046\u306a\u5f62\u306b\u306a\u308b\u304b\u306b\u3064\u3044\u3066\u3001\u5171\u901a\u306e\u8a8d\u8b58\u306f\u307e\u3060\u78ba\u7acb\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002\u672c\u65e5\u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u305f\u3061\u306e\u9593\u3067\u8b70\u8ad6\u3055\u308c\u3066\u3044\u308b\u901a\u8aac\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3001\u79c1\u306e\u8a55\u4fa1\u3068\u63d0\u8a00\u3092\u8ff0\u3079\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-22.png?resize=1024%2C512&#038;ssl=1\" alt=\"\" class=\"wp-image-9010\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-22.png?resize=1024%2C512&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-22.png?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-22.png?resize=768%2C384&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-22.png?resize=1536%2C768&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-22.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-22.png?w=2048&amp;ssl=1 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1) \u898b\u3066\u898b\u306c\u3075\u308a\uff1a\u4f55\u3082\u5909\u308f\u3089\u306a\u3044<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u3042\u3089\u3086\u308b\u5146\u5019\u304c\u3001\u5287\u7684\u306a\u5909\u5316\u3092\u793a\u5506\u3057\u3066\u3044\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u5206\u91ce\u304b\u3089\u3001\u305d\u306e\u4f8b\u3092\u3044\u304f\u3064\u304b\u6319\u3052\u3066\u307f\u307e\u3057\u3087\u3046\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SAN\uff08Self Attributing Networks\uff09\u306e\u5e83\u544a\u30ea\u30fc\u30c1\u306f\u3059\u3067\u306b\u7e2e\u5c0f\u50be\u5411\u306b\u3042\u308b\uff08\u51fa\u5178\uff1a&nbsp;<a href=\"https:\/\/madv.substack.com\/p\/idfa0-the-time-is-now\">MADV \u2013 IDFA0\u3001\u4eca\u3053\u305d\u305d\u306e\u6642\u3060<\/a>)<\/li>\n\n\n\n<li>\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u4fa1\u683c\u8a2d\u5b9a\u304c\u5909\u66f4\u3055\u308c\u308b\u4e88\u5b9a\u3067\u3059\uff08\u51fa\u5178\uff1a&nbsp;<a href=\"https:\/\/tenjin.com\/ja\/blog\/mmps-stop-charging-for-attributed-installs-ios-14\/\">MMP\u306f\u3001\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30c8\u3055\u308c\u305f\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u306b\u5bfe\u3059\u308b\u8ab2\u91d1\u3092\u4e2d\u6b62\u3059\u3079\u304d\u3067\u3042\u308b<\/a>)<\/li>\n\n\n\n<li>\u5e83\u544a\u53ce\u5165\u306f\u6e1b\u5c11\u3059\u308b\u898b\u8fbc\u307f\u3067\u3059\uff08\u51fa\u5178\uff1a&nbsp;<a href=\"https:\/\/www.facebook.com\/audiencenetwork\/news-and-insights\/preparing-audience-network-for-ios14\">FAN\u30d7\u30ed\u30b8\u30a7\u30af\u30c8 50%\uff1aiOS 14\u306e\u5909\u66f4\u5f8c\u306e\u5e83\u544a\u53ce\u5165\u306e\u6e1b\u5c11<\/a>)<\/li>\n\n\n\n<li>\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306f\u5909\u308f\u3063\u3066\u3044\u304f\u3067\u3057\u3087\u3046\uff08\u51fa\u5178\uff1a&nbsp;<a href=\"https:\/\/mobiledevmemo.com\/consumer-behavior-changes-in-ios-14\/\">iOS14\u304c\u30e2\u30d0\u30a4\u30eb\u306b\u304a\u3051\u308b\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u306b\u3069\u306e\u3088\u3046\u306a\u5909\u5316\u3092\u3082\u305f\u3089\u3059\u304b<\/a>)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u65b0\u3057\u3044iOS 14\u306e\u5909\u66f4\u304c\u9069\u7528\u3055\u308c\u308b\u6642\u70b9\u3067\u3001\u3059\u3079\u3066\u306eSAN\u304cSKAdNetwork\u3092\u7d71\u5408\u3059\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u3082\u3057SAN\u304c\u5f15\u304d\u7d9a\u304dIDFA\u3092\u4ecb\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u5834\u5408\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3055\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u6570\u306f\u7d0480%\u6e1b\u5c11\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u63a8\u5968\u4e8b\u9805<\/strong>: \u3054\u5229\u7528\u306e\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u304c\u3069\u306e\u3088\u3046\u306a\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u65b9\u5f0f\u3092\u63a1\u7528\u3057\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u4e00\u90e8\u306e\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3067\u306f\u3059\u3067\u306bSKAdNetwork\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u3053\u308c\u3092\u5229\u7528\u3059\u308b\u306b\u306f\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08AM\uff09\u306b\u76f8\u8ac7\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002iOS 14\u306e\u5b9f\u65bd\u6642\u671f\u304c\u6765\u305f\u3089\u3001\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\uff08UA\uff09\u6226\u7565\u306b\u5fc5\u8981\u306a\u5909\u66f4\u3092\u5fc5\u305a\u884c\u3063\u3066\u304f\u3060\u3055\u3044\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2) ATT\u306e\u30aa\u30d7\u30c8\u30a4\u30f3\u7387\u306f\u3001IDFA\u3092\u4f7f\u7528\u3067\u304d\u308b\u307b\u3069\u5341\u5206\u306b\u9ad8\u304f\u306a\u308b\u898b\u8fbc\u307f\u3067\u3059<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tenjin.com\/ja\/blog\/ios-14-attribution-san\/\">\u5f53\u793e\u306e\u63a8\u8a08\u306b\u3088\u308b\u3068\u3001<\/a>&nbsp;\u30e6\u30fc\u30b6\u30fc\u306e\u308f\u305a\u304b20%\u3060\u3051\u304c\u3001\u81ea\u8eab\u306e\u884c\u52d5\u306e\u8ffd\u8de1\u306b\u540c\u610f\u3059\u308b\u3060\u308d\u3046\u3002.&nbsp;<a href=\"https:\/\/mobiledevmemo.com\/mobile-advertising-without-the-idfa-a-comprehensive-overview\/\">MobileDevMemo\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u898b\u89e3\u306f&nbsp;<\/a>\u5c11\u306a\u304f\u3068\u3082\u540c\u7a0b\u5ea6\u3001\u3042\u308b\u3044\u306f\u305d\u308c\u4ee5\u4e0b\u3068\u306a\u308b\u898b\u8fbc\u307f\u3067\u3001\u30aa\u30d7\u30c8\u30a4\u30f3\u7387\u306f10\uff5e19%\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u30a2\u30d7\u30ea\u5185\u306e\u4ed5\u7d44\u307f\u3092\u901a\u3058\u3066\u3053\u308c\u3089\u306e\u6570\u5024\u3092\u5927\u5e45\u306b\u6539\u5584\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u306f\u7591\u554f\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u304c\u5897\u3048\u308b\u3068\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u640d\u306a\u3046\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u3044\u3046\u61f8\u5ff5\u3082\u3042\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u63a8\u5968\u4e8b\u9805<\/strong>: 2021\u5e74\u306e\u6280\u8853\u30b9\u30bf\u30c3\u30af\u3092\u8a08\u753b\u3059\u308b\u969b\u306f\u3001IDFA\u304c\u5b58\u5728\u3057\u306a\u3044\u4e16\u754c\u3092\u898b\u636e\u3048\u3066\u6e96\u5099\u3092\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3) \u5168\u54e1\u304c\u30d5\u30a3\u30f3\u30ac\u30fc\u30d7\u30ea\u30f3\u30c8\u3092\u7528\u3044\u3066\u51fa\u5178\u3092\u660e\u8a18\u3059\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d5\u30a3\u30f3\u30ac\u30fc\u30d7\u30ea\u30f3\u30c8\u306b\u3088\u308b\u5c5e\u6027\u5224\u5b9a\u306f\u3001IP\u30a2\u30c9\u30ec\u30b9\u3084\u3001&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/User_agent\">\u30e6\u30fc\u30b6\u30fc\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8<\/a>. \u4e00\u90e8\u306e\u51fa\u7248\u793e\u306f\u3001\u3053\u308c\u3092\u65b0\u3057\u3044\u30bf\u30a4\u30d7\u306e\u300c\u78ba\u7387\u7684\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u300d\u3068\u3057\u3066\u518d\u5b9a\u7fa9\u3057\u59cb\u3081\u307e\u3057\u305f\u304c\u3001\u3053\u308c\u306f\u5358\u306b\u53e4\u3044\u7528