{"id":8743,"date":"2017-09-19T11:57:00","date_gmt":"2017-09-19T11:57:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8743"},"modified":"2026-04-14T08:17:37","modified_gmt":"2026-04-14T08:17:37","slug":"how-subscriptions-are-driving-app-revenue-retention","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/how-subscriptions-are-driving-app-revenue-retention\/","title":{"rendered":"\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u304c\u30a2\u30d7\u30ea\u306e\u53ce\u76ca\u3068\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3092\u4fc3\u9032\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u5358\u306a\u308b\u30cb\u30c3\u30c1\u306a\u5206\u91ce\u306b\u3068\u3069\u307e\u3089\u306a\u3044\u3002Spotify\u3084Headspace\u3068\u3044\u3063\u305f\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u65e5\u5e38\u7684\u306b\u5229\u7528\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u306f\u559c\u3093\u3067\u304a\u91d1\u3092\u6255\u3046\u3053\u3068\u3092\u8a3c\u660e\u3057\u3066\u3044\u308b\u3002.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">App Annie\u306e\u6700\u9ad8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cac\u4efb\u8005\u3067\u3042\u308b\u30a2\u30eb\u30fb\u30ab\u30f3\u30d1\u6c0f\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u53ce\u76ca\u5316\u306b\u3064\u3044\u3066\u6b21\u306e\u3088\u3046\u306b\u4e88\u6e2c\u3057\u3066\u3044\u308b\u3002&nbsp;<a href=\"http:\/\/www.gamesindustry.biz\/articles\/2016-11-22-app-annie-subscriptions-model-will-bleed-into-mobile-gaming\">\u3053\u308c\u304c\u30b2\u30fc\u30e0\u306e\u672a\u6765\u3068\u306a\u308b\u3067\u3057\u3087\u3046<\/a>. \u30b2\u30fc\u30e0\u4ee5\u5916\u306e\u30a2\u30d7\u30ea\u3067\u3082\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306f\u3059\u3067\u306b\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u308b\u3002\u4eca\u6708\u3001Tinder\u306f&nbsp;<a href=\"https:\/\/techcrunch.com\/2017\/09\/01\/tinder-hits-top-grossing-app-in-the-app-store-on-heels-of-tinder-gold-launch\/\">#1\u3067\u58f2\u4e0a\u30e9\u30f3\u30ad\u30f3\u30b01\u4f4d\u3092\u8a18\u9332\u3057\u305f<\/a>&nbsp;iOS\u306e\u30c1\u30e3\u30fc\u30c8\u306b\u3088\u308b\u3068\u3002\u3053\u306e\u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3059\u308b\u958b\u767a\u8005\u304c\u5897\u3048\u308b\u306b\u3064\u308c\u3001\u958b\u767a\u8005\u306b\u3068\u3063\u3066\u3082\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u3082\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u304c\u306a\u305c\u907f\u3051\u3089\u308c\u306a\u3044\u3082\u306e\u306a\u306e\u304b\u3001\u305d\u306e\u7406\u7531\u3092\u691c\u8a3c\u3057\u3066\u307f\u308b\u4fa1\u5024\u304c\u3042\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30c7\u30b6\u30a4\u30f3\u306e\u7dca\u5f35\u611f\u3092\u548c\u3089\u3052\u308b<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u3092\u6b21\u3005\u3068\u7372\u5f97\u3059\u308b\u5fc5\u8981\u304c\u306a\u304f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306f\u958b\u767a\u8005\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3068\u30e6\u30fc\u30b6\u30fc\u7dad\u6301\u306b\u6ce8\u529b\u3059\u308b\u3088\u3046\u4fc3\u3057\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u306b\u3088\u3063\u3066\u5229\u7528\u304c\u5236\u9650\u3055\u308c\u305f\u308a\u3001\u671f\u5f85\u5916\u308c\u306e\u30a2\u30d7\u30ea\u306b\u9ad8\u984d\u3092\u652f\u6255\u3063\u3066\u5f8c\u6094\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u652f\u6255\u3063\u305f\u91d1\u984d\u306b\u898b\u5408\u3046\u4fa1\u5024\u3092\u771f\u306b\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u3082\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30b5\u30fc\u30d3\u30b9\u3092\u91cd\u8996\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304a\u308a\u3001\u3053\u308c\u306f\u591a\u304f\u306e\u56fd\u3067\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u304b\u3089\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u666e\u53ca\u7387100\uff05\u3078\u306e\u79fb\u884c\u3068\u3044\u3046\u5e02\u5834\u306e\u5909\u5316\u306b\u5408\u81f4\u3057\u3066\u3044\u308b\u3002 