{"id":8761,"date":"2017-06-16T12:08:00","date_gmt":"2017-06-16T12:08:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8761"},"modified":"2026-04-14T08:11:12","modified_gmt":"2026-04-14T08:11:12","slug":"tenjins-dictionary-for-app-marketers","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/tenjins-dictionary-for-app-marketers\/","title":{"rendered":"\u5929\u795e\u306e\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30bf\u30fc\u8f9e\u5178"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>\u30a2\u30d7\u30ea\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6c7a\u3057\u3066\u7c21\u5358\u306a\u4ed5\u4e8b\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4f55\u5341\u4e07\u3082\u306e\u30a2\u30d7\u30ea\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u6ce8\u76ee\u3092\u596a\u3044\u5408\u3046\u4e2d\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u7af6\u4e89\u306e\u5834\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u81a8\u5927\u306a\u6280\u8853\u7684\u77e5\u8b58\u3084\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u8981\u4ef6\u3068\u3044\u3046\u8907\u96d1\u306a\u8ab2\u984c\u3092\u7d20\u65e9\u304f\u5207\u308a\u629c\u3051\u3066\u3044\u304f\u80fd\u529b\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3046\u3057\u305f\u8907\u96d1\u5316\u304c\u9032\u3080\u306b\u3064\u308c\u3066\u751f\u3058\u308b\u526f\u4f5c\u7528\u306e\u4e00\u3064\u304c\u3001\u90e8\u5916\u8005\u306b\u306f\u7406\u89e3\u4e0d\u80fd\u306a\u5c02\u9580\u7528\u8a9e\u306e\u6c3e\u6feb\u3067\u3059\u3002\u305d\u3057\u3066\u3001\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30bf\u30fc\u304cCPI\u3001K\u30d5\u30a1\u30af\u30bf\u30fc\u3001\u30c1\u30e3\u30fc\u30f3\u304cLTV\u3068\u3069\u306e\u3088\u3046\u306b\u95a2\u9023\u3057\u3066\u3044\u308b\u304b\u3092\u5373\u5ea7\u306b\u7406\u89e3\u3067\u304d\u306a\u3051\u308c\u3070\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u3068\u3057\u3066\u9577\u304f\u751f\u304d\u6b8b\u308c\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3057\u304b\u3057\u3001\u4eba\u9593\u306e\u8133\u3082\u767e\u79d1\u4e8b\u5178\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u521d\u5fc3\u8005\u304b\u3089\u30d9\u30c6\u30e9\u30f3\u307e\u3067\u3001\u3069\u306a\u305f\u306b\u3082\u5f79\u7acb\u3064\u3088\u3046\u300150\u306e\u4fbf\u5229\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u3092\u307e\u3068\u3081\u305f\u4fbf\u5229\u306a\u30ea\u30d5\u30a1\u30ec\u30f3\u30b9\u3092\u4f5c\u6210\u3057\u307e\u3057\u305f\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u53ce\u76ca\u3068\u6210\u9577<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u53d6\u308a\u4e0a\u3052\u308b\u7528\u8a9e\u306f\u3001\u30a2\u30d7\u30ea\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u53ce\u76ca\u6027\u306b\u95a2\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u7528\u8a9e\u306f\u3001\u53b3\u5bc6\u306b\u306f\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u8077\u52d9\u7bc4\u56f2\u306b\u306f\u542b\u307e\u308c\u307e\u305b\u3093\u304c\u3001\u3053\u306e\u4ed5\u4e8b\u3092\u884c\u3046\u4e0a\u3067\u306f\u305d\u308c\u3089\u3092\u7406\u89e3\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ARPU\uff081\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\uff09<\/strong>: ARPU\u306f\u3001\u53ce\u76ca\u3092\u30e6\u30fc\u30b6\u30fc\u7dcf\u6570\u3067\u5272\u308b\u3053\u3068\u3067\u30011\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e\u53ce\u76ca\u3092\u7b97\u51fa\u3059\u308b\u6307\u6a19\u3067\u3059\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>DARPU\uff081\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e1\u65e5\u5e73\u5747\u53ce\u76ca\uff09<\/strong>: