{"id":8842,"date":"2016-05-23T12:47:00","date_gmt":"2016-05-23T12:47:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8842"},"modified":"2026-04-14T07:54:54","modified_gmt":"2026-04-14T07:54:54","slug":"how-optimizing-time-to-profitability-ttp-accelerates-growth","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/","title":{"rendered":"\u53ce\u76ca\u6027\u307e\u3067\u306e\u6642\u9593\uff08TTP\uff09\u306e\u6700\u9069\u5316\u304c\u6210\u9577\u3092\u52a0\u901f\u3055\u305b\u308b\u7406\u7531"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u79c1\u306e&nbsp;<a href=\"https:\/\/blog.tenjin.io\/time-to-profitability-is-a-key-metric-for-a-growing-app\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.97.1695118029670&amp;__hsfp=2360007836\">\u524d\u56de\u306e\u6295\u7a3f<\/a>&nbsp;\u4ee5\u524d\u3001\u53ce\u76ca\u5316\u307e\u3067\u306e\u6642\u9593\uff08TTP\uff09\u306e\u91cd\u8981\u6027\u306b\u3064\u3044\u3066\u304a\u8a71\u3057\u3057\u307e\u3057\u305f\u3002\u4eca\u56de\u306e\u8a18\u4e8b\u3067\u306f\u3001TTP\u304c\u4e00\u5b9a\u671f\u9593\u306b\u304a\u3051\u308b\u30a2\u30d7\u30ea\u306e\u7dcf\u30e6\u30fc\u30b6\u30fc\u6570\u306e\u4f38\u3073\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u793a\u3059\u30012\u3064\u306e\u5177\u4f53\u7684\u306a\u30b7\u30ca\u30ea\u30aa\u3092\u53d6\u308a\u4e0a\u3052\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eee\u306b\u3001\u521d\u671f\u4e88\u7b97\u304c$1,000\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3042\u305f\u308a\u306e\u5e73\u5747CPI\u304c$1.00\u3001\u30e6\u30fc\u30b6\u30fc\u96e2\u8131\u7387\u304c0%\u3067\u3042\u308b\u3068\u3057\u307e\u3059\uff08\u8aac\u660e\u3092\u7c21\u5358\u306b\u3059\u308b\u305f\u3081\uff09\u3002 \u30b7\u30ca\u30ea\u30aaA\u3067\u306fTTP\u304c1\u65e5\u3001\u30b7\u30ca\u30ea\u30aaB\u3067\u306fTTP\u304c2\u65e5\u3067\u3042\u308b\u3068\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e21\u65b9\u306e\u30b7\u30ca\u30ea\u30aa\u304c\u3001\u540c\u3058\u521d\u671f\u4e88\u7b97\uff08$1000\uff09\u3001CPI\uff08$1\uff09\u3001\u30e6\u30fc\u30b6\u30fc\u96e2\u8131\u7387\uff080%\uff09\u3067\u958b\u59cb\u3059\u308b\u3068\u4eee\u5b9a\u3057\u3066\u300130\u65e5\u9593\u306b\u308f\u305f\u3063\u3066\u30b7\u30ca\u30ea\u30aa\u3054\u3068\u306b\u7372\u5f97\u30e6\u30fc\u30b6\u30fc\u6570\u304c\u3069\u306e\u3088\u3046\u306b\u7570\u306a\u308b\u304b\u3092\u8abf\u3079\u3066\u307f\u307e\u3057\u3087\u3046\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b7\u30ca\u30ea\u30aaA\u3067\u306f\u3001\u30a2\u30d7\u30ea\u306f1\u65e5\u76ee\u306b\u6295\u8cc7\u984d\u3092\u56de\u53ce\u3057\u3001\u958b\u767a\u8005\u306f2\u65e5\u76ee\u306b\u305d\u306e\u56de\u53ce\u3057\u305f\u8cc7\u91d1\u3092\u518d\u6295\u8cc7\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u30011\u65e5\u76ee\u306b1000\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3057 \uff08$1000 \/ $1 CPI = 1000\u30e6\u30fc\u30b6\u30fc\uff09\u3092\u7372\u5f97\u3057\u30012\u65e5\u76ee\u306b\u306f\u3055\u3089\u306b1000\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u30012\u65e5\u76ee\u306e\u7d42\u308f\u308a\u307e\u3067\u306b\u5408\u8a082000\u30e6\u30fc\u30b6\u30fc\u3068\u306a\u308a\u307e\u3059\u3002 \u3053\u306e\u30d7\u30ed\u30bb\u30b9\u304c30\u65e5\u9593\u7d9a\u304d\u3001\u5b9f\u8cea\u7684\u306b\u5408\u8a0830,000\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b7\u30ca\u30ea\u30aaB\u3067\u306f\u3001\u30a2\u30d7\u30ea\u306f2\u65e5\u76ee\u306b\u6295\u8cc7\u984d\u3092\u56de\u53ce\u3057\u307e\u3059\u3002\u958b\u767a\u8005\u306f1\u65e5\u304a\u304d\u306b\u3057\u304b1000\u4eba\u306e\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3067\u304d\u307e\u305b\u3093\u3002\u305d\u306e\u7d50\u679c\u300130\u65e5\u5f8c\u3001\u30a2\u30d7\u30ea\u306e\u30e6\u30fc\u30b6\u30fc\u7dcf\u6570\u306f15,000\u4eba\u306b\u7559\u307e\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u4e0b\u306f\u30011\u65e5TTP\u30682\u65e5TTP\u306e\u9055\u3044\u3092\u793a\u3059\u30b0\u30e9\u30d5\u3067\u3059\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2016\/May\/differenceTTP.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">30\u65e5\u9593\u306e\u7d42\u4e86\u6642\u70b9\u3067\u3001TTP\u304c1\u65e5\u306e\u30a2\u30d7\u30ea\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001TTP\u304c2\u65e5\u306e\u30a2\u30d7\u30ea\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u6bd4\u3079\u30662\u500d\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3067\u304d\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u8a71\u306e\u6559\u8a13\uff1a\u63a1\u7b97\u304c\u5408\u3046\u307e\u3067\u306e\u671f\u9593\u3092\u628a\u63e1\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\uff01 \u305d\u308c\u306f\u3001\u4e00\u5b9a\u671f\u9593\u5185\u306b\u7372\u5f97\u3067\u304d\u308b\u30e6\u30fc\u30b6\u30fc\u6570\u306b\u5287\u7684\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>In my&nbsp;last post&nbsp;I talked about the importance of time to profitability (TTP). In this post I use two discrete scenarios that illustrate how TTP affects total user growth in your app over a period of time. Let\u2019s say that you have a starting budget of $1,000 with the average CPI for acquiring a user set&#8230;<\/p>","protected":false},"author":8,"featured_media":8801,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-8842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TTP Accelerates Growth | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/blog\/how-optimizing-time-to-profitability-ttp-accelerates-growth\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TTP Accelerates Growth | Tenjin\" \/>\n<meta property=\"og:description\" content=\"In my&nbsp;last post&nbsp;I talked about the importance of time to profitability (TTP). In this post I use two discrete scenarios that illustrate how TTP affects total user growth in your app over a period of time. 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In this post I use two discrete scenarios that illustrate how TTP affects total user growth in your app over a period of time. 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