{"id":8741,"date":"2017-08-31T11:56:00","date_gmt":"2017-08-31T11:56:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8741"},"modified":"2023-09-20T06:22:08","modified_gmt":"2023-09-20T06:22:08","slug":"guest-post-scaling-your-freemium-app-business-knowing-when-youre-ready-and-how-to-do-it","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/guest-post-scaling-your-freemium-app-business-knowing-when-youre-ready-and-how-to-do-it\/","title":{"rendered":"\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u30a2\u30d7\u30ea\u30d3\u30b8\u30cd\u30b9\u306e\u62e1\u5927\uff1a\u6e96\u5099\u304c\u6574\u3063\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u305d\u306e\u65b9\u6cd5"},"content":{"rendered":"

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\u3053\u306e\u6642\u70b9\u3067\u3001\u30a2\u30d7\u30ea\u306e\u8ca1\u52d9\u7684\u306a\u53ef\u80fd\u6027\u3092\u3088\u308a\u3088\u304f\u7406\u89e3\u3057\u3001\u53ce\u76ca\u6027\u306e\u53ef\u80fd\u6027\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002\u3059\u3079\u3066\u304c\u7a4d\u307f\u91cd\u306a\u308a\u3001\u8aa4\u5dee\u306e\u7bc4\u56f2\u3092\u7e54\u308a\u8fbc\u3093\u3067\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u5927\u5e45\u306b\u5897\u3084\u3057\u3001\u53ce\u76ca\u3092\u5897\u3084\u3059\u3053\u3068\u3092\u76ee\u6a19\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306b\u304b\u3051\u308b\u8cbb\u7528\u3092\u300c\u30a2\u30af\u30bb\u30eb\u3092\u8e0f\u3080\u300d\u6e96\u5099\u304c\u6574\u3063\u305f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n

\u6700\u5f8c\u306b\u3001\u898f\u6a21\u3092\u62e1\u5927\u3059\u308b\u6e96\u5099\u304c\u3067\u304d\u305f\u3089\u3001\u6210\u9577\u8cc7\u91d1\u3092\u3069\u306e\u3088\u3046\u306b\u8abf\u9054\u3059\u308b\u304b\u3092\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002\u5178\u578b\u7684\u306a\u9078\u629e\u80a2\u3068\u3057\u3066\u306f\u3001\u500b\u4eba\u306e\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u3084\u30d9\u30f3\u30c1\u30e3\u30fc\u30ad\u30e3\u30d4\u30bf\u30eb\u304c\u3042\u308a\u307e\u3059\u304c\u3001Pollen VC\u304c\u63d0\u4f9b\u3059\u308b\u3088\u3046\u306a\u4ee3\u66ff\u7684\u306a\u8cc7\u91d1\u8abf\u9054\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3082\u691c\u8a0e\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002.<\/p>\n\n\n\n

\u652f\u51fa\u304c\u6e08\u3093\u3060\u3089\u3001\u30a2\u30d7\u30ea\u306e\u6210\u529f\u3092\u652f\u63f4\u3059\u308b\u4ed6\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u3082\u76ee\u3092\u5411\u3051\u3088\u3046\u3002\u5929\u795e\u306e\u3088\u3046\u306a\u4f01\u696d\u306f\u3001\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63d0\u4f9b\u3057\u3001\u4f55\u304c\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u3066\u4f55\u304c\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u306a\u3044\u304b\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\u3067\u3042\u308b\u3002\u307e\u305f\u3001\u95a2\u9023\u3059\u308b\u3042\u3089\u3086\u308b\u3082\u306e\u306e\u7d99\u7d9a\u7684\u306a\u6e2c\u5b9a\u3068\u30c6\u30b9\u30c8\u3092\u6c7a\u3057\u3066\u6b62\u3081\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002.<\/p>\n\n\n\n

