{"id":8755,"date":"2017-07-13T12:04:00","date_gmt":"2017-07-13T12:04:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8755"},"modified":"2026-04-14T08:12:12","modified_gmt":"2026-04-14T08:12:12","slug":"how-non-gaming-apps-are-improving-retention","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/how-non-gaming-apps-are-improving-retention\/","title":{"rendered":"\u30b2\u30fc\u30e0\u4ee5\u5916\u306e\u30a2\u30d7\u30ea\u304c\u3044\u304b\u306b\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3092\u5411\u4e0a\u3055\u305b\u3066\u3044\u308b\u304b"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u958b\u767a\u8005\u306b\u3068\u3063\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u5b9a\u7740\u7387\u306e\u7dad\u6301\u306f\u96e3\u3057\u3044\u3002\u5e73\u5747\u3057\u3066\u308f\u305a\u304b&nbsp;<a href=\"https:\/\/www.appcues.com\/blog\/app-retention-is-hard-heres-how-to-improve-it\">7.5%\u306e\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30af\u30c6\u30a3\u30d6\u72b6\u614b\u3092\u7dad\u6301\u3057\u3066\u3044\u308b<\/a>&nbsp;\u30a2\u30d7\u30ea\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u304b\u308930\u65e5\u5f8c\u3002\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306e\u958b\u767a\u8005\u305f\u3061\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u5b9a\u7740\u7387\u306e\u79d8\u8a23\u3092\u89e3\u304d\u660e\u304b\u3059\u305f\u3081\u306b\u6570\u3048\u5207\u308c\u306a\u3044\u307b\u3069\u306e\u6642\u9593\u3092\u8cbb\u3084\u3057\u3066\u304d\u305f\u304c\u3001\u30b2\u30fc\u30e0\u696d\u754c\u4ee5\u5916\u306e\u540c\u696d\u4ed6\u793e\u3092\u898b\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u5b66\u3076\u3079\u304d\u6559\u8a13\u306f\u6570\u591a\u304f\u3042\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u4e0b\u3067\u306f\u3001\u30b2\u30fc\u30e0\u4ee5\u5916\u306e\u30a2\u30d7\u30ea\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u5b9a\u7740\u7387\u3092\u9ad8\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u9577\u304f\u5229\u7528\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u3001\u3069\u306e\u3088\u3046\u306a\u9769\u65b0\u7684\u306a\u6226\u7565\u3092\u63a1\u7528\u3057\u3066\u3044\u308b\u304b\u30014\u3064\u306e\u4e8b\u4f8b\u3092\u901a\u3058\u3066\u691c\u8a3c\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u95a2\u9023\u3059\u308b\u901a\u77e5\u3092\u6d3b\u7528\u3059\u308b\u2015\u2015\u5358\u306a\u308b\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u306b\u3068\u3069\u307e\u3089\u306a\u3044<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e6\u30fc\u30b6\u30fc\u304c\u8a9e\u5b66\u5b66\u7fd2\u30a2\u30d7\u30ea\u300cDuolingo\u300d\u306e\u901a\u77e5\u3092\u53d7\u3051\u53d6\u308b\u8a2d\u5b9a\u306b\u3059\u308b\u3068\u3001\u5358\u306a\u308b\u300c\u307e\u305f\u5229\u7528\u3057\u3066\u304f\u3060\u3055\u3044\uff01\u300d\u3068\u3044\u3063\u305f\u3042\u308a\u304d\u305f\u308a\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u4ee5\u4e0a\u306e\u3082\u306e\u304c\u5c4a\u304f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u3082\u305d\u3082\u3001&nbsp;<a href=\"https:\/\/www.sitepoint.com\/6-tips-creating-language-learning-app\/\">\u9ad8\u3044\u96e2\u8077\u7387<\/a>&nbsp;\u8a9e\u5b66\u30b3\u30fc\u30b9\u306e\u3002Duolingo\u306e\u901a\u77e5\u306f\u3001\u4ee5\u4e0b\u306e\u4ed5\u7d44\u307f\u3092\u901a\u3058\u3066\u7d99\u7d9a\u7387\u3092\u9ad8\u3081\u3066\u3044\u307e\u3059\u3002&nbsp;<a