{"id":8555,"date":"2020-05-27T08:10:00","date_gmt":"2020-05-27T08:10:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8555"},"modified":"2026-04-14T08:45:52","modified_gmt":"2026-04-14T08:45:52","slug":"case-study-iti-asa","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/case-study-iti-asa\/","title":{"rendered":"\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3ITI\u3001\u5929\u795e\u3092\u5229\u7528\u3057\u3066Apple\u691c\u7d22\u5e83\u544a\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u30926\u500d\u306b\u5897\u52a0"},"content":{"rendered":"

ITI\u793e\u3068\u306e\u6700\u65b0\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u516c\u958b\u3057\u307e\u3057\u305f\u3002\u672c\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3067\u306f\u3001\u540c\u793e\u304cTenjin\u3068Apple Search Ads\u3092\u6d3b\u7528\u3057\u3066\u6210\u529f\u3092\u53ce\u3081\u305f\u7d4c\u7def\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002ITI\u793e\u306e\u958b\u767a\u8005\u3067\u3042\u308b\u4e09\u679d\u5eb7\u751f\u6c0f\u3068\u306e\u5bfe\u8ac7\u3092\u901a\u3058\u3066\u3001\u540c\u793e\u304c\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u3092\u4e16\u754c\u4e2d\u3067\u914d\u4fe1\u3057\u59cb\u3081\u305f\u306e\u304b\u3001\u307e\u305fApple Search Ads\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u30926\u500d\u306b\u5897\u3084\u3059\u305f\u3081\u306b\u3069\u306e\u3088\u3046\u306a\u6700\u9069\u5316\u624b\u6cd5\u3092\u63a1\u7528\u3057\u3066\u3044\u308b\u306e\u304b\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
\u30ec\u30dd\u30fc\u30c8\u306e\u53d6\u5f97<\/a><\/div>\n<\/div>\n\n\n\n

\u8b19\u865a\u306a\u59cb\u307e\u308a<\/h3>\n\n\n\n

ITI\u306e\u6b69\u307f\u306f\u3001\u65e5\u672c\u306e\u56fd\u5185\u5e02\u5834\u5411\u3051\u306e\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u3084\u305d\u306e\u4ed6\u306e\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u306e\u958b\u767a\u304b\u3089\u59cb\u307e\u308a\u307e\u3057\u305f\u3002 ITI\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u6570\u306e\u4f38\u3073\u306b\u982d\u6253\u3061\u3092\u611f\u3058\u305f\u3053\u3068\u3092\u304d\u3063\u304b\u3051\u306b\u3001\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u306e\u56fd\u969b\u5e02\u5834\u306b\u304a\u3051\u308b\u6025\u901f\u306a\u6210\u9577\u306b\u6ce8\u76ee\u3057\u59cb\u3081\u307e\u3057\u305f\u3002\u305d\u3057\u3066\u3001\u65e5\u672c\u56fd\u5916\u3001\u7279\u306b\u7c73\u56fd\u3067\u3088\u308a\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u3001\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b8\u30e3\u30f3\u30eb\u306b\u6311\u6226\u3059\u308b\u3053\u3068\u3092\u6c7a\u5b9a\u3057\u307e\u3057\u305f\u3002.<\/p>\n\n\n\n

\u30c1\u30fc\u30e0\u306f2\u5e74\u9593\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6210\u9577\u306b\u6ce8\u529b\u3057\u305f\u5f8c\u3001\u6709\u6599\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\uff08UA\uff09\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u3092\u6c7a\u5b9a\u3057\u307e\u3057\u305f\u3002\u73fe\u5728\u3001UA\u3092\u62c5\u5f53\u3059\u308b2\u540d\u306e\u30c1\u30fc\u30e0\u304c\u3042\u308a\u3001\u305d\u306e\u3046\u30611\u540d\u306fApple Search Ads\uff08ASA\uff09\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u5c02\u5ff5\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n

\u554f\u984c<\/h3>\n\n\n\n

UA\u306e\u7d4c\u9a13\u304c\u307b\u3068\u3093\u3069\u306a\u304b\u3063\u305f\u305f\u3081\u3001\u30c1\u30fc\u30e0\u306f\u3001\u4e88\u6e2c\u53ef\u80fd\u306a\u30b3\u30b9\u30c8\u3067\u8cea\u306e\u9ad8\u3044\u30a2\u30d7\u30ea\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3092\u3082\u305f\u3089\u3057\u3066\u304f\u308c\u308b\u5e83\u544a\u30c1\u30e3\u30cd\u30eb\u3092\u63a2\u3059\u3053\u3068\u306b\u3057\u305f\u3002.<\/p>\n\n\n\n

