{"id":8568,"date":"2020-04-20T08:21:00","date_gmt":"2020-04-20T08:21:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8568"},"modified":"2026-04-14T08:40:02","modified_gmt":"2026-04-14T08:40:02","slug":"mopub-ilrd-webinar","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/mopub-ilrd-webinar\/","title":{"rendered":"MoPub ILRD\u3068\u5929\u795eDataVault\u3067\u30a2\u30c9\u30d0\u30f3\u30c6\u30fc\u30b8\u3092\u5f97\u308b\uff1a\u30a6\u30a7\u30d3\u30ca\u30fc"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><br>MoPub\u3068\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30ec\u30d9\u30eb\u30c7\u30fc\u30bf\uff08ILRD\uff09\u306b\u95a2\u3059\u308b\u6700\u65b0\u306e\u8b70\u8ad6\u3001\u304a\u3088\u3073Tenjin\u306eDataVault\u3092\u6d3b\u7528\u3057\u305fMoPub ILRD\u306e\u3053\u308c\u307e\u3067\u306b\u306a\u3044\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3067\u304d\u308b\u3053\u3068\u3092\u3001\u5927\u5909\u5b09\u3057\u304f\u601d\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin\u306f2017\u5e74\u306b\u300cBasic\u300d\u5e83\u544a\u53ce\u76caLTV\u30e2\u30c7\u30eb\u3092\u69cb\u7bc9\u3057\u30012018\u5e74\u306b\u306f\u300cAdvanced\u300d\u5e83\u544a\u53ce\u76ca\u30e2\u30c7\u30eb\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u307e\u3057\u305f\u3002 2019\u5e74\u3001Tenjin\u306f\u3001\u8a73\u7d30\u306a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30ec\u30d9\u30eb\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308bMoPub ILRD\u3092\u7528\u3044\u305f\u300cPro\u300d\u5e83\u544a\u53ce\u76ca\u30e2\u30c7\u30eb\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u307e\u3057\u305f\u3002\u79c1\u305f\u3061\u306fMoPub\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u5354\u529b\u3057\u3001\u5e83\u544a\u53ce\u76ca\u30c7\u30fc\u30bf\u5831\u544a\u306e\u9032\u5316\u3084\u3001\u91cd\u8981\u306a\u53ce\u76ca\u5316\u6226\u7565\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u304a\u3044\u3066\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30ec\u30d9\u30eb\u306e\u30c7\u30fc\u30bf\u304c\u679c\u305f\u3059\u5f79\u5272\u306b\u3064\u3044\u3066\u8b70\u8ad6\u3057\u307e\u3057\u305f\u3002 \u3044\u304f\u3064\u304b\u306e\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u306b\u3064\u3044\u3066\u8b70\u8ad6\u3057\u3001Tenjin\u306f\u30a6\u30a7\u30d3\u30ca\u30fc\u5185\u3067ILRD\u306b\u95a2\u3059\u308b\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3092\u63d0\u4f9b\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u30a6\u30a7\u30d3\u30ca\u30fc\u306f\u3001MoPub\u306e\u30b7\u30cb\u30a2\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3067\u3042\u308bDavid Gregson\u6c0f\u3068\u3001Tenjin\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u3067\u3042\u308bMatthaus Krzykowski\u6c0f\u304c\u53f8\u4f1a\u3092\u52d9\u3081\u307e\u3057\u305f\u3002.<br>\u3068\u3053\u308d\u3067\u3001ILRD\u3063\u3066\u4e00\u4f53\u4f55\u306a\u3093\u3060\uff1f \u7c21\u5358\u306b\u8a00\u3048\u3070\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u914d\u4fe1\u3055\u308c\u305f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f31\u56de\u3042\u305f\u308a\u306b\u3069\u308c\u3060\u3051\u306e\u53ce\u76ca\u304c\u3042\u3063\u305f\u304b\u3092\u63a8\u5b9a\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u4ed5\u7d44\u307f\u3060\u3002MoPub\u304c\u8aac\u660e\u3057\u3066\u3044\u308b\u3088\u3046\u306b\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5358\u4f4d\u306e\u53ce\u76ca\u30c7\u30fc\u30bf\u306b\u3088\u308a\u3001\u30d5\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u3001\u300c\u30a2\u30af\u30bb\u30b9\u300d\u300c\u900f\u660e\u6027\u300d\u300c\u67d4\u8edf\u6027\u300d\u3068\u3044\u30463\u3064\u306e\u539f\u5247\u306b\u5f93\u3046\u3053\u3068\u3067\u3001\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u91cd\u8981\u306a\u306e\u306f\u3001\u6b63\u78ba\u304b\u3064\u304d\u3081\u7d30\u304b\u306a\u30c7\u30fc\u30bf\u3067\u3042\u308a\u3001\u3053\u306e\u30c7\u30fc\u30bf\u304c\u65b0\u3057\u3044\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u3092\u901a\u3058\u3066\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u3069\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3059\u304b\u306b\u3064\u3044\u3066\u306f\u3001\u73fe\u5728\u3082\u6b21\u3005\u3068\u65b0\u305f\u306a\u767a\u898b\u304c\u306a\u3055\u308c\u3066\u3044\u307e\u3059\u3002MoPub\u306eILRD\u3068Tenjin\u306eDataVault\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u696d\u754c\u306b\u9769\u547d\u7684\u306a\u5909\u5316\u3092\u3082\u305f\u3089\u3059\u3067\u3057\u3087\u3046\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3053\u3067\u306f\u3001Tenjin