{"id":8703,"date":"2018-07-13T11:21:00","date_gmt":"2018-07-13T11:21:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8703"},"modified":"2026-04-14T08:22:47","modified_gmt":"2026-04-14T08:22:47","slug":"3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/","title":{"rendered":"\u30c7\u30a3\u30d5\u30a1\u30fc\u30c9\u30fb\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u304c\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u6210\u9577\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3059\u308b3\u3064\u306e\u65b9\u6cd5"},"content":{"rendered":"<p class=\"wp-block-paragraph\">2018\u5e747\u670811\u65e5\u306f\u3001iOS 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href=\"https:\/\/www.gamasutra.com\/blogs\/JovanJohnson\/20150615\/246060\/Deep_Linking_and_Mobile_Games.php\">\u696d\u754c<\/a>&nbsp;\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u4e0a\u306e\u61f8\u5ff5\u3084\u3001\u5b9f\u7528\u6027\u306e\u6b20\u5982\u304c\u6295\u8cc7\u306e\u59a8\u3052\u3068\u306a\u3063\u3066\u3044\u308b\u3068\u6307\u6458\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001\u73fe\u5728\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u308b\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3084\u97f3\u697d\u30a2\u30d7\u30ea\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306e\u591a\u304f\u306f\u3001\u30d5\u30a1\u30cd\u30eb\u306e\u6469\u64e6\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306b\u3001\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3068\u7d44\u307f\u5408\u308f\u305b\u305f\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u3092\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002 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href=\"https:\/\/techcrunch.com\/2017\/05\/04\/report-smartphone-owners-are-using-9-apps-per-day-30-per-month\/\">\u5a5a\u7d04<\/a>&nbsp;\u3068&nbsp;<a href=\"https:\/\/www.statista.com\/statistics\/384224\/monthly-app-launches-churn\/\">\u7d99\u7d9a\u7387<\/a>&nbsp;\u6570\u5024\u304c\u6e1b\u5c11\u306e\u4e00\u9014\u3092\u305f\u3069\u308b\u4e2d\u3001\u3042\u3089\u3086\u308b\u5206\u91ce\u306e\u30e2\u30d0\u30a4\u30eb\u6210\u9577\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u3092\u53b3\u3057\u304f\u898b\u76f4\u3057\u3001\u73fe\u4ee3\u306e\u6210\u9577\u6226\u7565\u306b\u304a\u3044\u3066\u305d\u308c\u304c\u679c\u305f\u3059\u5f79\u5272\u3092\u518d\u8a55\u4fa1\u3059\u3079\u304d\u6642\u304c\u6765\u3066\u3044\u307e\u3059\u3002\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u3092\u6d3b\u7528\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\uff08UA\uff09\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u6210\u9577\u6307\u6a19\u3092\u4f34\u3046\u30e6\u30fc\u30b6\u30fc\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u3044\u3046\u8a3c\u62e0\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002&nbsp;<a href=\"https:\/\/techcrunch.com\/2015\/08\/20\/the-second-coming-of-deep-linking\/\">2\u500d\u9ad8\u3044<\/a>&nbsp;\u305d\u308c\u3089\u3092\u5099\u3048\u3066\u3044\u306a\u3044\u3082\u306e\u3068\u540c\u69d8\u306b\u3002\u591a\u304f\u306e\u5834\u5408\u3001\u305d\u306e\u6210\u529f\u306e\u9375\u306f&nbsp;<a href=\"https:\/\/blog.tenjin.io\/running-deferred-deeplinks-through-your-paid-ua-campaigns\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.32.1695118029670&amp;__hsfp=2360007836\">\u9045\u5ef6\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af<\/a>, 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\u3053\u3053\u3067\u306f\u3001\u3042\u3089\u3086\u308b\u5206\u91ce\u306e\u30e2\u30d0\u30a4\u30eb\u6210\u9577\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u3001\u30c7\u30a3\u30d5\u30a1\u30fc\u30c9\u30fb\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u3092\u6d3b\u7528\u3057\u3066\u6210\u9577\u3092\u4fc3\u9032\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u65b9\u6cd5\u3092\u3044\u304f\u3064\u304b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30a2\u30d7\u30ea\u5185\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3057\u305f\u6709\u6599\u30bd\u30fc\u30b7\u30e3\u30eb\u5e83\u544a\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u62e1\u5927<\/strong><br>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30c7\u30a3\u30d5\u30a1\u30fc\u30c9\u30fb\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u3092\u30a2\u30d7\u30ea\u5185\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3068\u9023\u52d5\u3055\u305b\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3067\u7d04\u675f\u3057\u305f\u5185\u5bb9\u3092\u78ba\u5b9f\u306b\u5b9f\u73fe\u3059\u308b\u76f4\u611f\u7684\u306a\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d5\u30ed\u30fc\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002\u30ab\u30c3\u30d7\u30eb\u5411\u3051\u306e\u5272\u5f15\u65c5\u884c\u30d1\u30c3\u30b1\u30fc\u30b8\u3092\u63d0\u4f9b\u3059\u308b\u65c5\u884c\u30a2\u30d7\u30ea\u3067\u3042\u308c\u3070\u3001\u6b21\u306e\u3088\u3046\u306aFacebook\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/Screen%20Shot%202018-06-06%20at%203.24.55%20PM.