{"id":8537,"date":"2020-07-23T07:54:00","date_gmt":"2020-07-23T07:54:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8537"},"modified":"2024-04-15T02:10:25","modified_gmt":"2024-04-15T02:10:25","slug":"tenjin-case-study-tokyosmartgames","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/tenjin-case-study-tokyosmartgames\/","title":{"rendered":"\u5929\u795e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\uff1aTokyoSmartGames\u306e\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u30b8\u30e3\u30fc\u30cb\u30fc"},"content":{"rendered":"<p>\u5bb9\u6613\u306b\u7ba1\u7406\u53ef\u80fd\u306a\u96c6\u8a08\u30c7\u30fc\u30bf\u306e\u91cd\u8981\u6027\u306f\u3001\u7279\u306b\u6700\u8fd1\u306b\u306a\u3063\u3066\u304b\u3089\u3001\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u9ad8\u307e\u3063\u3066\u3044\u308b\u3002&nbsp;<a href=\"https:\/\/tenjin.com\/ja\/blog\/ios-14-attribution-san\/\">iOS 14<\/a>&nbsp;\u30cb\u30e5\u30fc\u30b9\u6700\u65b0\u306e\u9867\u5ba2\u4e8b\u4f8b\u306f\u3001\u6771\u4eac\u306e\u30b2\u30fc\u30e0\u958b\u767a\u4f1a\u793eTokyoSmartGames\u306b\u3064\u3044\u3066\u3067\u3059\u3002\u540c\u793e\u306f\u3001Google\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u306e\u4f7f\u7528\u304b\u3089\u3001\u72ec\u81ea\u306e\u793e\u5185BI\u69cb\u7bc9\u3078\u306e\u79fb\u884c\u306bTenjin\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002TokyoSmartGames\u306e\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u3001\u6728\u4e0b\u667a\u535a\u304c\u30013\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u30c1\u30fc\u30e0\u304c\u3069\u306e\u3088\u3046\u306bTenjin\u3092\u4f7f\u3063\u3066\u6210\u529f\u3092\u53ce\u3081\u305f\u304b\u306b\u3064\u3044\u3066\u3001\u6d1e\u5bdf\u3092\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/hubs.ly\/H0rXR-40\" style=\"background-color:#6bb4e1\">PDF\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a><\/div>\n<\/div>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"humblebeginnings\">\u8b19\u865a\u306a\u59cb\u307e\u308a<\/h1>\n\n\n\n<p>TokyoSmartGames\u306f\u6771\u4eac\u3092\u62e0\u70b9\u3068\u3059\u308b\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3067\u3001\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306e\u5236\u4f5c\u306b10\u5e74\u8fd1\u3044\u7d4c\u9a13\u3092\u6301\u3064\u3002\u5f53\u521d\u306f\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u306a\u6210\u9577\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u305f\u3002\u305d\u306e\u5f8c\u3001\u6709\u6599UA\uff08\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\uff09\u3092\u8a66\u3057\u3066\u307f\u308b\u3053\u3068\u306b\u3057\u305f\u3002\u300c\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3068\u3044\u3048\u3070\u3001\u3053\u308c\u307e\u3067\u306f\u5b8c\u5168\u306aUA\u30c7\u30fc\u30bf\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u3053\u308c\u306fTokyoSmartGames\u306b\u3068\u3063\u3066\u65b0\u3057\u3044\u8a66\u307f\u3067\u3059\u300d\u3068TokyoSmartGames\u53d6\u7de0\u5f79\u306e\u6728\u4e0b\u667a\u535a\u6c0f\u306f\u8aac\u660e\u3059\u308b\u3002.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"problem\">\u554f\u984c<\/h1>\n\n\n\n<p>\u30c1\u30fc\u30e0\u306f\u6bce\u6708\u7d0420\u6642\u9593\u304b\u3051\u3066\u3055\u307e\u3056\u307e\u306a\u30bd\u30fc\u30b9\u304b\u3089\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u30b0\u30fc\u30b0\u30eb\u30fb\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u306b\u307e\u3068\u3081\u305f\u3002\u5c0f\u3055\u306aUA\u30c1\u30fc\u30e0\u306b\u3068\u3063\u3066\u3001\u305d\u308c\u306f\u3068\u3066\u3082\u9000\u5c48\u306a\u4f5c\u696d\u3060\u3063\u305f\u3002\u305d\u306e\u6642\u9593\u3092\u4f55\u306b\u4f7f\u3048\u308b\u304b\u8003\u3048\u3066\u307f\u3066\u307b\u3057\u3044\uff01\u3055\u3089\u306b\u3001\u3059\u3079\u3066\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3066\u3082\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306eROAS\uff08\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff09\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u304b\u3063\u305f\u3002.