{"id":8753,"date":"2017-07-27T12:03:00","date_gmt":"2017-07-27T12:03:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8753"},"modified":"2026-04-14T08:15:52","modified_gmt":"2026-04-14T08:15:52","slug":"roi-vs-roas-choosing-the-right-performance-metric","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/roi-vs-roas-choosing-the-right-performance-metric\/","title":{"rendered":"ROI\u3068ROAS\uff1a\u6b63\u3057\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u306e\u9078\u629e"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u969b\u306b\u306f\u3001ROI\uff08\u6295\u8cc7\u53ce\u76ca\u7387\uff09\u304bROAS\uff08\u5e83\u544a\u8cbb\u5bfe\u52b9\u679c\uff09\u306e\u3044\u305a\u308c\u304b\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u308c\u3089\u306e\u6307\u6a19\u306f\u5b8c\u5168\u306b\u7f6e\u304d\u63db\u3048\u53ef\u80fd\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u305d\u308c\u305e\u308c\u306b\u6226\u7565\u7684\u306a\u7528\u9014\u304c\u3042\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6570\u5e74\u524d\u306a\u3089\u3001\u307b\u3068\u3093\u3069\u306e\u4f01\u696d\u306f\u3001\u308f\u305a\u304b\u306b\u7570\u306a\u308b\u6307\u6a19\u306b\u5207\u308a\u66ff\u3048\u308b\u3053\u3068\u306b\u4fa1\u5024\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u3001\u308f\u3056\u308f\u3056\u691c\u8a0e\u3059\u308b\u3053\u3068\u3055\u3048\u306a\u304b\u3063\u305f\u3067\u3057\u3087\u3046\u3002\u3057\u304b\u3057\u4eca\u65e5\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u63a1\u7b97\u306f\u3057\u3070\u3057\u3070\u7d19\u4e00\u91cd\u306e\u30d0\u30e9\u30f3\u30b9\u3067\u6210\u308a\u7acb\u3063\u3066\u3044\u307e\u3059\u3002ROI\u3092ROAS\u306b\u3001\u3042\u308b\u3044\u306f\u305d\u306e\u9006\u306b\u5207\u308a\u66ff\u3048\u308b\u3053\u3068\u3067\u3001\u624b\u4f5c\u696d\u306e\u8ca0\u62c5\u3092\u8efd\u6e1b\u3057\u3001\u3088\u308a\u8fc5\u901f\u306b\u9069\u5207\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u4e0b\u305b\u308b\u3088\u3046\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6295\u8cc7\u53ce\u76ca\u7387<\/strong><br>ROI\u306f\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u3067\u8868\u3055\u308c\u307e\u3059\u3002\u5f0f\u306f\u6b21\u306e\u3088\u3046\u306a\u5f62\u306b\u306a\u308b\u306f\u305a\u3067\u3059\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">% ROI = (\u58f2\u4e0a\u9ad8 \u2013 \u5e83\u544a\u8cbb) \/ \u5e83\u544a\u8cbb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\uff1aROI\u306f\u3001\u305f\u3068\u3048\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u671f\u5f85\u901a\u308a\u306e\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u308b\u5834\u5408\u3067\u3082\u3001\u30de\u30a4\u30ca\u30b9\u306e\u6570\u5024\u306b\u306a\u308b\u3053\u3068\u304c\u3042\u308b\u306e\u3067\u3059\uff01<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5e83\u544a\u8cbb\u5bfe\u52b9\u679c<\/strong><br>ROAS\u306f\u3001ROI\u3068\u306f\u5bfe\u7167\u7684\u306b\u3001\u5177\u4f53\u7684\u306a\u91d1\u984d\u3092\u793a\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">$ ROAS = \u58f2\u4e0a\u9ad8 \u00f7 \u5e83\u544a\u8cbb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\uff1aROAS\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u8cbb\u3084\u3057\u305f$1\u3042\u305f\u308a\u3001\u3044\u304f\u3089\u306e\u30c9\u30eb\uff08\u307e\u305f\u306f\u30bb\u30f3\u30c8\uff09\u304c\u56de\u53ce\u3067\u304d\u308b\u304b\u3092\u793a\u3057\u307e\u3059\u3002$1\u3092\u4e0b\u56de\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u304c\uff08\u7372\u5f97\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u4fa1\u5024\u306e\u307f\u3092\u8003\u616e\u3059\u308c\u3070\u3001\u3053\u308c\u306f\u640d\u5931\u3092\u610f\u5473\u3057\u307e\u3059\uff09\u3001\u30de\u30a4\u30ca\u30b9\u306b\u306a\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ROAS\u3068ROI\u306e\u4f7f\u3044\u5206\u3051<\/strong><br>\u30d3\u30b8\u30cd\u30b9\u306e\u512a\u5148\u9806\u4f4d\u306b\u3088\u3063\u3066\u3001\u3069\u3061\u3089\u306e\u6307\u6a19\u3092\u63a1\u7528\u3059\u3079\u304d\u304b\u304c\u6c7a\u307e\u308a\u307e\u3059\u3002\u7c21\u5358\u306b\u8a00\u3048\u3070\u3001ROAS\u306f\u6210\u9577\u3092\u91cd\u8996\u3057\u305f\u6700\u9069\u5316\u3092\u884c\u3046\u969b\u306b\u3001ROI\u306f\u5229\u76ca\u3092\u91cd\u8996\u3057\u305f\u6700\u9069\u5316\u3092\u884c\u3046\u969b\u306b\u3001\u305d\u308c\u305e\u308c\u4e00\u822c\u7684\u306b\u7528\u3044\u3089\u308c\u307e\u3059\u3002\u6b21\u306e\u554f\u984c\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7372\u5f97\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u53ce\u76ca\uff1a$9<br>\u5e83\u544a\u8cbb\uff1a$10<br>ROI = (9 \u2013 10) \/ 10 = -10%<br>ROAS = 9 \/ 10 = 90%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e6\u30fc\u30b6\u30fc\u6570\u306e\u62e1\u5927\u3092\u76ee\u7684\u3068\u3057\u305f\u3001\u65b0\u3057\u304f\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u305f\u30b2\u30fc\u30e0\u306e\u5834\u5408\u3001\u3053\u306e\u3088\u3046\u306a\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30d9\u30fc\u30b9\u3092\u62e1\u5927\u3059\u308b\u3068\u3044\u3046\u76ee\u6a19\u3092\u9054\u6210\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002 \u3057\u305f\u304c\u3063\u3066\u3001\u540c\u793e\u304c\u5e83\u544a\u306b\u8cbb\u3084\u3057\u305f$1\u3054\u3068\u306b$0.90\u306e\u53ce\u76ca\u304c\u5f97\u3089\u308c\u3066\u3044\u308b\u3068\u3044\u3046\u6570\u5b57\u306f\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u30a2\u30d7\u30ea\u306e\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u5897\u3084\u3059\u305f\u3081\u306b$0.10\u306e\u640d\u5931\u3092\u51fa\u3057\u3066\u3044\u308b\u3053\u3068\u306f\u660e\u3089\u304b\u3067\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6210\u9577\u3092\u91cd\u8996\u3057\u3066\u4e8b\u696d\u3092\u6700\u9069\u5316\u3057\u3066\u3044\u308b\u5834\u5408\u3001ROI\u304c\u30de\u30a4\u30ca\u30b9\u3067\u3042\u308b\u3053\u3068\u306f\u554f\u984c\u306e\u3088\u3046\u306b\u898b\u3048\u307e\u3059\u304c\u3001\u5b9f\u969b\u306b\u306f\u305d\u3046\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3068\u306f\u3044\u3048\u3001\u53d6\u7de0\u5f79\u4f1a\u3067\u306f\u30de\u30a4\u30ca\u30b9\u306e\u6570\u5b57\u306f\u597d\u307e\u308c\u307e\u305b\u3093\u3002\u3088\u308a\u91cd\u8981\u306a\u306e\u306f\u3001ROI\u304c\uff08\u307e\u3060\uff09\u5229\u76ca\u3092\u51fa\u305b\u3066\u3044\u306a\u3044\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u70b9\u3067\u3059\u304c\u3001\u305d\u306e\u5168\u5bb9\u306f\u307e\u3060\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u305b