Apple\u306f\u30011\u5e74\u4ee5\u4e0a\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u7d99\u7d9a\u3059\u308b\u30e6\u30fc\u30b6\u30fc1\u4eba\u306b\u3064\u304d\u3001\u901a\u5e38\u306e70\u5bfe30\u304b\u308985\u5bfe15\u306e\u53ce\u76ca\u5206\u914d\u7387\u3092\u9069\u7528\u3057\u3066\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30a2\u30d7\u30ea\u3092\u512a\u9047\u3057\u3066\u3044\u308b\u4e00\u65b9\u3001Google\u306f\u6700\u5927\u306e\u30e9\u30a4\u30d0\u30eb\u3092\u51cc\u99d5\u3057\u30011\u5e74\u9593\u5f85\u3064\u5fc5\u8981\u306a\u304f\u540c\u69d8\u306e\u6761\u4ef6\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u3069\u3053\u3067\u304a\u91d1\u3092\u4f7f\u3046\u304b\u306b\u3064\u3044\u3066\u975e\u5e38\u306b\u9078\u308a\u597d\u307f\u3092\u3059\u308b\u3053\u3068\u3067\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3092\u884c\u3046\u30e6\u30fc\u30b6\u30fc\u306f5%\u672a\u6e80\u306b\u3068\u3069\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u958b\u767a\u8005\u305f\u3061\u306f\u304b\u306d\u3066\u3088\u308a\u3001\u8ab2\u91d1\u3092\u884c\u3046\u30e6\u30fc\u30b6\u30fc\u307b\u3069\u3001\u30a2\u30d7\u30ea\u3078\u306e\u5b9a\u7740\u671f\u9593\u3082\u306f\u308b\u304b\u306b\u9577\u3044\u3053\u3068\u3092\u8a8d\u8b58\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b9a\u671f\u8cfc\u8aad\u306f\u3001\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u3092\u9ad8\u3081\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u3053\u306e\u7d99\u7d9a\u7387\u306e\u63a8\u79fb\u3092\u3055\u3089\u306b\u62bc\u3057\u4e0a\u3052\u308b\u3002\u4e00\u90e8\u306e&nbsp;<a href=\"http:\/\/services.google.com\/fh\/files\/misc\/subscription_apps_on_google_play.pdf\">\u6709\u6599\u30e6\u30fc\u30b6\u30fc\u306e62%\u306f1\u65e5\u306b\u4f55\u5ea6\u3082\u30a2\u30d7\u30ea\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u306e\u306b\u5bfe\u3057\u3001\u7121\u6599\u30e6\u30fc\u30b6\u30fc\u3067\u306f\u308f\u305a\u304b48%\u306b\u3068\u3069\u307e\u3063\u3066\u3044\u308b<\/a>. SaaS\u4f01\u696d\u2015\u2015\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306e\u5148\u99c6\u8005\u2015\u2015<a href=\"http:\/\/www.priceintelligently.com\/blog\/mobile-apps-can-learn-from-saas-pricing-models\">\u6708\u9593\u7d99\u7d9a\u7387\u304c\u307b\u307c100%\u306b\u9054\u3057\u3066\u3044\u308b<\/a>, \u3001\u3053\u308c\u306f\u30e2\u30d0\u30a4\u30eb\u7248\u306e5%\u3068\u306f\u8457\u3057\u3044\u5bfe\u7167\u3092\u306a\u3057\u3066\u3044\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u53ce\u76ca\u306e\u4f4e\u8ff7\u5730\u57df\u3067\u306f\u306a\u3044<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b74\u53f2\u7684\u306b\u898b\u3066\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u958b\u767a\u8005\u306b\u53ce\u76ca\u3092\u3082\u305f\u3089\u3057\u3066\u304d\u305f&nbsp;<a