{"id":15450,"date":"2026-02-20T07:06:11","date_gmt":"2026-02-20T07:06:11","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:32","modified_gmt":"2026-06-15T10:28:32","password":"","slug":"custom-in-app-events","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/pt\/docs\/custom-in-app-events\/","title":{"rendered":"Eventos personalizados na aplica\u00e7\u00e3o"},"content":{"rendered":"

Como analisar eventos personalizados na aplica\u00e7\u00e3o no relat\u00f3rio de aquisi\u00e7\u00e3o de utilizadores<\/h2>\n\n\n\n

Agora j\u00e1 pode criar an\u00e1lises personalizadas do funil de eventos, selecionando \u00abM\u00e9tricas na aplica\u00e7\u00e3o\u00bb (como eventos personalizados) no painel \u00abEditar m\u00e9tricas\u00bb e adicionando-as ao seu painel de vis\u00e3o geral.<\/p><\/p>\n\n\n\n

\"image.png\"<\/figure>\n\n\n\n

Eis um exemplo de como o funil poder\u00e1 aparecer no seu painel de controlo \u00abVis\u00e3o geral da aquisi\u00e7\u00e3o de utilizadores\u00bb<\/p><\/p>\n\n\n\n

\"image.png\"<\/figure>\n\n\n\n

Tenjin allows marketers to analyze any type of custom (post-install) events. Please make sure these events are sent to Tenjin through the SDK. Integration instructions are under \u201cCustom Events\u201d section. For iOS here<\/a>, Android here<\/a>, and Unity plugin here<\/a><\/p>\n\n\n\n

    \n
  1. V\u00e1 a ANALYZE -> separador \"Aquisi\u00e7\u00e3o de utilizadores\" e selecione Eventos na aplica\u00e7\u00e3o<\/a> no menu suspenso.<\/li>\n\n\n\n
  2. Pode ver uma lista dos eventos da aplica\u00e7\u00e3o que foram integrados no menu suspenso.<\/li>\n<\/ol>\n\n\n\n
    \"image.png\"<\/figure>\n\n\n\n
      \n
    1. Escolha um evento da lista. Com base na sua sele\u00e7\u00e3o, poder\u00e1 ver diferentes m\u00e9tricas relativas ao evento na aplica\u00e7\u00e3o.<\/li>\n<\/ol>\n\n\n\n
      \"image.png\"<\/figure>\n\n\n\n
        \n
      • M\u00e9tricas por data de ocorr\u00eancia\n
          \n
        • Utilizadores \u2013 n\u00famero de utilizadores distintos que realizaram o evento<\/li>\n\n\n\n
        • Contagens \u2013 quantos eventos ocorreram<\/li>\n\n\n\n
        • Soma \u2013 a soma de todos os valores associados ao evento<\/li>\n\n\n\n
        • M\u00e9dia \u2013 a m\u00e9dia dos valores associados ao evento
          <\/li>\n<\/ul>\n<\/li>\n\n\n\n
        • M\u00e9tricas por data ap\u00f3s a aquisi\u00e7\u00e3o\n
            \n
          • Utilizadores \u2013 n\u00famero de utilizadores distintos que realizaram o evento<\/li>\n\n\n\n
          • Contagem cumulativa \u2013 contagem cumulativa de eventos ao longo da dura\u00e7\u00e3o da coorte<\/li>\n\n\n\n
          • Soma cumulativa \u2013 soma cumulativa dos valores dos eventos ao longo da dura\u00e7\u00e3o da coorte<\/li>\n\n\n\n
          • Contagem acumulada por utilizador \u2013 Em m\u00e9dia, quantos eventos cada utilizador da coorte gerou. Se se esperar que este evento ocorra, no m\u00e1ximo, uma vez por cada utilizador, pode utilizar este valor como uma medida da fra\u00e7\u00e3o de utilizadores que gerou esse evento.<\/li>\n\n\n\n
          • Soma acumulada por utilizador \u2013 Em m\u00e9dia, qual \u00e9 o valor total por utilizador na coorte?.<\/li>\n\n\n\n
          • Taxa de participa\u00e7\u00e3o \u2013 Em cada dia ap\u00f3s a aquisi\u00e7\u00e3o, qual a percentagem da coorte que gerou o evento. Este n\u00famero pode aumentar ou diminuir ao longo do tempo, uma vez que reflete o n\u00famero de participantes que foram observados em cada dia.<\/li>\n\n\n\n
          • Custo por participante \u2013 Em cada dia ap\u00f3s a aquisi\u00e7\u00e3o, quanto gastou para angariar utilizadores nesse dia. Este valor pode aumentar ou diminuir ao longo do tempo, uma vez que depende do n\u00famero de participantes registados diariamente; um n\u00famero maior de participantes significa um custo mais baixo.<\/li>\n\n\n\n
          • Custo por evento \u2013 Em cada dia ap\u00f3s a aquisi\u00e7\u00e3o, quanto gastou para obter todas as ocorr\u00eancias desse evento. Este valor apenas diminui, uma vez que depende da contagem acumulada de eventos.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
            \n\n\n\n

