{"id":8812,"date":"2016-12-06T12:29:00","date_gmt":"2016-12-06T12:29:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8812"},"modified":"2026-04-14T08:03:42","modified_gmt":"2026-04-14T08:03:42","slug":"ltv-201-a-simple-method-for-forecasting","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/ltv-201-a-simple-method-for-forecasting\/","title":{"rendered":"LTV 201\uff1a\u30b7\u30f3\u30d7\u30eb\u306a\u4e88\u6e2c\u65b9\u6cd5"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/growthfullstack.com\/usecase\/simple-customer-lifetime-value-ltv-prediction-in-python\"><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/growthfullstack.com\/usecase\/simple-customer-lifetime-value-ltv-prediction-in-python\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/growthfullstack.com\/static\/f2c1bb8311f298fd2ce8ac2664187f07\/ltv-prediction.png?ssl=1\" alt=\"LTV\u4e88\u6e2c\" class=\"wp-image-8343\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u306f\u6271\u3044\u304c\u96e3\u3057\u3044\u3002\u305d\u306e&nbsp;<a href=\"https:\/\/growthfullstack.com\/usecase\/simple-customer-lifetime-value-ltv-prediction-in-python\">\u6700\u3082\u7c21\u5358\u3067\u3001\u304b\u3064\u6700\u3082\u4fe1\u983c\u6027\u306e\u9ad8\u3044LTV\u306e\u8a08\u7b97\u65b9\u6cd5<\/a>&nbsp;\u904e\u53bb\u306b\u4f55\u304c\u8d77\u304d\u305f\u304b\u3092\u304a\u4f1d\u3048\u3057\u307e\u3057\u3087\u3046\u3002\u30bb\u30b0\u30e1\u30f3\u30c8X\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc1\u4eba\u3042\u305f\u308aY\u30c9\u30eb\u306e\u53ce\u76ca\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u7406\u60f3\u7684\u306a\u72b6\u6cc1\u3067\u3042\u308c\u3070\u3001\u305d\u308c\u3067\u5341\u5206\u3067\u3057\u3087\u3046\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3057\u304b\u3057\u3001\u305f\u3044\u3066\u3044\u306e\u5834\u5408\u3001\u672a\u6765\u3092\u77e5\u308a\u305f\u304f\u306a\u308b\u3082\u306e\u3067\u3042\u308a\u3001\u305d\u306e\u305f\u3081\u306b\u306f&nbsp;<a href=\"http:\/\/https\/\/growthfullstack.com\/usecase\/advanced-customer-lifetime-value-ltv-prediction-in-python\">\u3088\u308a\u8907\u96d1\u306a\u30e2\u30c7\u30eb<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u300c\u8907\u96d1\u300d\u3068\u3044\u3046\u8a00\u8449\u306b\u306f\u3001\u6bd4\u8f03\u7684\u7c21\u6f54\u3067\u5206\u304b\u308a\u3084\u3059\u3044\u6570\u5f0f\u304b\u3089\u3001\u6700\u5148\u7aef\u306e\u6a5f\u68b0\u5b66\u7fd2\u306e\u4ed5\u7d44\u307f\u306b\u81f3\u308b\u307e\u3067\u3001\u3055\u307e\u3056\u307e\u306a\u610f\u5473\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u591a\u304f\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u304cLTV\u30e2\u30c7\u30eb\u306e\u8abf\u67fb\u3092\u59cb\u3081\u308b\u3068\u6c17\u3065\u304f\u306e\u306f\u3001\u5177\u4f53\u4f8b\u306f\u7c21\u5358\u306b\u898b\u3064\u304b\u308b\u3082\u306e\u306e\u3001\u3069\u306e\u30e2\u30c7\u30eb\u304c\u6700\u9069\u304b\u306b\u3064\u3044\u3066\u306e\u8a55\u4fa1\u3084\u6839\u62e0\u3092\u898b\u3064\u3051\u308b\u306e\u306f\u96e3\u3057\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5177\u4f53\u7684\u306a\u60c5\u5831\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u306e\u306f\u3001\u5927\u4f01\u696d\u304c\u81ea\u793e\u306e\u5229\u7528\u72b6\u6cc1\u306b\u3064\u3044\u3066\u8a71\u3057\u305f\u304c\u3089\u306a\u3044\u304b\u3089\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3082\u3046\u4e00\u3064\u306e\u7406\u7531\u306f\u3001\u300c\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u300d\u3068\u3044\u3046\u3082\u306e\u304c\u5b58\u5728\u3057\u306a\u3044\u304b\u3089\u3067\u3059\u3002\u3042\u308b\u306e\u306f\u3001\u7279\u5b9a\u306e\u72b6\u6cc1\u3067\u52b9\u679c\u306e\u3042\u308b\u65b9\u6cd5\u3060\u3051\u306a\u306e\u3067\u3059\u3002\u305d\u3053\u3067\u3001\u524d\u56de\u306e\u8a18\u4e8b\u306b\u7d9a\u304f\u4eca\u56de\u306e\u6295\u7a3f\u3067\u306f\u3001&nbsp;<a href=\"https:\/\/blog.tenjin.io\/ltv-101\/?