{"id":15431,"date":"2026-02-20T07:06:10","date_gmt":"2026-02-20T07:06:10","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:33","modified_gmt":"2026-06-15T10:28:33","password":"","slug":"retention","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/pt\/docs\/retention\/","title":{"rendered":"Reten\u00e7\u00e3o"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><div class=\"has-text-color has-background has-link-color\" style=\"color:#055160;background-color:#cff4fc; padding:1em 1.5em; border-radius:4px;\">\n<p>Tenjin now supports retention rate calculation using the UTC-based cohort strategy. With this approach, Day 1 begins at the first UTC midnight following each user&#8217;s install timestamp. This method helps align retention rate calculations with other platforms that use UTC-based timestamps, reducing discrepancies in metrics.<\/p>\n<p>Para ativar esta funcionalidade na sua conta, aceda a \u00abA minha conta\u00bb \u2192 \u00abGerir utilizador\u00bb \u2192 \u00abEstrat\u00e9gia de coorte\u00bb e selecione a op\u00e7\u00e3o pretendida. Saiba mais sobre a diferen\u00e7a entre reten\u00e7\u00e3o absoluta e reten\u00e7\u00e3o relativa:<\/p>\n<\/div><\/p>\n\n\n\n<div style=\"max-width:680px;margin:1em 0;\">\n<div style=\"position:relative;padding-bottom:56.25%;height:0;\">\n<iframe style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" src=\"https:\/\/www.youtube.com\/embed\/d85NzGY7wNw?wmode=opaque&#038;rel=0\" frameborder=\"0\" allowfullscreen><\/iframe>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"_i5qa3bn1tmom\"><\/a>Como analisar a \u201cReten\u00e7\u00e3o\u201d no Relat\u00f3rio de Aquisi\u00e7\u00e3o de Utilizadores<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta visualiza\u00e7\u00e3o, pode analisar os seus dados de reten\u00e7\u00e3o por coorte ao longo do ciclo de vida de um utilizador, para compreender o desempenho das suas campanhas publicit\u00e1rias. A reten\u00e7\u00e3o \u00e9 uma m\u00e9trica importante quando se trata de otimizar as suas campanhas publicit\u00e1rias para utilizadores com maior reten\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"_i5qa3bn1tmom\"><\/a>Como \u00e9 que se acede \u00e0 vista \u201cReten\u00e7\u00e3o\u201d no Relat\u00f3rio de Aquisi\u00e7\u00e3o de Utilizadores?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pode aceder a esta visualiza\u00e7\u00e3o indo a ANALYZE \u2192 separador \u00abAquisi\u00e7\u00e3o de utilizadores\u00bb e selecionando \u00abReten\u00e7\u00e3o\u00bb no menu suspenso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"_9tmqdl1hfq1r\"><\/a><figure><img data-recalc-dims=\"1\" decoding=\"async\" class=\"fr-fil fr-dib\" style=\"width: 800px;\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/UA-Retention-Report.gif?ssl=1\"><\/figure><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Que m\u00e9tricas \u00e9 poss\u00edvel consultar na vista \u201cReten\u00e7\u00e3o\u201d do Relat\u00f3rio de Aquisi\u00e7\u00e3o de Utilizadores?<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/retention-image-ugocyucf.png?ssl=1\" alt=\"Uma imagem que cont\u00e9m uma linha, um gr\u00e1fico, um diagrama ou uma captura de ecr\u00e3  Descri\u00e7\u00e3o gerada automaticamente\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O gr\u00e1fico \u201cReten\u00e7\u00e3o ap\u00f3s aquisi\u00e7\u00e3o\u201d ajuda-o a analisar as diferentes taxas de reten\u00e7\u00e3o de N dias dos seus utilizadores adquiridos numa determinada data.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/retention-image-l72shtqk.png?ssl=1\" alt=\"Uma imagem que cont\u00e9m texto, captura de ecr\u00e3, linha, n\u00famero  Descri\u00e7\u00e3o gerada automaticamente\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Tenjin now supports retention rate calculation using the UTC-based cohort strategy. With this approach, Day 1 begins at the first UTC midnight following each user&#8217;s install timestamp. This method helps align retention rate calculations with other platforms that use UTC-based timestamps, reducing discrepancies in metrics. To enable this feature for your account, navigate to My&#8230;<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[110],"glossaries":[],"doc_tag":[],"class_list":["post-15431","docs","type-docs","status-publish","hentry","doc_category-user-acquisition"],"acf":[],"year_month":"2026-07","word_count":193,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"mariusz.bijok","author_nicename":"mariusz-bijok","author_url":"https:\/\/tenjin.com\/pt\/blog\/author\/mariusz-bijok\/"},"doc_category_info":[{"term_name":"User Acquisition Report","term_url":"https:\/\/tenjin.com\/pt\/docs\/category\/user-acquisition\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retention | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how Tenjin calculates retention metrics and use retention reports to measure user engagement and app performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/docs\/retention\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retention | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn how Tenjin calculates retention metrics and use retention reports to measure user engagement and app performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/pt\/docs\/retention\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T10:28:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/UA-Retention-Report.gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/retention\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/retention\\\/\"},\"author\":{\"name\":\"mariusz.bijok\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/2df6a56c45e0493e93ec6d7100750b77\"},\"headline\":\"Retention\",\"datePublished\":\"2026-02-20T07:06:10+00:00\",\"dateModified\":\"2026-06-15T10:28:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/retention\\\/\"},\"wordCount\":196,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/retention\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/UA-Retention-Report.gif\",\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/retention\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/retention\\\/\",\"name\":\"Retention | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/retention\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/retention\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/UA-Retention-Report.gif\",\"datePublished\":\"2026-02-20T07:06:10+00:00\",\"dateModified\":\"2026-06-15T10:28:33+00:00\",\"description\":\"Learn how Tenjin calculates retention metrics and use retention reports to measure user engagement and app performance.