{"id":15461,"date":"2026-02-20T07:06:11","date_gmt":"2026-02-20T07:06:11","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:32","modified_gmt":"2026-06-15T10:28:32","password":"","slug":"ad-mediation-roi","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/pt\/docs\/ad-mediation-roi\/","title":{"rendered":"ROI da media\u00e7\u00e3o de an\u00fancios"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e9tricas de media\u00e7\u00e3o publicit\u00e1ria para a aquisi\u00e7\u00e3o de utilizadores<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O painel do Tenjin oferece um suporte abrangente \u00e0s m\u00e9tricas de receitas de media\u00e7\u00e3o publicit\u00e1ria. Estas m\u00e9tricas proporcionam uma vis\u00e3o aprofundada da efic\u00e1cia dos seus esfor\u00e7os publicit\u00e1rios para aplica\u00e7\u00f5es que utilizam a monetiza\u00e7\u00e3o publicit\u00e1ria.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image637.png?ssl=1\" alt=\"image.png\" class=\"wp-image-13100\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ad Mediation Revenue utilizes user-level or impression-level data fetched from an ad mediation provider via the Tenjin SDK. This data can be also used to optimize advertising campaigns on the ad network side by using Ad revenue callbacks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Como aceder \u00e0s m\u00e9tricas de media\u00e7\u00e3o publicit\u00e1ria?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para ter acesso \u00e0s m\u00e9tricas de receitas de media\u00e7\u00e3o publicit\u00e1ria no painel do Tenjin, ter\u00e1 de concluir a integra\u00e7\u00e3o da vers\u00e3o do SDK do Tenjin que suporta essas m\u00e9tricas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A que m\u00e9tricas terei acesso?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, pode aceder \u00e0s seguintes m\u00e9tricas de receitas de media\u00e7\u00e3o publicit\u00e1ria com esta funcionalidade:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Receitas publicit\u00e1rias (media\u00e7\u00e3o publicit\u00e1ria)<\/li>\n\n\n\n<li>Receitas publicit\u00e1rias por utilizador (media\u00e7\u00e3o publicit\u00e1ria)<\/li>\n\n\n\n<li>LTV do an\u00fancio no N-Day (Media\u00e7\u00e3o de an\u00fancios)<\/li>\n\n\n\n<li>LTV publicit\u00e1rio no N-Day por utilizador (Media\u00e7\u00e3o publicit\u00e1ria)<\/li>\n\n\n\n<li>LTV de todos os an\u00fancios com media\u00e7\u00e3o no N-Day (Media\u00e7\u00e3o de an\u00fancios + IAP)<\/li>\n\n\n\n<li>N-Day \u2013 Todos os ROAS (Media\u00e7\u00e3o de an\u00fancios + IAP)<\/li>\n\n\n\n<li>N-Day \u2013 ROI total (Media\u00e7\u00e3o publicit\u00e1ria + Compras no aplicativo)<\/li>\n\n\n\n<li>N-Day \u2013 LTV total por utilizador (Media\u00e7\u00e3o publicit\u00e1ria + Compras no aplicativo)<\/li>\n\n\n\n<li>Receitas totais (Media\u00e7\u00e3o publicit\u00e1ria + Compras no aplicativo)<\/li>\n\n\n\n<li>Receita total por DAU (Media\u00e7\u00e3o publicit\u00e1ria + Compras no aplicativo)<\/li>\n\n\n\n<li>ROAS total (Media\u00e7\u00e3o de an\u00fancios + Compras no aplicativo)<\/li>\n\n\n\n<li>ROI total (Media\u00e7\u00e3o publicit\u00e1ria + Compras no aplicativo)<\/li>\n\n\n\n<li>Total de LTV por utilizador (Media\u00e7\u00e3o publicit\u00e1ria + Compras na aplica\u00e7\u00e3o)<\/li>\n\n\n\n<li>IMPDAU (Media\u00e7\u00e3o de an\u00fancios)<\/li>\n\n\n\n<li>Impress\u00f5es (Media\u00e7\u00e3o publicit\u00e1ria)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Continuaremos a expandir esta lista. Se houver alguma m\u00e9trica espec\u00edfica de que necessite para satisfazer os requisitos do seu neg\u00f3cio, por favor, informe-nos. Para mais informa\u00e7\u00f5es sobre estas m\u00e9tricas, consulte <a href=\"https:\/\/docs.tenjin.com\/docs\/dashboard-analytics#list\" target=\"_self\">esta p\u00e1gina<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Que relat\u00f3rios do painel de controlo incluem m\u00e9tricas de media\u00e7\u00e3o publicit\u00e1ria?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As m\u00e9tricas de media\u00e7\u00e3o publicit\u00e1ria podem ser consultadas nos seguintes relat\u00f3rios, no separador \u00abAquisi\u00e7\u00e3o de utilizadores\u00bb:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vis\u00e3o geral<\/li>\n\n\n\n<li>Gastar<\/li>\n\n\n\n<li>Reten\u00e7\u00e3o<\/li>\n\n\n\n<li>Valor<\/li>\n\n\n\n<li>Receitas<\/li>\n\n\n\n<li>ROI<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Por que raz\u00e3o devo utilizar os callbacks de receitas publicit\u00e1rias?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Pode come\u00e7ar a realizar campanhas de <a href=\"https:\/\/docs.tenjin.com\/docs\/return-on-ad-spend-roas\" target=\"_self\">retorno sobre o investimento publicit\u00e1rio (ROAS)<\/a> enviando os seus dados de receita ao n\u00edvel da impress\u00e3o (ILRD) para as <a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/ad-network\" target=\"_self\">redes de publicidade<\/a> da sua escolha. A Tenjin recolhe estes dados ap\u00f3s os receber dos seus fornecedores de media\u00e7\u00e3o atrav\u00e9s do <a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/for-developers\" target=\"_self\">SDK da Tenjin<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have integrated impression-level revenue data (ILRD) via the Tenjin SDK (make sure you have the version of the SDK that allows us to process this data), you will be able to start running ROAS campaigns by following the steps listed in our documentation, depending on the ad network. The callbacks can be set up for different ad networks (listed below).