__hstc=105908124.5f4997788a4314cc01c1b01ea8a417ec.1668506117568.1668506117568.1668515893585.2&amp;__hssc=105908124.1.1668515893585&amp;__hsfp=498882655\">LTV 101 \u5165\u9580<\/a>, \u3001\u4eca\u56de\u306f\u3001\u306a\u305c\u30e2\u30c7\u30eb\u304c\u5fc5\u8981\u306b\u306a\u308b\u306e\u304b\u3001\u305d\u3057\u3066\u30bc\u30ed\u304b\u3089\u59cb\u3081\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u304a\u8a71\u3057\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7c21\u5358\u306a\u307e\u3068\u3081<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300cLTV 101\u300d\u3067\u306f\u3001\u958b\u767a\u8005\u304cLTV\u3092\u7b97\u51fa\u3059\u308b\u4ee3\u8868\u7684\u306a\u7406\u7531\u3068\u3057\u3066\u3001\u7372\u5f97\u8cbb\u7528\u3092\u8ce2\u304f\u6d3b\u7528\u3059\u308b\u3053\u3068\u3001\u30a2\u30d7\u30ea\u306e\u5065\u5168\u6027\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3001\u305d\u3057\u3066\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3057\u305f\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u3089\u306e\u76ee\u7684\u306f\u3001\u3044\u305a\u308c\u3082\u3054\u304f\u5358\u7d14\u306a\u8a08\u7b97\u3067\u6e80\u305f\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u3042\u308b\u671f\u9593\u306b\u304a\u3051\u308b\u30b3\u30db\u30fc\u30c8\u306e\u65e2\u77e5\u306e\u53ce\u76ca\u3092\u3001\u305d\u306e\u671f\u9593\u3067\u5272\u308b\u3060\u3051\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001 Facebook\u306e18\uff5e25\u6b73\u306e\u30b3\u30db\u30fc\u30c8\uff08\u30e6\u30fc\u30b6\u30fc1,000\u4eba\uff09\u304c\u300190\u65e5\u9593\u306e\u671f\u9593\u306b$10,000\u306e\u53ce\u76ca\u3092\u4e0a\u3052\u305f\u3053\u3068\u304c\u5206\u304b\u3063\u3066\u3044\u308b\u5834\u5408\u3001\u30e6\u30fc\u30b6\u30fc1\u4eba\u3042\u305f\u308a\u306e90\u65e5\u9593\u306eLTV\u306f$10\u3067\u3042\u308b\u3053\u3068\u304c\u8a3c\u660e\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u6570\u5b57\u304b\u3089\u306f\u3001\u6700\u5927$10\u307e\u3067\u306e\u985e\u4f3c\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3057\u3066\u3082\u554f\u984c\u306a\u3044\u3053\u3068\u3001\u30a2\u30d7\u30ea\u304c\u6295\u8cc7\u5bb6\u304b\u3089\u6ce8\u76ee\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3053\u3068\u3001\u305d\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3092\u62e1\u5927\u3067\u304d\u308b\u3053\u3068\u304c\u8aad\u307f\u53d6\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u4ed6\u306e\u30b3\u30db\u30fc\u30c8\u306e\u5c06\u6765\u306b\u3064\u3044\u3066\u306f\u4f55\u3082\u793a\u3057\u3066\u3044\u307e\u305b\u3093\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3082\u3057\u53ce\u76ca\u304c\u305f\u3063\u305f\u306e$1,000\u3060\u3063\u305f\u3068\u3057\u305f\u3089\u3069\u3046\u3067\u3057\u3087\u3046\uff1f\u5c06\u6765\u306eLTV\u3092\u4e88\u6e2c\u3067\u304d\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u5fc5\u8981\u306a\u6642\u306b\u65b9\u5411\u8ee2\u63db\u3059\u308b\u6a5f\u4f1a\u3092\u9003\u3057\u305f\u308a\u3001\u3059\u3079\u3066\u306e\u5146\u5019\u304c\u597d\u8ee2\u3057\u3066\u3044\u308b\u6642\u306b\u81ea\u4fe1\u3092\u6301\u3063\u3066\u524d\u9032\u3059\u308b\u6a5f\u4f1a\u3092\u9003\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>LTV\u3092\u4e88\u6e2c\u3059\u308b1\u3064\u306e\u65b9\u6cd5<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u6bd4\u7387\u6cd5\u300d\u3068\u547c\u3070\u308c\u308b\u30b7\u30f3\u30d7\u30eb\u306a\u5c65\u6b74\u30e2\u30c7\u30eb\u3092\u4f7f