{"id":8836,"date":"2016-06-20T12:45:00","date_gmt":"2016-06-20T12:45:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8836"},"modified":"2026-05-19T13:39:32","modified_gmt":"2026-05-19T13:39:32","slug":"pay-attention-to-these-overlooked-mobile-metrics","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/pay-attention-to-these-overlooked-mobile-metrics\/","title":{"rendered":"\u898b\u904e\u3054\u3055\u308c\u304c\u3061\u306a\u3053\u308c\u3089\u306e\u30e2\u30d0\u30a4\u30eb\u6307\u6a19\u306b\u6ce8\u76ee\u3057\u3088\u3046"},"content":{"rendered":"<p class=\"wp-block-paragraph\">ARPU\u3084\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u3068\u3044\u3063\u305f\u9ad8\u30ec\u30d9\u30eb\u306eKPI\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u5065\u5168\u6027\u3092\u5927\u5c40\u7684\u306b\u628a\u63e1\u3059\u308b\u306b\u306f\u6700\u9069\u3067\u3059\u304c\u3001\u3053\u308c\u3089\u306f\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30b5\u30de\u30ea\u30fc\u306b\u306f\u5341\u5206\u3067\u3042\u308b\u3082\u306e\u306e\u3001\u65e5\u3005\u6210\u679c\u3092\u4e0a\u3052\u308b\u3053\u3068\u3092\u4efb\u3055\u308c\u3066\u3044\u308b\u958b\u767a\u8005\u306b\u3068\u3063\u3066\u306f\u3001\u3088\u308a\u6df1\u304f\u6398\u308a\u4e0b\u3052\u308b\u3053\u3068\u306b\u4fa1\u5024\u304c\u3042\u308b\u3053\u3068\u3092\u7406\u89e3\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u73fe\u4ee3\u306e\u30e2\u30d0\u30a4\u30eb\u5e02\u5834\u306b\u304a\u3044\u3066\u6210\u529f\u3092\u727d\u5f15\u3057\u3066\u3044\u308b\u3001\u4fa1\u5024\u306f\u3042\u308b\u304c\u898b\u904e\u3054\u3055\u308c\u304c\u3061\u306aKPI\u3092\u3044\u304f\u3064\u304b\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u307e\u3057\u305f\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6700\u521d\u306eIAP\u307e\u3067\u306e\u671f\u9593<\/strong><br>\u3082\u3057\u3042\u306a\u305f\u306e\u30a2\u30d7\u30ea\u304c\u3001IAP\u3092\u901a\u3058\u3066\u53ce\u76ca\u306e\u5927\u90e8\u5206\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u5927\u591a\u6570\u306e\u30a2\u30d7\u30ea\u306e\u4e00\u3064\u3067\u3042\u308b\u306a\u3089\u3001\u6709\u6599\u30e6\u30fc\u30b6\u30fc\u306b\u304a\u3051\u308b\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u304b\u3089\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u307e\u3067\u306e\u5e73\u5747\u6642\u9593\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u3001\u6975\u3081\u3066\u6709\u52b9\u3067\u3059\u3002\u3053\u306e\u6570\u5024\u306f\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30c1\u30fc\u30e0\u306b\u3068\u3063\u3066\u3001\u521d\u56deIAP\u307e\u3067\u306e\u6642\u9593\u3068\u5168\u4f53\u7684\u306a\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u306e\u9069\u5207\u306a\u30d0\u30e9\u30f3\u30b9\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306e\u3001\u6e2c\u5b9a\u53ef\u80fd\u306a\u76ee\u6a19\u3068\u306a\u308a\u307e\u3059\u3002 \u4e3b\u306a\u76ee\u6a19\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3067\u304d\u308b\u3060\u3051\u65e9\u304f\u8ab2\u91d1\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u6025\u304e\u3059\u304e\u3066\u8ab2\u91d1\u3078\u3068\u8ffd\u3044\u8fbc\u3093\u3067\u3057\u307e\u308f\u306a\u3044\u3088\u3046\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3068\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u9069\u5207\u306b\u4fdd\u3064\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u8a31\u53ef\u4ed8\u4e0e\u7387<\/strong><br>\u521d\u3081\u3066\u30a2\u30d7\u30ea\u3092\u30ea\u30ea\u30fc\u30b9\u3059\u308b\u958b\u767a\u8005\u