{"id":8624,"date":"2026-09-24T10:24:00","date_gmt":"2026-09-24T10:24:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8624"},"modified":"2026-10-20T09:31:03","modified_gmt":"2026-10-20T09:31:03","slug":"app-subscriptions","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/app-subscriptions\/","title":{"rendered":"\u30a2\u30d7\u30ea\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5\u00a0"},"content":{"rendered":"<p class=\"wp-block-paragraph 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href=\"https:\/\/tenjin.com\/ja\/glossary\/in-app-purchases-iap\/\" target=\"_self\">\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\uff08IAP\uff09<\/a>\u3068\u6bd4\u8f03\u3057\u3066\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u306f\u9ad8\u3044\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff08LTV\uff09\u3092\u751f\u307f\u51fa\u3059\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3057\u304b\u3057\u3001\u3069\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7dad\u6301\u3057\u3001\u623b\u308a\u7d9a\u3051\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u306e\u306f\u56f0\u96e3\u3067\u3059\u3002 <a href=\"https:\/\/tenjin.com\/ja\/glossary\/install\/\">\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb<\/a> 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class=\"wp-block-paragraph\">\u3053\u306e\u30ac\u30a4\u30c9\u3067\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u304c\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3059\u308b\u304b\u3001\u3069\u306e\u6307\u6a19\u3092\u4f7f\u7528\u3059\u3079\u304d\u304b\u3001\u305d\u3057\u3066\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e6\u30fc\u30b6\u30fc\u306e\u4fa1\u5024\u3092\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\uff08UA\uff09\u3068\u3069\u306e\u3088\u3046\u306b\u7d50\u3073\u3064\u3051\u308b\u304b\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30a2\u30d7\u30ea\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u306f\uff1f&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a2\u30d7\u30ea\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u3001\u5b9a\u3081\u3089\u308c\u305f\u671f\u9593\u307e\u305f\u306f\u8acb\u6c42\u30b5\u30a4\u30af\u30eb\u306b\u308f\u305f\u3063\u3066\u30a2\u30d7\u30ea\u3068\u305d\u306e\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3001\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\uff08IAP\uff09\u306e\u4e00\u7a2e\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u652f\u6255\u3044\u306f\u3001\u6bce\u9031\u3001\u6bce\u6708\u3001\u6bce\u5e74\u3001\u307e\u305f\u306f\u305d\u306e\u4ed6\u306e\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u306b\u6cbf\u3063\u3066\u884c\u308f\u308c\u307e\u3059\u3002\u591a\u304f\u306e\u5834\u5408\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30ad\u30e3\u30f3\u30bb\u30eb\u3059\u308b\u304b\u652f\u6255\u3044\u306b\u95a2\u3059\u308b\u554f\u984c\u304c\u767a\u751f\u3059\u308b\u307e\u3067\u3001\u66f4\u65b0\u306f\u81ea\u52d5\u7684\u306b\u884c\u308f\u308c\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3067\u63d0\u4f9b\u3055\u308c\u308b\u3082\u306e\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d7\u30ec\u30df\u30a2\u30e0\u30b3\u30f3\u30c6\u30f3\u30c4<\/li>\n\n\n\n<li>\u9ad8\u5ea6\u306a\u6a5f\u80fd&nbsp;<\/li>\n\n\n\n<li>\u5229\u7528\u4e0a\u9650\u306e\u5f15\u304d\u4e0a\u3052<\/li>\n\n\n\n<li>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u304a\u3059\u3059\u3081\u6a5f\u80fd&nbsp;<\/li>\n\n\n\n<li>\u30af\u30e9\u30a6\u30c9\u30b9\u30c8\u30ec\u30fc\u30b8\u3084\u30af\u30ed\u30b9\u30c7\u30d0\u30a4\u30b9\u30b5\u30fc\u30d3\u30b9<\/li>\n\n\n\n<li>\u5e83\u544a\u306a\u3057\u306e\u4f53\u9a13<\/li>\n\n\n\n<li>\u30c4\u30fc\u30eb\u3001\u30ec\u30d9\u30eb\u3001\u305d\u306e\u4ed6\u306e\u7279\u5178\u3078\u306e\u65e9\u671f\u30a2\u30af\u30bb\u30b9<\/li>\n<\/ul>\n\n\n\n<p 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class=\"wp-block-paragraph\">\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\uff08\u7d99\u7d9a\u7387\uff09\u306f\u81ea\u52d5\u7684\u306b\u88fd\u54c1\u306b\u7d44\u307f\u8fbc\u307e\u308c\u307e\u3059\u3002\u5f37\u529b\u306a\u30da\u30a4\u30a6\u30a9\u30fc\u30eb\u306f\u6700\u521d\u306e\u652f\u6255\u3044\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u4fa1\u5024\u3092\u898b\u51fa\u3057\u7d9a\u3051\u3066\u521d\u3081\u3066\u3001\u305d\u308c\u304c <a href=\"https:\/\/tenjin.com\/ja\/glossary\/renewal-revenue\/\">\u66f4\u65b0\u53ce\u76ca<\/a> \u3078\u3068\u767a\u5c55\u3059\u308b\u306e\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30a2\u30d7\u30ea\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3059\u308b\u306e\u304b\uff1f&nbsp;<\/strong><\/h2>\n\n\n\n<p 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class=\"wp-block-list\">\n<li><strong>\u767a\u898b\u3068\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb<\/strong><br>\u30e6\u30fc\u30b6\u30fc\u306b\u3088\u308b\u767a\u898b\u306f\u3001\u6709\u6599\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u3001\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u3067\u306e\u304a\u3059\u3059\u3081\u63b2\u8f09\u3001\u7d39\u4ecb\u3001\u305d\u306e\u4ed6\u306e\u7372\u5f97\u7d4c\u8def\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u65b9\u6cd5\u3067\u8d77\u3053\u308a\u307e\u3059\u3002&nbsp;<\/li>\n\n\n\n<li><strong>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30aa\u30d5\u30a1\u30fc\u306e\u63d0\u793a<\/strong><br>\u30a2\u30d7\u30ea\u304c\u3001\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3001\u307e\u305f\u306f\u6709\u6599\u30d7\u30e9\u30f3\u3092\u8868\u793a\u3057\u307e\u3059\u3002&nbsp;<\/li>\n\n\n\n<li><strong>\u30c8\u30e9\u30a4\u30a2\u30eb\u307e\u305f\u306f\u6709\u6599\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u958b\u59cb<\/strong><br>\u30c8\u30e9\u30a4\u30a2\u30eb\u306f\u610f\u6b32\u3092\u751f\u307f\u51fa\u3057\u3001\u6700\u521d\u306e\u6709\u6599\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u65b0\u305f\u306a\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002&nbsp;<\/li>\n\n\n\n<li><strong>\u6b21\u56de\u306e\u8acb\u6c42\u65e5<\/strong><br>\u65b0\u898f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u5f8c\u306b\u652f\u6255\u3044\u304c\u6210\u529f\u3059\u308b\u3068\u3001\u66f4\u65b0\u3068\u307f\u306a\u3055\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u7d99\u7d9a\u3001\u5909\u66f4\u3001\u30ad\u30e3\u30f3\u30bb\u30eb<\/strong><br>\u6b21\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u3001\u5c06\u6765\u306e\u53ce\u76ca\u3068\u9577\u671f\u7684\u306a\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e6\u30fc\u30b6\u30fc\u4fa1\u5024\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u306b\u306f\u5927\u304d\u306a\u3070\u3089\u3064\u304d\u304c\u3042\u308a\u30011\u65e5\u304b\u3089\u6570\u9031\u9593\u3001\u3042\u308b\u3044\u306f\u6570\u30f6\u6708\u7d9a\u304f\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u306e\u7d42\u4e86\u5f8c\u3001\u5229\u7528\u5236\u9650\u306b\u9054\u3057\u305f\u5f8c\u3001\u307e\u305f\u306f\u30a2\u30d7\u30ea\u3092\u6570\u56de\u8a66\u3057\u305f\u5f8c\u306b\u306e\u307f\u767b\u9332\u3092\u5e0c\u671b\u3059\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306b\u304a\u3044\u3066\u306f\u30bf\u30a4\u30df\u30f3\u30b0\u306e\u6e2c