\u3048\u3070\u3001\u8ffd\u52a0\u306e\u30b3\u30db\u30fc\u30c8\u306b\u3064\u3044\u3066LTV\u306e\u4e88\u6e2c\u3092\u958b\u59cb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u624b\u6cd5\u3092\u5229\u7528\u3059\u308b\u306b\u306f\u3001\u904e\u53bb\u306e\u30b3\u30db\u30fc\u30c8\u304b\u3089\u5c11\u306a\u304f\u3068\u30821\u3064\u306b\u3064\u3044\u3066\u300190\u65e5\u5206\u306e\u30c7\u30fc\u30bf\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u904e\u53bb\u306e\u30b3\u30db\u30fc\u30c8\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u3001\u5c06\u6765\u306e\u30b3\u30db\u30fc\u30c8\u306b\u9069\u7528\u3067\u304d\u308b\u6210\u9577\u7387\u3092\u7b97\u51fa\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u4e0b\u306b\u3001\u6bd4\u7387\u6cd5\u3092\u4f7f\u7528\u3059\u308b\u305f\u3081\u306e\u624b\u9806\u3092\u9806\u3092\u8ffd\u3063\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><ol><li>\u904e\u53bb\u306e\u30b3\u30db\u30fc\u30c8\u306b\u3064\u3044\u3066\u30017\u65e5\u76ee\u304a\u3088\u307390\u65e5\u76ee\u306eLTV\u306e\u91d1\u984d\u3092\u7b97\u51fa\u3057\u3066\u304f\u3060\u3055\u3044\uff08\u4f8b\uff1a7\u65e5\u76ee\u306f$1.50\u300190\u65e5\u76ee\u306f$6\uff09\u3002<\/li><\/ol><ol><li>90\u65e5\u5206\u306e\u91d1\u984d\u30927\u65e5\u5206\u306e\u91d1\u984d\u3067\u5272\u308b\uff086 \u00f7 1.50 = 4\uff09<\/li><\/ol><ol><li>\u65b0\u3057\u3044\u30b3\u30db\u30fc\u30c8\uff08\u4f8b\uff1a$2\uff09\u306e7\u65e5\u9593LTV\u984d\u3092\u7b97\u51fa\u3059\u308b<\/li><\/ol>\n<ol class=\"wp-block-list\">\n<li>\u65b0\u898f\u30b3\u30db\u30fc\u30c8\u306e LTV\uff08$2\uff09\u306b\u3001\u5143\u306e\u30b3\u30db\u30fc\u30c8\u306e\u6bd4\u7387 4 \u3092\u4e57\u3058\u308b<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u30b7\u30ca\u30ea\u30aa\u3067\u306f\u3001\u65b0\u898f\u30b3\u30db\u30fc\u30c8\u306e90\u65e5\u9593\u306e\u4e88\u60f3LTV\u306f$8\u3068\u306a\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6642\u9593\u304c\u7d4c\u3061\u3001\u3088\u308a\u591a\u304f\u306e\u30b3\u30db\u30fc\u30c8\u30c7\u30fc\u30bf\u304c\u53ce\u96c6\u3055\u308c\u308b\u306b\u3064\u308c\u3066\u3001\u7b97\u51fa\u3055\u308c\u308b\u6bd4\u7387\u306f\u3088\u308a\u6b63\u78ba\u306b\u306a\u3063\u3066\u3044\u304d\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u3088\u308a\u8907\u96d1\u306a\u8a08\u7b97\u5f0f\u304c\u3042\u308b\u5834\u5408\u3067\u3082\u3001\u3053\u306e\u65b9\u6cd5\u306f\u3001\u624b\u8a08\u7b97\u306b\u3088\u308b\u5927\u307e\u304b\u306a\u898b\u7a4d\u3082\u308a\u3084\u3001\u4ed6\u306e\u8a08\u7b97\u7d50\u679c\u3068\u306e\u6bd4\u8f03\u691c\u8a0e\u3092\u884c\u3046\u4e0a\u3067\u3001\u5f15\u304d\u7d9a\u304d\u6709\u7528\u306a\u88dc\u52a9\u624b\u6bb5\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6b21\u306f\u3001\u3088\u308a\u8907\u96d1\u306a\u30e2\u30c7\u30eb<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u6bd4\u7387\u6cd5\u300d\u3092\u5b66\u3093\u3060\u5f8c\u306e\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u5b8c\u5168\u306a\u6570\u5f0f\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u306e\u6570\u5f0f\u306f\u3001\u30d1\u30ef\u30fc\u30ab\u30fc\u30d6\u3084\u6a5f\u68b0\u5b66\u7fd2\u306a\u3069\u306e\u539f\u7406\u306b\u57fa\u3065\u3044\u3066\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u76ee\u6a19\u306b\u5411\u3051\u3066\u53d6\u308a\u7d44\u3080\u306b\u3042\u305f\u3063\u3066\u306f\u3001LTV\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u4ee5\u4e0b\u306e2\u3064\u306e\u8981\u7d20\u3082\u5ff5\u982d\u306b\u7f6e\u3044\u3066\u304a\u304f\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><ul><li><strong>\u5e83\u544a<\/strong>&nbsp;\u2014 \u30a2\u30d7\u30ea\u5185\u3067\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u5834\u5408\u306f\u3001\u305d\u306e\u53ce\u76ca\u3092LTV\u306e\u7b97\u51fa\u306b\u542b\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002.