\u8a9e\u3092\u65b0\u3057\u3044\u8a00\u8449\u3067\u8a00\u3044\u63db\u3048\u305f\u306b\u904e\u304e\u307e\u305b\u3093\u3002\u3053\u306e\u8868\u73fe\u304c\u3069\u306e\u3088\u3046\u306b\u89e3\u91c8\u3055\u308c\u308b\u304b\u6ce8\u610f\u3092\u6255\u3044\u3001\u300c\u78ba\u7387\u7684\u300d\u304c\u5b9f\u969b\u306b\u4f55\u3092\u610f\u5473\u3059\u308b\u306e\u304b\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6307\u7d0b\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u8a71\u3059\u969b\u306b\u3001\u3055\u3089\u306b\u7559\u610f\u3059\u3079\u304d\u70b9\u304c2\u3064\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u73fe\u5728\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u30a6\u30a7\u30d6\u7d4c\u7531\u3067\u30a2\u30d7\u30ea\u306b\u6d41\u5165\u3057\u305f\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u3092\u30a2\u30d7\u30ea\u30bd\u30fc\u30b9\u306b\u7d10\u4ed8\u3051\u308b\u552f\u4e00\u306e\u65b9\u6cd5\u306f\u3001\u30d5\u30a3\u30f3\u30ac\u30fc\u30d7\u30ea\u30f3\u30c6\u30a3\u30f3\u30b0\u3067\u3059\u3002.<\/li>\n\n\n\n<li>Facebook\u3001Google\u3001Snapchat\u306a\u3069\u306eSAN\u306f\u3001\u30d5\u30a3\u30f3\u30ac\u30fc\u30d7\u30ea\u30f3\u30c8\u3067\u306f\u306a\u304fSKAdNetwork\u3092\u63a1\u7528\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002\u305d\u306e\u305f\u3081\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u624b\u6cd5\u304b\u3089\u5f97\u3089\u308c\u305f\u30c7\u30fc\u30bf\u3092\u7167\u5408\u3059\u308b\u5fc5\u8981\u304c\u751f\u3058\u308b\u3060\u308d\u3046\u3002.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">2021\u5e74\u306b\u300ciOS 14\u300d\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u516c\u958b\u3055\u308c\u305f\u969b\u3001Apple\u304c\u3069\u306e\u3088\u3046\u306a\u516c\u5f0f\u306a\u53cd\u5fdc\u3092\u793a\u3059\u306e\u304b\u3001\u69d8\u5b50\u3092\u898b\u5b88\u308b\u3057\u304b\u306a\u3044\u3060\u308d\u3046\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5f53\u793e\u306e\u63a8\u5968\u4e8b\u9805<\/strong>: \u4ee5\u524d\u4f7f\u308f\u308c\u3066\u3044\u305f\u7528\u8a9e\u3092\u305d\u306e\u307e\u307e\u6d41\u7528\u3059\u308b\u3053\u3068\u306b\u306f\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\u30d5\u30a3\u30f3\u30ac\u30fc\u30d7\u30ea\u30f3\u30c8\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u307f\u3092\u884c\u3046\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3060\u3051\u3067\u69cb\u6210\u3055\u308c\u306a\u3044\u5e83\u544a\u30df\u30c3\u30af\u30b9\u3092\u6e96\u5099\u3057\u3066\u304f\u3060\u3055\u3044\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4) \u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u30e6\u30fc\u30b6\u30fcID\u306b\u3088\u308b\u5e30\u5c5e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apple\u304b\u3089\u306f\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306eID\u306b\u3088\u308b\u7570\u306a\u308b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u9593\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u304c\u8a31\u53ef\u3055\u308c\u308b\u3068\u3044\u3046\u5146\u5019\u306f\u4e00\u5207\u898b\u3089\u308c\u307e\u305b\u3093\u3002\u3053\u306e\u624b\u6cd5\u3092\u5229\u7528\u3057\u305f\u308a\u3001\u88cf\u5074\u3067\u3053\u306e\u6280\u8853\u3092\u63a1\u7528\u3057\u3066\u3044\u308bSDK\u3092\u5c0e\u5165\u3057\u305f\u308a\u3057\u305f\u5834\u5408\u3001\u30b2\u30fc\u30e0\u304c\u5be9\u67fb\u3067\u5374\u4e0b\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u975e\u5e38\u306b\u9ad8\u3044\u3067\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apple\u306f\u5148\u65e5\u3001\u540c\u793e\u306e&nbsp;<a href=\"https:\/\/developer.apple.com\/app-store\/app-privacy-details\/\">App