            Como devo interpretar estes indicadores?<\/h2>\n\n\n\n

            Primeiro, filtra por aplica\u00e7\u00e3o \u00e0 tua escolha, \u00e0 esquerda. Em seguida, podes selecionar o evento que te interessa, por exemplo, \u201cuse_hint\u201d.<\/p>\n\n\n\n

            \"image.png\"<\/figure>\n\n\n\n

            No intervalo de datas de 1 de abril a 30 de junho, registou-se um total de 949 utilizadores que realizaram o evento \u201cuse_hint\u201d. Recebemos o evento \u201cuse_hint\u201d 950 vezes. No terceiro dia de vida, 10 utilizadores realizaram o evento \u201cuse_hint\u201d. Nos primeiros 3 dias de vida, os seus novos utilizadores (pessoas que instalaram a aplica\u00e7\u00e3o nesse intervalo de datas) realizaram um total de 941 a\u00e7\u00f5es \u201cuse_hint\u201d. No terceiro dia de vida, 0,05% dos novos utilizadores realizaram o evento \u201cuse_hint\u201d. Clique na linha para a expandir. As linhas secund\u00e1rias mostram a reparti\u00e7\u00e3o por canal.<\/p>\n\n\n\n

            \"CE<\/figure>\n\n\n\n

            O gr\u00e1fico \u201cuse_hint\u201d mostra quantos eventos \u201cuse_hint\u201d foram realizados, em m\u00e9dia, por cada utilizador em cada dia da vida \u00fatil da aplica\u00e7\u00e3o. \u00c9 poss\u00edvel verificar que, no segundo dia, cada utilizador realizou, em m\u00e9dia, 0,048 eventos \u201cuse_hint\u201d.<\/p>\n\n\n\n

            \"image.png\"<\/figure>\n\n\n\n

            Da mesma forma, 778 utilizadores utilizaram a fun\u00e7\u00e3o \u201cuse_hint\u201d no dia 0.<\/p>\n\n\n\n

            \"image.png\"<\/figure>\n\n\n\n

            Tamb\u00e9m pode alterar a op\u00e7\u00e3o \u201cAgrupar por\u201d, \u00e0 esquerda, para \u201ccanais\u201d ou \u201ccampanhas\u201d, para ver a reparti\u00e7\u00e3o e decidir qual das campanhas gerou mais eventos \u201cuse_hint\u201d.<\/p>\n\n\n\n

            \n\n\n\n

            Quais s\u00e3o alguns exemplos de eventos na aplica\u00e7\u00e3o que devo monitorizar com o SDK da Tenjin?<\/h2>\n\n\n\n

            Com o Tenjin SDK, pode obter informa\u00e7\u00f5es sobre o comportamento dos utilizadores atrav\u00e9s do envio de eventos no aplicativo. Em termos gerais, deve implementar um evento no aplicativo em qualquer ponto em que possa estar associado valor para o utilizador no seu aplicativo. Cada evento pode ter um valor num\u00e9rico opcional associado. Pode ver com que frequ\u00eancia estes eventos ocorrem, de que fonte prov\u00eam, quanto custam e quanto valor geraram.<\/p>\n\n\n\n