<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>\u30d0\u30a4\u30e9\u30eb\u6027<\/strong>&nbsp;\u2014 \u30d0\u30a4\u30e9\u30eb\u52b9\u679c\u304c\u6e2c\u5b9a\u53ef\u80fd\u306a\u30a2\u30d7\u30ea\u3067\u306f\u3001\u30d0\u30a4\u30e9\u30eb\u62db\u5f85\u3082LTV\u306b\u7b97\u5165\u3067\u304d\u307e\u3059\u3002\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u5225\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u62db\u5f85\u3057\u305f\u5834\u5408\u3001\u62db\u5f85\u8005\u306f\u5b9f\u8cea\u7684\u306b\u62db\u5f85\u3055\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5c06\u6765\u306e\u652f\u51fa\u306b\u5bfe\u3057\u3066\u8cac\u4efb\u3092\u8ca0\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002K\u4fc2\u6570\uff08\u4f8b\u3048\u30700.1\uff09\u3092\u7b97\u51fa\u3057\u3001\u305d\u308c\u3092\u62db\u5f85\u3055\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u4e88\u6e2cLTV \uff08\u4f8b\uff1a$5\uff09\u3092\u639b\u3051\u5408\u308f\u305b\u3001\u305d\u306e\u7d50\u679c\u3092\u62db\u5f85\u8005\u306eLTV\u306b\u52a0\u7b97\u3057\u307e\u3059\uff080.1 \u00d7 $5 = $0.50\u306e\u8ffd\u52a0LTV\uff09\u3002.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin\u72ec\u81ea\u306e\u30c4\u30fc\u30eb\u306f\u3001\u521d\u671f\u8a2d\u5b9a\u306e\u6bb5\u968e\u3067\u5e83\u544a\u3084\u30d0\u30a4\u30e9\u30eb\u52b9\u679c\u3092\u3059\u3067\u306b\u8003\u616e\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u306e\u5148\u306f\u5c11\u3057\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u304c\u3001\u4f55\u3068\u304b\u4e57\u308a\u5207\u308c\u308b\u306f\u305a\u3067\u3059\uff01\u3053\u306e\u30b7\u30ea\u30fc\u30ba\u306e\u7b2c3\u5f3e\u3067\u306f\u3001Tenjin\u304cLTV\u306e\u7b97\u51fa\u306b\u6d3b\u7528\u3057\u3066\u3044\u308b\u3044\u304f\u3064\u304b\u306e\u30e2\u30c7\u30eb\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u306e\u3067\u3001\u304a\u697d\u3057\u307f\u306b\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>Lifetime value is tricky. The&nbsp;simplest \u2014 and also the most reliable \u2014 LTV calculations&nbsp;tell you what happened in the past: segment X made Y dollars per user. In a perfect world, that would be enough. But usually, you\u2019ll want to know the future, and that means building&nbsp;a more complex model. \u201cComplex\u201d can mean a lot&#8230;<\/p>","protected":false},"author":7,"featured_media":8794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,91],"tags":[],"class_list":["post-8812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-metrics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LTV 201 | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn a simple method for forecasting lifetime value (LTV) to improve user acquisition, budgeting, and long-term growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/blog\/ltv-201-a-simple-method-for-forecasting\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LTV 201 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn a simple method for forecasting lifetime value (LTV) to improve user acquisition, budgeting, and long-term growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ja\/blog\/ltv-201-a-simple-method-for-forecasting\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-06T12:29:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:03:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/LTV-201.