{"id":9399,"date":"2023-10-12T01:10:25","date_gmt":"2023-10-12T01:10:25","guid":{"rendered":"https:\/\/tenjin.com\/?p=9399"},"modified":"2024-02-27T10:52:57","modified_gmt":"2024-02-27T10:52:57","slug":"tenjin-becomes-one-of-the-first-mmps-to-support-tiktoks-self-attribution-switch","status":"publish","type":"post","link":"https:\/\/tenjin.com\/ja\/blog\/tenjin-becomes-one-of-the-first-mmps-to-support-tiktoks-self-attribution-switch\/","title":{"rendered":"Tenjin\u306fTikTok\u306e\u30bb\u30eb\u30d5\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3078\u306e\u79fb\u884c\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u6700\u521d\u306eMMP\u3068\u306a\u308a\u307e\u3057\u305f"},"content":{"rendered":"<p><strong>TikTok\u306f\u30bb\u30eb\u30d5\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u5c0e\u5165\u3092\u4e88\u5b9a\u3057\u3066\u304a\u308a\u3001\u5f0a\u793e\u306f\u3053\u306e\u79fb\u884c\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u6700\u521d\u306eMMP\u306e1 \u3064\u3068\u306a\u308a\u307e\u3059\u3002Tenjin\u5074\u3067\u306e\u79fb\u884c\u4f5c\u696d\u306b\u3064\u3044\u3066\u306f\u81ea\u52d5\u3067\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u304c\u884c\u308f\u308c\u307e\u3059\u3002\u305d\u308c\u3068\u306f\u5225\u306b\u3001TikTok\u306e\u55b6\u696d\u62c5\u5f53\u793e\u306b\u9023\u7d61\u3057\u3001SAN\u30db\u30ef\u30a4\u30c8\u30ea\u30b9\u30c8\u306b\u8ffd\u52a0\u3059\u308b\u3088\u3046\u4f9d\u983c\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u79fb\u884c\u306e\u524d\u5f8c\u3067\u3001TikTok\u5074\u304b\u3089E\u30e1\u30fc\u30eb\u3068\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5185\u901a\u77e5\u304c\u5c4a\u304d\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">TikTok\u306f\u3053\u3053\u6570\u5e74\u3067\u6025\u6210\u9577\u3092\u9042\u3052\u3066\u3044\u308b\u3002\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3092\u958b\u59cb\u3059\u308b\u6700\u521d\u306e\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u3057\u3066TikTok\u3092\u9078\u629e\u3059\u308b\u5e83\u544a\u4e3b\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u540c\u6642\u306b\u3001\u3088\u308a\u9ad8\u5ea6\u306a\u5929\u795e\u30e6\u30fc\u30b6\u30fc\u306f\u3001<a href=\"https:\/\/docs.tenjin.com\/docs\/in-app-purchases-iap?highlight=inapppurchases\" data-cmp-ab=\"2\" target=\"_self\">\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\uff08IAP\uff09<\/a>\u3084<a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/callback-setup#sending-callbacks-for-adrevenue\" data-cmp-ab=\"2\" target=\"_self\">\u5e83\u544a\u53ce\u5165\u30b3\u30fc\u30eb\u30d0\u30c3\u30af<\/a>\u3092\u901a\u904e\u3055\u305b\u3001TikTok\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u9069\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6570\u5c11\u306a\u3044\u6700\u521d\u306e\u4e00\u4eba\u3068\u3057\u3066 <a href=\"https:\/\/docs.tenjin.com\/docs\/mmp\">MMP<\/a>TikTok\u306b\u30b5\u30dd\u30fc\u30c8\u3055\u308c\u3066\u3044\u308b\u5929\u795e\u306f\u3001TikTok\u30c1\u30fc\u30e0\u3068\u5bc6\u63a5\u306b\u5354\u529b\u3057\u3001\u76f8\u4e92\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u3001TikTok\u306e\u6700\u65b0\u6a5f\u80fd\u3092\u5929\u795e\u30e6\u30fc\u30b6\u30fc\u306b\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u5354\u529b\u95a2\u4fc2\u306f\u3001\u5929\u795e\u304cTikTok\u306e\u81ea\u5df1\u5e30\u5c5e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\uff08SAN\uff09\u3078\u306e\u5207\u308a\u66ff\u3048\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u6700\u521d\u306eMMP\u306e1\u3064\u3067\u3042\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30bb\u30eb\u30d5\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h2>\n\n\n\n<p>\u30bb\u30eb\u30d5\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306f\u3001\u30a2\u30d7\u30ea\u306e\u30e6\u30fc\u30b6\u30fc\u30d9\u30fc\u30b9\u5168\u4f53\u306e\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u3092\u53d7\u3051\u53d6\u308a\u3001\u72ec\u81ea\u306e\u30ed\u30b8\u30c3\u30af (\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3 \u30a6\u30a3\u30f3\u30c9\u30a6\u3001\u6709\u52b9\u307e\u305f\u306f\u7121\u52b9\u306a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306a\u3069)\u3067\u30c7\u30fc\u30bf\u3092\u51e6\u7406\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u8d77\u56e0\u3059\u308b\u30a2\u30d7\u30ea\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u3092\u30ec\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u73fe\u6642\u70b9\u3067\u306f\u3001\u6b21\u306e\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u304c Tenjin\u3068SAN\u9023\u643a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Meta<\/li>\n\n\n\n<li>\u30b0\u30fc\u30b0\u30eb<\/li>\n\n\n\n<li>\u30a2\u30c3\u30d7\u30eb\u691c\u7d22\u5e83\u544a<\/li>\n\n\n\n<li>Yahoo<\/li>\n\n\n\n<li>TikTok<\/li>\n\n\n\n<li>Snapchat<\/li>\n<\/ul>\n\n\n\n<p>\u9006\u306b\u3001\u975eSAN\u306f\u3001Tenjin\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30ed\u30b8\u30c3\u30af\u306b\u4f9d\u5b58\u3057\u3066\u304a\u308a\u3001Tenjin\u306b\u3088\u3063\u3066\u30ec\u30dd\u30fc\u30c8\u3055\u308c\u305f\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3092\u8868\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e83\u544a\u4e3b\u304c\u30bb\u30eb\u30d5\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306b MMP\u3092\u5fc5\u8981\u3068\u3059\u308b\u306e\u306f\u306a\u305c\u3067\u3059\u304b?<\/h2>\n\n\n\n<p>\u30bb\u30eb\u30d5\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30cd\u30c3\u30c8\u30ef\u30fc\u30af (SAN) \u3067\u306f\u3001\u7279\u5b9a\u306e\u30c7\u30fc\u30bf\u3092\u500b\u3005\u306e\u5e83\u544a\u4e3b\u306b\u63d0\u4f9b\u3057\u306a\u3044\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u4ee3\u308f\u308a\u306b\u3001\u691c\u8a3c\u6e08\u307f\u306eMMP\u306e\u307f\u306b\u8cb4\u91cd\u306a\u8ffd\u52a0\u306e\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>MMP \u304c\u306a\u3044\u3068\u3001\u91cd\u8907\u6392\u9664\u3055\u308c\u305f SAN\u30c7\u30fc\u30bf\u3092\u8907\u6570\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u304b\u3089\u53d7\u3051\u53d6\u3063\u30661 \u3064\u306e\u753b\u9762\u306b\u7d71\u5408\u3057\u3066\u8868\u793a\u3059\u308b\u6a5f\u80fd\u304c\u5236\u9650\u3055\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok\u5e83\u544a\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306b\u306f\u4f55\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u304b?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u3088\u308a\u591a\u304f\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\/\u30a4\u30d9\u30f3\u30c8:<\/strong>&nbsp;TikTok\u306fTikTok\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30a6\u30a3\u30f3\u30c9\u30a6\u5185\u3067\u767a\u751f\u3059\u308b\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306b\u3088\u308b\u30af\u30ec\u30b8\u30c3\u30c8\u3092\u4e3b\u5f35\u3059\u308b\u3088\u3046\u306b\u306a\u308b\u305f\u3081\u3001TikTok Ads Manager\u4e0a\u3067\u4ee5\u524d\u3088\u308a\u3082\u591a\u304f\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u8868\u793a\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u6b63\u78ba\u306a\u5f71\u97ff\u306f\u5e83\u544a\u4e3b\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u3053\u3068\u306b\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/li>\n\n\n\n<li><strong>TikTok\u306e\u30c0\u30a6\u30f3\u30b9\u30c8\u30ea\u30fc\u30e0\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30d7\u30ed\u30c0\u30af\u30c8\u306b\u95a2\u3059\u308b\u3088\u308a\u591a\u304f\u306e\u30b7\u30b0\u30ca\u30eb:<\/strong>&nbsp;\u3053\u308c\u3089\u306e\u5897\u52a0\u3057\u305f\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u306f\u3001\u5165\u672d\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u6700\u9069\u5316\u306b\u308f\u305f\u308bTikTok\u306e\u30c0\u30a6\u30f3\u30b9\u30c8\u30ea\u30fc\u30e0\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30d7\u30ed\u30c0\u30af\u30c8\u3067\u3082\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u5411\u4e0a\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