{"id":8910,"date":"2022-08-16T03:59:00","date_gmt":"2022-08-16T03:59:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8910"},"modified":"2026-04-14T09:00:32","modified_gmt":"2026-04-14T09:00:32","slug":"best-ad-monetization-networks-q2-2022","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/best-ad-monetization-networks-q2-2022\/","title":{"rendered":"2022\u5e74\u7b2c2\u56db\u534a\u671f\u3001\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u958b\u767a\u8005\u306b\u6700\u9069\u306a\u5e83\u544a\u53ce\u76ca\u5316\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u56fd"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-13.png?resize=1024%2C307&#038;ssl=1\" alt=\"2024\u5e74\u30cf\u30a4\u30d1\u30fc\u304b\u3089\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u3078\" class=\"wp-image-11082\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-13.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-13.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-13.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-13.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-13.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Ad monetization on mobile has attracted mainstream global attention recently. Even before the AppLovin-Unity-ironSource love triangle, the market was characterized by multiple partnerships, mergers and acquisitions.<\/strong><\/p>\n\n\n\n<p>Over the past few years, Tenjin has become synonymous with the success of ad revenue-driven companies: Voodoo,&nbsp;<a href=\"https:\/\/tenjin.com\/ja\/blog\/self-publishing-mobile\/\">Ruby Games<\/a>,&nbsp;<a href=\"https:\/\/www.google.com.hk\/url?q=http:\/\/blog.tenjin.com\/vending-machine-podcast\/&amp;sa=D&amp;source=editors&amp;ust=1698899086852223&amp;usg=AOvVaw1-nJ26EqPxomFTOLUDMgpC\">LuckyKat<\/a>, &nbsp;<a href=\"https:\/\/tenjin.com\/ja\/blog\/how-to-scale-your-indie-studio-to-a-major-publisher-a-kooapps-case-study\/\">\u30af\u30a2\u30d7\u30b9<\/a>, Kwalee, SayGames are a few notable examples. We think that means we\u2019re pretty well-qualified to report on the ad monetization landscape, so here\u2019s our overview of the market in Q2 2022.<\/p>\n\n\n\n<p><strong>Our data shows that the total ad revenue of Android apps exceeded that of iOS apps by eight percentage points in Q2. We also reveal the top 10 monetization channels and countries. The full report is available at the bottom of the post.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ad revenue by platform<\/h3>\n\n\n\n<p>Ad revenue distribution in Q2 2022 was as follows:<\/p>\n\n\n\n<p>If we take a look at the&nbsp;<a href=\"https:\/\/tenjin.com\/ja\/blog\/top-10-ad-networks-2020\/\">data from 2020<\/a>, that\u2019s a 14 percentage point swing towards Android in just two years:<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"161\" data-id=\"8983\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.07.59.png?resize=1024%2C161&#038;ssl=1\" alt=\"\" class=\"wp-image-8983\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.07.59.png?resize=1024%2C161&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.07.59.png?resize=300%2C47&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.07.59.png?resize=768%2C121&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.07.59.png?resize=1536%2C241&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.07.59.png?resize=18%2C3&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.07.59.png?w=1756&amp;ssl=1 1756w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>One of the highly likely contributing factors to the decline in the ad revenue on iOS is the introduction of&nbsp;<a href=\"https:\/\/tenjin.com\/ja\/blog\/attribution-2021\/\">App Tracking Transparency<\/a>&nbsp;(ATT). Most users opt out of ATT, leading to lower eCPM and therefore lower total ad revenue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ad revenue by monetization partner<\/h3>\n\n\n\n<p>AppLovin reigns supreme at the top of ad revenue ranking on both iOS and Google. Just two years ago, the monetization giant was at position number four in the same chart. Google Admob clinched second place both on iOS and Android. Download the report to see the rest of the rankings.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"517\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.03.54.png?resize=1024%2C517&#038;ssl=1\" alt=\"\" class=\"wp-image-8981\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.03.54.png?resize=1024%2C517&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.03.54.png?resize=300%2C151&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.03.54.png?resize=768%2C388&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.03.54.png?resize=1536%2C776&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.03.54.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.03.54.png?w=2008&amp;ssl=1 2008w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Ad revenue by country<\/h3>\n\n\n\n<p>Nothing new here: The USA is the number one revenue driver for apps that use ad monetization. Japan is number two, just as it was two years ago. The biggest mover over the past two years is the United Kingdom on iOS, which has moved up from fourth to third place.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"652\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.06.58.png?resize=1024%2C652&#038;ssl=1\" alt=\"\" class=\"wp-image-8982\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.06.58.png?resize=1024%2C652&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.06.58.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.06.58.png?resize=768%2C489&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.06.58.png?resize=1536%2C979&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.06.58.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.06.58.png?w=1764&amp;ssl=1 1764w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><em>Small hint for indie developers \u2013 if you want to find some juicy low-hanging fruit for ad monetization, take a look at the bottom 2 countries in the ranking!