Store\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u95a2\u3059\u308b\u5229\u7528\u898f\u7d04<\/a>, \u3001\u3053\u308c\u306f\u3001\u8907\u6570\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u307e\u305f\u304c\u3063\u3066\u8ffd\u8de1\u53ef\u80fd\u306a\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306eID\u3092\u6301\u3064\u3053\u3068\u304c&nbsp;<em>NOT<\/em>&nbsp;\u627f\u8a8d\u3055\u308c\u308b\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u3001ATT\u3092\u901a\u3058\u3066\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6642\u306e\u7167\u5408\u306b\u3069\u306eID\u304c\u4f7f\u7528\u3055\u308c\u308b\u304b\u306b\u95a2\u308f\u3089\u305a\u3001\u81ea\u8eab\u306e\u30c7\u30fc\u30bf\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u306b\u660e\u793a\u7684\u306b\u540c\u610f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/Ff77hxzhnQaJkJXJM7ZwaufyI075QthJSYZXrSpPkBhTbFKJVOSFHIyCsyVH_pV6uZD1c86hQhSbcNBadf_NONARDyfqPtzf7FYY45Yb7y-psHlMgM3oTo8wT0YXeeEF6naeUkHH\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>WWDC 2020\u306e\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u30b9\u30e9\u30a4\u30c9<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5f53\u793e\u306e\u63a8\u5968\u4e8b\u9805<\/strong>: \u30a2\u30d7\u30ea\u5185\u306e\u5206\u6790\u306b\u306f\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306eID\u306e\u307f\u3092\u4f7f\u7528\u3057\u3001\u7570\u306a\u308b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u30a2\u30d7\u30ea\u9593\u3067\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u4f7f\u7528\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5) IDFV\u306b\u3088\u308b\u5e30\u5c5e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/developer.apple.com\/documentation\/uikit\/uidevice\/1620059-identifierforvendor\">IDFV<\/a>&nbsp;\u3053\u308c\u306f\u3001\u540c\u3058\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u5c5e\u3059\u308b\u30a2\u30d7\u30ea\u5185\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u4f7f\u7528\u3059\u3079\u304d\u3067\u3059\u3002\u7570\u306a\u308b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u30a2\u30d7\u30ea\u9593\u3067\u306e\u901a\u5e38\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u4f7f\u7528\u3067\u304d\u307e\u305b\u3093\u3002\u3053\u306e\u70b9\u306f\u3001\u4ee5\u4e0b\u306b\u660e\u793a\u7684\u306b\u8a18\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002&nbsp;<a href=\"https:\/\/developer.apple.com\/app-store\/user-privacy-and-data-use\/\">Apple\u306e\u300c\u30c7\u30fc\u30bf\u306e\u5229\u7528\u3068\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u300d\u306b\u95a2\u3059\u308b\u6587\u66f8<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4f8b:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u304cAPP_PUB1\u3067\u5e83\u544a\u3092\u95b2\u89a7\u3057\u3001\u305d\u306e\u30e6\u30fc\u30b6\u30fc\u306eIDFV\u306fIDFV_APP_PUB1\u3067\u3059\u3002.<\/li>\n\n\n\n<li>\u5f7c\u3089\u306f\u305d\u306e\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3002.<\/li>\n\n\n\n<li>\u5f7c\u3089\u306fAPP2\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u3066\u8d77\u52d5\u3057\u3001\u305d\u306eIDFV\u306fIDFV_APP_PUB2\u3068\u306a\u308a\u307e\u3059\u3002.