ARPU\u3068\u4f3c\u3066\u3044\u307e\u3059\u304c\u30011\u65e5\u5358\u4f4d\u3067\u7b97\u51fa\u3055\u308c\u307e\u3059\u3002DARPU\u306fARPU\u306e\u6700\u3082\u4e00\u822c\u7684\u306a\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u304c\u3001\u4ed6\u306b\u3082\u3055\u307e\u3056\u307e\u306a\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u304c\u5b58\u5728\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001,&nbsp;<strong>ARPPU\uff08\u6709\u6599\u30e6\u30fc\u30b6\u30fc1\u4eba\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\uff09<\/strong>&nbsp;\u30e6\u30fc\u30b6\u30fc\u30d9\u30fc\u30b9\u3092\u6709\u6599\u30e6\u30fc\u30b6\u30fc\u306e\u307f\u306b\u7d5e\u308a\u8fbc\u307f\u3001\u7279\u306b\u3001\u5c11\u6570\u306e\u9ad8\u984d\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc\u306b\u4f9d\u5b58\u3057\u3066\u3044\u308b\u4f01\u696d\u3067\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002.&nbsp;<strong>ARPDAU\uff081\u65e5\u3042\u305f\u308a\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc1\u4eba\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\uff09<\/strong>&nbsp;\u7d99\u7d9a\u7684\u306a\u5229\u7528\u8005\u3084\u983b\u7e41\u306b\u5229\u7528\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u89e3\u7d04\u7387<\/strong>: \u30a2\u30d7\u30ea\u306e\u5229\u7528\u3092\u3084\u3081\u305f\u4eba\u306e\u5272\u5408\u3092\u793a\u3059\u6307\u6a19\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30b3\u30db\u30fc\u30c8\u5206\u6790<\/strong>: \u30b3\u30db\u30fc\u30c8\u3068\u306f\u3001\u7279\u5b9a\u306e\u9031\u306b\u30a2\u30d7\u30ea\u3092\u5229\u7528\u3057\u305f\u3001\u3042\u308b\u3044\u306f\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3092\u884c\u3063\u305f\u306a\u3069\u3001\u4f55\u3089\u304b\u306e\u5171\u901a\u306e\u7d4c\u9a13\u3092\u6301\u3064\u30e6\u30fc\u30b6\u30fc\u306e\u30b0\u30eb\u30fc\u30d7\u306e\u3053\u3068\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u30d9\u30fc\u30b9\u3092\u30b3\u30db\u30fc\u30c8\u306b\u5206\u985e\u3059\u308b\u3053\u3068\u3067\u3001\u4f55\u304c\u52b9\u679c\u7684\u3067\u3001\u4f55\u304c\u52b9\u679c\u7684\u3067\u306a\u3044\u304b\u3092\u5206\u6790\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>DAU \/ WAU \/ MAU\uff081\u65e5\u3042\u305f\u308a\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\uff0f1\u9031\u9593\u3042\u305f\u308a\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\uff0f1\u30f6\u6708\u3042\u305f\u308a\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\uff09<\/strong>: 1\u65e5\u30011\u9031\u9593\u3001\u307e\u305f\u306f1\u304b\u6708\u3042\u305f\u308a\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u4e00\u822c\u7684\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>LTV\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09<\/strong>: \u5e83\u544a\u8cbb\u306e\u4e88\u7b97\u7b56\u5b9a\u306b\u6b20\u304b\u305b\u306a\u3044LTV\u3068\u306f\u3001\u7279\u5b9a\u306e\u671f\u9593\u306b\u304a\u3044\u3066\u3001\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u30b3\u30db\u30fc\u30c8\u304c\u3082\u305f\u3089\u3059\u4fa1\u5024\u306e\u898b\u7a4d\u3082\u308a\u3067\u3059\u30022\u56de\u306b\u308f\u305f\u308b\u30b7\u30ea\u30fc\u30ba\u8a18\u4e8b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\uff08<a href=\"https:\/\/blog.tenjin.io\/ltv-101\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.54.1695118029670&amp;__hsfp=2360007836\">\u7b2c1\u90e8<\/a>,&nbsp;<a href=\"https:\/\/blog.tenjin.io\/ltv-201-a-simple-method-for-forecasting\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.54.1695118029670&amp;__hsfp=2360007836\">\u7b2c2\u90e8<\/a>) LTV\u306e\u8a08\u7b97\u65b9\u6cd5\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3061\u3089\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>IAP\uff08\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\uff09<\/strong>: \u30a2\u30d7\u30ea\u5185\u3067\u30a2\u30a4\u30c6\u30e0\u3092\u8cfc\u5165\u3059\u308b\u884c\u70ba\u3002E\u30b3\u30de\u30fc\u30b9\u5927\u624b\u306eAmazon\u304c\u958b\u767a\u3057\u305f&nbsp;<a>\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306e\u30b9\u30e9\u30a4\u30c9\u30b7\u30e7\u30fc<\/a>&nbsp;\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\uff08IAP\uff09\u306e\u8ca9\u58f2\u306b\u3064\u3044\u3066\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>K\u4fc2\u6570<\/strong>: \u30a2\u30d7\u30ea\u306e\u30d0\u30a4\u30e9\u30eb\u6027\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3042\u308b\u300cK\u30d5\u30a1\u30af\u30bf\u30fc\u300d\u3068\u306f\u30011\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30d7\u30ea\u306b\u547c\u3073\u8fbc\u3080\u4ed6\u306e\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u6307\u3057\u3001\u901a\u5e38\u306f0.1\u3068\u3044\u3063\u305f\u6570\u5024\u3067\u8868\u3055\u308c\u307e\u3059\uff08\u3053\u308c\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e10%\u304c\u30d0\u30a4\u30e9\u30eb\u306a\u62db\u5f85\u306b\u3088\u3063\u3066\u6d41\u5165\u3057\u305f\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\uff09\u3002\u958b\u767a\u8005\u306e\u30f4\u30a1\u30b7\u30ea\u30a4\u30fb\u30b5\u30d3\u30ed\u30d5\u6c0f\u306f\u3001\u3053\u306e\u8a18\u4e8b\u3067K\u30d5\u30a1\u30af\u30bf\u30fc\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002&nbsp;<a href=\"https:\/\/medium.com\/@devtodev\/how-to-measure-the-product-virality-47f4a81d507\">\u30d0\u30a4\u30e9\u30eb\u6027\u306e\u6e2c\u5b9a\u306b\u95a2\u3059\u308b\u6295\u7a3f<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5b9a\u7740\u7387<\/strong>: \u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30d7\u30ea\u3092\u4f7f\u3044\u7d9a\u3051\u308b\u671f\u9593\uff08\u901a\u5e38\u306f\u6570\u9031\u9593\u304b\u3089\u6570\u30f6\u6708\uff09\u3092\u6307\u3057\u307e\u3059\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u6240\u8981\u6642\u9593<\/strong>: \u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30d7\u30ea\u5185\u3067\u904e\u3054\u3059\u6642\u9593\u3002\u4ee5\u4e0b\u306b\u3044\u304f\u3064\u304b\u4f8b\u3092\u6319\u3052\u307e\u3059\u3002&nbsp;<a href=\"https:\/\/www.leanplum.com\/blog\/mobile-app-use-cases-engagement\/\">\u5a5a\u7d04\u306e\u30b3\u30c4<\/a>&nbsp;Leanplum\u304c\u63d0\u4f9b\u3059\u308b\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u30bb\u30c3\u30b7\u30e7\u30f3\u6642\u9593\u3092\u5ef6\u9577\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30bb\u30b0\u30e1\u30f3\u30c8\uff0f\u30b3\u30db\u30fc\u30c8<\/strong>: \u8996\u8074\u8005\u306e\u4e2d\u3067\u3001\u5171\u901a\u306e\u7279\u5fb4\u3092\u6301\u3064\u4eba\u3005\u306e\u30b0\u30eb\u30fc\u30d7\u3002\u4f8b\u3048\u3070\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u6240\u8981\u6642\u9593\u304c\u77ed\u3044\u3053\u3068\u3092\u597d\u308021\uff5e35\u6b73\u306e\u5973\u6027\u5c64\u306f&nbsp;<a href=\"http:\/\/developers.magmic.com\/demographic-breakdown-casual-mid-core-hard-core-mobile-gamers\/\">\u30ad\u30f3\u30b0\u793e\u306e\u300e\u30ad\u30e3\u30f3\u30c7\u30a3\u30fc\u30af\u30e9\u30c3\u30b7\u30e5\u300f\u304c\u5927\u30d2\u30c3\u30c8\u3057\u305f\u5834\u6240<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b8b\u308a\u306e\u7528\u8a9e\u306f\u3059\u3079\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306b\u76f4\u63a5\u95a2\u4fc2\u3057\u3066\u3044\u307e\u3059\u3002\u307b\u3068\u3093\u3069\u306e\u4ed5\u4e8b\u3067\u306f\u3001\u3053\u308c\u3089\u306e\u6982\u5ff5\u306e\u4e00\u90e8\u306e\u307f\u304c\u5fc5\u8981\u3068\u3055\u308c\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u3042\u308b\u4f01\u696d\u3067\u306fCPM\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u3082\u306e\u306e\u3001CPC\u306f\u307b\u3068\u3093\u3069\u3001\u3042\u308b\u3044\u306f\u307e\u3063\u305f\u304f\u4f7f\u7528\u3057\u306a\u3044\u3068\u3044\u3063\u305f\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A\/B\u30c6\u30b9\u30c8<\/strong>: 