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c7\u30a3\u30d5\u30a1\u30fc\u30c9\u30fb\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001&nbsp;<a href=\"https:\/\/developers.facebook.com\/docs\/app-ads\/deep-linking\">Facebook\u306f\u30cd\u30a4\u30c6\u30a3\u30d6\u3067\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059<\/a>, \u305d\u3046\u3059\u308c\u3070\u3001\u30a2\u30d7\u30ea\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u521d\u56de\u5229\u7528\u6642\u306b\u3001\u305d\u306e\u30a2\u30d7\u30ea\u5185\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3078\u76f4\u63a5\u8a98\u5c0e\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002 Tenjin\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001Facebook\u5e83\u544a\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u901a\u3058\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306bTenjin\u306e\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30afURL\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u7d50\u679c\u751f\u3058\u305f\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u306b\u3088\u308b\u53ce\u76ca\u3084\u3001\u305d\u306e\u4ed6\u306e\u3059\u3079\u3066\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30c7\u30fc\u30bf\u3001ROI\u30c7\u30fc\u30bf\u3092\u8ffd\u8de1\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u306e\u4e00\u822c\u7684\u306a\u6d3b\u7528\u4f8b\u306e\u4e00\u3064\u3067\u3059\u304c\u3001\u305d\u306e\u53ef\u80fd\u6027\u306e\u307b\u3093\u306e\u4e00\u90e8\u306b\u904e\u304e\u307e\u305b\u3093\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/strong><br>\u6587\u5316\u7684\u5f71\u97ff\u529b\u306e\u91cd\u8981\u6027\u306f\u3001\u591a\u304f\u306e\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u4e2d\u6838\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u30b2\u30fc\u30e0\u696d\u754c\u3067\u306f\u3001\u4eba\u6c17\u306e\u3042\u308b\u30b9\u30c8\u30ea\u30fc\u30de\u30fc\u304c\u8996\u8074\u8005\u3068\u306e\u9593\u3067\u304b\u3064\u3066\u306a\u3044\u30ec\u30d9\u30eb\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7bc9\u3044\u3066\u304a\u308a\u3001\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u306e\u5897\u52a0\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u3092\u56f3\u308b\u305f\u3081\u306b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3078\u306e\u4f9d\u5b58\u5ea6\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u30c7\u30a3\u30d5\u30a1\u30fc\u30c9\u30fb\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30b2\u30fc\u30e0\u5185\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u6a5f\u80fd\u3068\u9023\u643a\u3055\u305b\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u98db\u8e8d\u7684\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<p 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\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u73fe\u5728\u300130%\u3092\u8d85\u3048\u308b\u58f2\u4e0a\u9ad8\u3092\u8a08\u4e0a\u3057\u3066\u304a\u308a&nbsp;<a href=\"https:\/\/www.geekwire.com\/2017\/mobile-payment-now-accounts-30-starbucks-transactions-company-posts-5-7b-revenue\/\">\u305d\u306e\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3092\u901a\u3058\u3066<\/a>, \u306f\u5f8c\u8005\u306e\u4f8b\u3067\u3042\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b7\u30a2\u30c8\u30eb\u306b\u62e0\u70b9\u3092\u7f6e\u304f\u3053\u306e\u5927\u624b\u30b3\u30fc\u30d2\u30fc\u30c1\u30a7\u30fc\u30f3\u306f\u3001\u307e\u305f\u3001&nbsp;<a href=\"https:\/\/1912pike.com\/\">\u4f01\u696d\u30d6\u30ed\u30b0\u306e\u7a4d\u6975\u7684\u306a\u5c55\u958b<\/a>, 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class=\"wp-block-paragraph\">Tenjin\u304c\u3001\u30a2\u30d7\u30ea\u306e\u6210\u9577\u6226\u7565\u306e\u4e00\u74b0\u3068\u3057\u3066\u3001\u8cb4\u793e\u306e\u30c1\u30fc\u30e0\u304c\u30c7\u30a3\u30d5\u30a1\u30fc\u30c9\u30fb\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u3092\u6d3b\u7528\u3067\u304d\u308b\u3088\u3046\u3069\u306e\u3088\u3046\u306b\u652f\u63f4\u3067\u304d\u308b\u304b\u306b\u3064\u3044\u3066\u3001\u8a73\u3057\u304f\u304a\u77e5\u308a\u306b\u306a\u308a\u305f\u3044\u5834\u5408\u306f\u3001sales@tenjin.io \u307e\u3067\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>July 11th, 2018 marks the 10 year anniversary since mobile deep linking technology was first made available to developers with the release of iOS 2.0. Since then, it\u2019s become something of a divisive topic. Detractors from the worlds of&nbsp;academia&nbsp;and&nbsp;industry&nbsp;have cited security concerns and an alleged lack of practical applications as deterrents to investment. On the&#8230;<\/p>","protected":false},"author":7,"featured_media":8704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Deferred Deep Links for App Growth | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deferred Deep Links for App Growth | Tenjin\" \/>\n<meta property=\"og:description\" content=\"July 11th, 2018 marks the 10 year anniversary since mobile deep linking technology was first made available to developers with the release of iOS 2.0. Since then, it\u2019s become something of a divisive topic. Detractors from the worlds of&nbsp;academia&nbsp;and&nbsp;industry&nbsp;have cited security concerns and an alleged lack of practical applications as deterrents to investment. 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