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3053\u3067\u306f\u7167\u5408\u3092\u884c\u3046\u305f\u3081\u306e\u5171\u901aID\u304c\u5b58\u5728\u3057\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001IDFV\u304c\u6a5f\u80fd\u3059\u308b\u306e\u306f\u3001\u30af\u30ed\u30b9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff08\u4e21\u65b9\u306e\u30a2\u30d7\u30ea\u304c\u540c\u3058\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u306e\u30d9\u30f3\u30c0\u30fc\u304b\u3089\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308b\u5834\u5408\uff09\u3092\u884c\u3046\u5834\u5408\u306b\u9650\u3089\u308c\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5f53\u793e\u306e\u63a8\u5968\u4e8b\u9805<\/strong>: IDFV\u306f\u30af\u30ed\u30b9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306e\u307f\u4f7f\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-23.png?resize=1024%2C512&#038;ssl=1\" alt=\"\" class=\"wp-image-9011\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-23.png?resize=1024%2C512&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-23.png?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-23.png?resize=768%2C384&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-23.png?resize=1536%2C768&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-23.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-23.png?w=2048&amp;ssl=1 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1) \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30df\u30c3\u30af\u30b9\u30fb\u30e2\u30c7\u30ea\u30f3\u30b0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30df\u30c3\u30af\u30b9\u30fb\u30e2\u30c7\u30ea\u30f3\u30b0<\/strong>&nbsp;\u3053\u308c\u306f\u3001\u30b7\u30f3\u30b8\u30b1\u30fc\u30c8\u5316\u3055\u308c\u305f\u8ca9\u58f2\u6642\u70b9\u60c5\u5831\uff08POS\uff09\u30c7\u30fc\u30bf\u3084\u4f01\u696d\u306e\u5185\u90e8\u30c7\u30fc\u30bf\u306a\u3069\u306e\u5c65\u6b74\u60c5\u5831\u3092\u7528\u3044\u3066\u3001\u3055\u307e\u3056\u307e\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u304c\u58f2\u4e0a\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u5b9a\u91cf\u5316\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3042\u308b\uff08\u51fa\u5178\uff1a&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Marketing_mix_modeling\">\u30a6\u30a3\u30ad\u30da\u30c7\u30a3\u30a2<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u6700\u5927\u306e\u6b20\u70b9\u306f\u3001\u5b9f\u7528\u7684\u306a\u77e5\u898b\u3092\u5f97\u308b\u306e\u306b\u5341\u5206\u306a\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u306e\u306b\u591a\u5927\u306a\u6642\u9593\u3092\u8981\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306fROI\u306a\u3069\u306e\u4e3b\u8981\u306a\u30b3\u30db\u30fc\u30c8\u6307\u6a19\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u305b\u3093\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5927\u624b\u51fa\u7248\u793e\u306f\u3053\u308c\u307e\u3067\u3001\u30c6\u30ec\u30d3\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u305d\u306e\u4ed6\u306e\u30d6\u30e9\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u3053\u308c\u3092\u5229\u7528\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u4e00\u65b9\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3057\u3066\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\uff08UA\uff09\u30c1\u30fc\u30e0\u304c\u8fc5\u901f\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308b\u305f\u3081\u3001\u3053\u306e\u624b\u6cd5\u306f\u9069\u3057\u3066\u3044\u307e\u305b\u3093\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2) SKAdNetwork<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/developer.apple.com\/documentation\/storekit\/skadnetwork\"><strong>SKAdNetwork<\/strong><\/a>&nbsp;\u3053\u308c\u306f\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u3088\u308a\u91cd\u8996\u3057\u305f\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306bApple\u304c\u958b\u767a\u3057\u305f\u65b0\u3057\u3044\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305a\u4f55\u3088\u308a\u3082\u3001\u30b1\u30d3\u30f3\u30fb\u30d6\u30e9\u30dc\u30fc\u6c0f\u3068\u5171\u540c\u3067\u4f5c\u6210\u3057\u305f\u30ac\u30a4\u30c9\u3092\u5fc5\u305a\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\u2015\u2015\u00a0<a