{"id":15422,"date":"2026-02-20T07:06:09","date_gmt":"2026-02-20T07:06:09","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:35","modified_gmt":"2026-06-15T10:28:35","password":"","slug":"user-attribution-overview","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/pt\/docs\/user-attribution-overview\/","title":{"rendered":"Vis\u00e3o geral da atribui\u00e7\u00e3o de utilizadores"},"content":{"rendered":"

Sobre a tecnologia de atribui\u00e7\u00e3o de utilizadores da Tenjin<\/h2>\n\n\n\n

Tenjin\u2019s attribution technology enables marketers to gain insight and context into why users engage with their apps. Using tracking links<\/a>, marketers understand what content drove users to download their app; and with deeplinks, marketers can control the user\u2019s post install experience.<\/p>\n\n\n\n

\n\n\n\n

O que \u00e9 a atribui\u00e7\u00e3o?<\/h4><\/div><\/div><\/div>
<\/span><\/div><\/div>
\n

A atribui\u00e7\u00e3o associa o download de uma aplica\u00e7\u00e3o m\u00f3vel a uma fonte espec\u00edfica de uma campanha de marketing. Isto permite aos profissionais de marketing saber porqu\u00ea<\/strong> e onde<\/strong> um utilizador descarregou a vossa aplica\u00e7\u00e3o.<\/p>\n\n\n\n

Por exemplo, se um utilizador viu uma aplica\u00e7\u00e3o numa publica\u00e7\u00e3o de blogue que o levou a descarreg\u00e1-la, os profissionais de marketing v\u00e3o querer saber se o utilizador descarregou a aplica\u00e7\u00e3o por causa dessa publica\u00e7\u00e3o. Os profissionais de marketing podem ainda estimar que tipo de utilizadores gostam da sua aplica\u00e7\u00e3o. Se o blogue atrair um perfil demogr\u00e1fico espec\u00edfico de utilizadores (g\u00e9nero, idade, etc.), isso ajuda o programador a compreender como cada tipo de utilizador interage de forma diferente com o seu servi\u00e7o.<\/p>\n\n\n\n

A atribui\u00e7\u00e3o \u00e9 importante porque ajuda os profissionais de marketing a compreender melhor os seus clientes e as raz\u00f5es pelas quais estes utilizam o seu servi\u00e7o.<\/p>\n\n\n\n

\n\n\n\n

T\u00e9cnicas de localiza\u00e7\u00e3o<\/h4>\n\n\n\n

Atualmente, o ecossistema disp\u00f5e de algumas formas de rastrear a origem das instala\u00e7\u00f5es num dispositivo m\u00f3vel.<\/p>\n\n\n\n

    \n
  1. Links na Web, links diretos e conte\u00fado org\u00e2nico \u2013<\/strong> users find content on the web, mobile web, or through mobile apps. If any of this content contains a link to your app that’s using a Tenjin tracking link or deeplink, Tenjin will attribute the engagement (and context) to the install.<\/li>\n\n\n\n
  2. Redes de Atribui\u00e7\u00e3o Autom\u00e1tica (SANs) \u2013<\/strong> As Redes de Atribui\u00e7\u00e3o Pr\u00f3pria (SANs) s\u00e3o \u201credes fechadas\u201d que permitem aos profissionais de marketing anunciarem no seu conte\u00fado para angariar utilizadores. Entre os exemplos de SANs contam-se a Apple, a Meta, a Google, a Snap, etc., onde os profissionais de marketing podem colocar an\u00fancios em cada uma dessas plataformas de conte\u00fado.<\/li>\n<\/ol>\n\n\n\n

    On install of your mobile app, Tenjin will request attribution information directly from the SANs to handle attribution on a view through<\/a> or last click<\/a> basis.<\/p>\n\n\n\n