2\u3064\u4ee5\u4e0a\u306e\u985e\u4f3c\u3057\u305f\u5e83\u544a\u3092\u63b2\u8f09\u3057\u3001\u6700\u9069\u306a\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3092\u898b\u6975\u3081\u308b\u3002\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306eChartboost\u304c\u5171\u6709\u3057\u3066\u3044\u308b&nbsp;<a href=\"https:\/\/www.chartboost.com\/blog\/2015\/02\/ab-testing-mobile-games\/\">\u91cd\u8981\u306a\u624b\u9806<\/a>&nbsp;\u52b9\u7387\u7684\u306aA\/B\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd\u306e\u305f\u3081\u306b\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5e83\u544aID<\/strong>: \u5e83\u544aID\u3068\u306f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u30e6\u30fc\u30b6\u30fc\u3092\u8ffd\u8de1\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3059\u308b\u60c5\u5831\u3067\u3042\u308a\u3001\u30a2\u30d7\u30ea\u5185\u3067\u7279\u5b9a\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u884c\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8<\/strong>: \u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5ba3\u4f1d\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u308a\u95b2\u89a7\u3057\u305f\u308a\u3059\u308b\u305f\u3073\u306b\u5831\u916c\u3092\u53d7\u3051\u53d6\u308b\u4eba\u3005\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ASO\uff08App Store Optimization\uff09<\/strong>: \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306eSEO\u6700\u9069\u5316\u3068\u540c\u69d8\u306b\u3001ASO\u3068\u306f\u3001\u30a2\u30d7\u30ea\u30da\u30fc\u30b8\u4e0a\u306e\u30c6\u30ad\u30b9\u30c8\u3001\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8\u3001\u52d5\u753b\u3001\u30a2\u30a4\u30b3\u30f3\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u306b\u304a\u3051\u308b\u30a2\u30d7\u30ea\u306e\u9732\u51fa\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u3059\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u51fa\u5178<\/strong>: \u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306a\u3069\u306e\u7372\u5f97\u30c1\u30e3\u30cd\u30eb\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5e30\u5c5e\u3055\u305b\u308b\u30d7\u30ed\u30bb\u30b9\u3002\u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u901a\u5e38\u3001\u8907\u6570\u306e\u30bd\u30fc\u30b9\u304b\u3089\u306e\u30c7\u30fc\u30bf\u3092\u6271\u3044\u3084\u3059\u304f\u3059\u308b\u305f\u3081\u306b\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u88fd\u306e\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002Tenjin\u306f\u512a\u308c\u305f\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3060\u3068\u805e\u3044\u3066\u3044\u307e\u3059&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30d0\u30fc\u30b9\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/strong>: \u9650\u3089\u308c\u305f\u671f\u9593\u5185\u306b\u30e6\u30fc\u30b6\u30fc\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u3092\u4e3b\u306a\u76ee\u7684\u3068\u3059\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3002\u5e83\u544a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u300cglispa\u300d\u306e\u30b9\u30bf\u30cb\u30b9\u30e9\u30f4\u30a1\u30fb\u30c8\u30c9\u30ed\u30f4\u30a1\u6c0f\u306f\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u308b\u3002&nbsp;<a