{"id":8654,"date":"2018-12-17T10:42:00","date_gmt":"2018-12-17T10:42:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8654"},"modified":"2026-04-14T08:30:58","modified_gmt":"2026-04-14T08:30:58","slug":"hyper-casual-cpi-report","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/hyper-casual-cpi-report\/","title":{"rendered":"\u5929\u795e\u304c2018\u5e74\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0CPI\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u30ec\u30dd\u30fc\u30c8\u3092\u767a\u8868"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-15.png?resize=1024%2C307&#038;ssl=1\" 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18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-15.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570$48\u767e\u4e07\u4ef6\u3092\u5bfe\u8c61\u3068\u3057\u305f\u5f53\u793e\u306e\u5206\u6790\u306b\u3088\u308a\u3001\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u754c\u3067\u6700\u3082\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u65b0\u305f\u306a\u30b5\u30d6\u30b8\u30e3\u30f3\u30eb\u306b\u3064\u3044\u3066\u3001\u6709\u529b\u306a\u65b0\u305f\u306a\u77e5\u898b\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0<\/strong>&nbsp;\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u696d\u754c\u3067\u6700\u8fd1\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u65b0\u305f\u306a\u73fe\u8c61\u3067\u3059\u3002\u3053\u308c\u3089\u306f\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u306b\u304a\u3044\u3066\u3001\u6700\u3082\u53ce\u76ca\u6027\u304c\u9ad8\u304f\u3001\u5e83\u304f\u89aa\u3057\u307e\u308c\u3066\u3044\u308b\u30b8\u30e3\u30f3\u30eb\u306e\u3072\u3068\u3064\u3078\u3068\u6025\u901f\u306b\u6210\u9577\u3057\u3001\u4e16\u754c\u4e2d\u306e\u30d7\u30ec\u30a4\u30e4\u30fc\u304c\u5922\u4e2d\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002 \u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u3068\u3063\u3066\u5e78\u3044\u306a\u3053\u3068\u306b\u3001\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306f\u3001\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306e\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u3092\u5229\u76ca\u3092\u51fa\u3057\u306a\u304c\u3089\u62e1\u5927\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u6709\u6599\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u624b\u6bb5\u3092\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u63d0\u4f9b\u3067\u304d\u3066\u3044\u307e\u3059\u3002\u5e02\u5834\u306f\u98fd\u548c\u72b6\u614b\u306b\u306a\u308a\u3064\u3064\u3042\u308b\u305f\u3081\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u3042\u3089\u3086\u308b\u512a\u4f4d\u6027\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u8fc5\u901f\u306b\u884c\u52d5\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u793e\u306e\u6700\u65b0\u4f5c&nbsp;<strong>\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u30ec\u30dd\u30fc\u30c8<\/strong>&nbsp;\u672c\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001Tenjin\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30b5\u30f3\u30d7\u30eb\u30c7\u30fc\u30bf\u3092\u7528\u3044\u3066\u30012\u51044000\u4e07\u4ef6\u4ee5\u4e0a\u306e\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u306b\u95a2\u3059\u308b\u5206\u6790\u7d50\u679c\u3092\u307e\u3068\u3081\u305f\u3002\u3053\u308c\u3089\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u306f\u30012018\u5e74\u4e0a\u534a\u671f\u306b36\u30ab\u56fd\u3067\u8a08$48\u767e\u4e07\u306e\u5e83\u544a\u8cbb\u306b\u76f8\u5f53\u3059\u308b\u3002 \u7d71\u8a08\u7684\u6709\u610f\u6027\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u3001\u8ffd\u8de1\u3055\u308c\u305f\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u304c1M\u4ee5\u4e0a\u306e\u56fd\u306e\u307f\u3092\u5bfe\u8c61\u3068\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u4ee5\u4e0b\u306e\u8cea\u554f\u306b\u5bfe\u3059\u308b\u77e5\u898b\u3092\u5c0e\u304d\u51fa\u3057\u307e\u3057\u305f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u3068\u3044\u3046\u30b5\u30d6\u30b8\u30e3\u30f3\u30eb\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u5168\u4f53\u3068\u6bd4\u8f03\u3057\u3066\u3001\u3069\u308c\u307b\u3069\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/li>\n\n\n\n<li>\u5e02\u5834\u30b7\u30a7\u30a2\u306e\u9762\u3067\u6700\u5927\u306e\u5229\u76ca\u304c\u5f97\u3089\u308c\u308b\u4e00\u65b9\u3067\u3001\u51fa\u7248\u30b3\u30b9\u30c8\u304c\u6700\u3082\u4f4e\u3044\u56fd\u306f\u3069\u3053\u3067\u3057\u3087\u3046\u304b\uff1f<\/li>\n\n\n\n<li>\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u9078\u3076\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u306f\uff1f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u3089\u306f\u3001\u4e8b\u696d\u3092\u62e1\u5927\u3059\u308b\u969b\u306b\u3001\u6700\u3082\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001\u56fd\u3001\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u898b\u6975\u3081\u308b\u306e\u306b\u5f79\u7acb\u3064\u3001\u6570\u3042\u308b\u6709\u529b\u306a\u77e5\u898b\u306e\u307b\u3093\u306e\u4e00\u90e8\u306b\u904e\u304e\u307e\u305b\u3093\u3002&nbsp;<strong>\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0<\/strong>&nbsp;2018\u5e74\u4ee5\u964d\u3002.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/resources.tenjin.com\/hyper-casual-cpi-benchmark-report-2018?utm_campaign=2018%20Hyper-Casual%20Benchmark%20Report&amp;utm_source=blog\" style=\"background-color:#6bb4e1\">\u30ec\u30dd\u30fc\u30c8\u306e\u53d6\u5f97<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Our analysis of $48 million in hyper-casual installs reveals powerful new insights into mobile gaming\u2019s hottest new sub-genre. Hyper-casual games&nbsp;are the latest exciting phenomenon to take shape in the mobile gaming world. They\u2019ve quickly become one of the most profitable and widely enjoyed genres in the app store, and players around the world can\u2019t get&#8230;<\/p>","protected":false},"author":7,"featured_media":8655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2018 Hyper Casual Games Report | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore hyper-casual CPI benchmarks and discover how acquisition costs vary across markets, platforms, and ad networks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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