      \n
    1. Redes de publicidade \u2013<\/strong> As redes de publicidade transmitem dados de cliques ou impress\u00f5es no momento em que o clique ou a impress\u00e3o ocorrem, respetivamente. Os dados assumem normalmente a forma de um advertising_id<\/strong> e de um click_id<\/strong>. Estas impress\u00f5es e cliques s\u00e3o utilizados quando view through<\/a> ou \u00faltimo clique<\/a> \u00e9 calculada no Tenjin.<\/li>\n\n\n\n
    2. Campanhas com influenciadores \u2013<\/strong> os utilizadores podem encontrar o seu conte\u00fado atrav\u00e9s de influenciadores que publicam conte\u00fado na Internet em geral. Configurar links para acompanhar essas instala\u00e7\u00f5es \u00e9 muito simples. Recomendamos tamb\u00e9m simplificar os links, combinando-os com o SmartURL<\/a>.<\/li>\n<\/ol>\n\n\n\n
      \n\n\n\n

      Como os dados circulam<\/h4>\n\n\n\n

      A seguir, apresenta-se um diagrama que ilustra o fluxo de dados entre o Tenjin, as redes e os dispositivos.<\/p>\n\n\n\n

      \"image.png\"<\/figure>\n\n\n\n
        \n
      1. Criar uma campanha no painel de controlo do Tenjin<\/li>\n\n\n\n
      2. Obter o URL de rastreamento de cliques ou o deeplink (para canais que n\u00e3o sejam da SAN ou canais personalizados)<\/li>\n\n\n\n
      3. Utilize o seu URL de rastreamento na rede que n\u00e3o faz parte da SAN<\/li>\n\n\n\n
      4. O an\u00fancio \u00e9 solicitado pelo editor na rede n\u00e3o pertencente \u00e0 SAN<\/li>\n\n\n\n
      5. O seu an\u00fancio \u00e9 apresentado ao utilizador<\/li>\n\n\n\n
      6. O utilizador clica no seu an\u00fancio<\/li>\n\n\n\n
      7. A rede preenche as macros do URL de clique do Tenjin (pelo menos advertising_id e click_id<\/code>) e envia o URL de clique para o Tenjin<\/li>\n\n\n\n
      8. O Tenjin redireciona o utilizador para a sua aplica\u00e7\u00e3o na loja<\/li>\n\n\n\n
      9. O utilizador descarrega a aplica\u00e7\u00e3o anunciada<\/li>\n\n\n\n
      10. Tenjin\u2019s SDK notifies the Tenjin server of the install with advertising_id<\/strong><\/li>\n\n\n\n
      11. Tenjin links the advertising_id<\/strong> on click to the advertising_id<\/strong> on install and notifies the non-SAN network of a completed install through install callback.<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n
        \n\n\n\n

        A que canal \u00e9 atribu\u00eddo o m\u00e9rito por uma instala\u00e7\u00e3o?<\/h4><\/div><\/div><\/div>
        <\/span><\/div><\/div>
        \n

        Tenjin\u2019s attribution is calculated using a last click and the view-through model. If a user clicks (or views) multiple ads in the diagram above during step 5<\/a> after which the app is installed, then the following models are used to figure out which network gets awarded the install.<\/p>\n\n\n\n

        Atribui\u00e7\u00e3o ao \u00faltimo clique<\/h4>\n\n\n\n

        Last click attribution gives credit to the campaign\/channel which the user last clicked on. Usually the attribution window for these campaigns\/channels is 7 days.<\/p>\n\n\n\n

        Visualiza\u00e7\u00e3o mediante atribui\u00e7\u00e3o<\/h4>\n\n\n\n

        View through attribution gives credit to the campaign\/channel which the user last viewed the app’s content\/ad on. Usually the attribution window for these campaigns\/channels is 24hours. This is overridden by any campaign that there was a click for.<\/p>\n<\/div><\/div><\/div>\n\n\n\n

        ","protected":false},"excerpt":{"rendered":"

        About Tenjin’s User Attribution Technology Tenjin’s attribution technology enables marketers to gain insight and context into why users engage with their apps. Using tracking links, marketers understand what content drove users to download their app; and with deeplinks, marketers can control the user’s post install experience.<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[239],"glossaries":[],"doc_tag":[],"class_list":["post-15422","docs","type-docs","status-publish","hentry","doc_category-attribution-tools"],"acf":[],"year_month":"2026-07","word_count":661,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"anurag","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/pt\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"Attribution Tools","term_url":"https:\/\/tenjin.com\/pt\/docs\/category\/attribution-tools\/"}],"doc_tag_info":[],"yoast_head":"\nUser Attribution Overview | Tenjin<\/title>\n<meta name=\"description\" content=\"Tenjin's user attribution 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