\u5b9a\u304c\u3059\u3079\u3066\u3067\u3059\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5f53\u65e5\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u3084\u30c8\u30e9\u30a4\u30a2\u30eb\u958b\u59cb\u6570\u3067\u8a55\u4fa1\u3059\u308b\u3068\u3001\u305d\u308c\u304c\u767a\u5c55\u3057\u6210\u719f\u3059\u308b\u6a5f\u4f1a\u3092\u5f97\u308b\u524d\u306b\u6210\u529f\u3057\u3066\u3044\u308b\u3088\u3046\u306b\u898b\u3048\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u7a2e\u985e&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u652f\u6255\u3044\u3078\u306e\u9053\u306e\u308a\u306f\u30013\u3064\u306e\u4e3b\u8981\u306a\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306b\u3088\u3063\u3066\u5c0e\u304b\u308c\u307e\u3059\u3002\u4ee5\u4e0b\u306e\u8868\u306f\u3001\u5404\u30bf\u30a4\u30d7\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30e1\u30ea\u30c3\u30c8\u3001\u304a\u3088\u3073\u53ce\u76ca\u306b\u81f3\u308b\u5178\u578b\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u307e\u3068\u3081\u305f\u3082\u306e\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u30e2\u30c7\u30eb<\/strong><\/td><td><strong>\u30e6\u30fc\u30b6\u30fc\u306e\u30e1\u30ea\u30c3\u30c8<\/strong><\/td><td><strong>\u53ce\u76ca\u5316\u3078\u306e\u30d7\u30ed\u30bb\u30b9<\/strong><\/td><\/tr><tr><td>\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb<\/td><td>\u6a5f\u80fd\u3078\u306e\u4e00\u6642\u7684\u306a\u30a2\u30af\u30bb\u30b9<\/td><td>\u30c8\u30e9\u30a4\u30a2\u30eb\u304c\u6709\u6599\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306b\u8ee2\u63db\u3059\u308b<\/td><\/tr><tr><td>\u30d5\u30ea\u30fc\u30df\u30a2\u30e0<\/td><td>\u9650\u4ed8\u304d\u306e\u7121\u6599\u7248\u3078\u306e\u7d99\u7d9a\u7684\u306a\u30a2\u30af\u30bb\u30b9<\/td><td>\u4fa1\u5024\u304c\u660e\u78ba\u306b\u306a\u3063\u305f\u6642\u70b9\u3067\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3059\u308b<\/td><\/tr><tr><td>\u6709\u6599\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3<\/td><td>\u5236\u9650\u4ed8\u304d\u306e\u7121\u6599\u7248\u3078\u306e\u7d99\u7d9a\u7684\u306a\u30a2\u30af\u30bb\u30b9<\/td><td>\u4fa1\u5024\u304c\u660e\u78ba\u306b\u306a\u3063\u305f\u6642\u70b9\u3067\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3059\u308b<\/td><\/tr><tr><td>\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9<\/td><td>\u7121\u6599\u30a2\u30af\u30bb\u30b9\u3001\u5e83\u544a\u3001\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30aa\u30d7\u30b7\u30e7\u30f3\u306e\u7d44\u307f\u5408\u308f\u305b<\/td><td>\u30e6\u30fc\u30b6\u30fc\u3054\u3068\u306b\u7570\u306a\u308b\u7d4c\u8def\u3067\u53ce\u76ca\u5316\u3059\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u3042\u306a\u305f\u306e\u30a2\u30d7\u30ea\u306b\u6700\u9069\u306a\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u88fd\u54c1\u3068\u305d\u306e\u4fa1\u5024\u3092\u3069\u308c\u3060\u3051\u65e9\u304f\u7406\u89e3\u3067\u304d\u308b\u304b\u3001\u305d\u3057\u3066\u30a2\u30d7\u30ea\u304c\u7121\u6599\u3067\u6301\u7d9a\u7684\u306b\u63d0\u4f9b\u3067\u304d\u308b\u30b5\u30fc\u30d3\u30b9\u3084\u6a5f\u80fd\u306f\u4f55\u304b\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30e2\u30c7\u30eb\u306e\u8a73\u7d30\u306a\u8aac\u660e\u3068\u6bd4\u8f03\u306b\u3064\u3044\u3066\u306f\u3001\u5f53\u793e\u306e\u8a18\u4e8b\u300c\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30a2\u30d7\u30ea\u306e3\u3064\u306e\u30e2\u30c7\u30eb\uff1a<a href=\"https:\/\/tenjin.com\/ja\/blog\/subscription-app-models-free-trial-vs-freemium-vs-paid\/\"><strong>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30a2\u30d7\u30ea\u306e\u30e2\u30c7\u30eb\uff1a\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb vs \u30d5\u30ea\u30fc\u30df\u30a2\u30e0 vs \u6709\u6599<\/strong>.<\/a>\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306b\u7279\u306b\u9069\u3057\u3066\u3044\u308b\u30a2\u30d7\u30ea\u306e\u7a2e\u985e<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6210\u529f\u3057\u3066\u3044\u308b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30a2\u30d7\u30ea\u306f\u30011\u56de\u9650\u308a\u306e\u7279\u5178\u3067\u306f\u306a\u304f\u3001\u7d99\u7d9a\u7684\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u4e00\u822c\u7684\u306a\u4f8b\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u30fb\u30a6\u30a7\u30eb\u30cd\u30b9\u30a2\u30d7\u30ea<\/li>\n\n\n\n<li>\u30b3\u30fc\u30c1\u30f3\u30b0\u30a2\u30d7\u30ea<\/li>\n\n\n\n<li>\u751f\u7523\u6027\u30c4\u30fc\u30eb<\/li>\n\n\n\n<li>\u6559\u80b2\u30fb\u8a9e\u5b66\u5b66\u7fd2\u30a2\u30d7\u30ea<\/li>\n\n\n\n<li>\u6bb5\u968e\u7684\u3067\u5b9a\u671f\u7684\u306b\u66f4\u65b0\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6301\u3064\u30a2\u30d7\u30ea&nbsp;<\/li>\n\n\n\n<li>\u30e1\u30c7\u30a3\u30a2\u30fb\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8<\/li>\n\n\n\n<li>\u5b9a\u671f\u7684\u306a\u7279\u5178\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u307e\u305f\u306f\u30e1\u30f3\u30d0\u30fc\u30b7\u30c3\u30d7\u6a5f\u80fd\u3092\u5099\u3048\u305f\u30b2\u30fc\u30e0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u91cd\u8981\u306a\u306e\u306f\u3001\u30ab\u30c6\u30b4\u30ea\u3088\u308a\u3082\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u30d1\u30bf\u30fc\u30f3\u3067\u3042\u308b\u3053\u3068\u306b\u6ce8\u76ee\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u306e\u30a2\u30d7\u30ea\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u623b\u3063\u3066\u304f\u308b\u660e\u78ba\u306a\u7406\u7531\u3092\u63d0\u4f9b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u95a2\u9023\u6027\u3092\u4fdd\u3061\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7dad\u6301\u3057\u3001\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3057\u7d9a\u3051\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u30d7\u30ec\u30df\u30a2\u30e0\u30a2\u30af\u30bb\u30b9\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3001\u30ab\u30b9\u30bf\u30e0\u306e\u304a\u3059\u3059\u3081\u3092\u4f5c\u6210\u3057\u305f\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30c7\u30fc\u30bf\u3084\u9032\u6357\u3092\u4fdd\u5b58\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u306f\u3001\u6d3b\u7528\u3059\u3079\u304d\u7d20\u6674\u3089\u3057\u3044\u6a5f\u4f1a\u3068\u306a\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">1\u56de\u9650\u308a\u306e\u554f\u984c\u89e3\u6c7a\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u305f\u308a\u3001\u8cfc\u5165\u5f8c\u306e\u4fa1\u5024\u304c\u307b\u3068\u3093\u3069\u306a\u3044\u30a2\u30d7\u30ea\u306e\u5834\u5408\u306f\u3001\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\uff08IAP\uff09\u3001\u30a2\u30d7\u30ea\u5185\u5e83\u544a\uff08IAA\uff09\u3001\u307e\u305f\u306f <a