{"id":8541,"date":"2020-07-14T07:57:00","date_gmt":"2020-07-14T07:57:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8541"},"modified":"2023-11-02T07:55:23","modified_gmt":"2023-11-02T07:55:23","slug":"ios-14-attribution-san","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/ios-14-attribution-san\/","title":{"rendered":"9\u6708\u306eiOS\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30b7\u30d5\u30c8\u306b\u5099\u3048\u308b\uff1aFacebook\u3084Google\u306e\u3088\u3046\u306aSAN\u304c\u3059\u3079\u3066\u306eMMP\u306b\u53ca\u307c\u3059\u696d\u754c\u5168\u4f53\u306e\u5f71\u97ff"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><br>\u306e\u767a\u8868\u4ee5\u6765\u3001\u00a0<a href=\"https:\/\/blog.tenjin.com\/new-rules-of-attribution-ios-14\/\">iOS 14\u306b\u304a\u3051\u308b\u65b0\u3057\u3044\u5e30\u5c5e\u30eb\u30fc\u30eb<\/a>, \u3001Mobile Measurement Partners\u306f\u3059\u3050\u306b2\u3064\u306e\u9663\u55b6\u306b\u5206\u304b\u308c\u305f\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u30021\u3064\u76ee\u306f\u3001Apple\u304c\u63d0\u4f9b\u3057\u305f\u65b0\u3057\u3044\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\uff08SKAdNetwork\uff09\u306b\u57fa\u3065\u3044\u3066\u3001\u6280\u8853\u3092\u30bc\u30ed\u304b\u3089\u69cb\u7bc9\u3057\u59cb\u3081\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3057\u305f\u30022\u3064\u76ee\u306f\u3001\u975e\u6c7a\u5b9a\u8ad6\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u30ec\u30d9\u30eb\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u624b\u6cd5\u3092\u5f15\u304d\u7d9a\u304d\u6d3b\u7528\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3057\u305f\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u793e\u306f\u3053\u30532\u9031\u9593\u3001\u793e\u5185\u3067\u8b70\u8ad6\u3092\u91cd\u306d\u3001\u8abf\u67fb\u3092\u884c\u3044\u3001Apple\u3092\u542b\u3080\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3084\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u5354\u8b70\u3092\u91cd\u306d\u3066\u304d\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u65b0\u3057\u3044SKAdNetwork\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u57fa\u3065\u3044\u305f\u30c4\u30fc\u30eb\u306e\u958b\u767a\u306b\u6ce8\u529b\u3059\u308b\u3068\u540c\u6642\u306b\u3001\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3084\u6e2c\u5b9a\u306b\u3064\u3044\u3066\u306f\u3001\u65e2\u5b58\u306e\u975e\u6c7a\u5b9a\u8ad6\u7684\u6280\u8853\u3092\u6d3b\u7528\u3057\u3066\u305d\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u3066\u3044\u304f\u3053\u3068\u306b\u3057\u307e\u3057\u305f\u3002 SKAdNetwork\u306b\u306f\u5b66\u7fd2\u66f2\u7dda\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u958b\u767a\u8005\u306e\u7686\u69d8\u306b\u306f\u4eca\u5f8c\u3082\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3064\u3064\u3001Apple\u306e\u65b0\u3057\u3044\u6280\u8853\u30d1\u30e9\u30c0\u30a4\u30e0\u4e0b\u306b\u304a\u3051\u308b\u9867\u5ba2\u306e\u65b0\u305f\u306a\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u5c06\u6765\u306b\u5411\u3051\u305f\u6295\u8cc7\u3082\u4e26\u884c\u3057\u3066\u884c\u3063\u3066\u3044\u304d\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u672c\u30d6\u30ed\u30b0\u8a18\u4e8b\u3092\u901a\u3058\u3066\u30019\u6708\u306b\u30ea\u30ea\u30fc\u30b9\u4e88\u5b9a\u306e\u300ciOS 14\u300d\u306b\u304a\u3044\u3066\u3001\u5e83\u544a\u4e3b\u306e\u7686\u69d8\u306b\u3069\u306e\u3088\u3046\u306a\u6a5f\u80fd\u3092\u3054\u671f\u5f85\u3044\u305f\u3060\u3051\u308b\u304b\u3092\u3054\u7d39\u4ecb\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">iOS 