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/retention\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/docs\\\/retention\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/retention\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/UA-Retention-Report.gif\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/UA-Retention-Report.gif\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/retention\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Docs\",\"item\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Retention\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tenjin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/2df6a56c45e0493e93ec6d7100750b77\",\"name\":\"mariusz.bijok\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ed77b923271ae0c54cf6cc2b3d031d191c17791d92b8a5f5d186753477fbbdb9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ed77b923271ae0c54cf6cc2b3d031d191c17791d92b8a5f5d186753477fbbdb9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ed77b923271ae0c54cf6cc2b3d031d191c17791d92b8a5f5d186753477fbbdb9?s=96&d=mm&r=g\",\"caption\":\"mariusz.bijok\"},\"url\":\"https:\\\/\\\/tenjin.com\\\/pt\\\/blog\\\/author\\\/mariusz-bijok\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reten\u00e7\u00e3o | Tenjin","description":"Learn how Tenjin calculates retention metrics and use retention reports to measure user engagement and app performance.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/pt\/docs\/retention\/","og_locale":"pt_PT","og_type":"article","og_title":"Retention | Tenjin","og_description":"Learn how Tenjin calculates retention metrics and use retention reports to measure user engagement and app performance.","og_url":"https:\/\/tenjin.com\/pt\/docs\/retention\/","og_site_name":"Tenjin","article_modified_time":"2026-06-15T10:28:33+00:00","og_image":[{"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/UA-Retention-Report.gif","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@TenjinMMP","twitter_misc":{"Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/docs\/retention\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/docs\/retention\/"},"author":{"name":"mariusz.bijok","@id":"https:\/\/tenjin.com\/#\/schema\/person\/2df6a56c45e0493e93ec6d7100750b77"},"headline":"Retention","datePublished":"2026-02-20T07:06:10+00:00","dateModified":"2026-06-15T10:28:33+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/docs\/retention\/"},"wordCount":196,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/docs\/retention\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/UA-Retention-Report.gif","inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/docs\/retention\/","url":"https:\/\/tenjin.com\/docs\/retention\/","name":"Reten\u00e7\u00e3o | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/docs\/retention\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/docs\/retention\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/UA-Retention-Report.gif","datePublished":"2026-02-20T07:06:10+00:00","dateModified":"2026-06-15T10:28:33+00:00","description":"Learn how Tenjin calculates retention metrics and use retention reports to measure user engagement and app performance.","breadcrumb":{"@id":"https:\/\/tenjin.com\/docs\/retention\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/docs\/retention\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/tenjin.com\/docs\/retention\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/UA-Retention-Report.gif","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/UA-Retention-Report.gif"},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/docs\/retention\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"Docs","item":"https:\/\/tenjin.com\/docs\/"},{"@type":"ListItem","position":3,"name":"Retention"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Tenjin","description":"Crescimento Simplificado","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/2df6a56c45e0493e93ec6d7100750b77","name":"mariusz.bijok","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/ed77b923271ae0c54cf6cc2b3d031d191c17791d92b8a5f5d186753477fbbdb9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ed77b923271ae0c54cf6cc2b3d031d191c17791d92b8a5f5d186753477fbbdb9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ed77b923271ae0c54cf6cc2b3d031d191c17791d92b8a5f5d186753477fbbdb9?s=96&d=mm&r=g","caption":"mariusz.bijok"},"url":"https:\/\/tenjin.com\/pt\/blog\/author\/mariusz-bijok\/"}]}},"knowledge_base_info":[],"knowledge_base_slug":[],"_links":{"self":[{"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/docs\/15431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/comments?post=15431"}],"version-history":[{"count":15,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/docs\/15431\/revisions"}],"predecessor-version":[{"id":17224,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/docs\/15431\/revisions\/17224"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/media?parent=15431"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/doc_category?post=15431"},{"taxonomy":"glossaries","embeddable":true,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/glossaries?post=15431"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/doc_tag?post=15431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}