1.0Tenjinhttps://tenjin.com/ptRoman Garbarhttps://tenjin.com/pt/blog/author/romantenjin/Preparing for the iOS attribution shift in September: industry-wide effects SANs like Facebook and Google have on all MMPs - Tenjinrich600338<blockquote class="wp-embedded-content" data-secret="mXcJZvUHKJ"><a href="https://tenjin.com/pt/blog/ios-14-attribution-san/">Preparação para a mudança de atribuição do iOS em setembro: efeitos de SANs como o Facebook e o Google em todo o sector em todas as MMPs</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://tenjin.com/pt/blog/ios-14-attribution-san/embed/#?secret=mXcJZvUHKJ" width="600" height="338" title="“Preparing for the iOS attribution shift in September: industry-wide effects SANs like Facebook and Google have on all MMPs” — Tenjin" data-secret="mXcJZvUHKJ" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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</script>https://tenjin.com/wp-content/uploads/2023/09/iOS14-How-Tenjin-clients-should-rethink-measurement-for-Google-Facebook.png19201080Since the announcement of new attribution rules on iOS 14, we saw that Mobile Measurement Partners quickly divided into two camps. The first wanted to start building their technology from scratch based on the new attribution framework that Apple provided (SKAdNetwork). The second wanted to continue building on the usage of non-deterministic user-level attribution techniques. We...