{"id":8691,"date":"2018-08-23T11:12:00","date_gmt":"2018-08-23T11:12:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8691"},"modified":"2026-05-18T14:49:41","modified_gmt":"2026-05-18T14:49:41","slug":"3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/","title":{"rendered":"\u3059\u3079\u3066\u306e\u30b2\u30fc\u30e0\u958b\u767a\u8005\u304c\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u306e\u6210\u529f\u304b\u3089\u5b66\u3076\u3079\u304d3\u3064\u306e\u6559\u8a13"},"content":{"rendered":"

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\u3054\u304f\u6700\u8fd1\u3067\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c \u30d6\u30fc\u30c9\u30a5\u30fc<\/a> \u6b21\u306e\u3088\u3046\u306a\u30bf\u30a4\u30c8\u30eb\u3067\u3001\u3053\u308c\u3092\u6975\u9650\u307e\u3067\u63a8\u3057\u9032\u3081\u3066\u304a\u308a\u3001 Hole.io<\/a> \u3068 \u30d8\u30ea\u30c3\u30af\u30b9\u30fb\u30b8\u30e3\u30f3\u30d7<\/a>, \u3001\u3044\u305a\u308c\u3082\u5fc5\u8981\u6700\u4f4e\u9650\u306e\u6a5f\u80fd\u306b\u7d5e\u308a\u8fbc\u307e\u308c\u305f\u8efd\u91cf\u306a\u30a2\u30d7\u30ea\u3067\u3042\u308a\u3001\u30d7\u30ec\u30a4\u30e4\u30fc\u306f5\u79d2\u3082\u304b\u304b\u3089\u305a\u306b\u5145\u5b9f\u3057\u305f\u30b2\u30fc\u30e0\u30d7\u30ec\u30a4\u4f53\u9a13\u3092\u697d\u3057\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u300eHelix Jump\u300f\u306e\u5834\u5408\u3001\u8d77\u52d5\u3059\u308b\u3068\u3059\u3050\u306b\u30b2\u30fc\u30e0\u304c\u59cb\u307e\u308a\u3001\u64cd\u4f5c\u3092\u59cb\u3081\u308b\u3068\u30e1\u30a4\u30f3\u30e1\u30cb\u30e5\u30fc\u306eUI\u306f\u5373\u5ea7\u306b\u6d88\u3048\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u300c\u4e00\u53e3\u30b5\u30a4\u30ba\u300d\u306e\u30b2\u30fc\u30e0\u30d7\u30ec\u30a4\u3078\u306e\u3053\u3060\u308f\u308a\u306f\u3001\u8fd1\u5e74\u306e\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306e\u6210\u529f\u306e\u5927\u90e8\u5206\u306b\u5bc4\u4e0e\u3057\u3066\u304a\u308a\u3001\u3059\u3067\u306b \u5c02\u9580\u5bb6\u306e\u9593\u3067\u306e\u901a\u8aac<\/a> \u3053\u308c\u306f\u3001\u30b3\u30f3\u30bd\u30fc\u30eb\u3084\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u5411\u3051\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u3068\u3063\u3066\u3082\u540c\u69d8\u306b\u91cd\u8981\u306a\u3053\u3068\u3067\u3059\u3002\u73fe\u4ee3\u306e\u30d0\u30c8\u30eb\u30ed\u30a4\u30e4\u30eb\u30b2\u30fc\u30e0\u306e\u5834\u5408\u3001\u305d\u306e\u6210\u529f\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u8981\u56e0\u304c\u5bc4\u4e0e\u3057\u3066\u304a\u308a\u3001 \u30d5\u30a9\u30fc\u30c8\u30ca\u30a4\u30c8<\/a> \u4ee5\u4e0a PUBG<\/a>, \u2026\u2026\u3068\u306f\u3044\u3048\u3001\u4fa1\u5024\u5b9f\u73fe\u307e\u3067\u306e\u6642\u9593\u306f\u9593\u9055\u3044\u306a\u304f\u5927\u304d\u306a\u8981\u56e0\u306e\u4e00\u3064\u3060\u3063\u305f\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002 \u300e\u30d5\u30a9\u30fc\u30c8\u30ca\u30a4\u30c8\u300f\u3067\u306f\u3001\u30d7\u30ec\u30a4\u30e4\u30fc\u306f\u3088\u308a\u8fc5\u901f\u306b\u30de\u30c3\u30c1\u306b\u53c2\u52a0\u30fb\u96e2\u8131\u3067\u304d\u308b\u306e\u306b\u5bfe\u3057\u3001\u300ePUBG\u300f\u3067\u306f\u30ed\u30fc\u30c9\u6642\u9593\u3084\u30de\u30c3\u30c1\u958b\u59cb\u524d\u306e\u5f85\u6a5f\u6642\u9593\u304c\u9577\u304f\u3001\u8a66\u5408\u6642\u9593\u3082\u9577\u3044\u305f\u3081\u3001\u5fd9\u3057\u3044\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u306e\u4e2d\u306b\u30d7\u30ec\u30a4\u6642\u9593\u3092\u7d44\u307f\u8fbc\u3080\u306e\u304c\u96e3\u3057\u304f\u306a\u308b\u3002\u3053\u306e\u4f8b\u3084\u305d\u306e\u4ed6\u306e\u4e8b\u4f8b\u304b\u3089\u3082\u3001\u5341\u5206\u306b\u9577\u3044\u6642\u9593\u8ef8\u3067\u898b\u308c\u3070\u3001\u30d7\u30ec\u30a4\u6642\u9593\u304c\u77ed\u3044\u30b2\u30fc\u30e0\u306e\u65b9\u304c\u7af6\u5408\u30bf\u30a4\u30c8\u30eb\u306b\u52dd\u308b\u3068\u3044\u3046\u3053\u3068\u304c\u793a\u5506\u3055\u308c\u308b\u3002.<\/p>\n\n\n\n