\u3093\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u65b9\u3001ROI\u306f\u3001\u78ba\u7acb\u3055\u308c\u305f\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u9577\u5e74\u306b\u308f\u305f\u308a\u305d\u306e\u6709\u52b9\u6027\u304c\u5b9f\u8a3c\u3055\u308c\u3066\u304d\u307e\u3057\u305f\u3002\u306a\u305c\u306a\u3089\u3001\u305d\u3046\u3057\u305f\u4f01\u696d\u306f\u6700\u7d42\u7684\u306b\u306f\u5229\u76ca\u306b\u7126\u70b9\u3092\u79fb\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u58f2\u4e0a\u30e9\u30f3\u30ad\u30f3\u30b0\u4e0a\u4f4d\u306e\u30a2\u30d7\u30ea\u306e\u591a\u304f\u306f\u3001\u5e83\u544a\u3092\u901a\u3058\u3066\u7372\u5f97\u3057\u305f\u30e6\u30fc\u30b6\u30fc1\u4eba\u3042\u305f\u308a\u304b\u3089\u660e\u78ba\u306a\u5229\u76ca\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u3066\u3044\u307e\u3059\u3002\u5b9f\u969b\u3001\u591a\u304f\u306e\u30a2\u30d7\u30ea\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u5927\u534a\u3092\u5e83\u544a\u3060\u3051\u3067\u7372\u5f97\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u305d\u3046\u305b\u3056\u308b\u3092\u5f97\u306a\u3044\u306e\u3067\u3059\u3002 \u3053\u306e\u3088\u3046\u306a\u5834\u5408\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u5909\u5316\u3092\u628a\u63e1\u3059\u308b\u306b\u306f\u3001ROI\u306e\u5272\u5408\u3092\u8ffd\u8de1\u3059\u308b\u65b9\u304c\u9069\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3082\u3061\u308d\u3093\u3001ROI\u3082ROAS\u3082\u3001\u304a\u305d\u3089\u304f\u6700\u3082\u91cd\u8981\u306a\u6307\u6a19\u3067\u3042\u308b\u300c\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u300d\u306b\u5927\u304d\u304f\u5de6\u53f3\u3055\u308c\u307e\u3059\u3002\u5165\u9580\u7de8\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3061\u3089\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002&nbsp;<a href=\"https:\/\/blog.tenjin.io\/ltv-101\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.52.1695118029670&amp;__hsfp=2360007836\">LTV 101<\/a>&nbsp;\u3068&nbsp;<a href=\"https:\/\/blog.tenjin.io\/ltv-201-a-simple-method-for-forecasting\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.52.1695118029670&amp;__hsfp=2360007836\">LTV 201<\/a>&nbsp;\u8a18\u4e8b\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>When you measure your ad campaigns, you\u2019re going to use either ROI (Return on Investment) or ROAS (Return on Ad Spend). But these measurements aren\u2019t fully interchangeable: each has its strategic uses. A few years ago, most companies wouldn\u2019t have stopped to consider whether switching to a subtly different measurement might be worthwhile. But today,&#8230;<\/p>","protected":false},"author":5,"featured_media":8759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,91],"tags":[],"class_list":["post-8753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-metrics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ROI vs ROAS | Tenjin<\/title>\n<meta name=\"description\" content=\"Understand the differences between ROI and ROAS and learn which performance metric is best for measuring mobile marketing success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/blog\/roi-vs-roas-choosing-the-right-performance-metric\/\" 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