{"id":8573,"date":"2020-04-07T08:24:00","date_gmt":"2020-04-07T08:24:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8573"},"modified":"2026-05-19T15:15:58","modified_gmt":"2026-05-19T15:15:58","slug":"benchmark-report-2020","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/benchmark-report-2020\/","title":{"rendered":"2020\u5e74 \u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u30ec\u30dd\u30fc\u30c8"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-14.png?resize=1024%2C307&#038;ssl=1\" alt=\"\u65b0\u30ec\u30dd\u30fc\u30c8\uff1a2024\u5e74\u3001\u30cf\u30a4\u30d1\u30fc\u304b\u3089\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u3078\" class=\"wp-image-11084\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-14.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-14.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-14.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-14.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-14.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e74\u6b21\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u30ec\u30dd\u30fc\u30c8\u304c\u5b8c\u6210\u3057\u307e\u3057\u305f\u3002\u4ee5\u4e0b\u304b\u3089\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3044\u305f\u3060\u3051\u307e\u3059\u3002\u672c\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306eCPI\u4e2d\u592e\u5024\u3092\u307e\u3068\u3081\u3001\u4e3b\u8981\u56fd\u304a\u3088\u3073\u4e3b\u8981\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3054\u3068\u306e\u5185\u8a33\u3092\u63b2\u8f09\u3057\u3066\u3044\u307e\u3059\u3002iOS\u306b\u304a\u3044\u3066\u3001CPI\u304c$0.16\u3068\u6700\u3082\u4f4e\u3044\u56fd\u304c\u3069\u3053\u3067\u3042\u308b\u304b\u304c\u5206\u304b\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2019\u5e74\u3082\u307e\u305f\u3001\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u304c\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u4e0a\u4f4d\u3092\u5e2d\u5dfb\u3057\u305f\u5e74\u3068\u306a\u3063\u305f\uff08<a href=\"https:\/\/sensortower.com\/blog\/hyper-casual-games-downloads-2019\">Sensor Tower<\/a>). 2020\u5e74\u306f\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306e\u5f71\u97ff\u3067\u8208\u5473\u6df1\u3044\u5e55\u958b\u3051\u3068\u306a\u308a\u307e\u3057\u305f\u304c\u3001\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u696d\u754c\u306f\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u306b\u53ca\u307c\u3059\u305d\u306e\u6ce2\u53ca\u52b9\u679c\u306b\u5099\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305a\u3001Tenjin\u304c2019\u5e74\u306b\u53ce\u96c6\u3057\u305f\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306eCPI\uff08\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u5358\u4fa1\uff09\u3068\u5e83\u544a\u53ce\u76ca\u3092\u5206\u6790\u3057\u3001\u3053\u306e\u30b5\u30d6\u30b8\u30e3\u30f3\u30eb\u306b\u95a2\u3059\u308b\u65b0\u305f\u306a\u77e5\u898b\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3057\u305f\u3002 \u672c\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u30ec\u30dd\u30fc\u30c8\u304c\u3001\u7686\u69d8\u306e\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u6226\u7565\u306e\u6539\u5584\u3084\u3001\u5909\u5316\u3059\u308b\u5e02\u5834\u3078\u306e\u5099\u3048\u306b\u5f79\u7acb\u3064\u521d\u671f\u306e\u77e5\u898b\u3068\u306a\u308b\u3053\u3068\u3092\u9858\u3063\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u60c5\u5831\u304c\u3001\u7686\u69d8\u306e\u53ce\u76ca\u5316\u3084\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\uff08UA\uff09\u6226\u7565\u306b\u304a\u5f79\u7acb\u3066\u3044\u305f\u3060\u3051\u308c\u3070\u5e78\u3044\u3067\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u672c\u5831\u544a\u66f8\u3067\u53d6\u308a\u4e0a\u3052\u305f\u8cea\u554f\u306e\u4e00\u90e8\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPI\u306b\u57fa\u3065\u3044\u305f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306b\u304a\u3044\u3066\u3001\u4e0a\u4f4d15\u30ab\u56fd\u306f\u3069\u3053\u3067\u3059\u304b\uff1f<\/li>\n\n\n\n<li>\u5e83\u544a\u8cbb\u3068CPI\u306b\u57fa\u3065\u3044\u3066\u3001\u30c8\u30c3\u30d710\u306e\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306f\u3069\u3053\u3067\u3059\u304b\uff1f<\/li>\n\n\n\n<li>\u5e83\u544a\u53ce\u5165\u306b\u57fa\u3065\u3044\u3066\u3001\u30c8\u30c3\u30d710\u306e\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306f\u3069\u3053\u3067\u3059\u304b\uff1f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/hubs.ly\/H0pfJ9y0\" style=\"background-color:#6bb4e1\">\u30ec\u30dd\u30fc\u30c8\u306e\u53d6\u5f97<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We\u2019ve finalized our annual hyper-casual benchmark report that you can download below. In this report, we\u2019ve compiled the median CPIs for hyper-casual games with a breakdown per top country and top ad network. You learn which country has the lowest CPI of $0.16 on iOS. 2019 was another year when hyper-casual games dominated app stores\u2019&#8230;<\/p>","protected":false},"author":9,"featured_media":8574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyper-Casual Benchmark Report 2020 Edition | Tenjin<\/title>\n<meta name=\"description\" content=\"We gathered the median CPIs for hyper-casual games with breakdowns for country and ad network. 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