306f\u3001\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u3084\u9023\u7d61\u306b\u95a2\u3059\u308b\u6a29\u9650\u306e\u8981\u6c42\u3092\u6025\u3044\u3067\u884c\u3063\u3066\u3057\u307e\u3046\u3068\u3044\u3046\u904e\u3061\u3092\u72af\u3057\u304c\u3061\u3067\u3059\u3002\u3053\u306e\u7279\u5b9a\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u6642\u671f\u5c1a\u65e9\u306b\u884c\u3063\u3066\u3082\u3001\u9867\u5ba2\u306e\u6ce8\u76ee\u3092\u4e89\u3046\u4ed6\u306e\u6570\u591a\u304f\u306e\u30a2\u30d7\u30ea\u3068\u81ea\u793e\u306e\u30a2\u30d7\u30ea\u3092\u5dee\u5225\u5316\u3059\u308b\u3053\u3068\u306b\u306f\u307b\u3068\u3093\u3069\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002 \u6a29\u9650\u306e\u8981\u6c42\u6570\u3068\u627f\u8a8d\u6570\u306e\u6bd4\u7387\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u30c1\u30fc\u30e0\u306f\u3001\u5c06\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3067\u6210\u679c\u3092\u3082\u305f\u3089\u3059\u3088\u3046\u306a\u6a29\u9650\u8981\u6c42\u306e\u4f5c\u6210\u306b\u8cbb\u3084\u3057\u305f\u6642\u9593\u304c\u6b63\u5f53\u5316\u3055\u308c\u308b\u3068\u3044\u3046\u78ba\u304b\u306a\u8a3c\u62e0\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30ed\u30a4\u30e4\u30eb\u30e6\u30fc\u30b6\u30fc1\u4eba\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8<\/strong><br>\u307b\u3068\u3093\u3069\u306e\u958b\u767a\u8005\u306f\u3001\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u3044\u304f\u3089\u8cbb\u3084\u3057\u305f\u304b\u30921\u30da\u30cb\u30fc\u5358\u4f4d\u307e\u3067\u628a\u63e1\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30ed\u30a4\u30e4\u30eb\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u3044\u304f\u3089\u8cbb\u3084\u3057\u305f\u304b\u3092\u628a\u63e1\u3057\u3066\u3044\u308b\u958b\u767a\u8005\u306f\u3069\u308c\u307b\u3069\u3044\u308b\u3067\u3057\u3087\u3046\u304b\uff1f \u3053\u306e\u5834\u5408\u306e\u300c\u30ed\u30a4\u30e4\u30eb\u30e6\u30fc\u30b6\u30fc\u300d\u306e\u5b9a\u7fa9\u306f\u958b\u767a\u8005\u6b21\u7b2c\u3067\u3059\u304c\u3001\u76ee\u5b89\u3068\u3057\u3066\u306f\u3001\u30a2\u30d7\u30ea\u3092\u5c11\u306a\u304f\u3068\u30827\u65e5\u9593\u7d99\u7d9a\u3057\u3066\u5229\u7528\u3057\u7d9a\u3051\u308b\u30e6\u30fc\u30b6\u30fc\u3068\u5b9a\u7fa9\u3059\u308b\u306e\u304c\u826f\u3044\u3067\u3057\u3087\u3046\u3002 \u3053\u306e\u300c\u30ed\u30a4\u30e4\u30eb\u30e6\u30fc\u30b6\u30fc1\u4eba\u3042\u305f\u308a\u306e\u7372\u5f97\u30b3\u30b9\u30c8\u300d\u3068\u3044\u3046\u6307\u6a19\u306f\u3001\u5358\u306a\u308b\u300c\u30e6\u30fc\u30b6\u30fc1\u4eba\u3042\u305f\u308a\u306e\u7372\u5f97\u30b3\u30b9\u30c8\u300d\u3088\u308a\u3082\u306f\u308b\u304b\u306b\u610f\u5473\u304c\u3042\u308a\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u958b\u767a\u8005\u306b\u3068\u3063\u3066\u672c\u5f53\u306b\u91cd\u8981\u306a\u30e6\u30fc\u30b6\u30fc\u306b\u3069\u308c\u3060\u3051\u306e\u8cbb\u7528\u3092\u304b\u3051\u3066\u3044\u308b\u306e\u304b\u3001\u305d\u306e\u76ee\u5b89\u3068\u306a\u308b\u304b\u3089\u3067\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u63a1\u7b97\u5316\u307e\u3067\u306e\u671f\u9593<\/strong><br>\u4ed6\u306e\u6210\u719f\u3057\u305f\u30a2\u30d7\u30ea\u3068\u540c\u69d8\u3001\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u8cbb\u7528\u306f\u6295\u8cc7\u3067\u3059\u3002\u305d\u306e\u6295\u8cc7\u304c\u56de\u53ce\u3055\u308c\u308b\u307e\u3067\u306b\u8981\u3059\u308b\u6642\u9593\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u65bd\u7b56\u3092\u9069\u5207\u306b\u8a08\u753b\u3059\u308b\u4e0a\u3067\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002 \u300c\u53ce\u76ca\u5316\u307e\u3067\u306e\u671f\u9593\uff08TTP\uff09\u300d\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u30b3\u30b9\u30c8\u3068\u3001\u30a2\u30d7\u30ea\u904b\u55b6\u8005\u304c\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\uff08IAP\uff09\u3084\u5e83\u544a\u53ce\u5165\u3092\u901a\u3058\u3066\u305d\u306e\u30b3\u30b9\u30c8\u3092\u56de\u53ce\u3059\u308b\u306e\u306b\u304b\u304b\u308b\u6642\u9593\u3092\u6bd4\u8f03\u3059\u308b\u57fa\u672c\u7684\u306a\u8a08\u7b97\u6307\u6a19\u3067\u3059\u3002 \u3053\u308c\u306f\u3001\u30bd\u30d5\u30c8\u30ed\u30fc\u30f3\u30c1\u6bb5\u968e\u3092\u904e\u304e\u305f\u30a2\u30d7\u30ea\u306b\u3068\u3063\u3066\u306f\u5fc5\u9808\u306e\u6307\u6a19\u3067\u3059\u304c\u3001\u958b\u767a\u306e\u6700\u7d42\u6bb5\u968e\u306b\u3042\u308b\u30a2\u30d7\u30ea\u306b\u3068\u3063\u3066\u3082\u3001\u6709\u7528\u306a\u76ee\u6a19\u6307\u6a19\u3068\u3057\u3066\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306f\u8907\u96d1\u3067\u3042\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u6e2c\u5b9a\u306b\u306f\u753b\u4e00\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u9069\u3057\u307e\u305b\u3093\u3002\u5f53\u793e\u306e\u7d4c\u9a13\u4e0a\u3001\u30ea\u30ea\u30fc\u30b9\u3084\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u5148\u7acb\u3063\u3066\u6e2c\u5b9a\u6226\u7565\u3092\u3057\u3063\u304b\u308a\u3068\u7b56\u5b9a\u3057\u3066\u3044\u308b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u307b\u3069\u3001\u3053\u3053\u3067\u6319\u3052\u305f\u3088\u3046\u306a\u3042\u307e\u308a\u77e5\u3089\u308c\u3066\u3044\u306a\u3044\u6307\u6a19\u304b\u3089\u6700\u5927\u306e\u6069\u6075\u3092\u5f97\u3066\u3044\u307e\u3059\u3002 Tenjin\u3067\u306f\u3001\u958b\u767a\u8005\u306e\u7686\u69d8\u304c\u30e2\u30d0\u30a4\u30eb\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u6700\u5584\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3048\u308b\u3088\u3046\u3001\u30c4\u30fc\u30eb\u306e\u958b\u767a\u306b\u5c3d\u529b\u3057\u3066\u3044\u307e\u3059\u3002\u3054\u8cea\u554f\u3084\u3001\u4ed6\u306b\u3082\u898b\u904e\u3054\u3055\u308c\u304c\u3061\u306a\u6307\u6a19\u306b\u95a2\u3059\u308b\u4e8b\u4f8b\u306a\u3069\u304c\u3054\u3056\u3044\u307e\u3057\u305f\u3089\u3001\u4ee5\u4e0b\u307e\u3067\u3054\u9023\u7d61\u304f\u3060\u3055\u3044\u3002&nbsp;<a href=\"mailto:info@tenjin.io\">info@tenjin.io<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>High-level KPIs like ARPU and retention are great for getting a big-picture view of your mobile app\u2019s health, but while they might suffice for an executive summary, developers tasked with moving the needle every day know the value of digging deeper. We put together a list of some valuable and overlooked KPIs that are driving&#8230;<\/p>","protected":false},"author":7,"featured_media":8797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-8836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Overlooked Mobile Metrics |\u00a0Tenjin<\/title>\n<meta name=\"description\" content=\"Find overlooked mobile app KPIs that matter. Learn how Time to First IAP, Cost Per Loyal User, and TTP can sharpen your growth strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/blog\/pay-attention-to-these-overlooked-mobile-metrics\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Overlooked Mobile Metrics |\u00a0Tenjin\" \/>\n<meta property=\"og:description\" content=\"Find overlooked mobile app KPIs that matter. 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