href=\"https:\/\/tenjin.com\/ja\/glossary\/hybrid-monetization\/\" target=\"_self\">\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30a2\u30d7\u30ed\u30fc\u30c1<\/a>\u306a\u3069\u3001\u5225\u306e\u30bf\u30a4\u30d7\u306e\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u53ce\u76ca\u5316\u306e\u307b\u3046\u304c\u9069\u3057\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u30e1\u30ea\u30c3\u30c8<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u3088\u308a\u4e88\u6e2c\u53ef\u80fd\u306a\u53ce\u76ca<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u8907\u6570\u306e\u8acb\u6c42\u671f\u9593\u306b\u308f\u305f\u3063\u3066\u7d99\u7d9a\u7684\u306a\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u53ce\u76ca\u304c\u3069\u306e\u3088\u3046\u306b\u63a8\u79fb\u3059\u308b\u304b\u3092\u3088\u308a\u6df1\u304f\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u4e88\u6e2c\u53ef\u80fd\u3067\u3042\u308b\u3053\u3068\u306f\u4fdd\u8a3c\u3068\u540c\u3058\u3067\u306f\u306a\u3044\u3053\u3068\u3092\u899a\u3048\u3066\u304a\u3044\u3066\u304f\u3060\u3055\u3044\u3002\u4f9d\u7136\u3068\u3057\u3066\u3001\u7372\u5f97\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3001\u8acb\u6c42\u3001\u305d\u3057\u3066\u7d99\u7d9a\u7684\u306a\u4fa1\u5024\u306b\u4f9d\u5b58\u3057\u307e\u3059\u3002\u6700\u521d\u306e\u652f\u6255\u3044\u3092\u8d85\u3048\u3066\u30d3\u30b8\u30cd\u30b9\u3092\u69cb\u7bc9\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u306f\u3001\u66f4\u65b0\u306b\u304b\u304b\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3078\u306e\u3055\u3089\u306a\u308b\u6ce8\u529b&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">1\u56de\u9650\u308a\u306e\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\uff08IAP\uff09\u306f\u3001\u77ed\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u77ac\u9593\u306b\u7d50\u3073\u3064\u3044\u3066\u3044\u307e\u3059\u3002\u5bfe\u7167\u7684\u306b\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u3001\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u88fd\u54c1\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3001\u30b5\u30dd\u30fc\u30c8\u3001\u4fa1\u683c\u8a2d\u5b9a\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u5168\u4f53\u306b\u5831\u3044\u308b\u3082\u306e\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u8981\u7d20\u306e\u4e00\u3064\u3072\u3068\u3064\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u7d99\u7d9a\u3059\u308b\u304b\u3069\u3046\u304b\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002\u307e\u305f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u3001\u88fd\u54c1\u5185\u306e\u6539\u5584\u3092\u7d9a\u3051\u308b\u5065\u5168\u306a\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3082\u751f\u307e\u308c\u307e\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u300c\u30b4\u30fc\u30eb\u300d\u3068\u3044\u3046\u3082\u306e\u306f\u5b58\u5728\u3057\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u3088\u308a\u5f37\u529b\u306a\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3LTV<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u66f4\u65b0\u306f1\u56de\u9650\u308a\u306eIAP\u3088\u308a\u3082\u591a\u304f\u306e\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3057\u3001\u305d\u308c\u306f\u9ad8\u3044\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u3092\u6b63\u5f53\u5316\u3059\u308b\u3053\u3068\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u7279\u306b\u9577\u671f\u7684\u306b\u306f\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5358\u4fa1\uff08CPI\uff09\u304c\u9ad8\u3044\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u65b9\u304c\u512a\u308c\u305f\u6295\u8cc7\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u66f4\u65b0\u3057\u305f\u308a\u3001\u3088\u308a\u4fa1\u5024\u306e\u9ad8\u3044\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u629e\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u3088\u308a\u5f37\u529b\u306a <a href=\"https:\/\/tenjin.com\/ja\/glossary\/subscription-ltv\/\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3LTV<\/a> \u3068 <a href=\"https:\/\/tenjin.com\/ja\/glossary\/return-on-ad-spend-roas\/\">ROAS <\/a>\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u67d4\u8edf\u306a\u53ce\u76ca\u5316\u306e\u7d44\u307f\u5408\u308f\u305b&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u552f\u4e00\u306e\u53ce\u76ca\u5316\u65b9\u6cd5\u306b\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30a2\u30d7\u30ea\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3092\u5e83\u544a\u30011\u56de\u9650\u308a\u306e\u8cfc\u5165\u3001\u307e\u305f\u306f\u6d88\u8cbb\u578b\u306e\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\uff08IAP\uff09\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5e83\u544a\u3092\u8996\u8074\u3059\u308b\u7121\u6599\u30e6\u30fc\u30b6\u30fc\u5c64\u304c\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3059\u9375\u3068\u306a\u308b\u4e00\u65b9\u3067\u3001\u3088\u308a\u5c11\u6570\u306e\u30b0\u30eb\u30fc\u30d7\u304c\u30d7\u30ec\u30df\u30a2\u30e0\u30a2\u30af\u30bb\u30b9\u3084\u5b8c\u5168\u306a\u5e83\u544a\u306a\u3057\u4f53\u9a13\u306e\u305f\u3081\u306b\u652f\u6255\u3044\u3092\u884c\u3046\u3068\u3044\u3046\u5f62\u3082\u53ef\u80fd\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u6210\u9577\u3092\u8aad\u307f\u89e3\u304f&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f <a href=\"https:\/\/tenjin.com\/ja\/glossary\/retention-rate-rr\/\">\u30e6\u30fc\u30b6\u30fc\u306e\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387<\/a> 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class=\"wp-block-heading\">\u30c8\u30e9\u30a4\u30a2\u30eb\u6570 vs \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u591a\u304f\u306e\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u4fc3\u9032\u3059\u308b\u30aa\u30d5\u30a1\u30fc\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u6570\u304c\u591a\u3044\u3053\u3068\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u8cea\u304c\u96a0\u308c\u3066\u3057\u307e\u3044\u3001\u6700\u521d\u306e\u8acb\u6c42\u65e5\u3088\u308a\u524d\u306b\u30ad\u30e3\u30f3\u30bb\u30eb\u3059\u308b\u304b\u3069\u3046\u304b\u3092\u77e5\u308b\u8853\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3082\u3057\u30ad\u30e3\u30f3\u30bb\u30eb\u3055\u308c\u305f\u5834\u5408\u3001\u305d\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u53ce\u76ca\u3068\u3057\u3066\u5177\u73fe\u5316\u3057\u305f\u306e\u3067\u306f\u306a\u304f\u3001\u5358\u306b\u6ce8\u76ee\u3092\u96c6\u3081\u305f\u3060\u3051\u306b\u904e\u304e\u307e\u305b\u3093\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c8\u30e9\u30a4\u30a2\u30eb\u306f\u3042\u304f\u307e\u3067\u521d\u671f\u306e\u30b7\u30b0\u30ca\u30eb\u3068\u3057\u3066\u306e\u307f\u8003\u616e\u3059\u3079\u304d\u3067\u3042\u308b\u3053\u3068\u306b\u7559\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u521d\u671f\u306e\u30b7\u30b0\u30ca\u30eb\u3068\u3057\u3066\u306f\u3001\u65b0\u898f\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3001\u30ad\u30e3\u30f3\u30bb\u30eb\u3001\u305d\u3057\u3066\u305d\u306e\u5f8c\u306e\u66f4\u65b0\u3068\u6bd4\u8f03\u3067\u304d\u305f\u3068\u304d\u306b\u3001\u3088\u308a\u6709\u7528\u306a\u3082\u306e\u3068\u306a\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u65b0\u898f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3 vs \u30ea\u30c6\u30f3\u30b7\u30e7\u30f3&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u591a\u304f\u306e\u521d\u56de\u652f\u6255\u3044\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304c\u3001\u9577\u671f\u7684\u306b\u306f\u5931\u6557\u306b\u7d42\u308f\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u3082\u3057\u30e6\u30fc\u30b6\u30fc\u304c\u66f4\u65b0\u3057\u306a\u3051\u308c\u3070\u3001\u305d\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u751f\u307f\u51fa\u3057\u305f\u306e\u306f\u521d\u671f\u306e\u4fa1\u5024\u3060\u3051\u3067\u3042\u308a\u3001\u3088\u308a\u671b\u307e\u3057\u3044\u6301\u7d9a\u7684\u306a\u4fa1\u5024\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tenjin.com\/ja\/glossary\/new-subscriptions\/\">\u65b0\u898f\u8cfc\u8aad\u8005\u6570<\/a> \u3068 <a href=\"https:\/\/tenjin.com\/ja\/glossary\/renewals\/\">\u66f4\u65b0<\/a> \u306f\u3001\u7570\u306a\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u6307\u6a19\u3067\u3059\u3002\u4e00\u65b9\u306f\u6700\u521d\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u793a\u3057\u3001\u3082\u3046\u4e00\u65b9\u306f\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3068\u7d99\u7d9a\u7684\u306a\u4fa1\u5024\u3092\u793a\u3057\u307e\u3059\u3002 <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6708\u9593\u30b5\u30a4\u30af\u30eb vs \u5e74\u9593\u30b5\u30a4\u30af\u30eb<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6708\u9593\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u5e74\u9593\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u30e6\u30fc\u30b6\u30fc\u3088\u308a\u3082\u65e9\u304f\u66f4\u65b0\u306e\u6a5f\u4f1a\u3092\u8fce\u3048\u308b\u305f\u3081\u3001\u9069\u5207\u306a\u30b3\u30db\u30fc\u30c8\u9593\u3067\u7d50\u679c\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u5e74\u9593\u30d7\u30e9\u30f3\u306f\u524d\u6255\u3044\u3067\u3088\u308a\u591a\u304f\u306e\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3059\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u6700\u521d\u306e\u66f4\u65b0\u306f\u9577\u3044\u9593\u53ef\u8996\u5316\u3055\u308c\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u540c\u65e5\u307e\u305f\u306f\u540c\u3058\u671f\u9593\u5185\u3067\u306e\u6bd4\u8f03\u306f\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52dd\u8005\u3092\u6c7a\u5b9a\u3059\u308b\u524d\u306b\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u306e\u69cb\u6210\u3001\u8acb\u6c42\u30b5\u30a4\u30af\u30eb\u3001\u30b3\u30db\u30fc\u30c8\u306e\u671f\u9593\u306e\u3059\u3079\u3066\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001<strong><a href=\"https:\/\/tenjin.com\/ja\/blog\/monthly-vs-annual-subscriptions-how-billing-interval-changes-campaign-roi\/\">\u30d7\u30e9\u30f3\u306e\u7d44\u307f\u5408\u308f\u305b\u304c\u3059\u3079\u3066\u3092\u5909\u3048\u308b\uff1a\u6708\u9593\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u5e74\u9593\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u6e2c\u5b9a<\/a><\/strong>\u201c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ad\u30e3\u30f3\u30bb\u30eb vs \u30c1\u30e3\u30fc\u30f3&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e6\u30fc\u30b6\u30fc\u304c\u81ea\u52d5\u66f4\u65b0\u3092\u30ad\u30e3\u30f3\u30bb\u30eb\u3057\u3066\u3082\u3001\u30c8\u30e9\u30a4\u30a2\u30eb\u671f\u9593\u306e\u7d42\u4e86\u307e\u3067\u30a2\u30af\u30bb\u30b9\u3092\u4fdd\u6301\u3067\u304d\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u30ad\u30e3\u30f3\u30bb\u30eb\u306f\u7d99\u7d9a\u3057\u306a\u3044\u3068\u3044\u3046\u610f\u601d\u3092\u793a\u3057\u307e\u3059\u304c\u3001\u307e\u3060\u91d1\u92ad\u7684\u306a\u640d\u5931\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002 <a href=\"https:\/\/tenjin.com\/ja\/glossary\/subscription-cancellation\/\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u30ad\u30e3\u30f3\u30bb\u30eb<\/a> \u671f\u9593\u304c\u7d42\u4e86\u3057\u3066\u521d\u3081\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u30c1\u30e3\u30fc\u30f3\uff08\u96e2\u8131\uff09\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306b\u304a\u3051\u308b <a href=\"https:\/\/tenjin.com\/ja\/glossary\/churn-rate\/\">churn<\/a> \u306f\u3001\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u30e6\u30fc\u30b6\u30fc\u307e\u305f\u306f\u7d99\u7d9a\u7684\u53ce\u76ca\u306e\u5b9f\u969b\u306e\u55aa\u5931\u3092\u610f\u5473\u3057\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ad\u30e3\u30f3\u30bb\u30eb\u3001\u671f\u9650\u5207\u308c\u3001\u652f\u6255\u3044\u306e\u5931\u6557\u3001\u7336\u4e88\u671f\u9593\u3001\u304a\u3088\u3073\u30c1\u30e3\u30fc\u30f3\u3092\u5207\u308a\u5206\u3051\u3066\u8003\u3048\u308b\u3053\u3068\u3067\u3001\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u306e\u3069\u3053\u3067\u4f55\u304c\u8d77\u304d\u305f\u306e\u304b\u3001\u305d\u3057\u3066\u305d\u308c\u306f\u306a\u305c\u306a\u306e\u304b\u3092\u7406\u89e3\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002 <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30c7\u30fc\u30bf vs \u7372\u5f97\u30c7\u30fc\u30bf<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u306f\u3001\u8cfc\u5165\u3001\u30d7\u30e9\u30f3\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30b9\u30c6\u30fc\u30bf\u30b9\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u60c5\u5831\u3092\u4fdd\u6301\u3057\u3066\u3044\u307e\u3059\u3002\u6b21\u306b\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u914d\u4fe1\u30c7\u30fc\u30bf\u3068\u30b3\u30b9\u30c8\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3059\u308b\u30c1\u30e3\u30cd\u30eb\u3084\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001 <a href=\"https:\/\/tenjin.com\/ja\/glossary\/attribution\/\">\u6b63\u78ba\u306a\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3<\/a> \u304c\u306a\u3051\u308c\u3070\u3001\u30c1\u30fc\u30e0\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e6\u30fc\u30b6\u30fc\u3068\u7d50\u3073\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u30ae\u30e3\u30c3\u30d7\u306f\u3001\u5148\u8ff0\u3057\u305f\u591a\u304f\u306e\u865a\u6804\u306e\u6307\u6a19\uff08\u30c8\u30e9\u30a4\u30a2\u30eb\u6570\u3084\u4f4e\u30b3\u30b9\u30c8\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u306a\u3069\uff09\u306b\u57fa\u3065\u304f\u6700\u9069\u5316\u306b\u3057\u3070\u3057\u3070\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u30cd\u30a4\u30c6\u30a3\u30d6\u306a\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u3092\u5099\u3048\u305fMMP\uff08\u30e2\u30d0\u30a4\u30eb\u8a08\u6e2c\u30d1\u30fc\u30c8\u30ca\u30fc\uff09\u3092\u4f7f\u7528\u3057\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08RevenueCat\u3084Adapty\u306a\u3069\uff09\u3068\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3067\u3053\u306e\u65ad\u7d76\u3092\u89e3\u6d88\u3057\u3001\u3069\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3LTV\u3092\u63a8\u9032\u3057\u3066\u3044\u308b\u304b\u3092\u512a\u5148\u3057\u3066\u5224\u65ad\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u5fc5\u8981\u306a\u7406\u7531&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30c7\u30fc\u30bf\u3068\u7372\u5f97\u30c7\u30fc\u30bf\u306e\u9593\u306b\u5b58\u5728\u3059\u308b\u30ae\u30e3\u30c3\u30d7\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6c7a\u5b9a\u3092\u4e0b\u3059\u305f\u3081\u306b\u5fc5\u8981\u306a\u7372\u5f97\u306e\u6587\u8108\u3092\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u6d6e\u304d\u5f6b\u308a\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u4e0b\u306e2\u3064\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3A\u306f\u3001\u4f4e\u30b3\u30b9\u30c8\u3067\u3088\u308a\u591a\u304f\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3068\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u7372