href=\"http:\/\/www.pocketgamer.biz\/comment-and-opinion\/61734\/burst-campaign-seven-tips\/\">\u7acb\u3061\u4e0a\u3052\u306e\u305f\u3081\u306e7\u3064\u306e\u30d2\u30f3\u30c8<\/a>&nbsp;\u6210\u529f\u3092\u53ce\u3081\u305f\u30d0\u30fc\u30b9\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CPA\uff08\u30a2\u30af\u30b7\u30e7\u30f3\u5358\u4fa1\u307e\u305f\u306f\u7372\u5f97\u5358\u4fa1\uff09<\/strong>: \u5e83\u544a\u4e3b\u304c\u3001\u8ca9\u58f2\u3084\u767b\u9332\u3068\u3044\u3063\u305f\u7279\u5b9a\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u5bfe\u3057\u3066\u5bfe\u4fa1\u3092\u652f\u6255\u3046\u5e83\u544a\u6599\u91d1\u30e2\u30c7\u30eb\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CPC\uff08\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff09<\/strong>: \u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u305f\u3073\u306b\u3001\u5e83\u544a\u4e3b\u304c\u6599\u91d1\u3092\u652f\u6255\u3046\u8ab2\u91d1\u30e2\u30c7\u30eb\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CPI\uff08\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5358\u4fa1\uff09<\/strong>: \u5e83\u544a\u304c\u30a2\u30d7\u30ea\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u306b\u3064\u306a\u304c\u3063\u305f\u305f\u3073\u306b\u3001\u5e83\u544a\u4e3b\u304c\u6599\u91d1\u3092\u652f\u6255\u3046\u8ab2\u91d1\u30e2\u30c7\u30eb\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CPM\uff081,000\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8\uff09<\/strong>: \u5e83\u544a\u4e3b\u304c\u3001\u5e83\u544a\u306e1000\u56de\u8868\u793a\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3068\u3082\u547c\u3070\u308c\u308b\uff09\u3054\u3068\u306b\u652f\u6255\u3046\u91d1\u984d\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09<\/strong>: \u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u7ba1\u7406\u3059\u308b\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u308b\u624b\u6cd5\u3084\u6226\u7565\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09<\/strong>: \u5e83\u544a\u306e\u8868\u793a\u56de\u6570\u3068\u3001\u305d\u306e\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u6570\u306e\u6bd4\u7387\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CTA\uff08\u884c\u52d5\u559a\u8d77\uff09<\/strong>: \u30e6\u30fc\u30b6\u30fc\u306b\u884c\u52d5\u3092\u4fc3\u3059\u753b\u50cf\u3001\u30dc\u30bf\u30f3\u3001\u307e\u305f\u306f\u30c6\u30ad\u30b9\u30c8\u3002\u30e2\u30d0\u30a4\u30eb\u3067\u306e\u4ee3\u8868\u7684\u306a\u4f8b\u3068\u3057\u3066\u306f\u3001\u307b\u3068\u3093\u3069\u306e\u30a2\u30d7\u30ea\u5e83\u544a\u306b\u898b\u3089\u308c\u308b\u300c\u4eca\u3059\u3050\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u300d\u30dc\u30bf\u30f3\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u3042\u308b\u3044\u306f\u3001\u958b\u767a\u8005\u306f\u6b21\u306e\u3088\u3046\u306a\u3001\u3088\u308a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u9078\u3076\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002&nbsp;<a href=\"https:\/\/blog.hubspot.com\/marketing\/great-call-to-action-examples?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.54.1695118029670&amp;__hsfp=2360007836\">\u3053\u308c\u308931\u306e\u30b5\u30a4\u30c8\u3068\u30a2\u30d7\u30ea<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5909\u63db<\/strong>: \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u5e83\u544a\u6d3b\u52d5\u3092\u901a\u3058\u3066\u9054\u6210\u3057\u305f\u3044\u6210\u679c\u3002\u901a\u5e38\u3001\u8cfc\u5165\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3001\u307e\u305f\u306f\u767b\u9332\u3068\u3044\u3063\u305f\u5f62\u3092\u3068\u308b\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af<\/strong>: \u5e83\u544a\u306b\u57cb\u3081\u8fbc\u307e\u308c\u305fURL\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\uff08\u307e\u305f\u306f\u30a2\u30d7\u30ea\uff09\u5185\u306e\u7279\u5b9a\u306e\u30da\u30fc\u30b8\uff08\u4f8b\u3048\u3070\u5546\u54c1\u30da\u30fc\u30b8\u306a\u3069\uff09\u306b\u76f4\u63a5\u8a98\u5c0e\u3059\u308b\u3082\u306e\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30c7\u30a3\u30d5\u30a1\u30fc\u30c9\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af<\/strong>: \u30a2\u30d7\u30ea\u304c\u307e\u3060\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3055\u308c\u3066\u3044\u306a\u304f\u3066\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u30a2\u30d7\u30ea\u5185\u306e\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u306b\u8a98\u5c0e\u3067\u304d\u308b\u6a5f\u80fd\u3067\u3059\u3002\u4ee5\u524d\u3001\u3053\u306e\u6a5f\u80fd\u3068&nbsp;<a href=\"https:\/\/blog.tenjin.io\/running-deferred-deeplinks-through-your-paid-ua-campaigns\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.54.1695118029670&amp;__hsfp=2360007836\">ROI\u306e\u5411\u4e0a\u3068\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u306e\u5148\u9001\u308a<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>DSP\uff08\u30c7\u30de\u30f3\u30c9\u30b5\u30a4\u30c9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09<\/strong>: \u5e83\u544a\u4e3b\u3084\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u3001\u7d71\u4e00\u3055\u308c\u305f\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u3092\u901a\u3058\u3066\u3001\u3055\u307e\u3056\u307e\u306a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u304b\u3089\u5e83\u544a\u67a0\u3092\u8cfc\u5165\u3067\u304d\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30b8\u30aa\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/strong>: \u5dde\u3084\u56fd\u3068\u3044\u3063\u305f\u7279\u5b9a\u306e\u5730\u7406\u7684\u4f4d\u7f6e\u306b\u57fa\u3065\u3044\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u5e83\u544a<\/strong>: \u643a\u5e2f\u96fb\u8a71\u306e\u753b\u9762\u5168\u4f53\u3092\u8986\u3046\u30bf\u30a4\u30d7\u306e\u5e83\u544a\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u611f\u60f3<\/strong>: \u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u3092\u95b2\u89a7\u3057\u305f\u77ac\u9593\u304c\u3001CPM\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u304a\u3051\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u3059\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30e9\u30b9\u30c8\u30bf\u30c3\u30c1\u30fb\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3<\/strong>: \u30e6\u30fc\u30b6\u30fc\u304c\u6700\u5f8c\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u30bd\u30fc\u30b9\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5e30\u5c5e\u3055\u305b\u308b\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>LAT\uff08\u5e83\u544a\u8ffd\u8de1\u306e\u5236\u9650\uff09<\/strong>: \u30bf\u30fc\u30b2\u30c3\u30c8\u5e83\u544a\u306e\u8868\u793a\u3092\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u3059\u308b\u305f\u3081\u306e\u30e2\u30d0\u30a4\u30eb\u8a2d\u5b9a\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30de\u30eb\u30c1\u30bf\u30c3\u30c1\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3<\/strong>: \u30e6\u30fc\u30b6\u30fc\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u307e\u3067\u306b\u5e83\u544a\u3092\u76ee\u306b\u3057\u305f\u53ef\u80fd\u6027\u306e\u3042\u308b\u3055\u307e\u3056\u307e\u306a\u5834\u6240\u3092\u8003\u616e\u306b\u5165\u308c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0ROI\u306e\u3088\u308a\u5305\u62ec\u7684\u306a\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3067\u304d\u308b\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3067\u3059\u3002\u30de\u30eb\u30c1\u30bf\u30c3\u30c1\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306b\u306f\u8907\u6570\u306e\u7a2e\u985e\u304c\u3042\u308a\u3001,&nbsp;<a