\u307e\u305f\u3001ITI\u30c1\u30fc\u30e0\u306f\u3001\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\uff08IAP\uff09\u3084\u30a2\u30d7\u30ea\u5185\u5e83\u544a\u306e\u8868\u793a\u306b\u3088\u308b\u53ce\u76ca\u3060\u3051\u3067\u306a\u304f\u3001\u5e83\u544a\u8cbb\u5bfe\u52b9\u679c\uff08ROAS\uff09\u3092\u6e2c\u5b9a\u3067\u304d\u308b\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3092\u63a2\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u3055\u3089\u306b\u3001\u3053\u306e\u30c4\u30fc\u30eb\u304c\u624b\u9803\u306a\u4fa1\u683c\u3067\u5229\u7528\u53ef\u80fd\u3067\u3042\u308b\u3053\u3068\u3082\u91cd\u8981\u306a\u8981\u4ef6\u3067\u3057\u305f\u3002 \u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306f\u4e00\u822c\u7684\u306b\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5358\u4fa1\uff08CPI\uff09\u304c\u4f4e\u304f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306fCPI\u304c\u5c11\u3057\u3067\u3082\u9ad8\u304f\u306a\u308b\u3053\u3068\u3092\u8a31\u5bb9\u3067\u304d\u307e\u305b\u3093\u3002.<\/p>\n\n\n\n

\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2020-05-26-12:47:30\"\/<\/figure>\n\n\n\n

\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/h3>\n\n\n\n

\u3053\u308c\u3092\u304d\u3063\u304b\u3051\u306b\u3001\u30c1\u30fc\u30e0\u306fApple Search Ads\u3092\u6d3b\u7528\u3057\u305f\u7c73\u56fd\u3067\u306e\u521d\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u958b\u59cb\u3057\u3001Tenjin\u3092\u7528\u3044\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6210\u679c\u306e\u6e2c\u5b9a\u3092\u884c\u3046\u3053\u3068\u306b\u306a\u3063\u305f\u3002.<\/p>\n\n\n\n

ITI\u306fApple Search Ads\u30c1\u30fc\u30e0\u3068\u5354\u529b\u3057\u3001\u30b3\u30b9\u30c8\u524a\u6e1b\u306b\u3064\u306a\u304c\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u7279\u5b9a\u3057\u307e\u3057\u305f\u3002 \u30a2\u30d7\u30ea\u306e\u30ea\u30ea\u30fc\u30b9\u5f8c\u3001ITI\u306f\u7c73\u56fd\u306e\u30c1\u30e3\u30fc\u30c8\u4e0a\u4f4d\u306b\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u3066\u3044\u308b\u4eba\u6c17\u306e\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306b\u95a2\u9023\u3059\u308bApple Search Ads\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30bb\u30c3\u30c8\u3092\u8ffd\u52a0\u3057\u307e\u3057\u305f\u3002\u300eRescue Cut\u300f\u304c\u30c1\u30e3\u30fc\u30c8\u306e\u30c8\u30c3\u30d7\u307e\u305f\u306f\u305d\u306e\u4ed8\u8fd1\u306b\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u59cb\u3081\u308b\u3068\u3001\u30a2\u30d7\u30ea\u306e\u9806\u4f4d\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u30d6\u30e9\u30f3\u30c9\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u5165\u672d\u5358\u4fa1\u3092\u5f15\u304d\u4e0a\u3052\u307e\u3057\u305f\u3002 Apple Search Ads\u3068\u9023\u643a\u3057\u3066\u3044\u305f\u30c1\u30fc\u30e0\u306f\u3001\u3053\u306e\u30ab\u30c6\u30b4\u30ea\u306e\u4e0a\u4f4d\u30a2\u30d7\u30ea\u9593\u3067\u6fc0\u3057\u3044\u7af6\u4e89\u304c\u7e70\u308a\u5e83\u3052\u3089\u308c\u3066\u304a\u308a\u3001\u305d\u308c\u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u3053\u3068\u3092\u8a8d\u8b58\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u305d\u3053\u3067\u3001\u6bce\u9031\u65b0\u3057\u3044\u7af6\u5408\u4ed6\u793e\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8ffd\u52a0\u3057\u3001\u30a2\u30d7\u30ea\u306b\u95a2\u9023\u3059\u308b\u6709\u7528\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u5165\u672d\u984d\u3092\u3055\u3089\u306b\u5f15\u304d\u4e0a\u3052\u308b\u3053\u3068\u3092\u6c7a\u5b9a\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u5b9a\u7740\u7387\u3068ROAS\u306e\u4e21\u65b9\u304c\u9ad8\u3044\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002.<\/p>\n\n\n\n