\u5f97\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3B\u306f\u3001\u30c8\u30e9\u30a4\u30a2\u30eb\u6570\u306f\u5c11\u306a\u3044\u304c\u3001\u3088\u308a\u591a\u304f\u306e\u6709\u6599\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u5f37\u529b\u306a\u66f4\u65b0\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c1\u30fc\u30e0\u304cCPI\u3084\u30c8\u30e9\u30a4\u30a2\u30eb\u6570\u3060\u3051\u3092\u898b\u308c\u3070\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3A\u306e\u307b\u3046\u304c\u512a\u308c\u3066\u3044\u308b\u3088\u3046\u306b\u898b\u3048\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u30a4\u30d9\u30f3\u30c8\u3084\u53ce\u76ca\u3092\u5143\u306e\u7372\u5f97\u5143\u3068\u7d50\u3073\u3064\u3051\u308b\u3068\u3001\u9577\u671f\u7684\u306a\u30ea\u30bf\u30fc\u30f3\u3067\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3B\u306e\u307b\u3046\u304c\u512a\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MMP\u306f\u3001\u30c0\u30a6\u30f3\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u3092\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u30a2\u30d7\u30ea\u306b\u8a98\u5c0e\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30c1\u30e3\u30cd\u30eb\u3001\u304a\u3088\u3073\u30b3\u30b9\u30c8\u30c7\u30fc\u30bf\u306b\u7d50\u3073\u3064\u3051\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001UA\uff08\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\uff09\u30c1\u30fc\u30e0\u306f\u6b21\u306e\u3088\u3046\u306a\u3088\u308a\u6df1\u3044\u554f\u3044\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6709\u6599\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306b\u3064\u306a\u304c\u308b\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u4fc3\u9032\u3057\u3066\u3044\u308b\u306e\u306f\u3069\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\uff1f<\/li>\n\n\n\n<li>\u66f4\u65b0\u3059\u308b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u306e\u306f\u3069\u306e\u30bd\u30fc\u30b9\u304b\uff1f<\/li>\n\n\n\n<li>\u30ad\u30e3\u30f3\u30bb\u30eb\u306f\u7279\u5b9a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30d7\u30ed\u30c0\u30af\u30c8ID\u306b\u96c6\u4e2d\u3057\u3066\u3044\u308b\u304b\uff1f<\/li>\n\n\n\n<li>\u65b0\u898f\u304a\u3088\u3073\u66f4\u65b0\u306b\u3088\u308b\u53ce\u76ca\u3092\u6700\u3082\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u5e02\u5834\u306f\u3069\u3053\u304b\uff1f<\/li>\n\n\n\n<li>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e6\u30fc\u30b6\u30fc\u306e\u4fa1\u5024\u306f\u7372\u5f97\u30b3\u30b9\u30c8\u306b\u898b\u5408\u3063\u3066\u3044\u308b\u304b\uff1f<\/li>\n\n\n\n<li>\u6700\u3082\u5f37\u529b\u306a\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3ROAS\u3068LTV\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u306e\u306f\u3069\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\uff1f<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3054\u3068\u306e\u30a2\u30d7\u30ea\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u53ce\u76ca\u306e\u6e2c\u5b9a\u65b9\u6cd5&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u7d4c\u8def\u3092\u7d50\u3073\u3064\u3051\u308b<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u306e\u52b9\u679c\u6e2c\u5b9a\uff08\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\uff09\u304b\u3089\u59cb\u3081\u307e\u3059\u3002\u7372\u5f97\u7d4c\u8def\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u304a\u3088\u3073\u5229\u7528\u53ef\u80fd\u306a\u305d\u306e\u4ed6\u306e\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u304c\u3001\u305d\u306e\u5f8c\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u3092\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u547c\u3073\u8fbc\u3093\u3060\u6d3b\u52d5\u307e\u3067\u3055\u304b\u306e\u307c\u3063\u3066\u8ffd\u8de1\u3059\u308b\u305f\u3081\u306e\u57fa\u76e4\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u5168\u4f53\u3092\u628a\u63e1\u3059\u308b<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u521d\u306e\u652f\u6255\u3044\u3060\u3051\u3092\u6e2c\u5b9a\u3057\u3066\u7d42\u308f\u3063\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u6709\u7528\u306a\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u898b\u65b9\u306b\u306f\u3001\u30c8\u30e9\u30a4\u30a2\u30eb\u3001\u521d\u56de\u306e\u6709\u6599\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3001\u66f4\u65b0\u3001\u30ad\u30e3\u30f3\u30bb\u30eb\u3001\u65b0\u898f\u53ce\u76ca\u3001\u304a\u3088\u3073\u66f4\u65b0\u53ce\u76ca\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u9069\u5207\u306a\u671f\u9593\u67a0\u3067\u30b3\u30db\u30fc\u30c8\u3092\u6bd4\u8f03\u3059\u308b<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a55\u4fa1\u5bfe\u8c61\u306e\u30a4\u30d9\u30f3\u30c8\u306b\u5230\u9054\u3059\u308b\u307e\u3067\u3001\u5404\u30b3\u30db\u30fc\u30c8\u306b\u5341\u5206\u306a\u6642\u9593\u3092\u4e0e\u3048\u307e\u3059\u3002\u30c8\u30e9\u30a4\u30a2\u30eb\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f\u30c8\u30e9\u30a4\u30a2\u30eb\u671f\u9593\u306b\u4f9d\u5b58\u3057\u307e\u3059\u3002\u66f4\u65b0\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306f\u8acb\u6c42\u9593\u9694\u306b\u4f9d\u5b58\u3057\u307e\u3059\u3002LTV\u306e\u767a\u5c55\u306b\u306f\u6642\u9593\u304c\u304b\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u7b49\u306e\u6bb5\u968e\u3067\u30b3\u30db\u30fc\u30c8\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u3057\u3044\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u307e\u3060\u66f4\u65b0\u306e\u6a5f\u4f1a\u3092\u5f97\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u7406\u7531\u3060\u3051\u3067\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u4f4e\u304f\u898b\u3048\u308b\u306e\u3092\u9632\u3050\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. \u30d7\u30ed\u30c0\u30af\u30c8ID\u5225\u306b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5206\u89e3\u3059\u308b<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ef6\u6570\u3060\u3051\u3067\u306f\u3001\u30d7\u30e9\u30f3\u306e\u69cb\u6210\u306b\u3088\u308b\u9055\u3044\u304c\u96a0\u308c\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u30d7\u30ed\u30c0\u30af\u30c8\u30ec\u30d9\u30eb\u3067\u306e\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u3069\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u6708\u9593\u3001\u5e74\u9593\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u3001\u5272\u5f15\u3001\u307e\u305f\u306f\u305d\u306e\u4ed6\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u5546\u54c1\u3092\u4fc3\u9032\u3057\u3066\u3044\u308b\u304b\u3092\u793a\u3059\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. \u4e00\u8cab\u3057\u305f\u53ce\u76ca\u57fa\u6e96\u3092\u4f7f\u7528\u3059\u308b<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c1\u30fc\u30e0\u304c\u7dcf\u53ce\u76ca\uff08\u30b0\u30ed\u30b9\uff09\u3068\u7d14\u53ce\u76ca\uff08\u30cd\u30c3\u30c8\uff09\u306e\u3069\u3061\u3089\u3092\u6bd4\u8f03\u3059\u308b\u306e\u304b\u3001\u307e\u305f\u7a0e\u91d1\u3084\u30b9\u30c8\u30a2\u624b\u6570\u6599\u3092\u3069\u306e\u3088\u3046\u306b\u6271\u3046\u306e\u304b\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002\u305d\u306e\u57fa\u6e96\u3092\u3059\u3079\u3066\u306e\u30bd\u30fc\u30b9\u3068\u30c4\u30fc\u30eb\u306b\u308f\u305f\u3063\u3066\u4e00\u8cab\u3057\u3066\u9069\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u305d\u3046\u3057\u306a\u3044\u3068\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u660e\u3089\u304b\u306a\u9055\u3044\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3067\u306f\u306a\u304f\u30ec\u30dd\u30fc\u30c8\u306e\u8a2d\u5b9a\u306b\u3088\u3063\u3066\u751f\u3058\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. \u30c0\u30a6\u30f3\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u4fa1\u5024\u306e\u305f\u3081\u306b\u6700\u9069\u5316\u3059\u308b<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76e3\u8996\u306b\u306f\u521d\u671f\u306e\u6307\u6a19\u3092\u4f7f\u7528\u3057\u307e\u3059\u304c\u3001\u4e88\u7b97\u306e\u6c7a\u5b9a\u306f\u5f8c\u306e\u6210\u679c\u3092\u5ff5\u982d\u306b\u7f6e\u3044\u3066\u884c\u3044\u307e\u3059\u3002\u30c8\u30e9\u30a4\u30a2\u30eb\u6570\u306f\u521d\u671f\u306e\u8abf\u67fb\u306e\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002\u65b0\u898f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u6700\u521d\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u793a\u3057\u307e\u3059\u3002\u66f4\u65b0\u3001\u66f4\u65b0\u53ce\u76ca\u3001\u304a\u3088\u3073\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3LTV\u306f\u3001\u305d\u306e\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u304c\u7d99\u7d9a\u7684\u306b\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tenjin\u306e\u30cd\u30a4\u30c6\u30a3\u30d6\u30a2\u30d7\u30ea\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30ec\u30dd\u30fc\u30c8<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">2026\u5e74\u3001Tenjin\u306f\u30cd\u30a4\u30c6\u30a3\u30d6\u306e <a href=\"https:\/\/tenjin.com\/ja\/blog\/ios-subscription-revenue-reporting-open-beta\/\">iOS\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u53ce\u76ca\u30ec\u30dd\u30fc\u30c8<\/a>\u3092\u5c0e\u5165\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u3001Tenjin\u3067\u3059\u3067\u306b\u5229\u7528\u53ef\u80fd\u306a\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3001\u5e83\u544a\u8cbb\u7528\u3001\u304a\u3088\u3073\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u30c7\u30fc\u30bf\u304c\u76f4\u63a5\u7d50\u3073\u3064\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ec\u30dd\u30fc\u30c8\u306e\u5185\u5bb9\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>New Trials<\/li>\n\n\n\n<li>New Subscriptions<\/li>\n\n\n\n<li>\u65b0\u898f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u53ce\u76ca<\/li>\n\n\n\n<li>Renewals<\/li>\n\n\n\n<li>\u66f4\u65b0\u53ce\u76ca<\/li>\n\n\n\n<li>Cancellations<\/li>\n\n\n\n<li>All Subscriptions Revenue<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c1\u30fc\u30e0\u306f\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3001\u56fd\u3001\u30d7\u30ed\u30c0\u30af\u30c8ID\u3001\u305d\u306e\u4ed6\u306e <a href=\"https:\/\/tenjin.com\/ja\/blog\/blog-subscription-kpis-scale-user-acquisition\/\">\u30ec\u30dd\u30fc\u30c8\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3<\/a>\u3054\u3068\u306b\u5206\u985e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u30b3\u30b9\u30c8\u3068\u3001\u305d\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u9577\u671f\u306b\u308f\u305f\u3063\u3066\u751f\u307f\u51fa\u3059\u53ce\u76ca\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30cd\u30a4\u30c6\u30a3\u30d6\u306a\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u53ce\u76ca\u30ec\u30dd\u30fc\u30c8\u306f\u3059\u3079\u3066\u306eTenjin\u30d7\u30e9\u30f3\u306b\u542b\u307e\u308c\u3066\u304a\u308a\u3001\u5225\u9014\u306e\u30a2\u30c9\u30aa\u30f3\u3084\u30d7\u30ec\u30df\u30a2\u30e0\u6a5f\u80fd\u306e\u968e\u5c64\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u73fe\u5728\u3001\u30cd\u30a4\u30c6\u30a3\u30d6\u30ec\u30dd\u30fc\u30c8\u306fiOS\u3067\u5229\u7528\u53ef\u80fd\u3067\u3042\u308a\u3001\u4eca\u5f8c\u306fAndroid\u306b\u3082\u5bfe\u5fdc\u4e88\u5b9a\u3067\u3059\u3002\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u306b\u306fApp Store Connect\u306e\u8a8d\u8a3c\u60c5\u5831\u3068\u6700\u65b0\u306eTenjin SDK\u304c\u5fc5\u8981\u3067\u3059\u3002\u5b9f\u88c5\u306e\u5168\u624b\u9806\u306f\u3001 <a href=\"https:\/\/tenjin.com\/ja\/docs\/subscription-revenue\/\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u53ce\u76ca\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306b\u8a18\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3059\u3067\u306bRevenueCat\u3084Adapty\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u304b\uff1f\u65e2\u5b58\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u8a2d\u5b9a\u3092\u7dad\u6301\u3057\u305f\u307e\u307e\u3001\u30b5\u30dd\u30fc\u30c8\u3055\u308c\u3066\u3044\u308b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u3092Tenjin\u306b\u53d6\u308a\u8fbc\u307f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30ec\u30d9\u30eb\u3067\u306e\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002Tenjin\u306e <a href=\"https:\/\/tenjin.com\/ja\/docs\/third-party-purchase-integration\/\">\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u8cfc\u5165\u9023\u643a\u30ac\u30a4\u30c9<\/a> \u306b\u306f\u3001\u30b5\u30dd\u30fc\u30c8\u3055\u308c\u3066\u3044\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u306e\u30ea\u30bd\u30fc\u30b9\u304c\u8a18\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30cd\u30a4\u30c6\u30a3\u30d6\u30ec\u30dd\u30fc\u30c8\u3068\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u9023\u643a\u306f\u3001\u88dc\u5b8c\u7684\u306a\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u307e\u3059\u3002Tenjin\u306e\u30cd\u30a4\u30c6\u30a3\u30d6\u30ec\u30dd\u30fc\u30c8\u306fMMP\u5185\u3067\u6a19\u6e96\u5316\u3055\u308c\u305f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u53ce\u76ca\u6307\u6a19\u3092\u63d0\u4f9b\u3057\u3001\u9023\u643a\u6a5f\u80fd\u306f\u30c1\u30fc\u30e0\u304c\u3059\u3067\u306b\u5c0e\u5165\u3057\u3066\u3044\u308b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3068\u306e\u7d99\u7d9a\u6027\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30a2\u30d7\u30ea\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u5e83\u544a\u3067\u306e\u7d04\u675f\u3068\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u4f53\u9a13\u3092\u4e00\u81f4\u3055\u305b\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3001\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3001\u305d\u3057\u3066\u30da\u30a4\u30a6\u30a9\u30fc\u30eb\u306f\u3001\u540c\u3058\u4fa1\u5024\u63d0\u6848\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5f8c\u306e\u4f53\u9a13\u304c\u5e83\u544a\u306e\u7d04\u675f\u3068\u4e00\u81f4\u3057\u306a\u3044\u5834\u5408\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u591a\u304f\u306e\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u751f\u307f\u51fa\u3057\u3066\u3082\u3001\u7d50\u679c\u3068\u3057\u3066\u9ad8\u3044\u30ad\u30e3\u30f3\u30bb\u30eb\u7387\u3092\u62db\u304f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u65e9\u671f\u306e\u6307\u6a19\u3068\u3057\u3066\u6271\u3046<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c8\u30e9\u30a4\u30a2\u30eb\u306e\u958b\u59cb\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u65e9\u671f\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3068\u3057\