href=\"https:\/\/www.verywell.com\/what-is-a-schedule-of-reinforcement-2794864\">\u5f37\u5316\u306e\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb<\/a>, \u3001\u305d\u306e\u9593\u9694\u306f\u53ef\u5909\u9593\u9694\u3068\u56fa\u5b9a\u9593\u9694\u306e\u9593\u3067\u5909\u5316\u3059\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u306f\u3001\u4e0d\u5b9a\u671f\u306a\u30ea\u30a4\u30f3\u30d5\u30a9\u30fc\u30b9\u30e1\u30f3\u30c8\u306b\u983b\u7e41\u306b\u5229\u7528\u3055\u308c\u3066\u304a\u308a\u3001\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u3068\u306e\u30c1\u30e3\u30c3\u30c8\u306a\u3069\u306e\u30a4\u30d9\u30f3\u30c8\u306b\u53c2\u52a0\u3059\u308b\u3088\u3046\u4fc3\u3059\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u518d\u8a2a\u554f\u3092\u8a98\u5c0e\u3057\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001Duolingo\u3067\u306f\u3001\u6700\u5f8c\u306e\u30ec\u30c3\u30b9\u30f3\u304b\u308924\u6642\u9593\u5f8c\u306b\u9001\u4fe1\u3055\u308c\u308b1\u65e51\u56de\u306e\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\u30e1\u30fc\u30eb\u3092\u4e3b\u306b\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u306f\u3001\u4ee5\u4e0b\u306e\u5fc3\u7406\u7684\u52b9\u679c\u3092\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u3002&nbsp;<a href=\"https:\/\/www.verywell.com\/differences-between-extrinsic-and-intrinsic-motivation-2795384\">\u5185\u767a\u7684\u52d5\u6a5f\u4ed8\u3051<\/a>&nbsp;\u2014 \u9032\u6b69\u3084\u9054\u6210\u611f \u2014 \u305d\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30d7\u30ea\u3092\u7e70\u308a\u8fd4\u3057\u5229\u7528\u3057\u7d9a\u3051\u308b\u3088\u3046\u4fc3\u3059\u7fd2\u6163\u306e\u5b9a\u7740\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d7\u30c3\u30b7\u30e5\u306e\u5a01\u529b\u306f\u4ee5\u524d\u304b\u3089\u77e5\u3089\u308c\u3066\u304a\u308a\u3001\u3053\u308c\u306b\u3088\u308a\u9867\u5ba2\u7dad\u6301\u7387\u304c&nbsp;<a href=\"https:\/\/www.appcues.com\/blog\/app-retention-is-hard-heres-how-to-improve-it\">\u6700\u592720%<\/a>. \u3002\u3057\u304b\u3057\u3001\u8ab0\u3082\u304c\u4f55\u3089\u304b\u306e\u5f62\u3067\u57fa\u672c\u7684\u306a\u30d7\u30c3\u30b7\u30e5\u3092\u884c\u3063\u3066\u3044\u308b\u72b6\u6cc1\u3067\u306f\u3001\u6700\u3082\u57fa\u672c\u7684\u306a\u6226\u7565\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u3055\u3089\u306b\u5148\u3092\u898b\u636e\u3048\u3066\u8003\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u76f4\u611f\u7684\u306a\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3067\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7f6e\u304d\u5fd8\u308c\u305f\u30a2\u30a4\u30c6\u30e0\u3092\u898b\u3064\u3051\u308b\u306e\u306b\u5f79\u7acb\u3064Bluetooth\u30ac\u30b8\u30a7\u30c3\u30c8\u300cTile\u300d\u306b\u3088\u308a\u3001\u30a2\u30d7\u30ea\u306e\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u7387\u304c\u5411\u4e0a\u3057\u305f&nbsp;<a href=\"https:\/\/www.ramotion.com\/onboarding-a-la-carte\/?utm_campaign=What-are-the-best-examples-of-poor-Apple-user-interface-design&amp;utm_medium=special&amp;utm_source=quora\">29%\u304b\u308960%\u4ee5\u4e0a\u3078<\/a>&nbsp;\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u3092\u6574\u7406\u3057\u3001\u7c21\u5358\u306a\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u52d5\u753b\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3067\u3002\u4e00\u65b9\u3001\u30df\u30e5\u30fc\u30b8\u30c3\u30af\u30d3\u30c7\u30aa\u30a2\u30d7\u30ea\u300cVevo\u300d\u306f\u3001\u307b\u3068\u3093\u3069\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u3092\u30b9\u30ad\u30c3\u30d7\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u7a81\u304d\u6b62\u3081\u3001\u305d\u308c\u3092\u5b8c\u5168\u306b\u5ec3\u6b62\u3057\u305f\u3002,&nbsp;<a href=\"https:\/\/apptimize.com\/blog\/2015\/10\/vevos-app-defies-user-onboarding-best-practices-heres-why\/\">10%\u306b\u3088\u308b\u30ed\u30b0\u30a4\u30f3\u6570\u306e\u5897\u52a0<\/a>&nbsp;\u305d\u3057\u3066\u30017\u65e5\u76ee\u4ee5\u964d\u3082\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u304c\u6975\u3081\u3066\u91cd\u8981\u306a\u306e\u306f\u3001\u30a2\u30d7\u30ea\u304c\u30e6\u30fc\u30b6\u30fc\u306b\u597d\u5370\u8c61\u3092\u4e0e\u3048\u308b\u30c1\u30e3\u30f3\u30b9\u304c\u305f\u3044\u3066\u3044\u4e00\u5ea6\u304d\u308a\u3060\u304b\u3089\u3067\u3059\u3002\u305d\u306e\u5272\u5408\u306f&nbsp;<a