<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What comes next for the ad monetization industry?<\/h3>\n\n\n\n<p>What makes everything even more interesting is that I am not sure if there has ever been a livelier quarter in ad monetization than Q3 2022. That makes this Q2 report a benchmark \u2018power ranking before seismic changes take place.<\/p>\n\n\n\n<p>Let\u2019s look at some of the things that might affect the current standings:<\/p>\n\n\n\n<p>One way or another, there will be plenty of changes to talk about and compare with Q2 next time we release our ad revenue report!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Infographic%202022%20Q2%20(3).pdf\" style=\"background-color:#6bb4e1\" target=\"_blank\" rel=\"noreferrer noopener\">\u30ec\u30dd\u30fc\u30c8\u306e\u53d6\u5f97<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>Tenjin\u306b\u3064\u3044\u3066<\/strong><\/p>\n\n\n\n<p>\u5929\u795e\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u3084\u30a2\u30d7\u30ea\u306e\u958b\u767a\u8005\u5411\u3051\u306b\u3001\u7121\u6599\u3067\u59cb\u3081\u3089\u308c\u3001\u6210\u9577\u306b\u5fdc\u3058\u3066\u5831\u916c\u304c\u652f\u6255\u308f\u308c\u308b\u5e83\u544a\u6e2c\u5b9a\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u5929\u795e\u306f&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/mmp\">MMP<\/a>, \u79c1\u305f\u3061\u306f\u3001\u4e2d\u5c0f\u4f01\u696d\u304c\u5de8\u5927\u306a\u51fa\u7248\u793e\u306b\u5bfe\u6297\u3067\u304d\u308b\u3088\u3046\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u63d0\u4f9b\u3092\u901a\u3058\u3066\u3001\u4e2d\u5c0f\u4f01\u696d\u306e\u8e8d\u9032\u3092\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ad monetization on mobile has attracted mainstream global attention recently. Even before the AppLovin-Unity-ironSource love triangle, the market was characterized by multiple partnerships, mergers and acquisitions. Over the past few years, Tenjin has become synonymous with the success of ad revenue-driven companies: Voodoo,&nbsp;Ruby Games,&nbsp;LuckyKat, &nbsp;Kooapps, Kwalee, SayGames are a few notable examples. We think that&#8230;<\/p>","protected":false},"author":5,"featured_media":8911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best ad monetization networks and countries for mobile game developers in Q2 2022 | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/ja\/blog\/best-ad-monetization-networks-q2-2022\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best ad monetization networks and countries for mobile game developers in Q2 2022 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Ad monetization on mobile has attracted mainstream global attention recently. Even before the AppLovin-Unity-ironSource love triangle, the market was characterized by multiple partnerships, mergers and acquisitions. Over the past few years, Tenjin has become synonymous with the success of ad revenue-driven companies: Voodoo,&nbsp;Ruby Games,&nbsp;LuckyKat, &nbsp;Kooapps, Kwalee, SayGames are a few notable examples. We think that...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/ja\/blog\/best-ad-monetization-networks-q2-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-16T03:59:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T09:00:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Best-ad-monetization-networks@2x-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roman Garbar\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"4\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/best-ad-monetization-networks-q2-2022\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/best-ad-monetization-networks-q2-2022\/\"},\"author\":{\"name\":\"Roman Garbar\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/bbb089a8de6e9a87d102755431201f84\"},\"headline\":\"Best ad monetization networks and countries for mobile game developers in Q2 2022\",\"datePublished\":\"2022-08-16T03:59:00+00:00\",\"dateModified\":\"2026-04-14T09:00:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/best-ad-monetization-networks-q2-2022\/\"},\"wordCount\":484,\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/best-ad-monetization-networks-q2-2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Best-ad-monetization-networks@2x-scaled.jpg\",\"articleSection\":[\"Reports\"],\"inLanguage\":\"ja\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/blog\/best-ad-monetization-networks-q2-2022\/\",\"url\":\"https:\/\/tenjin.com\/blog\/best-ad-monetization-networks-q2-2022\/\",\"name\":\"Best ad monetization networks and countries for mobile game developers in Q2 2022 | Tenjin\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/best-ad-monetization-networks-q2-2022\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/best-ad-monetization-networks-q2-2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Best-ad-monetization-networks@2x-scaled.jpg\",\"datePublished\":\"2022-08-16T03:59:00+00:00\",\"dateModified\":\"2026-04-14T09:00:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tenjin.com\/blog\/best-ad-monetization-networks-q2-2022\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenjin.com\/blog\/best-ad-monetization-networks-q2-2022\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/tenjin.com\/blog\/best-ad-monetization-networks-q2-2022\/#primaryimage\",\"url\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Best-ad-monetization-networks@2x-scaled.jpg\",\"contentUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Best-ad-monetization-networks@2x-scaled.jpg\",\"width\":2560,\"height\":760},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenjin.com\/blog\/best-ad-monetization-networks-q2-2022\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tenjin.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Best ad monetization networks and countries for mobile game developers in Q2 2022\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenjin.com\/#website\",\"url\":\"https:\/\/tenjin.com\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"alternateName\":\"Tenjin - 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