u3066\u5f79\u7acb\u3061\u307e\u3059\u304c\u3001\u6700\u7d42\u7684\u306a\u6700\u9069\u5316\u306e\u76ee\u6a19\u306b\u3059\u3079\u304d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u521d\u56de\u306e\u652f\u6255\u3044\u3001\u66f4\u65b0\u3001\u305d\u3057\u3066\u53ce\u76ca\u306b\u81f3\u308b\u307e\u3067\u3001\u5404\u30b3\u30db\u30fc\u30c8\u3092\u8ffd\u8de1\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u6570\u3068\u4fa1\u5024\u3092\u533a\u5225\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">2\u3064\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u540c\u3058\u6570\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u751f\u307f\u51fa\u3057\u3066\u3082\u3001\u53ce\u76ca\u304c\u307e\u3063\u305f\u304f\u7570\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u6570\u3060\u3051\u306b\u57fa\u3065\u3044\u3066\u898f\u6a21\u3092\u62e1\u5927\u3059\u308b\u524d\u306b\u3001\u65b0\u898f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u53ce\u76ca\u3001\u66f4\u65b0\u53ce\u76ca\u3001\u304a\u3088\u3073\u30d7\u30ed\u30c0\u30af\u30c8ID\u3092\u6bd4\u8f03\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u540c\u7b49\u306e\u30b3\u30db\u30fc\u30c8\u3092\u6bd4\u8f03\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u3058\u7372\u5f97\u671f\u9593\u3092\u4f7f\u7528\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3084\u66f4\u65b0\u306e\u6a5f\u4f1a\u306b\u5230\u9054\u3059\u308b\u307e\u3067\u3001\u5404\u30b3\u30db\u30fc\u30c8\u306b\u540c\u3058\u671f\u9593\u3092\u8a2d\u3051\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u308c\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u6708\u9593\u30d7\u30e9\u30f3\u3068\u5e74\u9593\u30d7\u30e9\u30f3\u3067\u7570\u306a\u308b\u7d44\u307f\u5408\u308f\u305b\u3092\u96c6\u3081\u308b\u5834\u5408\u306b\u7279\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7372\u5f97\u7d4c\u8def\u5225\u306b\u30ad\u30e3\u30f3\u30bb\u30eb\u3092\u8abf\u67fb\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ad\u30e3\u30f3\u30bb\u30eb\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u60aa\u3044\u3068\u3044\u3046\u8a3c\u660e\u306b\u306f\u306a\u308a\u307e\u305b\u3093\u304c\u3001\u30ad\u30e3\u30f3\u30bb\u30eb\u304c\u96c6\u4e2d\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3001\u30aa\u30d5\u30a1\u30fc\u3001\u307e\u305f\u306f\u88fd\u54c1\u4f53\u9a13\u306e\u9593\u306e\u30df\u30b9\u30de\u30c3\u30c1\u304c\u660e\u3089\u304b\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3092\u8abf\u67fb\u306e\u305f\u3081\u306e\u30b7\u30b0\u30ca\u30eb\u3068\u3057\u3066\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u66f4\u65b0\u53ce\u76ca\u3092\u4e88\u7b97\u6c7a\u5b9a\u306e\u5224\u65ad\u6750\u6599\u306b\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u3082\u5b89\u4fa1\u306b\u7372\u5f97\u3067\u304d\u305f\u65b0\u898f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e6\u30fc\u30b6\u30fc\u304c\u3001\u5e38\u306b\u6700\u3082\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u30e6\u30fc\u30b6\u30fc\u3067\u3042\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u3088\u308a\u5b89\u5b9a\u3057\u3066\u66f4\u65b0\u3057\u3001\u3088\u308a\u5927\u304d\u306a\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u3092\u751f\u307f\u51fa\u3059\u306e\u3067\u3042\u308c\u3070\u3001\u7372\u5f97\u30b3\u30b9\u30c8\u304c\u9ad8\u304f\u3066\u3082\u5408\u7406\u7684\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u3088\u304f\u3042\u308b\u8cea\u554f\uff08FAQ\uff09<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1790358578141\"><strong class=\"schema-faq-question\">\u30a2\u30d7\u30ea\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<br><br><\/strong> <p class=\"schema-faq-answer\">\u30a2\u30d7\u30ea\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u306f\u3001\u9031\u6b21\u3001\u6708\u6b21\u3001\u5e74\u6b21\u3001\u307e\u305f\u306f\u305d\u306e\u4ed6\u306e\u8acb\u6c42\u671f\u9593\u306b\u308f\u305f\u3063\u3066\u3001\u30a2\u30d7\u30ea\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u6a5f\u80fd\u3001\u307e\u305f\u306f\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u7d99\u7d9a\u7684\u306a\u30a2\u30af\u30bb\u30b9\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u63d0\u4f9b\u3059\u308b\u5b9a\u671f\u7684\u306a\u652f\u6255\u3044\u306e\u3053\u3068\u3067\u3059\u3002\u901a\u5e38\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30ad\u30e3\u30f3\u30bb\u30eb\u3059\u308b\u304b\u652f\u6255\u3044\u304c\u5931\u6557\u3059\u308b\u307e\u3067\u66f4\u65b0\u3055\u308c\u307e\u3059\u3002<br><br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1790358597112\"><strong class=\"schema-faq-question\">\u30a2\u30d7\u30ea\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u3069\u306e\u3088\u3046\u306b\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u304b\uff1f<br><br><\/strong> <p class=\"schema-faq-answer\">\u30a2\u30d7\u30ea\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u3001\u521d\u56de\u306e\u652f\u6255\u3044\u3068\u305d\u306e\u5f8c\u306e\u66f4\u65b0\u3092\u901a\u3058\u3066\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002\u65b0\u898f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u53ce\u76ca\u306f\u3001\u6700\u521d\u306e\u6709\u6599\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u4fa1\u5024\u3092\u793a\u3057\u307e\u3059\u3002\u66f4\u65b0\u53ce\u76ca\u306f\u3001\u65e2\u5b58\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e6\u30fc\u30b6\u30fc\u304c\u652f\u6255\u3044\u3092\u7d99\u7d9a\u3059\u308b\u3053\u3068\u3067\u751f\u307f\u51fa\u3055\u308c\u308b\u4fa1\u5024\u3092\u793a\u3057\u307e\u3059\u3002<br><br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1790358631584\"><strong class=\"schema-faq-question\">\u30a2\u30d7\u30ea\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\uff08IAP\uff09\u3067\u3059\u304b\uff1f<br><br><\/strong> <p class=\"schema-faq-answer\">\u306f\u3044\u3002\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u306e\u4e00\u7a2e\u3067\u3059\u3002\u6d88\u8cbb\u578b\u306e\u8cfc\u5165\u3084\u6052\u4e45\u7684\u306a\u6a5f\u80fd\u306e\u30ed\u30c3\u30af\u89e3\u9664\u3068\u306f\u7570\u306a\u308a\u3001\u5b9a\u7fa9\u3055\u308c\u305f\u671f\u9593\u306e\u30a2\u30af\u30bb\u30b9\u3092\u63d0\u4f9b\u3057\u3001\u66f4\u65b0\u304c\u53ef\u80fd\u3067\u3059\u3002<br><br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1790358653495\"><strong class=\"schema-faq-question\">\u65b0\u898f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u66f4\u65b0\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<br><br><\/strong> <p class=\"schema-faq-answer\">\u65b0\u898f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u6700\u521d\u306e\u6709\u6599\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3067\u3059\u3002\u66f4\u65b0\u306f\u3001\u65e2\u5b58\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u304c\u5225\u306e\u6709\u6599\u8acb\u6c42\u671f\u9593\u3078\u3068\u7d99\u7d9a\u3055\u308c\u308b\u969b\u306b\u767a\u751f\u3057\u307e\u3059\u3002\u524d\u8005\u306f\u6700\u521d\u306e\u6709\u6599\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u6e2c\u5b9a\u3057\u3001\u5f8c\u8005\u306f\u7d99\u7d9a\u7684\u306a\u4fa1\u5024\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<br><br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1790358674117\"><strong