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"675\" \/>\n\t<meta property=\"og:image:height\" content=\"547\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sunny Cha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sunny Cha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"4\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ltv-201-a-simple-method-for-forecasting\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ltv-201-a-simple-method-for-forecasting\\\/\"},\"author\":{\"name\":\"Sunny Cha\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/f5e66ef1e16354fac8102e0aa356bc52\"},\"headline\":\"LTV 201: A Simple Method for Forecasting\",\"datePublished\":\"2016-12-06T12:29:00+00:00\",\"dateModified\":\"2026-04-14T08:03:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ltv-201-a-simple-method-for-forecasting\\\/\"},\"wordCount\":694,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ltv-201-a-simple-method-for-forecasting\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/LTV-201.jpeg\",\"articleSection\":[\"Best practices\",\"Metrics\"],\"inLanguage\":\"ja\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ltv-201-a-simple-method-for-forecasting\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ltv-201-a-simple-method-for-forecasting\\\/\",\"name\":\"LTV 201 | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ltv-201-a-simple-method-for-forecasting\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ltv-201-a-simple-method-for-forecasting\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/LTV-201.jpeg\",\"datePublished\":\"2016-12-06T12:29:00+00:00\",\"dateModified\":\"2026-04-14T08:03:42+00:00\",\"description\":\"Learn a simple method for forecasting lifetime value (LTV) to improve user acquisition, budgeting, and long-term growth.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ltv-201-a-simple-method-for-forecasting\\\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/blog\\\/ltv-201-a-simple-method-for-forecasting\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ltv-201-a-simple-method-for-forecasting\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/LTV-201.jpeg\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/LTV-201.jpeg\",\"width\":675,\"height\":547},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ltv-201-a-simple-method-for-forecasting\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LTV 201: A Simple Method for Forecasting\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tenjin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/f5e66ef1e16354fac8102e0aa356bc52\",\"name\":\"Sunny Cha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"caption\":\"Sunny Cha\"},\"url\":\"https:\\\/\\\/tenjin.com\\\/ja\\\/blog\\\/author\\\/sunnycharoman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LTV 201 | \u5929\u795e","description":"\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3001\u4e88\u7b97\u7b56\u5b9a\u3001\u9577\u671f\u7684\u306a\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306e\u3001\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff08LTV\uff09\u3092\u4e88\u6e2c\u3059\u308b\u7c21\u5358\u306a\u624b\u6cd5\u3092\u5b66\u3073\u307e\u3057\u3087\u3046\u3002.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/ja\/blog\/ltv-201-a-simple-method-for-forecasting\/","og_locale":"ja_JP","og_type":"article","og_title":"LTV 201 | Tenjin","og_description":"Learn a simple method for forecasting lifetime value (LTV) to improve user acquisition, budgeting, and long-term growth.","og_url":"https:\/\/tenjin.com\/ja\/blog\/ltv-201-a-simple-method-for-forecasting\/","og_site_name":"Tenjin","article_published_time":"2016-12-06T12:29:00+00:00","article_modified_time":"2026-04-14T08:03:42+00:00","og_image":[{"width":675,"height":547,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/LTV-201.jpeg","type":"image\/jpeg"}],"author":"Sunny