<\/p>\n\n\n\n<p>TokyoSmartGames\u306f\u3001\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306e\u3088\u3046\u306a\u5e83\u544a\u53ce\u5165\u30d9\u30fc\u30b9\u306e\u30a2\u30d7\u30ea\u306e\u5e83\u544a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6e2c\u5b9a\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3092\u898b\u3064\u3051\u308b\u5fc5\u8981\u304c\u3042\u3063\u305f\u3002\u6700\u7d42\u7684\u306b\u306f\u3001\u4f01\u696d\u30ec\u30d9\u30eb\u306e\u88fd\u54c1\u30b3\u30b9\u30c8\u3092\u304b\u3051\u305a\u306b\u3001\u81ea\u52d5\u5316\u3092\u4f7f\u7528\u3057\u3066UA\u3092\u62e1\u5f35\u3067\u304d\u308b\u88fd\u54c1\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u307e\u3057\u305f\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2020\/07\/Screenshot-2020-07-29-at-15.05.40.png?ssl=1\" alt=\"Screenshot-2020-07-29-at-15.05.40\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"solution\">\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/h1>\n\n\n\n<p>TokyoSmartGames\u306f\u3001UA\u3068\u5e83\u544a\u30de\u30cd\u30bf\u30a4\u30ba\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u81ea\u52d5\u5316\u3059\u308b\u305f\u3081\u306b\u5929\u795e\u3068\u7dca\u5bc6\u306b\u5354\u529b\u3057\u307e\u3057\u305f\u3002\u76ee\u6a19\u306f\u3001Google\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u304b\u3089\u793e\u5185\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306b\u5207\u308a\u66ff\u3048\u308b\u3053\u3068\u3067\u3057\u305f\u3002\u4e3b\u306a\u8981\u4ef6\u306e1\u3064\u306f\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3001\u30b3\u30db\u30fc\u30c8\u5e83\u544a\u53ce\u76caLTV\u3001ROAS\u306a\u3069\u306e\u6700\u3082\u91cd\u8981\u306a\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30ebKPI\u3092\u65b0\u3057\u3044\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u306b\u53cd\u6620\u3055\u305b\u308b\u3053\u3068\u3067\u3057\u305f\u3002.<\/p>\n\n\n\n<p>TokyoSmartGames\u306f\u3001\u5929\u795e\u306eReporting Metrics API\u30c7\u30fc\u30bf\u4e0a\u306b\u793e\u5185BI\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3092\u9078\u629e\u3057\u305f\u3002\u3053\u306e\u30c4\u30fc\u30eb\u306f\u3001\u3059\u3079\u3066\u306e\u5929\u795e\u30e6\u30fc\u30b6\u30fc\u304c\u7121\u6599\u3067\u5229\u7528\u3067\u304d\u308b\u3002\u3053\u306e\u30c4\u30fc\u30eb\u306f\u3001\u5929\u795e\u306e\u30c7\u30fc\u30bf\u3068300\u4ee5\u4e0a\u306e\u7d71\u5408\u30d1\u30fc\u30c8\u30ca\u30fc\u304b\u3089\u306e\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3001UA\u3068\u5e83\u544a\u30de\u30cd\u30bf\u30a4\u30ba\u306e\u4e21\u65b9\u306e\u30e1\u30c8\u30ea\u30af\u30b9\u306e\u30c7\u30fc\u30bf\u3092\u542b\u307f\u307e\u3059\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2020\/06\/Screenshot-2020-06-26-at-13.50.08.png?ssl=1\" alt=\"Screenshot-2020-06-26-at-13.50.08\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"conclusion\">\u7d50\u8ad6<\/h1>\n\n\n\n<p>TokyoSmartGames\u306f\u3001\u5929\u795e\u304c\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30f3\u30b0\u3067\u6210\u529f\u3057\u305f\u3053\u3068\u3092\u8a55\u4fa1\u3057\u3066\u3044\u308b\u3002.<\/p>\n\n\n\n<p>UA\u30c7\u30fc\u30bf\u3068\u5e83\u544a\u30de\u30cd\u30bf\u30a4\u30ba\u30fb\u30c7\u30fc\u30bf\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3066\u4e00\u7b87\u6240\u306b\u307e\u3068\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u305f\u3081\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u4f5c\u696d\u306b\u591a\u304f\u306e\u6642\u9593\u3092\u8cbb\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002\u4f8b\u3048\u3070\u3001\u3053\u306e\u6642\u9593\u3092\u65b0\u3057\u3044\u30c1\u30e3\u30cd\u30eb\u306e\u30c6\u30b9\u30c8\u3084\u30ab\u30b9\u30bf\u30e0LTV\u4e88\u6e2c\u306e\u69cb\u7bc9\u306b\u5145\u3066\u305f\u3002.<\/p>\n\n\n\n<p>\u3053\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u305f\u6570\u30f5\u6708\u5f8c\u306b\u306f\u3001\u5e73\u5747CPI\u304c20%\u4e0b\u304c\u3063\u305f\u3002.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/hubs.ly\/H0rXR-40\" style=\"background-color:#6bb4e1\">PDF\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The importance of easily manageable aggregate data has never been so high, especially after recent&nbsp;iOS 14&nbsp;news. Our latest client case study is about the Tokyo game development company, TokyoSmartGames. They use Tenjin to transition from using Google Spreadsheets to building their own internal BI. TokyoSmartGames Director, Kinoshita Tomohiro, provides insights into how the user acquisition&#8230;<\/p>","protected":false},"author":9,"featured_media":8476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tenjin Case Study: TokyoSmartGames User Acquisition Journey - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/blog\/tenjin-case-study-tokyosmartgames\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tenjin Case Study: TokyoSmartGames User Acquisition Journey - Tenjin\" \/>\n<meta property=\"og:description\" content=\"The importance of easily manageable aggregate data has never been so high, especially after recent&nbsp;iOS 14&nbsp;news. Our latest client case study is about the Tokyo game development company, TokyoSmartGames. They use Tenjin to transition from using Google Spreadsheets to building their own internal BI. 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