{"id":8647,"date":"2019-01-24T10:38:00","date_gmt":"2019-01-24T10:38:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8647"},"modified":"2026-04-14T08:31:13","modified_gmt":"2026-04-14T08:31:13","slug":"tenjin-presents-the-2018-mobile-ad-spend-report","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/tenjin-presents-the-2018-mobile-ad-spend-report\/","title":{"rendered":"\u5929\u795e\u304c2018\u5e74\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u8cbb\u30ec\u30dd\u30fc\u30c8\u3092\u767a\u8868"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Tenjin\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u5f97\u3089\u308c\u305f$1.04 billion\u306e\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u652f\u51fa\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u4eba\u6c17\u3068\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9762\u3067\u3069\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3084\u30b8\u30e3\u30f3\u30eb\u304c\u30c8\u30c3\u30d7\u3092\u8d70\u3063\u3066\u3044\u308b\u304b\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3057\u305f\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2018\u5e74\u306f\u3001\u3042\u3063\u3068\u3044\u3046\u9593\u306b\u904e\u304e\u53bb\u3063\u305f\u4e00\u65b9\u3067\u3001\u4e88\u60f3\u4ee5\u4e0a\u306b\u9577\u304f\u611f\u3058\u3089\u308c\u305f\u4e00\u5e74\u3067\u3057\u305f\u3002\u308f\u305a\u304b12\u30f6\u6708\u306e\u9593\u306b\u3001\u7279\u306b\u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5206\u91ce\u3067\u306f\u591a\u304f\u306e\u51fa\u6765\u4e8b\u304c\u8d77\u3053\u308a\u3001\u79c1\u305f\u3061\u306e&nbsp;<a href=\"https:\/\/blog.tenjin.io\/tenjin-is-now-a-snapchat-mobile-measurement-partner\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.12.1695118029670&amp;__hsfp=2360007836\">Snapchat\u306e\u30e2\u30d0\u30a4\u30eb\u6e2c\u5b9a\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7<\/a>&nbsp;\u307e\u308b\u3067\u9060\u3044\u6614\u306e\u601d\u3044\u51fa\u306e\u3088\u3046\u3060\uff01<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u65b0\u5e74\u3082\u9806\u8abf\u306b\u30b9\u30bf\u30fc\u30c8\u3057\u305f\u4eca\u30012018\u5e74\u3092\u632f\u308a\u8fd4\u308a\u3001\u5f53\u696d\u754c\u306b\u4e0e\u3048\u305f\u5f71\u97ff\u3092\u7dcf\u62ec\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u305d\u3053\u3067\u3001Tenjin\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u62bd\u51fa\u3057\u305f\u6628\u5e74\u306e\u5e83\u544a\u8cbb\u30c7\u30fc\u30bf\u306e\u30b5\u30f3\u30d7\u30eb\u3092\u5206\u6790\u3057\u3001\u305d\u3053\u304b\u3089\u5f97\u3089\u308c\u305f\u6700\u5927\u306e\u6559\u8a13\u3092\u5b9f\u8df5\u7684\u306a\u77e5\u898b\u3068\u3057\u3066\u307e\u3068\u3081\u307e\u3057\u305f\u3002 \u305d\u306e\u7d50\u679c\u3001\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u8cbb\u304c\u5897\u52a0\u50be\u5411\u306b\u3042\u308a\u3001CPI\uff08\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5358\u4fa1\uff09\u304c\u904e\u53bb\u6700\u4f4e\u6c34\u6e96\u306b\u3042\u308b\u3053\u3068\u304c\u5224\u660e\u3057\u305f\u307b\u304b\u3001\u4ee5\u4e0b\u306e\u91cd\u8981\u306a\u7591\u554f\u306b\u5bfe\u3059\u308b\u7b54\u3048\u3082\u898b\u51fa\u3055\u308c\u307e\u3057\u305f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e83\u544a\u8cbb\u984d\u306b\u57fa\u3065\u304f\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306e\u30b8\u30e3\u30f3\u30eb\u5225\u30c8\u30c3\u30d720\u306f\u4f55\u304b\u3001\u307e\u305f\u305d\u308c\u3089\u306e\u5e73\u5747CPI\u306f\u3044\u304f\u3089\u3067\u3059\u304b\uff1f<\/li>\n\n\n\n<li>2017\u5e74\u4ee5\u964d\u3001\u30e2\u30d0\u30a4\u30eb\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u3068\u3063\u3066\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u304f\u306a\u3063\u305f\u56fd\u306f\u3069\u3053\u3067\u3057\u3087\u3046\u304b\uff1f<\/li>\n\n\n\n<li>Facebook\u3084Google\u3088\u308a\u3082CPI\u304c\u4f4e\u3044\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u9ad8\u3044\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306f\u3042\u308a\u307e\u3059\u304b\uff1f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u3089\u306f\u30012019\u5e74\u306b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3084\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u3088\u308a\u9069\u5207\u306a\u5e83\u544a\u8cbb\u306e\u914d\u5206\u6c7a\u5b9a\u3092\u884c\u3044\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u80b2\u6210\u3059\u308b\u4e0a\u3067\u5f79\u7acb\u3064\u3001\u307b\u3093\u306e\u4e00\u90e8\u306e\u77e5\u898b\u306b\u904e\u304e\u307e\u305b\u3093\u3002.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/resources.tenjin.com\/2018-ad-spending-report?utm_campaign=2018%20Ad%20Spending%20Report&amp;utm_source=blog\" style=\"background-color:#6bb4e1\">\u30ec\u30dd\u30fc\u30c8\u306e\u53d6\u5f97<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We analyzed $1.04 billion of mobile ad spend data from the Tenjin platform to determine which networks and genres are leading the pack in terms of popularity and cost-effectiveness. 2018 was a year that simultaneously rushed past us yet felt much longer than expected. So much has happened in a brief twelve months \u2014 especially&#8230;<\/p>","protected":false},"author":7,"featured_media":8522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2018 Ad Spend Report | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore Tenjin&#039;s 2018 mobile ad spend report with insights into advertising trends, campaign performance, and industry benchmarks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/blog\/tenjin-presents-the-2018-mobile-ad-spend-report\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2018 Ad Spend Report | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Explore Tenjin&#039;s 2018 mobile ad spend report with insights into advertising trends, campaign performance, and industry benchmarks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ja\/blog\/tenjin-presents-the-2018-mobile-ad-spend-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-24T10:38:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:31:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/bg_01-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1040\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sunny Cha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sunny Cha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u5206\" \/>\n<script type=\"application\/ld+json\" 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