u5c06\u6765\u3092\u898b\u636e\u3048\u305f\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3:<\/strong>&nbsp;\u30bb\u30eb\u30d5\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3078\u306e\u79fb\u884c\u306f\u3001\u72ec\u81ea\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3067\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u591a\u304f\u306f\u307e\u3060\u9032\u884c\u4e2d\u3067\u3059\u304c\u3001TikTok\u304c\u5c06\u6765\u30ed\u30fc\u30f3\u30c1\u3059\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u6a5f\u80fd\u306b\u306f\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u512a\u5148\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ea\u30d5\u30c8\u8abf\u67fb\u3001\u30de\u30eb\u30c1\u30bf\u30c3\u30c1\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30ec\u30dd\u30fc\u30c8\u3001TikTok\u3067\u306e\u5e83\u544a\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u305d\u306e\u4ed6\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u88fd\u54c1\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ec\u30dd\u30fc\u30c8\u306f\u5f15\u304d\u7d9a\u304d MMP\u3067\u5229\u7528\u53ef:<\/strong>&nbsp;\u591a\u304f\u306e\u5e83\u544a\u4e3b\u306f\u3001MMP\u306e\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 \u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u3001\u4e88\u7b97\u3092\u6c7a\u5b9a\u3057\u3001\u3055\u307e\u3056\u307e\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306eROI\u3092\u6bd4\u8f03\u3057\u3066\u3044\u307e\u3059\u3002 TikTok \u304c\u30bb\u30eb\u30d5\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306b\u79fb\u884c\u3057\u3066\u3082\u3001\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u901a\u5e38\u901a\u308a\u4f7f\u7528\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u5168\u4f53\u7684\u306a\u6e2c\u5b9a:<\/strong>&nbsp;TikTok\u306f\u5f15\u304d\u7d9a\u304d\u3001Tenjin\u3092\u542b\u3080\u9078\u629e\u3055\u308c\u305fMMP\u306b\u30af\u30ea\u30c3\u30af\u3068\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u30c7\u30fc\u30bf\u3092\u305d\u306e\u307e\u307e\u9001\u4fe1\u3057\u3001MMP\u306f\u305d\u306e\u30c7\u30fc\u30bf\u3092\u5229\u7528\u3057\u3066TikTok\u30aa\u30d7\u30c8\u30a4\u30f3 \u30e6\u30fc\u30b6\u30fc\u306eSAN\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u88dc\u5b8c\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Tenjin\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u306f\u3069\u306e\u3088\u3046\u306a\u5909\u66f4\u304c\u3042\u308a\u307e\u3059\u304b?<\/h2>\n\n\n\n<p>\u3053\u306e\u5909\u66f4\u306b\u3088\u308a\u3001\u30c8\u30e9\u30c3\u30af (Tenjin\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30ed\u30b8\u30c3\u30af\u306b\u57fa\u3065\u304f) \u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3068\u30ec\u30dd\u30fc\u30c8 (TikTok\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u57fa\u3065\u304f) \u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u306e\u5dee\u304c\u5897\u52a0\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u5dee\u7570\u306f\u5e83\u544a\u4e3b\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u308c\u4ee5\u5916\u306f\u3001\u65e2\u5b58\u306eTenjin\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u306f\u540c\u69d8\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p 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href=\"https:\/\/ads.tiktok.com\/help\/article\/about-self-attribution-transition?lang=en\">\u30bb\u30eb\u30d5\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3078\u306e\u79fb\u884c\u306b\u3064\u3044\u3066<\/a><\/li>\n<\/ul>\n\n\n\n<p>\u3082\u3063\u3068\u8cea\u554f\u304c\u3042\u308a\u307e\u3059\u304b\uff1fsupport@tenjin.com \u307e\u3067\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>TikTok\u306f\u30bb\u30eb\u30d5\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u5c0e\u5165\u3092\u4e88\u5b9a\u3057\u3066\u304a\u308a\u3001\u5f0a\u793e\u306f\u3053\u306e\u79fb\u884c\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u6700\u521d\u306eMMP\u306e1 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