Cha","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"\u57f7\u7b46\u8005":"Sunny Cha","\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"4\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/ltv-201-a-simple-method-for-forecasting\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/ltv-201-a-simple-method-for-forecasting\/"},"author":{"name":"Sunny Cha","@id":"https:\/\/tenjin.com\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52"},"headline":"LTV 201: A Simple Method for Forecasting","datePublished":"2016-12-06T12:29:00+00:00","dateModified":"2026-04-14T08:03:42+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/ltv-201-a-simple-method-for-forecasting\/"},"wordCount":694,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/blog\/ltv-201-a-simple-method-for-forecasting\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/LTV-201.jpeg","articleSection":["Best practices","Metrics"],"inLanguage":"ja"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/ltv-201-a-simple-method-for-forecasting\/","url":"https:\/\/tenjin.com\/blog\/ltv-201-a-simple-method-for-forecasting\/","name":"LTV 201 | \u5929\u795e","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/ltv-201-a-simple-method-for-forecasting\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/ltv-201-a-simple-method-for-forecasting\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/LTV-201.jpeg","datePublished":"2016-12-06T12:29:00+00:00","dateModified":"2026-04-14T08:03:42+00:00","description":"\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3001\u4e88\u7b97\u7b56\u5b9a\u3001\u9577\u671f\u7684\u306a\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306e\u3001\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff08LTV\uff09\u3092\u4e88\u6e2c\u3059\u308b\u7c21\u5358\u306a\u624b\u6cd5\u3092\u5b66\u3073\u307e\u3057\u3087\u3046\u3002.","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/ltv-201-a-simple-method-for-forecasting\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/ltv-201-a-simple-method-for-forecasting\/"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/tenjin.com\/blog\/ltv-201-a-simple-method-for-forecasting\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/LTV-201.jpeg","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/LTV-201.jpeg","width":675,"height":547},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/ltv-201-a-simple-method-for-forecasting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"LTV 201: A Simple Method for Forecasting"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Tenjin","description":"Growth Made Simple","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52","name":"\u30b5\u30cb\u30fc\u30fb\u30c1\u30e3","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","caption":"Sunny Cha"},"url":"https:\/\/tenjin.com\/ja\/blog\/author\/sunnycharoman\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/posts\/8812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/comments?post=8812"}],"version-history":[{"count":1,"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/posts\/8812\/revisions"}],"predecessor-version":[{"id":17263,"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/posts\/8812\/revisions\/17263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/media\/8794"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/media?parent=8812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/categories?post=8812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/ja\/wp-json\/wp\/v2\/tags?post=8812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}