{"id":8547,"date":"2020-06-29T08:03:00","date_gmt":"2020-06-29T08:03:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8547"},"modified":"2023-09-20T05:42:17","modified_gmt":"2023-09-20T05:42:17","slug":"new-rules-of-attribution-ios-14","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/new-rules-of-attribution-ios-14\/","title":{"rendered":"\u30a2\u30c3\u30d7\u30eb\u3001iOS 14\u306e\u5e30\u5c5e\u306b\u95a2\u3059\u308b\u65b0\u3057\u3044\u30eb\u30fc\u30eb\u30929\u6708\u306b\u5c0e\u5165"},"content":{"rendered":"<p>WWDC 2020\u306e\u4e2d\u3067\u3001\u30a2\u30c3\u30d7\u30eb\u306fiOS14\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u660e\u793a\u7684\u306b\u63d0\u4f9b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3068\u767a\u8868\u3057\u305f\u3002&nbsp;<a href=\"https:\/\/developer.apple.com\/app-store\/user-privacy-and-data-use\/\">\u30e6\u30fc\u30b6\u30fc\u306eIDFA\u3092\u53ce\u96c6\u3059\u308b\u969b\u3001\u30a2\u30d7\u30ea\u306b\u8a31\u53ef\u3092\u4e0e\u3048\u308b\u3002<\/a>.  8\u5e74\u9593\u3001\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u6280\u8853\u306f\u3001\u5e83\u544a\u30bd\u30fc\u30b9\u3068\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3092\u7d50\u3073\u3064\u3051\u308b\u6c7a\u5b9a\u8ad6\u7684\u306a\u65b9\u6cd5\u3068\u3057\u3066IDFA\u3092\u4f7f\u7528\u3057\u3001\u696d\u754c\u306e\u790e\u3068\u306a\u3063\u3066\u3044\u307e\u3057\u305f\u3002\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u65b0\u3057\u3044\u30eb\u30fc\u30eb\u3092\u8003\u3048\u308b\u3068\u3001\u30e2\u30d0\u30a4\u30ebAdtech\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u3059\u3079\u3066\u306e\u4eba\u304c\u518d\u3073\u5e73\u7b49\u306a\u7acb\u5834\u306b\u3042\u308a\u3001iOS\u306b\u4f8b\u5916\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>iOS14\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u30019\u6708\u306b\u7570\u306a\u308b\u5f62\u3092\u3068\u308b\u3002IDFA\u306b\u3088\u308b\u5e30\u5c5e\u8868\u793a\u306b\u4ee3\u308f\u308a\u3001\u30a2\u30c3\u30d7\u30eb\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u72ec\u81ea\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5c0e\u5165\u3057\u305f\u3002&nbsp;<a href=\"https:\/\/developer.apple.com\/documentation\/storekit\/skadnetwork\">SKAdNetwork<\/a>.\u3053\u308c\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092#1\u306e\u512a\u5148\u9806\u4f4d\u3068\u3057\u3001\u30a2\u30c3\u30d7\u30eb\u3092\u76f4\u63a5\u7d4c\u7531\u3059\u308b\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u304a\u3051\u308b\u30e6\u30fc\u30b6\u30fc\u5e30\u5c5e\u306e\u5168\u304f\u7570\u306a\u308b\u65b9\u6cd5\u3092\u63d0\u793a\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\n\n\n\n<p>\u5929\u795e\u306e\u30df\u30c3\u30b7\u30e7\u30f3\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u9069\u5207\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3048\u308b\u3088\u3046\u652f\u63f4\u3059\u308b\u3053\u3068\u3067\u3042\u308a\u3001\u30a2\u30c3\u30d7\u30eb\u306e\u3088\u3046\u306b\u3001\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306f\u900f\u660e\u6027\u304c\u9ad8\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u3082\u306e\u3067\u3042\u308b\u3079\u304d\u3060\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u306f\u5e38\u306b\u9032\u5316\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u30b4\u30fc\u30eb\u306f\u540c\u3058\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3068\u306f\u3044\u3048\u3001SKAdNetwork\u3092\u4f7f\u3063\u305fiOS\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3059\u308b\u306e\u304b\u3001\u307e\u305fiOS14\u3067\u306f\u3069\u3046\u306a\u308b\u306e\u304b\u306b\u3064\u3044\u3066\u3001\u8907\u6570\u306e\u95a2\u4fc2\u8005\u304b\u3089\u77db\u76fe\u3057\u305f\u60c5\u5831\u304c\u591a\u304f\u767a\u8868\u3055\u308c\u3066\u3044\u308b\u3002\u7387\u76f4\u306b\u8a00\u3063\u3066\u3001\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5168\u4f53\u304c\u3053\u306e\u65b0\u3057\u3044\u30d1\u30e9\u30c0\u30a4\u30e0\u306b\u3069\u306e\u3088\u3046\u306b\u9069\u5fdc\u3057\u3001\