{"id":15473,"date":"2026-02-20T07:06:12","date_gmt":"2026-02-20T07:06:12","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:30","modified_gmt":"2026-06-15T10:28:30","password":"","slug":"campaign-merge-tool","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/pt\/docs\/campaign-merge-tool\/","title":{"rendered":"Ferramenta de fus\u00e3o de campanhas"},"content":{"rendered":"

O que \u00e9 a Ferramenta de Fus\u00e3o de Campanhas da Tenjin?<\/h2>\n\n\n\n

Tenjin’s Campaign Merge Tool syncs data from third party attribution providers and ad networks to calculate ROI within its dashboards and DataVault. Customers can use this tool on their own to “clean” their siloed datasets.<\/p>\n\n\n\n

\n\n\n\n

Vis\u00e3o geral da ferramenta de fus\u00e3o de campanhas<\/h3>\n\n\n\n

Para ilustrar o que a Ferramenta de Fus\u00e3o resolve, o Tenjin pode ser configurado para receber dados de campanhas provenientes de redes publicit\u00e1rias. Os dados de campanha que o Tenjin recebe t\u00eam propriedades que fazem com que cada campanha pare\u00e7a \u00fanica, apesar de representarem a mesma campanha.<\/p>\n\n\n\n

A unifica\u00e7\u00e3o destas campanhas \u201cdiferentes\u201d \u00e9 fundamental para avaliar o ROI de um canal espec\u00edfico.<\/p>\n\n\n\n

Segue-se um exemplo de como uma rede de publicidade<\/a> pode apresentar os dados de forma diferente nos seus relat\u00f3rios. Estas tr\u00eas campanhas s\u00e3o, na verdade, \u201cid\u00eanticas\u201d, mas a Rede de Publicidade<\/a> e a Tenjin consideram-nas campanhas distintas.<\/p>\n\n\n\n

Campanha<\/th>instala\u00e7\u00f5es_registadas<\/th>instala\u00e7\u00f5es_rastreadas<\/th>gastar<\/th>LTV<\/th>ROI<\/th><\/tr><\/thead>
EUA \u2013 WS<\/td>20<\/td><\/td>$30<\/td><\/td>-100%<\/td><\/tr>
EUA \u2013 WordSearch<\/td>10<\/td><\/td>$100<\/td><\/td>-100%<\/td><\/tr>
WordSearch \u2013 EUA<\/td><\/td>32<\/td><\/td>$30<\/td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Ao utilizar a ferramenta Tenjin Campaign Merge, os clientes da Tenjin podem \u201cfundir\u201d os conjuntos de dados de campanhas isolados da Rede de Publicidade<\/a> e da Tenjin Atribui\u00e7\u00e3o<\/a>, tal como se pode ver no resultado abaixo.<\/p>\n\n\n\n

Ap\u00f3s a fus\u00e3o das campanhas<\/strong><\/p>\n\n\n\n

Campanha<\/th>instala\u00e7\u00f5es_registadas<\/th>instala\u00e7\u00f5es_rastreadas<\/th>gastar<\/th>LTV<\/th>ROI<\/th><\/tr><\/thead>
EUA \u2013 WordSearch<\/td>30<\/td>32<\/td>$130<\/td>$30<\/td>-70%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Estes dados est\u00e3o agora \u201climpos\u201d, de modo a que tudo esteja associado a um \u00fanico ID de campanha e possa ser acedido atrav\u00e9s das v\u00e1rias APIs da Tenjin e tamb\u00e9m do DataVault.<\/p>\n\n\n\n

\n\n\n\n

Processo<\/h3>\n\n\n\n
    \n
  1. Recuperamos uma lista de campanhas atrav\u00e9s da API da rede publicit\u00e1ria e criamos essas campanhas automaticamente no Tenjin.<\/li>\n\n\n\n
  2. Aceda a DIAGNOSE -> Fus\u00e3o de campanhas. Ver\u00e1 uma lista das campanhas que podem ser fundidas para cada aplica\u00e7\u00e3o e rede, bem como o intervalo de datas selecionado.

    \"image.png\"

    On the top, you can search the campaigns by app and channel and select lookback days. We show all the tracked and reported installs within the lookback period. This is useful to gauge how similar the attribution and ad network campaigns are.
    No meio, pode ver uma lista de campanhas em bruto que precisam de ser combinadas. Se a campanha provier da API de relat\u00f3rios de uma rede de publicidade, apresentamos o nome da campanha, as instala\u00e7\u00f5es reportadas e o gasto. Em seguida, pode selecionar cada campanha que pretenda combinar e clicar em \u00abCombinar campanhas\u00bb.<\/li>\n<\/ol>\n\n\n\n
    ","protected":false},"excerpt":{"rendered":"

    What is Tenjin’s Campaign Merge Tool? Tenjin’s Campaign Merge Tool syncs data from third party attribution providers and ad networks to calculate ROI within its dashboards and DataVault. Customers can use this tool on their own to “clean” their siloed datasets. Campaign Merge Tool Overview To illustrate what the Merge Tool solves, Tenjin can be…<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[239],"glossaries":[],"doc_tag":[],"class_list":["post-15473","docs","type-docs","status-publish","hentry","doc_category-attribution-tools"],"acf":[],"year_month":"2026-08","word_count":339,"total_views":"5","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"anurag","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/pt\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"Attribution Tools","term_url":"https:\/\/tenjin.com\/pt\/docs\/category\/attribution-tools\/"}],"doc_tag_info":[],"yoast_head":"\nCampaign Bucket Overview | Tenjin<\/title>\n<meta name=\"description\" content=\"Tenjin's Campaign Bucketing Tool syncs data from third party attribution providers and ad networks to calculate ROI within its dashboards and DataVault. 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