{"id":8826,"date":"2016-09-13T12:39:00","date_gmt":"2016-09-13T12:39:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8826"},"modified":"2023-09-20T06:27:24","modified_gmt":"2023-09-20T06:27:24","slug":"tenjin-adds-search-ads-attribution-for-ios-10","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/tenjin-adds-search-ads-attribution-for-ios-10\/","title":{"rendered":"\u5929\u795e\u3001iOS 10\u5411\u3051\u306b\u691c\u7d22\u5e83\u544a\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0"},"content":{"rendered":"<p>Today, Apple ends its test of App Store&nbsp;<a href=\"https:\/\/developer.apple.com\/app-store\/search-ads\/\">Search Ads<\/a>&nbsp;and rolls out the feature to all developers as part of iOS 10. This is a brand new user acquisition channel, and one with interesting implications for big and small app developers alike.<\/p>\n\n\n\n<p><strong>Impact of search on the app market<\/strong><br>Search on the App Store has become clogged by some 1.5 million competing apps, which is where search ads come in. Just as Google long ago found that many businesses will pay for a slot near the top of its web search results, the new App Store ads offer an alternate route to visibility beyond app store optimization.<\/p>\n\n\n\n<p>Google has offered similar search ads on Google Play for over a year, and reports&nbsp;<a href=\"https:\/\/adwords.googleblog.com\/2013\/07\/new-research-shows-that-88-of-ad-clicks.html\">88%<\/a>&nbsp;more traffic on top of organic search, plus an&nbsp;<a href=\"https:\/\/www.thinkwithgoogle.com\/articles\/search-ads-drive-brand-awareness.html\">80%<\/a>&nbsp;lift in brand awareness. Apple, for its part, claims that 65% of app downloads come from App Store search \u2014 and since user acquisition costs for iOS users via the ad networks are typically even much higher than Google Play, many developers will be eager to see if they can bump up their downloads with the new format.<\/p>\n\n\n\n<p><strong>Ease of entry<\/strong><br>Search Ads may not be entirely positive for small developers, insofar as the ads have the potential to further concentrate power into the hands of richer companies. But the news isn\u2019t all bad for smaller developers who have the energy to compete: Search Ads are both easy and cheap to create and test, unlike the six-figure video ad campaigns now run by the largest companies.<\/p>\n\n\n\n<p>Pre-existing assets like your app name and screenshot provide most of the components of a Search Ad. Targeting is where the complexity \u2014 and opportunity \u2014 enters, with levers including keywords, gender, age, device type, location, and time of the day\/week. Poor performing ads will be&nbsp;<a href=\"http:\/\/venturebeat.com\/2016\/06\/24\/what-apple-is-doing-to-help-small-developers-benefit-from-app-store-search-ads\/\">demoted<\/a>, putting a premium on ad relevance.<\/p>\n\n\n\n<p><strong>Tracking Search Ads<\/strong><br>Even with a more level playing field for all participants, the best ads will come from thorough A\/B testing and tracking.<\/p>\n\n\n\n<p>To enable Search Ads tracking, just download the latest version Tenjin\u2019s SDK. If you\u2019re new to Tenjin, just contact us at&nbsp;<a href=\"mailto:info@tenjin.io\">info@tenjin.io<\/a>&nbsp;for more details.<\/p>","protected":false},"excerpt":{"rendered":"<p>Today, Apple ends its test of App Store&nbsp;Search Ads&nbsp;and rolls out the feature to all developers as part of iOS 10. This is a brand new user acquisition channel, and one with interesting implications for big and small app developers alike. Impact of search on the app marketSearch on the App Store has become clogged&#8230;<\/p>","protected":false},"author":7,"featured_media":8802,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-8826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tenjin Adds Search Ads Attribution for iOS 10 - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/blog\/tenjin-adds-search-ads-attribution-for-ios-10\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tenjin Adds Search Ads Attribution for iOS 10 - Tenjin\" \/>\n<meta property=\"og:description\" content=\"Today, Apple ends its test of App Store&nbsp;Search Ads&nbsp;and rolls out the feature to all developers as part of iOS 10. 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