{"id":8727,"date":"2018-01-11T11:47:00","date_gmt":"2018-01-11T11:47:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8727"},"modified":"2023-09-20T06:18:06","modified_gmt":"2023-09-20T06:18:06","slug":"5-easy-ways-to-protect-your-brand-from-ad-fraud","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/5-easy-ways-to-protect-your-brand-from-ad-fraud\/","title":{"rendered":"\u5e83\u544a\u8a50\u6b3a\u304b\u3089\u30d6\u30e9\u30f3\u30c9\u3092\u5b88\u308b5\u3064\u306e\u7c21\u5358\u306a\u65b9\u6cd5"},"content":{"rendered":"


Fraud prevention should be a top priority for today\u2019s mobile marketers.<\/p>\n\n\n\n

It\u2019s the first line of defense against ineffective ad spending and should therefore be the first thing considered when developing your advertising strategies. Downstream optimizations like context, viewability and performance become irrelevant the second your ads aren\u2019t being viewed by a real audience. In spite of this, most marketers aren\u2019t equipped with the basic knowledge necessary to combat fraud, much less prevent it from happening in the first place.<\/p>\n\n\n\n

Fraudulent activity comes in different shapes and sizes<\/a>, many of them abstract and difficult to grasp. Thankfully, learning the basics of fraud prevention doesn\u2019t require a wealth of time or energy. It can be learned in a single sitting and has the potential to save your marketing budget thousands. While there are plenty of resources that offer an exhaustive explanation of the topic, we\u2019ve distilled the fundamentals into a few actionable insights you can take advantage of today to protect your brand, and your bottom-line, from the dangers of fraud.<\/p>\n\n\n\n

Pick Your Publishers<\/strong>
The vast majority of ad fraud originates from smaller, long-tail publishers that can slip through cracks in the programmatic ad environment. These fraudulent publishers have ways of profiting off the delivery of low-quality traffic to unsuspecting marketers. Hand-picking your placements either through direct deals or exclusive marketplaces significantly reduce your chances of wasting resources on fake traffic. This comes at the obvious cost of scalability that programmatic environments provide, but marketers need to weigh that against the inherent risk of opening themselves up to a primarily automated marketplace. Stay defensive. Exhaust your one-to-one options before expanding your efforts into environments where you\u2019re more vulnerable.<\/p>\n\n\n\n

Prioritize Cost-Per-Action Campaigns<\/strong>
Impression or click-based campaigns are the easiest to spoof and attract the most fraudulent activity. They\u2019re also harder to tie to actual ROI compared to campaigns that define success by the number of users that make it to the bottom of your funnel and beyond. Adopt an aggressively performance-based media buying strategy and your ROI will benefit despite higher upfront costs. Cost-per-install campaigns are a great start, but consider exploring cost-per-action campaigns that allow you to insert checkpoints into your app to serve as the definition of conversion. Custom deal terms like these protect marketers from the most sophisticated fraud schemes that can simulate engagement.<\/p>\n\n\n\n

Know The Signs<\/strong>
If you decide to venture out beyond direct deals and explore more scalable options, make sure you\u2019re prepared. The first step in protecting your brand from fraud is knowing what it looks like. Learning how to analyze your reports, flag suspicious activity and maintain a comprehensive blacklist takes time and dedication, but there are a few clear indicators that anyone can watch out for:<\/p>\n\n\n\n