class=\"schema-faq-question\">\u30ad\u30e3\u30f3\u30bb\u30eb\u3068\u30c1\u30e3\u30fc\u30f3\uff08\u89e3\u7d04\u30fb\u96e2\u8131\uff09\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<br><br><\/strong> <p class=\"schema-faq-answer\">\u901a\u5e38\u3001\u30ad\u30e3\u30f3\u30bb\u30eb\u306f\u66f4\u65b0\u3057\u306a\u3044\u3068\u3044\u3046\u6c7a\u5b9a\u3092\u8a18\u9332\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u652f\u6255\u3044\u6e08\u307f\u306e\u671f\u9593\u304c\u7d42\u4e86\u3059\u308b\u307e\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u5f15\u304d\u7d9a\u304d\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u30c1\u30e3\u30fc\u30f3\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e6\u30fc\u30b6\u30fc\u307e\u305f\u306f\u7d99\u7d9a\u7684\u53ce\u76ca\u304c\u5b9f\u969b\u306b\u5931\u308f\u308c\u305f\u3068\u304d\u306b\u767a\u751f\u3057\u307e\u3059\u3002<br><br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1790358693436\"><strong class=\"schema-faq-question\">\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3069\u306e\u30a2\u30d7\u30ea\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u6307\u6a19\u3092\u8ffd\u8de1\u3059\u3079\u304d\u3067\u3059\u304b\uff1f<br><br><\/strong> <p class=\"schema-faq-answer\">\u307e\u305a\u306f\u3001\u65b0\u898f\u30c8\u30e9\u30a4\u30a2\u30eb\u3001\u65b0\u898f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3001\u65b0\u898f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u53ce\u76ca\u3001\u66f4\u65b0\u3001\u66f4\u65b0\u53ce\u76ca\u3001\u30ad\u30e3\u30f3\u30bb\u30eb\u3001\u304a\u3088\u3073\u3059\u3079\u3066\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u53ce\u76ca\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002\u7372\u5f97\u306e\u8cea\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u3053\u308c\u3089\u3092\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30bd\u30fc\u30b9\u3001\u56fd\u3001\u7372\u5f97\u65e5\u3001\u304a\u3088\u3073\u30d7\u30ed\u30c0\u30af\u30c8ID\u5225\u306b\u5206\u6790\u3057\u3066\u304f\u3060\u3055\u3044\u3002 <a href=\"https:\/\/tenjin.com\/ja\/blog\/blog-subscription-kpis-scale-user-acquisition\/\">\u8ffd\u8de1\u3059\u3079\u304d\u6700\u3082\u91cd\u8981\u306a\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u6307\u6a19\u306b\u95a2\u3059\u308b\u5f53\u793e\u306e\u8a18\u4e8b\u3082\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/a>. <br><br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1790358744626\"><strong class=\"schema-faq-question\">MMP\u306f\u3069\u306e\u3088\u3046\u306b\u30a2\u30d7\u30ea\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u304b\uff1f<br><br><\/strong> <p class=\"schema-faq-answer\">MMP\u306f\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3092\u7372\u5f97\u30bd\u30fc\u30b9\u306b\u5e30\u5c5e\u3055\u305b\uff08\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\uff09\u3001\u305d\u306e\u5f8c\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u3068\u53ce\u76ca\u3092\u5143\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u7d50\u3073\u3064\u3051\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30c1\u30fc\u30e0\u306f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e6\u30fc\u30b6\u30fc\u306e\u4fa1\u5024\u3068\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30b3\u30b9\u30c8\u3001ROAS\u3001\u304a\u3088\u3073LTV\u3092\u6bd4\u8f03\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<br><br><\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>App subscriptions turn a one-time install into ongoing revenue, where users pay regularly (weekly, monthly, or yearly) for continued access to the app or premium features. For app publishers, subscription business models are particularly valuable. This is because a single successful acquisition produces recurring revenue, which is more predictable than one-time purchases or pure ad&#8230;<\/p>","protected":false},"author":5,"featured_media":8625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,8],"tags":[],"class_list":["post-8624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metrics","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Subscription Apps in 2026 | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how an app subscription works, which models fit different apps, and how to measure trials, renewals, revenue, cancellations, and LTV by campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/blog\/app-subscriptions\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Measure App Subscription Business Models\u00a0\" \/>\n<meta property=\"og:description\" content=\"Guide to App Subscription in 2026. Learn how subscription models work and connect trials, renewals, cancellations, and revenue back to the campaigns that acquired each user.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ja\/blog\/app-subscriptions\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-24T10:24:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-20T09:31:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/App-Subscription-Business-Models_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" 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an app's content, features, or services for a weekly, monthly, annual, or other billing period. It usually renews until the user cancels or payment fails.<br><br>\",\"inLanguage\":\"ja\"},\"inLanguage\":\"ja\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/app-subscriptions\\\/#faq-question-1790358597112\",\"position\":2,\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/app-subscriptions\\\/#faq-question-1790358597112\",\"name\":\"How do app subscriptions make money?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"App subscriptions create revenue through first-time payments and later renewals. New Subscription Revenue shows the value of first paid subscriptions. Renewal Revenue shows the value created when existing subscribers continue paying.<br><br>\",\"inLanguage\":\"ja\"},\"inLanguage\":\"ja\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/app-subscriptions\\\/#faq-question-1790358631584\",\"position\":3,\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/app-subscriptions\\\/#faq-question-1790358631584\",\"name\":\"Is an app subscription an in-app purchase?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. A subscription is one type of in-app purchase. 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Churn occurs when the subscriber or recurring revenue is actually lost.<br><br>","inLanguage":"ja"},"inLanguage":"ja"},{"@type":"Question","@id":"https:\/\/tenjin.com\/blog\/app-subscriptions\/#faq-question-1790358693436","position":6,"url":"https:\/\/tenjin.com\/blog\/app-subscriptions\/#faq-question-1790358693436","name":"\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3069\u306e\u30a2\u30d7\u30ea\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u6307\u6a19\u3092\u8ffd\u8de1\u3059\u3079\u304d\u3067\u3059\u304b\uff1f","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Start with New Trials, New Subscriptions, New Subscription Revenue, Renewals, Renewal Revenue, Cancellations, and All Subscriptions Revenue. 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