href=\"https:\/\/blog.tenjin.com\/ios-14-mmp-free-publisher-guide\/\">iOS 14\u5411\u3051 MMP\u975e\u5bfe\u5fdc\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u30ac\u30a4\u30c9<\/a>. \u3053\u3053\u3067\u306f\u3001SKAdNetwork\u306e\u4ed5\u7d44\u307f\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b21\u306b\u3001SKAdNetwork\u306e\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u306e\u4ed5\u7d44\u307f\u3092\u3057\u3063\u304b\u308a\u3068\u7406\u89e3\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u958b\u767a\u8005\u304c\u73fe\u5728\u6163\u308c\u89aa\u3057\u3093\u3067\u3044\u308b\u624b\u6cd5\u3068\u306f\u5168\u304f\u7570\u306a\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u30b3\u30db\u30fc\u30c8\u5206\u6790\u3068\u3044\u3063\u305f\u624b\u6cd5\u306f\u4eca\u5f8c\u4f7f\u308f\u308c\u306a\u304f\u306a\u3063\u3066\u3044\u304d\u307e\u3059\u3002\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001&nbsp;<a href=\"https:\/\/tenjin.com\/ja\/blog\/ios14-prep-for-google-facebook\/\">Tenjin Training \u2013 Google\u3068Facebook\u306e\u6e2c\u5b9a\u624b\u6cd5\u306e\u518d\u8003<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u514d\u8cac\u4e8b\u9805\uff1a\u4ee5\u4e0b\u306e\u624b\u6cd5\u306fTenjin\u306b\u3088\u3063\u3066\u958b\u767a\u3055\u308c\u305f\u3082\u306e\u3067\u3042\u308a\u3001Tenjin\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u306e\u307f\u63d0\u4f9b\u3055\u308c\u3066\u3044\u307e\u3059\u3002.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3) \u5e30\u5c5e\u30e2\u30c7\u30ea\u30f3\u30b0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tenjin.com\/ja\/blog\/attribution-modeling-ios\/\"><strong>\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30fb\u30e2\u30c7\u30ea\u30f3\u30b0<\/strong><\/a>&nbsp;\u2013 \u8907\u6570\u306e\u30b7\u30b0\u30ca\u30eb\u306b\u57fa\u3065\u3044\u3066\u30e6\u30fc\u30b6\u30fc\u306e\u6d41\u5165\u5143\u3092\u7279\u5b9a\u3059\u308b\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u624b\u6cd5\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u3001100%\u306e\u78ba\u7387\u3067\uff08\u6c7a\u5b9a\u8ad6\u7684\u306b\uff09\u7279\u5b9a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u5272\u308a\u5f53\u3066\u3089\u308c\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u30021\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u8907\u6570\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3055\u308c\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u5404\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u306f\u3001\u53d7\u4fe1\u3057\u305f\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30b7\u30b0\u30ca\u30eb\u306e\u5f37\u3055\u306b\u5fdc\u3058\u3066\u3001\u7570\u306a\u308b\u78ba\u7387\u306e\u5272\u5408\u304c\u5272\u308a\u5f53\u3066\u3089\u308c\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30fb\u30e2\u30c7\u30ea\u30f3\u30b0\u306e\u30c7\u30fc\u30bf\u306f\u3001\u6c7a\u5b9a\u8ad6\u7684\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30c8\u3055\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u30c7\u30fc\u30bf\u3068\u7167\u5408\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u4ed6\u306eMMP\u304c\u63d0\u4f9b\u3059\u308b\u624b\u6cd5\u306e\u3088\u3046\u306b\u3001\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u8907\u6570\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u7528\u610f\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30fb\u30e2\u30c7\u30ea\u30f3\u30b0\u3068\u306f\u3001\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u969b\u306e\u4e3b\u8981\u306a\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u306e\u4e00\u3064\u3068\u3057\u3066SKAdNetwork\u3092\