High-level KPIs like ARPU and retention are great for getting a big-picture view of your mobile app\u2019s health, but while they might suffice for an executive summary, developers tasked with moving the needle every day know the value of digging deeper.<\/p>\n\n\n\n
We put together a list of some valuable and overlooked KPIs that are driving success in the contemporary mobile marketplace.<\/p>\n\n\n\n
Time to First IAP<\/strong> Permissions Granted Ratio<\/strong> Cost Per Loyal User<\/strong>
If your app is part of the vast majority that generates the bulk of revenue through IAPs, knowing the mean time between install and conversion among your paying users can be extremely powerful. This figure creates a measurable goal for your product management team to optimize the right balance between time-to-first IAP and overall retention. Your primary goal is likely to be to get users to pay as quickly as possible, but this must be balanced with retention to make sure that you are not pushing users towards a payment too quickly.<\/p>\n\n\n\n
First-time publishers often make the mistake of rushing into their push or contact permission requests. Putting this particular interaction too early doesn\u2019t do much to set your app apart from the dozens of others fighting for your customer\u2019s attention. Measuring the ratio of permissions requested to those accepted provides your product team with hard evidence to validate their time spent crafting a permission request that will pay dividends in future marketing initiatives.<\/p>\n\n\n\n
Most developers know down to the penny how much they spent to acquire a new user. But how many developers know what they spent to acquire a loyal user? In this case, \u201cloyal\u201d can be defined however the developer sees fit, but a good rule of thumb is to define it as a user who sticks around and continues using the app for at least seven days. This \u201ccost per loyal user\u201d benchmark is much more meaningful than just \u201ccost per user\u201d because it gives developers an idea of how much they are spending on users that really matter.<\/p>\n\n\n\n