\u7d50\u5c40\u306e\u3068\u3053\u308d\u3001\u30a2\u30d7\u30ea\u30d3\u30b8\u30cd\u30b9\u306e\u62e1\u5927\u306f\u3001\u5b9f\u884c\u3068\u6570\u5b57\u3092\u3057\u3063\u304b\u308a\u628a\u63e1\u3059\u308b\u3053\u3068\u306b\u5c3d\u304d\u308b\u3002\u690d\u7269\u306e\u3088\u3046\u306b\u3001\u30a2\u30d7\u30ea\u306e\u5065\u5168\u306a\u6210\u9577\u306b\u306f\u5065\u5168\u306a\u6839\u3001\u3053\u306e\u5834\u5408\u306f\u53ef\u80fd\u6027\u3092\u793a\u3059\u6307\u6a19\u304c\u5fc5\u8981\u3067\u3059\u3002\u30a2\u30d7\u30ea\u306e\u8a55\u4fa1\u6307\u6a19\u3092\u8a55\u4fa1\u3057\u3001\u6210\u529f\u306b\u8db3\u4e26\u307f\u3092\u63c3\u3048\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u9078\u3073\u3001\u8ca1\u52d9\u3092\u719f\u8003\u3059\u308c\u3070\u3001\u30a2\u30d7\u30ea\u7d4c\u6e08\u306b\u304a\u3051\u308b\u30b9\u30b1\u30fc\u30eb\u306e\u5927\u304d\u3055\u3092\u5b9f\u611f\u3067\u304d\u308b\u306f\u305a\u3060\u3002.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u30b2\u30b9\u30c8\u57f7\u7b46\u8005<\/strong><\/p>\n\n\n\n

\u30de\u30fc\u30c6\u30a3\u30f3\u30fb\u30de\u30af\u30df\u30e9\u30f3<\/p>\n\n\n\n

Pollen VC\u306e\u5275\u8a2d\u8005\u517cCEO\u3067\u3042\u308a\u3001\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc\u306b\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u306e\u53ce\u76ca\u3078\u306e\u8fc5\u901f\u306a\u30a2\u30af\u30bb\u30b9\u3092\u63d0\u4f9b\u3057\u3001\u53ce\u76ca\u3092\u30d3\u30b8\u30cd\u30b9\u306b\u8fc5\u901f\u306b\u518d\u6295\u8cc7\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u30d5\u30a3\u30f3\u30c6\u30c3\u30af\u4f01\u696d\u300220\u5e74\u4ee5\u4e0a\u306b\u308f\u305f\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30d3\u30b8\u30cd\u30b9\u306e\u7acb\u3061\u4e0a\u3052\u3068\u69cb\u7bc9\u306e\u7d4c\u9a13\u3092\u6301\u3061\u3001\u958b\u767a\u8005\u304c\u76f4\u9762\u3059\u308b\u6210\u9577\u306e\u8ab2\u984c\u3084\u8cc7\u91d1\u8abf\u9054\u306e\u9078\u629e\u80a2\u306e\u5c11\u306a\u3055\u3092\u8eab\u3092\u3082\u3063\u3066\u4f53\u9a13\u3057\u3066\u304d\u305f\u30de\u30fc\u30c6\u30a3\u30f3\u306f\u3001\u4f1d\u7d71\u7684\u306a\u91d1\u878d\u5e02\u5834\u3068\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u7d4c\u9a13\u3092\u878d\u5408\u3055\u305b\u3001\u30a2\u30d7\u30ea\u7d4c\u6e08\u306e\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u7834\u58ca\u7684\u306a\u65b0\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u5275\u9020\u3059\u308b\u305f\u3081\u306bPollen VC\u3092\u958b\u767a\u3057\u305f\u3002.<\/p>","protected":false},"excerpt":{"rendered":"

You\u2019re almost there. Your app is ready for the limelight, you\u2019ve tested user acquisition campaigns with platforms like Facebook and Google to figure out your audience and measure conversions, and you\u2019ve soft-launched in test markets to get a sense of install costs and initial monetization metrics. 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