Data Exporter\uff08\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0 #211\u3001Tenjin\uff09\u3092\u7528\u3044\u3066\u6700\u9069\u306a\u5e83\u544a\u6570\u3092\u7b97\u51fa\u3059\u308b1\u3064\u306e\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002\u3053\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u306f\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u3067\u53d6\u308a\u4e0a\u3052\u3089\u308c\u305f3\u3064\u306e\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u306e\u3046\u3061\u306e1\u3064\u3067\u3042\u308a\u3001Tenjin\u306e\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30c6\u30a3\u30b9\u30c8\u3067\u3042\u308bMei-Han Weng\u6c0f\u304cPGC London 2020\u3067\u767a\u8868\u3057\u305f\u5185\u5bb9\u3067\u3082\u3042\u308a\u307e\u3059\u3002 Matthaus\u6c0f\u3068David\u6c0f\u306f\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u3068\u3001\u305d\u308c\u304c\u30a2\u30d7\u30ea\u5185\u30b2\u30fc\u30e0\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u3068\u3063\u3066\u3044\u304b\u306b\u91cd\u8981\u3067\u3042\u308b\u304b\u306b\u3064\u3044\u3066\u8b70\u8ad6\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u30a6\u30a7\u30d3\u30ca\u30fc\u3067\u53d6\u308a\u4e0a\u3052\u3089\u308c\u305f\u305d\u306e\u4ed6\u306e\u5929\u795e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>#701 \u5929\u795e MoPub ILRD LTV \u7b97\u51fa<\/li>\n\n\n\n<li>#705 eCPM \u6e1b\u8870\u66f2\u7dda\u5206\u6790<\/li>\n\n\n\n<li>#711 \u5e83\u544a\u53ce\u76ca\u306eA\/B\u30c6\u30b9\u30c8<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0a\u8a18\u306e\u7814\u4fee\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3061\u3089\u304b\u3089\u304a\u7533\u3057\u8fbc\u307f\u3044\u305f\u3060\u3051\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u5f8c\u306b\u3001\u5e83\u544a\u53ce\u76ca\u306e\u8ffd\u8de1\u306e\u5c06\u6765\u306b\u95a2\u3059\u308b4\u3064\u306e\u4e88\u6e2c\u306b\u3064\u3044\u3066\u8b70\u8ad6\u3057\u307e\u3059\u3002\u7686\u3055\u3093\u306f\u3001\u305d\u306e\u3046\u3061\u306e\u307b\u3068\u3093\u3069\u3001\u3059\u3079\u3066\u3001\u305d\u308c\u3068\u3082\u3069\u308c\u3082\u540c\u610f\u3057\u307e\u3059\u304b\uff1f\u307e\u305f\u3001\u3069\u306e\u70b9\u306b\u540c\u610f\u3057\u3001\u3069\u306e\u70b9\u306b\u540c\u610f\u3057\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f\u305c\u3072\u3054\u610f\u898b\u3092\u304a\u805e\u304b\u305b\u304f\u3060\u3055\u3044\u3002&nbsp;<a href=\"https:\/\/twitter.com\/tenjinIO\">Twitter<\/a>!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.mopub.com\/webinar-impression-level-revenue-data-tenjin?utm_source=tenjin&amp;utm_medium=organic&amp;utm_campaign=20200417_global_Tenjing-ILRD&amp;utm_content=webinar\" style=\"background-color:#6bb4e1\">\u3053\u3061\u3089\u304b\u3089\u3054\u8996\u8074\u304f\u3060\u3055\u3044<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We are very ecstatic to share our latest discussion with MoPub on impression-level data (ILRD) and never before seen use-cases of MoPub ILRD with Tenjin\u2019s DataVault. Tenjin built the Basic ad revenue LTV model in 2017, and the Advanced ad revenue model was launched in 2018. In 2019, Tenjin released our Pro ad revenue model&#8230;<\/p>","protected":false},"author":9,"featured_media":8569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-8568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MoPub ILRD | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/blog\/mopub-ilrd-webinar\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MoPub ILRD | Tenjin\" \/>\n<meta property=\"og:description\" content=\"We are very ecstatic to share our latest discussion with MoPub on impression-level data (ILRD) and never before seen use-cases of MoPub ILRD with Tenjin\u2019s DataVault. Tenjin built the Basic ad revenue LTV model in 2017, and the Advanced ad revenue model was launched in 2018. 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