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30a4\u30b9\u3059\u308b\u306e\u304b\u3092\u793a\u5506\u3059\u308b\u5341\u5206\u306a\u516c\u5f0f\u60c5\u5831\u304c\u306a\u3044\u3002<\/p>\n\n\n\n<p>\u5929\u795e\u306f\u3001Apple\u306e\u30c1\u30fc\u30e0\u3084\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u304a\u3051\u308b\u4ed6\u306e\u5f71\u97ff\u529b\u306e\u3042\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u6642\u9593\u3092\u304b\u3051\u3066\u8a71\u3057\u5408\u3044\u3001\u3053\u306e\u65b0\u3057\u3044\u30d1\u30e9\u30c0\u30a4\u30e0\u3092\u4f7f\u3063\u305f\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u6b63\u3057\u3044\u65b9\u6cd5\u3067\u884c\u3048\u308b\u3088\u3046\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u30d5\u30a3\u30f3\u30ac\u30fc\u30d7\u30ea\u30f3\u30c6\u30a3\u30f3\u30b0\u306e\u3088\u3046\u306a\u975e\u6c7a\u5b9a\u8ad6\u7684\u306a\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u6a5f\u80fd\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u7d9a\u3051\u308b\u4e00\u65b9\u3067\u3001SKAdNetwork\u3067\u4f55\u304c\u3067\u304d\u308b\u306e\u304b\u3001\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc\u304c\u3069\u306e\u3088\u3046\u306bSKAdNetwork\u3068\u76f8\u4e92\u4f5c\u7528\u3067\u304d\u308b\u306e\u304b\u3092\u4e3b\u5f35\u3059\u308b\u524d\u306b\u3001SKAdNetwork\u3092\u4f7f\u3063\u305f\u65b0\u3057\u3044\u6c7a\u5b9a\u8ad6\u7684\u306a\u6a5f\u80fd\u306e\u6a5f\u4f1a\u306b\u3064\u3044\u3066\u3082\u78ba\u8a8d\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6211\u3005\u306f\u3001\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d1\u30ba\u30eb\u306e\u5c0f\u3055\u306a\u30d4\u30fc\u30b9\u306b\u904e\u304e\u305a\u3001\u591a\u304f\u306e\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc\u306b\u3068\u3063\u3066\u3053\u3053\u6570\u5e74\u3067\u305d\u306e\u30b3\u30b9\u30c8\u3092\u4e0b\u3052\u3066\u304d\u305f\u304c\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u30d4\u30fc\u30b9\u3067\u3042\u308b\u305f\u3081\u3001\u6b63\u3057\u304f\u7406\u89e3\u3057\u3001\u9069\u5207\u306b\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3068\u5e38\u306b\u8003\u3048\u3066\u3044\u308b\u3002\u6211\u3005\u306f\u3001\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30fb\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u4e00\u90e8\u3092\u30b3\u30e2\u30c7\u30a3\u30c6\u30a3\u5316\u3057\u7d9a\u3051\u308b\u30a2\u30c3\u30d7\u30eb\u793e\u306b\u62cd\u624b\u3092\u9001\u308b\u3068\u3068\u3082\u306b\u3001\u3053\u306e\u65b0\u3057\u3044\u4e16\u754c\u306b\u9069\u5fdc\u3059\u308b\u305f\u3081\u306e\u6211\u3005\u306e\u767a\u898b\u3068\u9032\u6357\u306b\u3064\u3044\u3066\u3001\u6765\u6708\u66f4\u65b0\u3059\u308b\u4e88\u5b9a\u3067\u3042\u308b\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>During WWDC 2020, Apple announced that iOS14 users will need to give explicit&nbsp;permission to apps when collecting users\u2019 IDFAs. &nbsp;For 8 years, attribution technology used IDFA as the deterministic way of tying advertising sources to installs and was a cornerstone of the industry. Given these new rules for attribution, everyone in the mobile Adtech ecosystem&#8230;<\/p>","protected":false},"author":8,"featured_media":8548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-8547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-skadnetwork"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple rolls out new rules of attribution for iOS 14, September | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/blog\/new-rules-of-attribution-ios-14\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple rolls out new rules of attribution for iOS 14, September | Tenjin\" \/>\n<meta property=\"og:description\" content=\"During WWDC 2020, Apple announced that iOS14 users will need to give explicit&nbsp;permission to apps when collecting users\u2019 IDFAs. &nbsp;For 8 years, attribution technology used IDFA as the deterministic way of tying advertising sources to installs and was a cornerstone of the industry. 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