            Alguns exemplos \u00fateis para os nossos clientes incluem:<\/p>\n\n\n\n

              \n
            • tutorial conclu\u00eddo<\/li>\n\n\n\n
            • Facebook Connect<\/li>\n\n\n\n
            • n\u00edvel conclu\u00eddo<\/li>\n\n\n\n
            • convites enviados (possivelmente com eventos espec\u00edficos para o Facebook\/Twitter\/SMS\/etc.)<\/li>\n\n\n\n
            • compras com moeda virtual (pode indicar o montante gasto como valor do evento)<\/li>\n<\/ul>\n\n\n\n

              Funis<\/strong><\/p>\n\n\n\n

              Pode querer acompanhar algum tipo de atividade em \u201cfunil\u201d ou \u201csequencial\u201d, por exemplo: registo conclu\u00eddo -> tutorial conclu\u00eddo -> n\u00edvel 1 conclu\u00eddo. Ter\u00e1 de acompanhar a fase em que o utilizador se encontra no funil (o SDK do Tenjin n\u00e3o o far\u00e1 por si) e, em seguida, emitir um evento personalizado para cada fase. Neste exemplo, as fases seriam stage-1-registration-complete, stage-2-reg-and-tutorial-complete e stage-3-reg-tut-level1-complete<\/p>\n\n\n\n

              Maus exemplos<\/strong><\/p>\n\n\n\n

              N\u00c3O deve enviar atributos de utilizador atrav\u00e9s de eventos na aplica\u00e7\u00e3o. N\u00c3O envie eventos como:<\/p>\n\n\n\n

                \n
              • endere\u00e7o IP do utilizador<\/li>\n\n\n\n
              • ID do utilizador no Facebook<\/li>\n\n\n\n
              • informa\u00e7\u00f5es demogr\u00e1ficas do utilizador<\/li>\n\n\n\n
              • informa\u00e7\u00f5es sobre o dispositivo<\/li>\n<\/ul>\n\n\n\n

                Ao decidir qual o valor de um evento na aplica\u00e7\u00e3o, deve ser capaz de responder \u201csim\u201d \u00e0 maioria destas perguntas:<\/p>\n\n\n\n

                  \n
                • Trata-se de uma A\u00c7\u00c3O realizada pelo utilizador?<\/li>\n\n\n\n
                • O TEMPO em que foi realizado \u00e9 relevante?<\/li>\n\n\n\n
                • O n\u00famero de OCCORR\u00caNCIAS \u00e9 importante para mim?<\/li>\n\n\n\n
                • O que \u00e9 mais importante para mim: a M\u00c9DIA ou a SOMAT\u00d3RIA dos valores?<\/li>\n<\/ul>\n\n\n\n

                  Se tiver alguma d\u00favida, contacte support@tenjin.com.<\/p>\n\n\n\n

                  ","protected":false},"excerpt":{"rendered":"

                  How to Analyze Custom In-App Events within the User Acquisition Report You can now build custom event funnel analytics by selecting In-App Metrics (like custom events) from the Edit Metrics panel and adding them to your overview dashboard. Here’s an example of how the funnel might appear in your User Acquisition Overview dashboard Tenjin allows…<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[110],"glossaries":[],"doc_tag":[],"class_list":["post-15450","docs","type-docs","status-publish","hentry","doc_category-user-acquisition"],"acf":[],"year_month":"2026-07","word_count":861,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"mariusz.bijok","author_nicename":"mariusz-bijok","author_url":"https:\/\/tenjin.com\/pt\/blog\/author\/mariusz-bijok\/"},"doc_category_info":[{"term_name":"User Acquisition Report","term_url":"https:\/\/tenjin.com\/pt\/docs\/category\/user-acquisition\/"}],"doc_tag_info":[],"yoast_head":"\nIn-App Events | Tenjin<\/title>\n<meta name=\"description\" content=\"Tenjin allows marketers to analyze any type of custom events they send. 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