u6d3b\u7528\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30fb\u30e2\u30c7\u30ea\u30f3\u30b0\u306e\u5c0e\u5165\u306b\u3088\u308a\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u30b3\u30db\u30fc\u30c8ROI\u3084\u5f93\u6765\u304b\u3089\u5229\u7528\u53ef\u80fd\u3060\u3063\u305f\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u7dad\u6301\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u73fe\u5728\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u6bd4\u8f03\u3057\u305f\u5834\u5408\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u30c7\u30fc\u30bf\u304c24\u6642\u9593\u7d4c\u904e\u3057\u3066\u304b\u3089\u3067\u306a\u3044\u3068\u78ba\u8a8d\u3067\u304d\u306a\u3044\u70b9\u3067\u3059\u3002\u3053\u308c\u306f\u3001SKAdNetwork\u306e\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u306e\u5236\u9650\u306b\u3088\u308b\u3082\u306e\u3067\u3001\u305d\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u00a0<a href=\"https:\/\/blog.tenjin.com\/ios-14-mmp-free-publisher-guide\/\">\u3053\u3061\u3089<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u5f8c\u306b\u3001Tenjin\u3068\u3057\u3066\u306f\u3001\u3054\u81ea\u8eab\u306b\u6700\u9069\u306a\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u30bf\u30a4\u30d7\u3092\u9078\u3076\u969b\u306b\u306f\u3001\u305c\u3072\u3054\u81ea\u8eab\u3067\u8abf\u67fb\u3092\u884c\u3046\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u7387\u76f4\u306b\u3001\u305d\u3057\u3066\u9060\u616e\u305b\u305a\u306bMMP\u306b\u53b3\u3057\u3044\u8cea\u554f\u3092\u6295\u3052\u304b\u3051\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u3054\u8cea\u554f\u304c\u3054\u3056\u3044\u307e\u3057\u305f\u3089\u3001info@tenjin.com \u307e\u3067\u30e1\u30fc\u30eb\u3092\u304a\u9001\u308a\u304f\u3060\u3055\u3044\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>2021 iOS 14 changes are going to change businesses around the world. Even though the changes are coming very soon, there is no common understanding of what marketing analytics will look like. Today I\u2019ll talk about the myths publishers are discussing and give my evaluation with recommendations. 1) Blind eye approach: Nothing will change All&#8230;<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8497","post","type-post","status-publish","format-standard","hentry","category-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Attribution in 2021 | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore the state of mobile attribution in 2021, key industry trends, privacy changes, and strategies for measuring marketing performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/blog\/attribution-2021\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Attribution in 2021 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Explore the state of mobile attribution in 2021, key industry trends, privacy changes, and strategies for measuring marketing performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ja\/blog\/attribution-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-08T07:17:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:50:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-22-1024x512.png\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roman Garbar\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"6\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/attribution-2021\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/attribution-2021\\\/\"},\"author\":{\"name\":\"Roman Garbar\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/bbb089a8de6e9a87d102755431201f84\"},\"headline\":\"Attribution in 2021: what will and will not 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