\u30de\u30eb\u30c1\u30d7\u30ec\u30a4\u30e4\u30fc\u6a5f\u80fd\u306f\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b<\/strong>
\u5c11\u4eba\u6570\u306e\u30d7\u30ec\u30a4\u30e4\u30fc\u304c\u30ab\u30b8\u30e5\u30a2\u30eb\u306a\u5bfe\u6226\u30d7\u30ec\u30a4\u306b\u53c2\u52a0\u3059\u308b\u300c.io\u300d\u7cfb\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306e\u6210\u529f\u306f\u3001\u30de\u30eb\u30c1\u30d7\u30ec\u30a4\u30e4\u30fc\u6a5f\u80fd\u3092\u512a\u5148\u3059\u308b\u3053\u3068\u306e\u4fa1\u5024\u3092\u6d6e\u304d\u5f6b\u308a\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30b2\u30fc\u30e0\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u9806\u4f4d\u306f\u3001\u9ad8\u3044\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6570\u3092\u793a\u5506\u3057\u3066\u3044\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u305f\u3068\u3048\u540d\u76ee\u4e0a\u306e\u3082\u306e\u3068\u306f\u3044\u3048\u3001\u4ed6\u306e\u30d7\u30ec\u30a4\u30e4\u30fc\u3068\u4ea4\u6d41\u30fb\u5bfe\u6226\u3067\u304d\u308b\u6a5f\u80fd\u81ea\u4f53\u304c\u3001\u5f37\u529b\u306a\u53ce\u76ca\u5316\u306e\u539f\u52d5\u529b\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002 \u73fe\u4ee3\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u5927\u534a\u304c\u3001\u53ce\u76ca\u6e90\u3068\u3057\u3066\u5831\u916c\u4ed8\u304d\u5e83\u544a\u3084\u30b3\u30b9\u30c1\u30e5\u30fc\u30e0\u306a\u3069\u306e\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u306b\u4f9d\u5b58\u3057\u3066\u3044\u308b\u4e2d\u3001\u30d7\u30ec\u30a4\u30e4\u30fc\u304c\u81ea\u8eab\u306e\u6210\u679c\u3092\u4ed6\u306e\u30d7\u30ec\u30a4\u30e4\u30fc\u3068\u6bd4\u8f03\u30fb\u4f4d\u7f6e\u3065\u3051\u3089\u308c\u308b\u6a5f\u4f1a\u3092\u8a2d\u3051\u308b\u3053\u3068\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n

