{"id":8508,"date":"2020-11-17T07:25:00","date_gmt":"2020-11-17T07:25:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8508"},"modified":"2026-04-14T08:49:39","modified_gmt":"2026-04-14T08:49:39","slug":"case-study-gamejam","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/case-study-gamejam\/","title":{"rendered":"\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3Reporting Metrics API\u3092\u4f7f\u7528\u3057\u305fGamejam\u306eROI +32%"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><br>\u30d9\u30c8\u30ca\u30e0\u306e\u30b2\u30fc\u30e0\u958b\u767a\u4f1a\u793e\u300cGamejam\u300d\u3068\u306e\u6700\u65b0\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u5c0f\u898f\u6a21\u306a\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u30c1\u30fc\u30e0\u304c\u3001\u591a\u5927\u306a\u6642\u9593\u3092\u5272\u304f\u3053\u3068\u306a\u304f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7ba1\u7406\u3059\u308b\u65b9\u6cd5\u3092\u3069\u306e\u3088\u3046\u306b\u7fd2\u5f97\u3057\u305f\u304b\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002\u540c\u30c1\u30fc\u30e0\u306f\u3001\u5165\u672d\u81ea\u52d5\u5316\u306e\u6700\u9069\u5316\u3092\u4e2d\u6838\u3068\u3059\u308b\u89e3\u6c7a\u7b56\u3092\u6a21\u7d22\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u305d\u3053\u3067\u3001Tenjin\u306e\u7121\u6599\u30ec\u30dd\u30fc\u30c8\u6307\u6a19API\u3092\u7d71\u5408\u3057\u3001Tenjin\u304b\u3089\u306e\u30b3\u30db\u30fc\u30c8\u30c7\u30fc\u30bf\u3092\u81ea\u793e\u306eBI\u30b7\u30b9\u30c6\u30e0\u306b\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001BI\u30b7\u30b9\u30c6\u30e0\u3092\u5145\u5b9f\u3055\u305b\u307e\u3057\u305f\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Gamejam%20(1).pdf\" style=\"background-color:#6bb4e1\">PDF\u3092\u5165\u624b\u3059\u308b<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"humblebeginnings\">\u8b19\u865a\u306a\u59cb\u307e\u308a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gamejam\u306f\u3001\u30d9\u30c8\u30ca\u30e0\u3092\u62e0\u70b9\u3068\u3059\u308b10\u540d\u4ee5\u4e0a\u306e\u30e1\u30f3\u30d0\u30fc\u304b\u3089\u306a\u308b\u5c0f\u898f\u6a21\u306a\u30c1\u30fc\u30e0\u3067\u3059\u3002\u4e16\u754c\u4e2d\u30672\u5104\u56de\u4ee5\u4e0a\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3092\u8a18\u9332\u3057\u3001Gamejam\u306f2020\u5e74\u306b\u6700\u3082\u6025\u6210\u9577\u3057\u305f\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u958b\u767a\u4f1a\u793e\u3067\u3059\u3002\u307e\u305f\u3001DJ Marshmello\u3084Tekashi 6ix9ine\u3068\u3044\u3063\u305f\u97f3\u697d\u754c\u306e\u8457\u540d\u4eba\u3068\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3057\u3066\u30b2\u30fc\u30e0\u3092\u958b\u767a\u3057\u305f\u3053\u3068\u3067\u3082\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"problem\">\u554f\u984c<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u3068\u3063\u3066\u3001LTV\uff08\u751f\u6daf\u4fa1\u5024\uff09\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u306b\u5bfe\u3057\u3066\u3001\u8fc5\u901f\u304b\u3064\u983b\u7e41\u306b\u5165\u672d\u3092\u884c\u3046\u3053\u3068\u306f\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002 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src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2020\/11\/Screenshot-2020-11-16-at-14.23.49.png?ssl=1\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2020-11-16-14\u664223\u520649\u79d2\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"solution\">\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gamejam\u793e\u306f\u3001\u7121\u6599\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u901a\u3058\u3066\u3001\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3084\u5e83\u544a\u53ce\u76ca\u306eLTV\uff08\u751f\u6daf\u4fa1\u5024\uff09\u306e\u7b97\u51fa\u306bTenjin\u3092\u6d3b\u7528\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u540c\u30c1\u30fc\u30e0\u306f\u30c4\u30fc\u30eb\u30bb\u30c3\u30c8\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u3092\u6c7a\u5b9a\u3057\u3001Tenjin Reporting Metrics 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\u4f8b\u3048\u3070\u3001\u3053\u306e\u30eb\u30fc\u30eb\u306e\u5358\u7d14\u306a\u4f8b\u3068\u3057\u3066\u3001\u300c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3A\u306e\u521d\u65e5\u306bROI\u304c50%\u3092\u8d85\u3048\u305f\u5834\u5408\u3001\u5165\u672d\u984d\u309210%\u5f15\u304d\u4e0a\u3052\u308b\u300d\u3068\u3044\u3063\u305f\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"conclusion\">\u7d50\u8ad6<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u793e\u5185\u306e\u81ea\u52d5\u5165\u672d\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3057\u305f\u7d50\u679c\u3001Gamejam\u3067\u306f\u3001\u5165\u672d\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u5e83\u544a\u30c1\u30e3\u30cd\u30eb\u306b\u304a\u3044\u3066ROI\u304c32%\u5411\u4e0a\u3057\u305f\u3053\u3068\u304c\u78ba\u8a8d\u3055\u308c\u307e\u3057\u305f\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3055\u3089\u306b\u3001\u5165\u672d\u306e\u81ea\u52d5\u5316\u306b\u3088\u308a\u3001Gamejam\u306f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\uff08UA\uff09\u30c1\u30fc\u30e0\u306e\u4f53\u5236\u3092\u518d\u7de8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u30023\u4eba\u306e\u30c1\u30fc\u30e0\u306e\u3046\u3061\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7ba1\u7406\u3092\u62c5\u5f53\u3057\u3066\u3044\u308b\u306e\u306f1\u4eba\u3060\u3051\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u6b8b\u308a\u306e\u30e1\u30f3\u30d0\u30fc\u306f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5236\u4f5c\u3068\u81ea\u52d5\u5316\u696d\u52d9\u306b\u96c6\u4e2d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u3067\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Gamejam%20(1).pdf\" style=\"background-color:#6bb4e1\">PDF\u3092\u5165\u624b\u3059\u308b<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We share our newest case study with Vietnam game developer, Gamejam. We discuss how a small user acquisition team learned to manage campaigns without devoting significant time to the task. The team needed to find a solution that centered around optimizing their bid automation. They integrated Tenjin\u2019s free Reporting Metrics API in order to enrich&#8230;<\/p>","protected":false},"author":9,"featured_media":8344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GameJam Case Study | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/blog\/case-study-gamejam\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GameJam Case Study | Tenjin\" \/>\n<meta property=\"og:description\" content=\"We share our newest case study with Vietnam game developer, Gamejam. We discuss how a small user acquisition team learned to manage campaigns without devoting significant time to the task. The team needed to find a solution that centered around optimizing their bid automation. 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