Reddit<\/a> is a place where millions of users gather every day to share and discuss their passions. Their talented ad product team has been hard at work building the tools needed to deliver powerful performance advertising capabilities to marketers looking to connect with those communities. After putting the finishing touches on the Tenjin\/Reddit integration, we were fortunate enough to sit down with their team to discuss what makes Reddit such a powerful tool for today\u2019s performance advertisers, as well as a few best practices for getting the most out of its growing suite of advertising solutions.<\/p>\n\n\n\nA Top Pick For Performance Marketers<\/strong>
With roughly 330M monthly unique users, Reddit is built for scale. It\u2019s the place where people go to candidly share their passions, interests, problems and recommendations, and the communities that emerge are among the most engaged any digital marketer is likely to find. Until recently, Reddit advertisers have focussed primarily on brand awareness; but with the recent addition of new auction and optimization features, Reddit is full of opportunities for creative advertisers looking to take advantage of an engaged, relevant audience, unique formats and campaign types to make a meaningful impact on their business.<\/p>\n\n\n\nEarly adopters can look forward to a long list of exciting product releases in the weeks and months ahead, all in the interest of improving efficiencies for advertisers and audiences alike. In fact, the majority of solutions on Reddit\u2019s current product roadmap are geared toward performance advertisers. Combine that with a few best practices listed below, and marketers can expect Reddit to start delivering results on par with those of today\u2019s biggest digital marketing players.<\/p>\n\n\n\n
Go Niche<\/strong>
One of Reddit\u2019s primary appeals for advertisers is its vastly diverse collection of communities (a.k.a. subreddits). For many Reddit advertisers, targeting these self-selected communities has been the single most efficient method of connecting with their audience. By identifying and targeting a comprehensive list of communities whose interests and topics align closely with their products or services, marketers can confidently deliver the right message to the right audience at the right time. It\u2019s a strategy that\u2019s worked consistently for those marketing highly niche-oriented products, but new advertising features are making the inverse approach equally attractive.<\/p>\n\n\n\nGo Broad<\/strong>
Reddit\u2019s layered targeting capability introduces valuable efficiencies for marketers working with products that have a broader appeal. Those working in verticals like Gaming, Retail and Education can benefit from the cost savings that come with a broader audience targeting while still seeing results comparable to those of a more targeted campaign. Reddit\u2019s robust and diverse targeting capabilities give marketers the opportunity to leverage the insights gleaned from their experiences on other channels in being as broad or narrow in their targeting choices as they see fit.<\/p>\n\n\n\nTalk To Redditors<\/strong>
Those who know it best will be the first to verify that Reddit isn\u2019t like other digital gathering places. It\u2019s not like Facebook, or a Google SERP, or an advertising exchange, or even Twitter. It\u2019s been designed from the ground up to foster genuine, bidirectional communication between creators and their audiences. For that reason, Reddit marketers stand to benefit by engaging their community directly in conjunction with their paid campaigns. It\u2019s been repeatedly shown that Redditors appreciate companies that are willing to set aside the strictly overt marketing tactics in favor of candid, authentic communication. Give it a go and you won\u2019t be disappointed!<\/p>\n\n\n\nTalk To Reddit!<\/strong>
With a robust roadmap, clear vision, and talented team ready to execute, Reddit is poised to make some big waves in the coming months. With all that to look forward to, they\u2019ve still made it clear that they\u2019re very much open to feedback from their partners. If you\u2019re an active Reddit marketer, or even considering becoming one, they want to hear from you! And what better way than to connect with the Reddit Ads community via their dedicated subreddit<\/a>?<\/p>\n\n\n\nWe\u2019re thrilled to be working so closely with such a passionate team, and we can\u2019t wait to see the results Tenjin marketers are able to drive through his powerful new integration.<\/p>\n\n\n\n
If you\u2019d like to learn more about how Tenjin can help you drive growth for your mobile app portfolio using Reddit, or any of other 300+ channels we support, please free to get in touch!<\/p>","protected":false},"excerpt":{"rendered":"
We\u2019re thrilled to announce that marketers can now officially track Reddit campaign performance in their Tenjin dashboard! A mainstay of the internet\u2019s cultural landscape, Reddit is a place where millions of users gather every day to share and discuss their passions. Their talented ad product team has been hard at work building the tools needed to deliver…<\/p>","protected":false},"author":7,"featured_media":8678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,9],"tags":[],"class_list":["post-8674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-product-updates"],"acf":[],"yoast_head":"\n
Reddit Tracking Is Officially Live \u2013 Here\u2019s How To Get The Most Out Of It - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/blog\/reddit-tracking-is-officially-live-heres-how-to-get-the-most-out-of-it\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reddit Tracking Is Officially Live \u2013 Here\u2019s How To Get The Most Out Of It - Tenjin\" \/>\n<meta property=\"og:description\" content=\"We\u2019re thrilled to announce that marketers can now officially track Reddit campaign performance in their Tenjin dashboard! A mainstay of the internet\u2019s cultural landscape, Reddit is a place where millions of users gather every day to share and discuss their passions. 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