href=\"https:\/\/www.blurgroup.com\/blogs\/marketing\/a-guide-to-multi-channel-attribution-models\/\">\u8a73\u7d30\u306b\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b<\/a>&nbsp;\u8abf\u9054\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300cblur\u300d\u306b\u3088\u308b\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a<\/strong>: \u5468\u56f2\u306e\u74b0\u5883\u306b\u6eb6\u3051\u8fbc\u307f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u30a2\u30d7\u30ea\u3084\u30b2\u30fc\u30e0\u3068\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u4e00\u4f53\u5316\u3057\u305f\u3088\u3046\u306b\u898b\u3048\u308b\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>NPS\uff08\u30cd\u30c3\u30c8\u30fb\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30fb\u30b9\u30b3\u30a2\uff09<\/strong>: \u30e6\u30fc\u30b6\u30fc\u306e\u611f\u60c5\u3084\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u308b\u6307\u6a19\u3002\u7d39\u4ecb\u578b\u4f01\u696dAppVirality\u304c\u3001NPS\u306e\u7b97\u51fa\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002&nbsp;<a href=\"http:\/\/www.appvirality.com\/blog\/net-promoter-score-to-reduce-your-apps-churn-and-increase-downloads\/\">\u3042\u308b\u6295\u7a3f\u3067<\/a>&nbsp;\u9867\u5ba2\u96e2\u308c\u306e\u6291\u5236\u306b\u3064\u3044\u3066\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30aa\u30d7\u30c8\u30a4\u30f3<\/strong>: \u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u306e\u8868\u793a\u3092\u627f\u8afe\u307e\u305f\u306f\u62d2\u5426\u3067\u304d\u308b\u6a5f\u80fd\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6d41\u5165\uff0f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97<\/strong>: SEO\u5bfe\u7b56\u3084\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u306e\u7279\u96c6\u306a\u3069\u3001\u8cbb\u7528\u3092\u304b\u3051\u306a\u3044\u624b\u6cd5\u306b\u3088\u3063\u3066\u5b9f\u73fe\u3057\u305f\u30a2\u30d7\u30ea\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u304c\u30bc\u30ed\u3001\u3042\u308b\u3044\u306f\u3054\u304f\u308f\u305a\u304b\u306a\u958b\u767a\u8005\u3067\u3082\u3001\u7121\u6599\u3067\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u65b9\u6cd5\u306f\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u3002Marketing Expo&nbsp;<a href=\"http:\/\/www.b2bmarketingexpo.co.uk\/news\/blog.asp?blog_id=3806\">\u3053\u3053\u3067\u306f15\u306e\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5f8c\u306e\u30a4\u30d9\u30f3\u30c8<\/strong>: \u30a2\u30d7\u30ea\u306e\u8d77\u52d5\u3084\u7d42\u4e86\u3092\u9664\u304d\u3001\u30a2\u30d7\u30ea\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5f8c\u306b\u767a\u751f\u3059\u308b\u3042\u3089\u3086\u308b\u30a4\u30d9\u30f3\u30c8\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30d0\u30a4\u30a4\u30f3\u30b0<\/strong>: \u5165\u672d\u3084\u5e83\u544a\u306e\u63b2\u8f09\u4f4d\u7f6e\u3092\u6700\u9069\u5316\u30fb\u81ea\u52d5\u5316\u3059\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002\u95a2\u5fc3\u306e\u3042\u308b\u958b\u767a\u8005\u306f\u3001Google\u306e&nbsp;<a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/programmatic\/\">5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u304b\u3089\u306a\u308b\u30ac\u30a4\u30c9<\/a>&nbsp;\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30d0\u30a4\u30a4\u30f3\u30b0\u306b\u3064\u3044\u3066\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30ea\u30fc\u30c1<\/strong>: \u5e83\u544a\u3092\u95b2\u89a7\u3057\u305f\u4eba\u306e\u6570\u3092\u6307\u3057\u307e\u3059\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u518d\u95a2\u4e0e<\/strong>: \u96e2\u8131\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u30a2\u30d7\u30ea\u306b\u547c\u3073\u623b\u3059\u305f\u3081\u306b\u3001\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u3084\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306a\u3069\u306e\u6226\u7565\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3002Google\u306f\u6b21\u306e\u3088\u3046\u306b\u8aac\u660e\u3057\u3066\u3044\u308b&nbsp;<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-gb\/articles\/four-strategies-for-mobile-app-re-engagement.html\">\u518d\u95a2\u4e0e\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e4\u3064\u306e\u30d2\u30f3\u30c8<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30ea\u30ef\u30fc\u30c9\u5e83\u544a<\/strong>: \u30e6\u30fc\u30b6\u30fc\u304c\u5831\u916c\u3068\u5f15\u304d\u63db\u3048\u306b\u5e83\u544a\u3092\u8996\u8074\u3059\u308b\u30bf\u30a4\u30d7\u306e\u52d5\u753b\u5e83\u544a\u3002\u3053\u306e\u5f62\u5f0f\u306f&nbsp;<a href=\"http:\/\/www.adweek.com\/digital\/unity-71-of-players-prefer-watching-video-ads-to-pay-for-in-game-content\/\">\u5927\u30d2\u30c3\u30c8<\/a>&nbsp;\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u306b\u304a\u3044\u3066\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2<\/strong>: \u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u8981\u7d20\u3084\u52d5\u753b\u3001\u97f3\u58f0\u306a\u3069\u306e\u9ad8\u5ea6\u306a\u6a5f\u80fd\u3092\u5099\u3048\u305f\u5e83\u544a\u3002\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u4ee3\u7406\u5e97\u306e\u30df\u30ec\u30cb\u30a2\u30eb\u30fb\u30e1\u30c7\u30a3\u30a2\u306f\u3001&nbsp;<a href=\"http:\/\/www.millennialmedia.com\/mobile-insights\/blog\/make-mobile-work-the-rich-media-opportunity\">\u898b\u3084\u3059\u3044\u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af<\/a>&nbsp;\u3055\u307e\u3056\u307e\u306a\u696d\u754c\u306b\u304a\u3044\u3066\u3001\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u3068\u5f93\u6765\u306e\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306e\u30af\u30ea\u30c3\u30af\u7387\u3092\u6bd4\u8f03\u3059\u308b\u305f\u3081\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ROAS\uff08\u5e83\u544a\u8cbb\u5bfe\u52b9\u679c\uff09<\/strong>: ROI\u306f\u5229\u76ca\u3092\u524d\u63d0\u3068\u3057\u3066\u3044\u308b\u306e\u306b\u5bfe\u3057\u3001ROAS\u306f\u305d\u3046\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002ROAS\u3068\u306f\u3001\u5358\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3054\u3068\u306e\u5e83\u544a\u8cbb\u306b\u5bfe\u3059\u308b\u53ce\u76ca\u306e\u5272\u5408\u3092\u6307\u3057\u307e\u3059\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ROI\uff08\u6295\u8cc7\u53ce\u76ca\u7387\uff09<\/strong>: \u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001ROI\u3068\u306f\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u5f97\u3089\u308c\u308b\u5229\u76ca\u306e\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306f\u3001\uff08\u7372\u5f97\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u5f97\u3089\u308c\u308b\uff09\u5229\u76ca\u3092\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8cbb\u7528\u3067\u5272\u3063\u3066\u7b97\u51fa\u3055\u308c\u307e\u3059\u3002.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SDK \/ API<\/strong>: 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isn\u2019t an easy job. 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