14\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u3092\u5f37\u5316\u3057\u3001\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u3067\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6e2c\u5b9a\u3092\u518d\u958b\u3057\u307e\u3059<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u65b0\u3057\u3044iOS\u30d0\u30fc\u30b8\u30e7\u30f3\u3067\u306f\u3001IDFA\u3092\u4ecb\u3057\u3066\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u540c\u610f\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u65b0\u305f\u306a\u8981\u4ef6\u3092\u8e0f\u307e\u3048\u308b\u3068\u3001iOS\u306b\u304a\u3044\u3066IDFA\u3092\u7528\u3044\u305f\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u624b\u6cd5\u306f\u3001\u52b9\u679c\u304c\u306a\u304f\u306a\u308b\u304b\u3001\u3042\u308b\u3044\u306f\u5b58\u5728\u3057\u306a\u304f\u306a\u308b\u3082\u306e\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u305f\u3068\u3048\u7d50\u679c\u306e\u4e88\u6e2c\u304c\u5916\u308c\u305f\u3068\u3057\u3066\u3082\u3001\u3053\u306e\u30b7\u30ca\u30ea\u30aa\u306b\u5099\u3048\u308b\u3053\u3068\u304c\u79c1\u305f\u3061\u306e\u8cac\u4efb\u3067\u3042\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002.<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2020\/07\/iOS14_post-img--1-.jpg?ssl=1\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306bIDFA\u3092\u4f7f\u7528\u3059\u308b\u4ee3\u308f\u308a\u306b\u3001Apple\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u767a\u8868\u3057\u307e\u3057\u305f\uff1a&nbsp;<a href=\"https:\/\/developer.apple.com\/documentation\/storekit\/skadnetwork\">SKAdNetwork<\/a>&nbsp;iOS\u306b\u304a\u3051\u308bIDFA\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6e2c\u5b9a\u306b\u4ee3\u308f\u308b\u3082\u306e\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9\u6708\u304b\u3089\u3001Google\u3084Facebook\u306a\u3069\u306eSAN\uff08\u30bd\u30fc\u30b7\u30e3\u30eb\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\uff09\u3067\u306f\u3001\u3059\u3079\u3066\u306e\u6e2c\u5b9a\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u304b\u3089\u306e\u5e30\u5c5e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u304c80%\u6e1b\u5c11\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306f\u30a2\u30c9\u30c6\u30c3\u30af\u696d\u754c\u306e\u57fa\u76e4\u3067\u3059\u3002\u3053\u3046\u3057\u305f\u5909\u5316\u304c\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u3069\u306e\u3088\u3046\u306a\u610f\u5473\u3092\u6301\u3064\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u6e2c\u5b9a\u30c4\u30fc\u30eb\u306e\u63d0\u4f9b\u3068\u3044\u3046\u89b3\u70b9\u304b\u3089\u3001\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u7acb\u5834\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u89b3\u70b9\u304b\u3089\u898b\u308b\u3068\u3001\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306f\u6b21\u306e2\u3064\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u5206\u985e\u3067\u304d\u307e\u3059\uff1a\u30bb\u30eb\u30d5\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u578b\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\uff08<a href=\"https:\/\/docs.tenjin.com\/en\/tracking\/#tracking\">SAN<\/a>\uff09\u304a\u3088\u3073\u975e\u81ea\u5df1\u5e30\u5c5e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u81ea\u5df1\u5e30\u5c5e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\uff08SAN\uff09 \u2013 