<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><a href=\"https:\/\/docs.tenjin.com\/docs\/unity-ads#how-to-pass-ad-revenue-data-to-unity-ads\" target=\"_self\">Aqui<\/a> est\u00e1 um exemplo de como \u00e9 o processo de envio de dados sobre receitas publicit\u00e1rias para a Unity Ads.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image379.png?ssl=1\" alt=\"image.png\" class=\"wp-image-13101\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Para que redes de publicidade posso enviar dados sobre receitas publicit\u00e1rias atrav\u00e9s do Tenjin?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Estes dados podem, em seguida, ser encaminhados para as seguintes redes de publicidade:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>fonte de ferro<\/li>\n\n\n\n<li>Unidade<\/li>\n\n\n\n<li>Meta<\/li>\n\n\n\n<li>Descolagem<\/li>\n\n\n\n<li>TikTok<\/li>\n\n\n\n<li>Aura de Unity<\/li>\n\n\n\n<li>Mintegral<\/li>\n\n\n\n<li>Adjoe<\/li>\n\n\n\n<li>Smadex<\/li>\n\n\n\n<li>An\u00fancios Moloco<\/li>\n\n\n\n<li>Adkomo<\/li>\n\n\n\n<li>Yelohi<\/li>\n\n\n\n<li>Kwai para Empresas<\/li>\n\n\n\n<li>Appier<\/li>\n\n\n\n<li>Rede YSO<\/li>\n\n\n\n<li>Axponent<\/li>\n\n\n\n<li>Mistplay<\/li>\n\n\n\n<li>NewsBreak<\/li>\n\n\n\n<li>An\u00fancios do VK<\/li>\n\n\n\n<li>App Samurai<\/li>\n\n\n\n<li>Playdigo<\/li>\n\n\n\n<li>BidEase<\/li>\n\n\n\n<li>E muito mais\u2026<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">O que acontece se a rede publicit\u00e1ria \u00e0 qual estou interessado em enviar dados sobre receitas publicit\u00e1rias n\u00e3o constar da lista acima?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We can help you send this data to the ad network of your choice. Please write to us directly at support@tenjin.com for more information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">De que forma \u00e9 que os \u00abCallbacks\u00bb de receitas publicit\u00e1rias ajudaram os utilizadores no passado?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><a href=\"https:\/\/blog.tenjin.com\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/\" target=\"_self\">Aqui<\/a> est\u00e1 um estudo de caso sobre como a YOMI Studio aumentou o seu ARPDAU em 60% ao utilizar esta funcionalidade.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">De que prestadores de servi\u00e7os de media\u00e7\u00e3o \u00e9 que a Tenjin obt\u00e9m atualmente dados de receitas ao n\u00edvel da impress\u00e3o (ILRD)?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, conseguimos processar estes dados provenientes dos seguintes prestadores de servi\u00e7os de media\u00e7\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aplica\u00e7\u00e3o MAX<\/li>\n\n\n\n<li>Unity LevelPlay<\/li>\n\n\n\n<li>AdMob<\/li>\n\n\n\n<li>Topon<\/li>\n\n\n\n<li>CAS<\/li>\n\n\n\n<li>TradPlus<\/li>\n\n\n\n<li>CloudX<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"has-text-color has-background has-link-color translation-block\" style=\"color:#055160;background-color:#cff4fc\">Tenha em aten\u00e7\u00e3o que, por predefini\u00e7\u00e3o, a Tenjin n\u00e3o recolhe dados relativos \u00e0s receitas de publicidade de media\u00e7\u00e3o. \u00c9 necess\u00e1rio atualizar o SDK do Tenjin para uma vers\u00e3o que nos permita processar os dados de receitas ao n\u00edvel das impress\u00f5es a partir de <a href=\"https:\/\/tenjin.com\/pt\/docs\/category\/ad-revenue-ad-mediation-setup\/\" target=\"_self\">aqui<\/a>.<\/p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>","protected":false},"excerpt":{"rendered":"<p>Ad Mediation Metrics for User Acquisition The Tenjin dashboard offers comprehensive support for Ad Mediation Revenue Metrics. These metrics provide deep insights into the effectiveness of your advertising efforts for apps utilizing Ad Monetization. Ad Mediation Revenue utilizes user-level or impression-level data fetched from an ad mediation provider via the Tenjin SDK. This data can&#8230;<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[161],"glossaries":[],"doc_tag":[],"class_list":["post-15461","docs","type-docs","status-publish","hentry","doc_category-ad-revenue"],"acf":[],"year_month":"2026-07","word_count":596,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"anurag","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/pt\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"Ad Revenue","term_url":"https:\/\/tenjin.com\/pt\/docs\/category\/ad-revenue\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Mediation ROI | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how Ad Mediation ROI in Tenjin measures ad revenue, ROAS, ROI, and LTV using 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