ITI\u306f\u3001Tenjin\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u6d3b\u7528\u3057\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u30ad\u30fc\u30ef\u30fc\u30c9\u306eROAS\u3092\u6e2c\u5b9a\u3057\u3064\u3064\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u52b9\u7387\u7684\u306b\u904b\u7528\u3057\u307e\u3057\u305f\u3002.<\/p>\n\n\n\n

\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2020-05-26-15:53:32-1\"\/<\/figure>\n\n\n\n

\u7d50\u8ad6<\/h3>\n\n\n\n

Apple Search Ads \u3092\u5229\u7528\u3057\u3066\u521d\u306e\u30b2\u30fc\u30e0\u3092\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3057\u305f\u7d50\u679c\u3001ITI \u306f\u308f\u305a\u304b 3 \u30f6\u6708\u3067\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u3092 6 \u500d\u306b\u5897\u3084\u3059\u3053\u3068\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002 \u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u306e\u5927\u5e45\u306a\u5897\u52a0\u306b\u52a0\u3048\u3001\u540c\u671f\u9593\u306eCPI\u3082\u534a\u6e1b\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u300eRescue Cut \u2013 Rope Puzzle\u300f\u306f\u30ea\u30ea\u30fc\u30b9\u304b\u3089\u308f\u305a\u304b6\u30f6\u6708\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u65701\u5104\u56de\u3092\u9054\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002.<\/p>\n\n\n\n

ITI\u306eUA\u30c1\u30fc\u30e0\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u529f\u306b\u3064\u3044\u3066\u3001Tenjin\u304c\u30b3\u30db\u30fc\u30c8ROAS\u30841\u65e5\u3042\u305f\u308a\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc1\u4eba\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\uff08ARPDAU\uff09\u3068\u3044\u3063\u305f\u91cd\u8981\u306a\u30c7\u30fc\u30bf\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u305f\u3053\u3068\u3092\u8a55\u4fa1\u3057\u3066\u3044\u307e\u3059\u3002.
ITI\u30c1\u30fc\u30e0\u306b\u3068\u3063\u3066\u3001Tenjin\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u67d4\u8edf\u6027\u3068\u624b\u9803\u306a\u4fa1\u683c\u8a2d\u5b9a\u306f\u3001\u540c\u30c1\u30fc\u30e0\u306e\u6210\u529f\u62e1\u5927\u306b\u5927\u304d\u304f\u5bc4\u4e0e\u3057\u307e\u3057\u305f\u3002\u7279\u306b\u3001\u3059\u3079\u3066\u306e\u6bb5\u968e\u3067\u30c1\u30fc\u30e0\u3068\u5bc6\u63a5\u306b\u9023\u643a\u3057\u3066\u304f\u3060\u3055\u3063\u305fTenjin\u306e\u30b5\u30af\u30bb\u30b9\u30c1\u30fc\u30e0\u3001\u3068\u308a\u308f\u3051\u7530\u53e3\u8aa0\u6c0f\u306b\u611f\u8b1d\u306e\u610f\u3092\u8868\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
\u30ec\u30dd\u30fc\u30c8\u306e\u53d6\u5f97<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

We published our latest case study with ITI on how they found success using Tenjin and Apple Search Ads. We discuss with ITI Developer, Kosei Saegusa, how they began publishing hyper-casual games worldwide, and what optimization techniques they use to increase their Apple Search Ads install volume by six times. Humble Beginnings ITI\u2019s journey started…<\/p>","protected":false},"author":9,"featured_media":8556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-case-studies"],"acf":[],"yoast_head":"\nITI & Apple Search Ads Case Study | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/blog\/case-study-iti-asa\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ITI & Apple Search Ads Case Study | Tenjin\" \/>\n<meta property=\"og:description\" content=\"We published our latest case study with ITI on how they found success using Tenjin and Apple Search Ads. We discuss with ITI Developer, Kosei Saegusa, how they began publishing hyper-casual games worldwide, and what optimization techniques they use to increase their Apple Search Ads install volume by six times. 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