Facebook\u3001Google\u3001Snapchat<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u73fe\u5728\u3001\u30bb\u30eb\u30d5\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\uff08SAN\uff09\u3068\u306e\u9023\u643a\u306f\u3001\u6e2c\u5b9a\u306b\u304a\u3044\u3066IDFA\u306b\u4f9d\u5b58\u3057\u3066\u3044\u307e\u3059\u3002\u4e00\u822c\u7684\u306b\u3001\u3053\u308c\u3089\u306eSAN\u306fApple\u3068\u306e\u5f37\u3044\u3064\u306a\u304c\u308a\u304c\u3042\u308b\u3053\u3068\u304b\u3089\u3001SKAdNetwork\u306e\u65e9\u671f\u5c0e\u5165\u8005\u3068\u306a\u308b\u3082\u306e\u3068\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SANs\u306f\u3001\u7d71\u5408\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u6e2c\u5b9a\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u306b\u304b\u304b\u308f\u3089\u305a\u3001\u65e2\u5b58\u306eIDFA\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u4f7f\u7528\u3057\u305f\u5834\u5408\u3001\u63a8\u5b9a\u306780%\u5206\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u304c\u904e\u5c0f\u8a55\u4fa1\u3055\u308c\u308b\u3053\u3068\u306b\u306a\u308b\u3002.&nbsp;<strong>\u3053\u308c\u306f\u696d\u754c\u5168\u4f53\u306b\u308f\u305f\u308b\u6280\u8853\u7684\u5909\u9769\u3067\u3042\u308a\u3001\u3059\u3079\u3066\u306e\u8a08\u6e2c\u30b5\u30fc\u30d3\u30b9\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u306b\u5f53\u3066\u306f\u307e\u308a\u307e\u3059\u3002.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">iOS 14\u304c\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u3001SAN\u304cSKAdNetwork\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u7d71\u5408\u3055\u308c\u308b\u3068\u3001\u305d\u306eSAN\u3092\u5229\u7528\u3059\u308b\u5e83\u544a\u4e3b\u306f\u3001\u307e\u3063\u305f\u304f\u65b0\u3057\u3044\u696d\u754c\u30eb\u30fc\u30eb\u306b\u5f93\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u306b\u305d\u306e\u4e00\u90e8\u3092\u6319\u3052\u307e\u3059\uff08\u4eca\u5f8c\u6570\u9031\u9593\u4ee5\u5185\u306b\u3001\u3088\u308a\u5305\u62ec\u7684\u306a\u60c5\u5831\u3092\u516c\u958b\u3059\u308b\u4e88\u5b9a\u3067\u3059\uff09\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u304a\u3088\u3073\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u958b\u767a\u8005\u304c\u5b9a\u7fa9\u3057\u305f\u30a4\u30d9\u30f3\u30c8\uff09\u306f\u7279\u5b9a\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u7d10\u3065\u3044\u3066\u304a\u3089\u305a\u3001\u5e83\u544a\u4e3b\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30a2\u30d7\u30ea\u3001\u304a\u3088\u3073\u30bd\u30fc\u30b9\u30a2\u30d7\u30ea\u3068\u3044\u3063\u305f\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u5225\u306e\u96c6\u8a08\u30c7\u30fc\u30bf\u3068\u3057\u3066\u306e\u307f\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002.<\/li>\n\n\n\n<li>iOS\u4e0a\u306eSAN\u30e2\u30d0\u30a4\u30eb\u6e2c\u5b9a\u30d1\u30fc\u30c8\u30ca\u30fc\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u305d\u306e\u9023\u643a\u304cIDFA\u306b\u306e\u307f\u4f9d\u5b58\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u3069\u306e\u6e2c\u5b9a\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u306b\u304a\u3044\u3066\u3082\u6a5f\u80fd\u3057\u307e\u305b\u3093\u3002.<\/li>\n\n\n\n<li>SKAdNetwork\u3067\u306f\u3001\u56fd\u3068\u3044\u3046\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306f\u63d0\u4f9b\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u300c\u56fd\u00d7\u5e83\u544a\u30c1\u30e3\u30cd\u30eb\u300d\u3084\u300c\u56fd\u00d7\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\u3068\u3044\u3063\u305f\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306e\u5206\u6790\u306f\u884c\u3048\u307e\u305b\u3093\u3002.<\/li>\n\n\n\n<li>SKAdNetwork\u3067\u306f\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u5185\u8a33\u306f\u63d0\u4f9b\u3055\u308c\u307e\u305b\u3093\u3002.