href=\"https:\/\/www.appboy.com\/blog\/app-customer-retention-spring-2016-report\/\">75%\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u518d\u8a2a\u3057\u306a\u3044<\/a>&nbsp;\u30a2\u30d7\u30ea\u3092\u4f7f\u3044\u59cb\u3081\u30661\u65e5\u76ee\u7d42\u4e86\u5f8c\u3002\u305d\u3057\u3066\u3001&nbsp;<a href=\"https:\/\/www.smashingmagazine.com\/2016\/06\/complete-roadmap-building-delightful-onboarding-experience-mobile-app-users\/\">94%\u306e\u7b2c\u4e00\u5370\u8c61\u306f\u30c7\u30b6\u30a4\u30f3\u6b21\u7b2c\u3060<\/a>, \u3001\u958b\u767a\u8005\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30d7\u30ea\u3092\u521d\u3081\u3066\u5229\u7528\u3059\u308b\u969b\u306e\u4f53\u9a13\u304c\u3001\u30b9\u30e0\u30fc\u30ba\u3067\u76f4\u611f\u7684\u306a\u3082\u306e\u306b\u306a\u308b\u3088\u3046\u914d\u616e\u3059\u3079\u304d\u3067\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30a2\u30d7\u30ea\u5185\u306e\u91cd\u8981\u306a\u30a4\u30d9\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u30c8\u30ea\u30ac\u30fc\u3092\u4f5c\u6210\u3059\u308b<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300cWish\u300d\u306f\u3001\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u4e2d\u306bFacebook\u3084Instagram\u3001\u3055\u3089\u306b\u306fAmazon\u3092\u3082\u4e0a\u56de\u308b\u5b9f\u7e3e\u3092\u4e0a\u3052\u305f\u5c0f\u58f2\u30a2\u30d7\u30ea\u3067\u3059\u3002\u3055\u3089\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u305d\u306e\u30e6\u30fc\u30b6\u30fc\u30d9\u30fc\u30b9\u306e85%\u304c\u30ea\u30d4\u30fc\u30bf\u30fc\u3067\u5360\u3081\u3089\u308c\u3066\u3044\u308b\u3068\u3044\u3046\u70b9\u3067\u3059\u3002$3 billion\u898f\u6a21\u306e\u3053\u306e\u30a2\u30d7\u30ea\u306f\u3001\u305d\u306e\u6210\u529f\u306e\u8981\u56e0\u3068\u3057\u3066&nbsp;<a href=\"https:\/\/www.recode.net\/2015\/12\/28\/11621724\/meet-wish-the-3-billion-app-that-could-be-the-next-walmart\">\u624b\u639b\u304b\u308a\u3092\u5f97\u308b<\/a>&nbsp;\u30a2\u30d7\u30ea\u5185\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306b\u57fa\u3065\u3044\u3066\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u95b2\u89a7\u3057\u305f\u304c\u8cfc\u5165\u306b\u81f3\u3089\u306a\u304b\u3063\u305f\u5546\u54c1\u3092\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e0a\u3067\u518d\u8868\u793a\u3059\u308b\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u3001\u30ab\u30fc\u30c8\u653e\u68c4\u5f8c1\u6642\u9593\u4ee5\u5185\u3001\u3042\u308b\u3044\u306f1\u65e5\u4ee5\u5185\u306b\u8cfc\u5165\u3092\u5b8c\u4e86\u3057\u305f\u5834\u5408\u306b\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u306a\u3069\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306e\u958b\u767a\u8005\u306b\u306f&nbsp;<a href=\"https:\/\/blog.tenjin.io\/beyond-the-install-8-in-app-events-for-measuring-performance\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.53.1695118029670&amp;__hsfp=2360007836\">\u9577\u3044\u30ea\u30b9\u30c8<\/a>&nbsp;\u8ffd\u8de1\u3059\u3079\u304d\u30a2\u30d7\u30ea\u5185\u30a4\u30d9\u30f3\u30c8\u306f\u6570\u591a\u304f\u3042\u308a\u307e\u3059\u304c\u3001\u5e78\u3044\u306a\u3053\u3068\u306b\u3001\u30b2\u30fc\u30e0\u4ee5\u5916\u306e\u30a2\u30d7\u30ea\u306e\u958b\u767a\u8005\u306b\u3068\u3063\u3066\u306f\u3001\u30a2\u30d7\u30ea\u5185\u30a4\u30d9\u30f3\u30c8\u306e\u6570\u306f\u6bd4\u8f03\u7684\u5c11\u306a\u3044\u50be\u5411\u306b\u3042\u308b\u305f\u3081\u3001Tenjin\u306e\u3088\u3046\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u4f7f\u3063\u3066\u76e3\u8996\u3059\u308b\u306e\u304c\u5bb9\u6613\u3067\u3059\u3002&nbsp;<a href=\"https:\/\/blog.tenjin.io\/explore-user-behavior-with-tenjins-custom-events-dashboard\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.53.1695118029670&amp;__hsfp=2360007836\">\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30a2\u30d7\u30ea\u5185\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306e\u8d85\u9ad8\u901f\u5bfe\u5fdc\u3067\u9867\u5ba2\u3092\u9b45\u4e86\u3057\u307e\u3057\u3087\u3046<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e6\u30fc\u30b6\u30fc&nbsp;<a