href=\"https:\/\/www.slashdata.co\/blog\/2013\/04\/which-apps-make-more-money\">\u7d9a\u304d\u3092\u8aad\u3080<\/a>&nbsp;\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u3084\u6709\u6599\u30a2\u30d7\u30ea\u3088\u308a\u306f\u3001\u3068\u3044\u3046\u72b6\u6cc1\u3067\u3057\u305f\u304c\u3001\u3053\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306f2\u5927\u30e2\u30d0\u30a4\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306f\u6c7a\u3057\u3066\u5b9a\u7740\u3057\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u304c\u767b\u5834\u3057\u305f\u4eca\u3001\u3053\u308c\u307e\u3067\u306e\u3042\u3089\u3086\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u540c\u69d8\u306b\u3001\u30e2\u30d0\u30a4\u30eb\u3067\u3082\u6a5f\u80fd\u3057\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u7cfb\u30a2\u30d7\u30ea\u304c\u5148\u5c0e\u5f79\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001Pandora\u306e\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u306e\u52a0\u5165\u8005\u306f&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/greatspeculations\/2015\/09\/04\/why-the-subscription-business-is-important-for-pandora-and-where-is-it-going\/#8e31255542b4\">\u3059\u3067\u306b20%\u3092\u5360\u3081\u3066\u3044\u308b<\/a>&nbsp;\u306e\u53ce\u76ca\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3057\u304b\u3057\u3001\u4ed6\u306e\u5206\u91ce\u306b\u3082\u30c1\u30e3\u30f3\u30b9\u306f\u3042\u308a\u307e\u3059\u3002\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u3067\u6210\u529f\u3092\u53ce\u3081\u305f\u30a2\u30d7\u30ea\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u3042\u308c\u3070\u3001\u9593\u9055\u3044\u306a\u304f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306b\u3082\u53ef\u80fd\u6027\u3092\u79d8\u3081\u3066\u3044\u308b\u3067\u3057\u3087\u3046\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u73fe\u5728\u306e\u53ce\u76ca\u5316\u30e2\u30c7\u30eb\u306b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u65b9\u5f0f\u3092\u53d6\u308a\u5165\u308c\u3066\u307f\u305f\u3044\u958b\u767a\u8005\u306e\u7686\u69d8\u306f\u3001Tenjin\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u901a\u3058\u3066\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306b\u3088\u308b\u53ce\u76ca\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u304a\u8a66\u3057\u306b\u306a\u308a\u305f\u3044\u5834\u5408\u306f\u3001\u7121\u6599\u3067\u767b\u9332\u3044\u305f\u3060\u304f\u304b\u3001\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u306b\u95a2\u3059\u308b\u30b5\u30dd\u30fc\u30c8\u304c\u5fc5\u8981\u306a\u5834\u5408\u306f sales@tenjin.io \u307e\u3067\u30e1\u30fc\u30eb\u3067\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>Subscriptions are more than a niche: services like Spotify and Headspace prove that users are willing to shell out money for content they regularly use. App Annie\u2019s chief marketing officer, Al Campa, predicts that subscription-based monetization&nbsp;will be the future of games. Non-gaming apps are already seeing success with subscriptions: this month Tinder&nbsp;reached the #1 top&#8230;<\/p>","protected":false},"author":7,"featured_media":8744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-8743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Subscriptions &amp; App Revenue Retention | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/blog\/how-subscriptions-are-driving-app-revenue-retention\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Subscriptions &amp; App Revenue Retention | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Subscriptions are more than a niche: services like Spotify and Headspace prove that users are willing to shell out money for content they regularly use. App Annie\u2019s chief marketing officer, Al Campa, predicts that subscription-based monetization&nbsp;will be the future of games. 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