<\/li>\n\n\n\n<li>SKAdNetwork\u3067\u306f\u3001\u30b3\u30db\u30fc\u30c8\u5225\u306e\u30c0\u30a6\u30f3\u30b9\u30c8\u30ea\u30fc\u30e0\u6307\u6a19\uff08LTV\u3001ROI\u3001ROAS\u306a\u3069\uff09\u306f\u76f4\u63a5\u63d0\u4f9b\u3055\u308c\u307e\u305b\u3093\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u975e\u81ea\u5df1\u5e30\u5c5e\u578b\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\uff08non-SANs\uff09 \u2013 Ironsource\u3001Applovin<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u65b9\u3001\u4eca\u5f8c6\uff5e8\u304b\u6708\u9593\u306f\u3001SAN\u4ee5\u5916\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306b\u304a\u3051\u308b\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u306b\u5927\u304d\u306a\u5909\u5316\u306f\u898b\u3089\u308c\u306a\u3044\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u5c5e\u3059\u308b\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u307b\u3068\u3093\u3069\u306f\u3001iOS\u306b\u304a\u3044\u3066\u4f55\u3089\u304b\u306e\u5f62\u306e\u975e\u6c7a\u5b9a\u8ad6\u7684\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u81ea\u52d5\u7684\u306b\u30c7\u30d5\u30a9\u30eb\u30c8\u8a2d\u5b9a\u3068\u3059\u308b\u3067\u3057\u3087\u3046\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u975e\u6c7a\u5b9a\u8ad6\u7684\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u73fe\u5728\u306eIDFA\u3068\u540c\u7b49\u306e\u8a73\u7d30\u5ea6\u3068\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u7cbe\u5ea6\u306f\u591a\u5c11\u4f4e\u4e0b\u3057\u307e\u3059\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u30ec\u30d9\u30eb\u306e\u6b63\u78ba\u306a\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002ROI\u3001\u30b3\u30fc\u30eb\u30d0\u30c3\u30af\u3001\u8907\u6570\u306e\u30c7\u30fc\u30bf\u6b21\u5143\u306a\u3069\u306f\u3001\u3059\u3079\u3066\u5f15\u304d\u7d9a\u304d\u5b8c\u5168\u306b\u7a3c\u50cd\u3057\u3001\u6a5f\u80fd\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3044\u305a\u308cApple\u306f\u3001\u3059\u3079\u3066\u306e\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306bSKAdNetwork\u7d4c\u7531\u3067\u306e\u904b\u7528\u3092\u6c42\u3081\u308b\u3053\u3068\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u5e02\u5834\u304c\u3053\u308c\u306b\u3069\u3046\u53cd\u5fdc\u3059\u308b\u304b\u3001\u6ce8\u8996\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">iOS 14\u306e\u30ea\u30ea\u30fc\u30b9\u3068\u540c\u6642\u306b\u3001\u4e00\u90e8\u306e\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306fSKAdNetwork\u306e\u8a8d\u8a3c\u3092\u53d6\u5f97\u3059\u308b\u898b\u8fbc\u307f\u3067\u3059\u304c\u3001\u5927\u534a\u306f\u53d6\u5f97\u3057\u3066\u3044\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u79c1\u305f\u3061\u306f<strong>&nbsp;\u5f93\u6765\u306e\u5e30\u5c5e\u624b\u6cd5\u304c\u901a\u7528\u3059\u308b\u4e16\u754c<\/strong>&nbsp;<strong>\u3068SKAdNetwork\u304c\u5171\u5b58\u3059\u308b<\/strong>. \u3053\u3046\u3057\u3066\u304a\u3051\u3070\u3001\u3069\u3061\u3089\u304b\u306e\u72b6\u6cc1\u306b\u5909\u5316\u304c\u3042\u3063\u305f\u5834\u5408\u3067\u3082\u3001\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u6e96\u5099\u304c\u6574\u3063\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tenjin\u306f\u3001SKAdNetwork\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3057\u3066\u672a\u6765\u306b\u5411\u3051\u305f\u53d6\u308a\u7d44\u307f\u3092\u9032\u3081\u3066\u3044\u307e\u3059<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u793e\u306e\u512a\u5148\u4e8b\u9805\u306e\u4e00\u3064\u306f\u3001SKAdNetwork\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3078\u306e\u79fb\u884c\u306b\u4f34\u3046\u3001UA\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u306e\u5909\u66f4\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u73fe\u5728\u306e\u591a\u304f\u306e\u975e\u6c7a\u5b9a\u8ad6\u7684\u30b7\u30ca\u30ea\u30aa\u3067\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u7d71\u8a08\u30e2\u30c7\u30eb\u3001\u8a08\u91cf\u7d4c\u6e08\u30e2\u30c7\u30eb\u3001\u78ba\u7387\u30e2\u30c7\u30eb\u306a\u3069\u304c\u542b\u307e\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002 \u00a0SKAdNetwork\u30c7\u30fc\u30bf\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30ec\u30d9\u30eb\u306e\u6307\u6a19\u3068\u7d50\u5408\u3055\u308c\u308b\u30c7\u30fc\u30bf\u96c6\u8a08\u306e\u7bc4\u7587\u306b\u5c5e\u3059\u308b\u305f\u3081\u3001Tenjin\u306f\u3053\u3046\u3057\u305f\u8ab2\u984c\u306b\u5bfe\u51e6\u3059\u308b\u4e0a\u3067\u975e\u5e38\u306b\u6709\u5229\u306a\u7acb\u5834\u306b\u3042\u308a\u307e\u3059\u3002Tenjin\u306f\u3001\u96c6\u8a08\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3068\u30e6\u30fc\u30b6\u30fc\u30ec\u30d9\u30eb\u306e\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3092\u7d50\u5408\u3059\u308b\u6280\u8853\u3092\u3044\u3061\u65e9\u304f\u69cb\u7bc9\u3057\u305f\u4f01\u696d\u306e\u4e00\u3064\u3067\u3042\u308a\u3001\u3053\u306e\u7a2e\u306e\u554f\u984c\u306b\u306f\u7cbe\u901a\u3057\u3066\u3044\u307e\u3059\u3002 Tenjin\u3067\u306f\u96c6\u8a08\u30c7\u30fc\u30bf\u306b\u5bfe\u3057\u3066\u4e00\u5207\u6599\u91d1\u3092\u8acb\u6c42\u3057\u306a\u3044\u305f\u3081\u3001Tenjin\u306e\u304a\u5ba2\u69d8\u306f\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u7121\u6599\u3067\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SKAdNetwork\u306f\u9577\u671f\u7684\u306a\u89e3\u6c7a\u7b56\u306e\u4e00\u74b0\u3068\u306a\u308b\u3068\u8003\u3048\u3066\u3044\u308b\u305f\u3081\u3001\u4eca\u5f8c\u3082\u304a\u5ba2\u69d8\u3084Apple\u3068\u9023\u643a\u3057\u3001SKAdNetwork\u306b\u95a2\u9023\u3059\u308b\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u306e\u30b5\u30dd\u30fc\u30c8\u306b\u53d6\u308a\u7d44\u3093\u3067\u307e\u3044\u308a\u307e\u3059\u3002\u73fe\u5728\u3001Apple\u3084\u5404\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u306e\u3055\u307e\u3056\u307e\u306aAPI\u3092\u901a\u3058\u3066\u3001SKAdNetwork\u306b\u3088\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u7d71\u5408\u306b\u3064\u3044\u3066\u7a4d\u6975\u7684\u306b\u691c\u8a0e\u3092\u9032\u3081\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e2d\u671f\u7684\u306a\u89e3\u6c7a\u7b56\u3068\u3057\u3066\u3001\u65e2\u5b58\u306e\u975e\u6c7a\u5b9a\u8ad6\u7684\u6e2c\u5b9a\u624b\u6cd5\u3092\u5f15\u304d\u7d9a\u304d\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u3089\u306e\u5909\u66f4\u304c\u3054\u81ea\u8eab\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u306b\u3064\u3044\u3066\u3054\u8cea\u554f\u304c\u3042\u308b\u5834\u5408\u306f\u3001support@tenjin.com \u307e\u3067\u30e1\u30fc\u30eb\u3067\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Since the announcement of\u00a0new attribution rules on iOS 14, we saw that Mobile Measurement Partners quickly divided into two camps. The first wanted to start building their technology from scratch based on the new attribution framework that Apple provided (SKAdNetwork). The second wanted to continue building on the usage of non-deterministic user-level attribution techniques. We&#8230;<\/p>","protected":false},"author":5,"featured_media":8533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prepping for IOS 14 SAN | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/blog\/ios-14-attribution-san\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prepping for IOS 14 SAN | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Since the announcement of\u00a0new attribution rules on iOS 14, we saw that Mobile Measurement Partners quickly divided into two camps. The first wanted to start building their technology from scratch based on the new attribution framework that Apple provided (SKAdNetwork). The second wanted to continue building on the usage of non-deterministic user-level attribution techniques. 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