href=\"https:\/\/www.shopify.com\/enterprise\/94678726-the-need-for-speed-why-customer-service-needs-to-be-faster-than-ever\">\u8fc5\u901f\u306a\u5bfe\u5fdc\u3092\u671f\u5f85\u3057\u3066\u3044\u307e\u3059<\/a>&nbsp;\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306b\u304a\u3051\u308b\u5909\u5316\u306e\u4e00\u56e0\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u9867\u5ba2\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u4fbf\u5229\u306a\u30c1\u30e3\u30cd\u30eb\u304c\u6570\u5341\u7a2e\u985e\u3082\u5b58\u5728\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u305d\u3057\u3066\u3001\u30e2\u30d0\u30a4\u30eb\u306b\u304a\u3044\u3066\u30a2\u30d7\u30ea\u5185\u30b5\u30dd\u30fc\u30c8\u307b\u3069\u8fc5\u901f\u306a\u30c1\u30e3\u30cd\u30eb\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u306f\u3001\u30ec\u30b9\u30c8\u30e9\u30f3\u4e88\u7d04\u30a2\u30d7\u30ea\u300cDineout\u300d\u304c\u5b9f\u8a3c\u3057\u305f\u3053\u3068\u3067\u3042\u308a\u3001\u540c\u793e\u306f\u30a2\u30d7\u30ea\u5185\u30b5\u30dd\u30fc\u30c8\u3092\u7d71\u5408\u3057\u305f\u5f8c\u3001\u5fdc\u7b54\u6642\u9593\u309230\u5206\u304b\u30892.5\u5206\u306b\u77ed\u7e2e\u3057\u307e\u3057\u305f\u3002 \u9867\u5ba2\u306f\u81ea\u5206\u306e\u8981\u671b\u3092\u7c21\u5358\u306b\u4f1d\u3048\u3089\u308c\u308b\u3053\u3068\u3092\u9ad8\u304f\u8a55\u4fa1\u3057\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306f40%\u5411\u4e0a\u3057\u307e\u3057\u305f\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30cd\u30a4\u30c6\u30a3\u30d6\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30dd\u30fc\u30c8\u3068\u30c1\u30e3\u30c3\u30c8\u3057\u305f\u5f8c\u3082\u3001\u30a2\u30d7\u30ea\u3092\u3055\u3089\u306b\u5229\u7528\u3059\u308b\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u3068\u30e6\u30fc\u30b6\u30fc\u9593\u306e\u8fc5\u901f\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53ef\u80fd\u306b\u3059\u308b\u30a2\u30d7\u30ea\u306b\u306f\u3001\u591a\u5927\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3082\u305f\u3089\u3055\u308c\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001&nbsp;<a href=\"https:\/\/blog.helpshift.com\/the-9-keys-to-taming-promiscuous-app-users-and-increasing-user-retention\/\">70%\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u518d\u8a2a\u3057\u305f<\/a>&nbsp;\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u306f\u3001\u9867\u5ba2\u306e\u82e6\u60c5\u304c\u8fc5\u901f\u306b\u5bfe\u51e6\u3055\u308c\u308c\u3070\u3001.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3069\u306e\u3088\u3046\u306a\u6700\u9069\u5316\u6226\u7565\u306b\u304a\u3044\u3066\u3082\u3001\u5404\u30a2\u30d7\u30ea\u306b\u6700\u9069\u306a\u8a2d\u5b9a\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306b\u306f\u3001\u3042\u308b\u7a0b\u5ea6\u306eA\/B\u30c6\u30b9\u30c8\u304c\u5fc5\u8981\u3067\u3059\u3002\u958b\u767a\u8005\u306f\u3001Tenjin\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3084\u7d99\u7d9a\u7387\u3092\u7c21\u5358\u306b\u8ffd\u8de1\u30fb\u76e3\u8996\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.&nbsp;<a href=\"mailto:info@tenjin.io\">\u304a\u554f\u3044\u5408\u308f\u305b<\/a>&nbsp;\u72ec\u81ea\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u8a2d\u5b9a\u306b\u95a2\u3059\u308b\u3054\u8cea\u554f\u306f\u3053\u3061\u3089\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>For mobile app developers, retention is hard. An average of just&nbsp;7.5% of mobile users stay active&nbsp;30 days after downloading an app. And while mobile game developers have spent countless hours trying to crack the retention code, there are plenty of lessons they can learn by looking at their non-gaming peers. Below, we examine four ways&#8230;<\/p>","protected":false},"author":7,"featured_media":8757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-8755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Non-Gaming