\u3068\u306f\u3044\u3048\u3001\u30de\u30eb\u30c1\u30d7\u30ec\u30a4\u30e4\u30fc\u6a5f\u80fd\u306e\u5b9f\u88c5\u306f\u3001\u7d4c\u9a13\u8c4a\u5bcc\u306a\u958b\u767a\u8005\u306b\u3068\u3063\u3066\u3082\u56f0\u96e3\u306a\u8ab2\u984c\u3068\u306a\u308a\u5f97\u307e\u3059\u3002\u591a\u304f\u306e\u5834\u5408\u3001\u8ffd\u52a0\u306e\u6280\u8853\u7684\u8ca0\u62c5\u304c\u5fc5\u8981\u3068\u306a\u308b\u305f\u3081\u3001\u305d\u306e\u7d4c\u9a13\u3092\u6301\u3064\u30b2\u30fc\u30e0\u958b\u767a\u8005\u306f\u3054\u304f\u4e00\u90e8\u306b\u9650\u3089\u308c\u307e\u3059\u3002\u5e78\u3044\u306a\u3053\u3068\u306b\u3001\u6b21\u306e\u3088\u3046\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u901a\u3058\u3066\u3001\u3055\u307e\u3056\u307e\u306a\u30bf\u30fc\u30f3\u30ad\u30fc\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u5229\u7528\u53ef\u80fd\u3067\u3059\u3002 Unity \u30a2\u30bb\u30c3\u30c8\u30b9\u30c8\u30a2<\/a> \u308f\u305a\u304b\u306a\u8cbb\u7528\u3067\u9762\u5012\u306a\u4f5c\u696d\u3092\u4ee3\u884c\u3057\u3066\u304f\u308c\u308b\u3082\u306e\u3067\u3059\u3002\u5c11\u3057\u5de5\u592b\u3057\u3066\u30c7\u30b6\u30a4\u30f3\u3092\u5909\u66f4\u3057\u305f\u308a\u4fee\u6b63\u3092\u52a0\u3048\u305f\u308a\u3059\u308c\u3070\u3001\u3053\u308c\u3089\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u571f\u53f0\u3068\u3057\u3066\u3001App Store\u3067\u6700\u3082\u6210\u529f\u3057\u3066\u3044\u308b\u30bf\u30a4\u30c8\u30eb\u306b\u3082\u5f15\u3051\u3092\u53d6\u3089\u306a\u3044.io\u30b2\u30fc\u30e0\u3092\u5236\u4f5c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n

\u597d\u304d\u5acc\u3044\u306f\u5225\u3068\u3057\u3066\u3001\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306f\u4eca\u5f8c\u3082\u5b9a\u7740\u3057\u3066\u3044\u304f\u3067\u3057\u3087\u3046\u3002\u305d\u306e\u72ec\u7279\u306a\u30b7\u30f3\u30d7\u30eb\u3055\u3068\u3001\u30cf\u30fc\u30c9\u30a6\u30a7\u30a2\u306e\u5236\u7d04\u306b\u3046\u307e\u304f\u9069\u5fdc\u3059\u308b\u80fd\u529b\u306b\u3088\u308a\u3001\u5546\u696d\u7684\u306b\u3082\u6279\u8a55\u7684\u306b\u3082\u5927\u304d\u306a\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u307e\u3059\u3002\u540c\u69d8\u306e\u6210\u529f\u3092\u53ce\u3081\u305f\u3044\u3068\u9858\u3046\u958b\u767a\u8005\u306a\u3089\u8ab0\u3082\u304c\u3001\u3053\u306e\u6210\u679c\u306b\u6ce8\u76ee\u3059\u3079\u304d\u3067\u3057\u3087\u3046\u3002.<\/p>\n\n\n\n

\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306e\u4e16\u754c\u306b\u3064\u3044\u3066\u3082\u3063\u3068\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u3067\u3059\u304b\uff1f\u305c\u3072\u5f53\u793e\u306e \u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0 - \u958b\u767a\u8005\u306e\u305f\u3081\u306e\u5b8c\u5168\u30ac\u30a4\u30c9<\/a> \u4eca\u65e5\u306e\u30d6\u30ed\u30b0\u3067\u306f\uff01<\/p>\n\n\n\n

\"\"\/<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

Mobile hyper-casual games are having a moment. On a platform historically dominated by puzzle, social casino, and build-and-battle titles, hyper-casual games are changing the status quo. They\u2019ve managed to combine simplicity, approachability, and creative business practices to produce unique, profitable gameplay experiences that have seen them dominating the app store charts, at many times occupying…<\/p>","protected":false},"author":7,"featured_media":8692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"yoast_head":"\nHyper Casual Games: 3 Success Lessons | Tenjin<\/title>\n<meta name=\"description\" content=\"From cross-promotion to shorter gameplay sessions, learn the top 3 strategies behind hyper-casual success and how to apply them to your game.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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