{"id":8508,"date":"2020-11-17T07:25:00","date_gmt":"2020-11-17T07:25:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8508"},"modified":"2024-04-15T01:39:35","modified_gmt":"2024-04-15T01:39:35","slug":"case-study-gamejam","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/case-study-gamejam\/","title":{"rendered":"\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3Reporting Metrics API\u3092\u4f7f\u7528\u3057\u305fGamejam\u306eROI +32%"},"content":{"rendered":"<p><br>We share our newest case study with Vietnam game developer, Gamejam. We discuss how a small user acquisition team learned to manage campaigns without devoting significant time to the task. The team needed to find a solution that centered around optimizing their bid automation. They integrated Tenjin\u2019s free Reporting Metrics API in order to enrich their BI system with cohort data from Tenjin.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Gamejam%20(1).pdf\" style=\"background-color:#6bb4e1\">Get The PDF<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"humblebeginnings\">\u8b19\u865a\u306a\u59cb\u307e\u308a<\/h3>\n\n\n\n<p>Gamejam is a small team of 10+ people from Vietnam. With more than 200 million installs worldwide, Gamejam is the fastest-growing hyper-casual developer of 2020. Gamejam is also known for creating games in collaboration with music celebrities such as DJ Marshmello and Tekashi 6ix9ine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"problem\">\u554f\u984c<\/h3>\n\n\n\n<p>It\u2019s crucial for a hyper-casual publisher to bid quickly and frequently for potential installs with high LTV potential. Gamejam advertises 30+ games on 10+ ad channels campaigns in 25 countries and numerous campaigns. That potentially creates &gt;7500 bid changes that the UA team will check and adjust daily. However, to enable bidding on this level of granularity, the advertiser needs to automate their workflows.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2020\/11\/Screenshot-2020-11-16-at-14.23.49.png?ssl=1\" alt=\"Screenshot-2020-11-16-at-14.23.49\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"solution\">\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/h3>\n\n\n\n<p>Gamejam has been using Tenjin for attribution and ad revenue LTV calculations via the free dashboard. The team decides to level-up their toolset and start using Tenjin Reporting Metrics API to enrich their internal BI system with cohort ROI data from Tenjin.<\/p>\n\n\n\n<p>Gamejam integrated Tenjin Reporting Metrics API with its internal BI system to pull out cohort ROI on each available bid dimension. As the next step, Gamejam has created a layer of triggered rules when an advertisement reaches a particular goal. For example, a simple version of this rule \u2013 if ROI &gt;50% for campaign A on the first day, increase the bid 10%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"conclusion\">\u7d50\u8ad6<\/h3>\n\n\n\n<p>After implementing in-house automated bidding, Gamejam has seen that the ROI has increased by 32% on ad channels that support bidding.<\/p>\n\n\n\n<p>Furthermore, bidding automation allowed Gamejam to restructure their UA team: of a three-person team, only one is doing campaign management. Which means the rest of the team can focus on creatives and automation.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Gamejam%20(1).pdf\" style=\"background-color:#6bb4e1\">Get The PDF<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We share our newest case study with Vietnam game developer, Gamejam. We discuss how a small user acquisition team learned to manage campaigns without devoting significant time to the task. The team needed to find a solution that centered around optimizing their bid automation. They integrated Tenjin\u2019s free Reporting Metrics API in order to enrich&#8230;<\/p>","protected":false},"author":9,"featured_media":8344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study: Gamejam ROI +32% using Reporting Metrics API - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/blog\/case-study-gamejam\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Gamejam ROI +32% using Reporting Metrics API - Tenjin\" \/>\n<meta property=\"og:description\" content=\"We share our newest case study with Vietnam game developer, Gamejam. We discuss how a small user acquisition team learned to manage campaigns without devoting significant time to the task. The team needed to find a solution that centered around optimizing their bid automation. They integrated Tenjin\u2019s free Reporting Metrics API in order to enrich...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ja\/blog\/case-study-gamejam\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-17T07:25:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-15T01:39:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/03\/Programmatic-101@2x-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ebony Nicole Simone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ebony Nicole Simone\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/case-study-gamejam\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/case-study-gamejam\/\"},\"author\":{\"name\":\"Ebony Nicole Simone\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/30e5e0ac1a4b29affd2ee5317c5fa1a2\"},\"headline\":\"Case Study: Gamejam ROI +32% using Reporting Metrics API\",\"datePublished\":\"2020-11-17T07:25:00+00:00\",\"dateModified\":\"2024-04-15T01:39:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/case-study-gamejam\/\"},\"wordCount\":343,\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/case-study-gamejam\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/03\/Programmatic-101@2x-1-scaled.jpg\",\"articleSection\":[\"Best practices\",\"Case Studies\"],\"inLanguage\":\"ja\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/blog\/case-study-gamejam\/\",\"url\":\"https:\/\/tenjin.com\/blog\/case-study-gamejam\/\",\"name\":\"Case Study: Gamejam ROI +32% using Reporting Metrics API - 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