App Retention | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/blog\/how-non-gaming-apps-are-improving-retention\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Non-Gaming App Retention | Tenjin\" \/>\n<meta property=\"og:description\" content=\"For mobile app developers, retention is hard. An average of just&nbsp;7.5% of mobile users stay active&nbsp;30 days after downloading an app. And while mobile game developers have spent countless hours trying to crack the retention code, there are plenty of lessons they can learn by looking at their non-gaming peers. Below, we examine four ways...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ja\/blog\/how-non-gaming-apps-are-improving-retention\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-13T12:04:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:12:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2017\/07\/How-Non-Gaming-Apps-Are-Improving-Retention-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sunny Cha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sunny Cha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"4\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-non-gaming-apps-are-improving-retention\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-non-gaming-apps-are-improving-retention\\\/\"},\"author\":{\"name\":\"Sunny Cha\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/f5e66ef1e16354fac8102e0aa356bc52\"},\"headline\":\"How Non-Gaming Apps Are Improving Retention\",\"datePublished\":\"2017-07-13T12:04:00+00:00\",\"dateModified\":\"2026-04-14T08:12:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-non-gaming-apps-are-improving-retention\\\/\"},\"wordCount\":672,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-non-gaming-apps-are-improving-retention\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/How-Non-Gaming-Apps-Are-Improving-Retention-1.jpeg\",\"articleSection\":[\"Best practices\",\"Mobile Marketing Trends\"],\"inLanguage\":\"ja\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-non-gaming-apps-are-improving-retention\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-non-gaming-apps-are-improving-retention\\\/\",\"name\":\"Non-Gaming App Retention | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-non-gaming-apps-are-improving-retention\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-non-gaming-apps-are-improving-retention\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/How-Non-Gaming-Apps-Are-Improving-Retention-1.jpeg\",\"datePublished\":\"2017-07-13T12:04:00+00:00\",\"dateModified\":\"2026-04-14T08:12:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-non-gaming-apps-are-improving-retention\\\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-non-gaming-apps-are-improving-retention\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-non-gaming-apps-are-improving-retention\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/How-Non-Gaming-Apps-Are-Improving-Retention-1.jpeg\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/How-Non-Gaming-Apps-Are-Improving-Retention-1.jpeg\",\"width\":1000,\"height\":667,\"caption\":\"The model stands against the wall and keeps the phone, I connected.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-non-gaming-apps-are-improving-retention\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Non-Gaming Apps Are Improving Retention\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - 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An average of just&nbsp;7.5% of mobile users stay active&nbsp;30 days after downloading an app. And while mobile game developers have spent countless hours trying to crack the retention code, there are plenty of lessons they can learn by looking at their non-gaming peers. 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