{"id":15488,"date":"2026-02-20T07:06:12","date_gmt":"2026-02-20T07:06:12","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:31","modified_gmt":"2026-06-15T10:28:31","password":"","slug":"how-to-map-ad-revenue-to-conversion-values","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/pt\/docs\/how-to-map-ad-revenue-to-conversion-values\/","title":{"rendered":"Como associar as receitas publicit\u00e1rias aos valores de convers\u00e3o"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Recomenda\u00e7\u00f5es para a elabora\u00e7\u00e3o do curr\u00edculo<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Como associar as receitas publicit\u00e1rias aos valores de convers\u00e3o<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n\n<li>Determine the conversion value categories for every aggregated ad revenue computed on the device within the 24 hours following installation, based on historical data.<\/li>\n\n\n<li>Implement the conversion value buckets in the SDK: map accumulated ad revenue to conversion values.<\/li>\n\n\n<li>Send the corresponding conversion value to Tenjin (and Apple) using the <code data-no-translation=\"\" data-no-auto-translation=\"\">updatePostbackConversionValue(_:)<\/code> method in the Tenjin SDK when the ad impression happens every time until 24 hours of install.<\/li>\n\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nota<\/strong>: The mapping of ad revenue to conversion values may change over time and require updates in the app. You also need to integrate Impression Level Revenue Data(ILRD) in the mediation SDK.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Como associar as impress\u00f5es de an\u00fancios aos valores de convers\u00e3o<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n\n<li>Figure out the conversion value buckets for each accumulated ad impression calculated on the device for 24 hours since the install using historical data.<\/li>\n\n\n<li>Implement the conversion value buckets in the SDK: map accumulated ad impressions to conversion values.<\/li>\n\n\n<li>Send the conversion value (impression counts) to Tenjin (and Apple) using <code data-no-translation=\"\" data-no-auto-translation=\"\">updatePostbackConversionValue(_:)<\/code> method in the Tenjin SDK every time the impression happens until the first 24 hours of install.<\/li>\n\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nota<\/strong>: The mapping of ad impressions to conversion values may change over time and require updates in the app.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Como associar sess\u00f5es a valores de convers\u00e3o<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n\n<li>Count the sessions as they are accumulated over a 24 hour period since the install.<\/li>\n\n\n<li>Send the CV (accumulated session count) to Tenjin (and Apple) using <code data-no-translation=\"\" data-no-auto-translation=\"\">updatePostbackConversionValue(_:)<\/code> method in Tenjin SDK every time the session occurs until the first 24 hours of install.<\/li>\n\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Exemplos<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1jrRrTP6YX62of2WaJamtPBSWZJ-97IpTWn0IwTroH6Y\/edit#gid=1596716780\"> Mapeamento de eventos IAP e no aplicativo<\/a><\/li>\n\n\n<li><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1NTQN-js9aVtDCCNXAqPYLu5r4nvulNpJVGkFsswEbJE\/edit#gid=0\">Mapeamento de impress\u00f5es de an\u00fancios e compras no aplicativo (jogos h\u00edbridos)<\/a><\/li>\n\n\n<li><a href=\"https:\/\/docs.google.com\/document\/d\/13dzg-G6Lf4V6kC6emocb7NULuvdfdC44-FZPzccYmlo\/edit\">Mapeamento de eventos personalizados<\/a><\/li>\n\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Compreender o temporizador de postback (para SKAN 3.0 ou vers\u00f5es anteriores)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No postback enviado pela Apple para o <a href=\"\/pt\/docs\/ad-network\/\">rede de publicidade<\/a>, existem dois tipos diferentes de temporizadores:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n\n<li>Um temporizador de 24 horas: pode ser reiniciado v\u00e1rias vezes e tem uma dura\u00e7\u00e3o definida de 24 horas<\/li>\n\n\n<li>Um temporizador aleat\u00f3rio: uma vez iniciado, n\u00e3o pode ser reiniciado. A dura\u00e7\u00e3o \u00e9 aleat\u00f3ria, variando entre 0 e 24 horas<\/li>\n\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li class=\"translation-block\">Quando executa <code data-no-translation=\"\" data-no-auto-translation=\"\">updatePostbackConversionValue()<\/code>, o temporizador de 24 horas come\u00e7a a contar. Se decidir acionar <code data-no-translation=\"\" data-no-auto-translation=\"\">updatePostbackConversionValue(_:)<\/code> novamente, o temporizador de 24 horas \u00e9 reiniciado para zero e recome\u00e7a.<\/li>\n\n\n<li class=\"translation-block\">Sempre que chamar <code data-no-translation=\"\" data-no-auto-translation=\"\">updatePostbackConversionValue(_:)<\/code>, o temporizador de 24 horas ser\u00e1 reiniciado.<\/li>\n\n\n<li>Suppose you don&#8217;t fire <code data-no-translation=\"\" data-no-auto-translation=\"\">updatePostbackConversionValue(_:)<\/code> before the 24 hours timer expires, a random timer will start. Once the random timer starts, you can&#8217;t update the conversion value anymore.<\/li>\n\n\n<li>At the end of the random timer, the postback is sent to the ad network. This postback may or may not include a conversion value (it will be the latest value you set for this specific user)<\/li>\n\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">In Tenjin, we give developers full flexibility to choose whatever conversion values they want to map to a specific user event. Tenjin&#8217;s Customer Success team is happy to work with you to figure out the best implementation for your app. Please contact support@tenjin.com for more custom solutions.<\/p>\n\n\n\n<p class=\"has-text-color has-background has-link-color wp-block-paragraph translation-block\" style=\"color:#664d03;background-color:#fff3cd\">(Temporizadores de postback do SKAN 4.0) O SKAN 4.0 permite-lhe configurar sistemas de temporizadores mais complexos. Pode ler mais sobre o assunto <a href=\"https:\/\/developer.apple.com\/documentation\/storekit\/skadnetwork\/receiving_postbacks_in_multiple_conversion_windows\" target=\"_self\">aqui<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>CV Mapping Recommendations 1. How to map ad revenue to conversion values Note: The mapping of ad revenue to conversion values may change over time and require updates in the app. You also need to integrate Impression Level Revenue Data(ILRD) in the mediation SDK. 2. How to map ad impressions to conversion values Note: The&#8230;<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[101],"glossaries":[],"doc_tag":[],"class_list":["post-15488","docs","type-docs","status-publish","hentry","doc_category-skan-setup-with-tenjin"],"acf":[],"year_month":"2026-07","word_count":488,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"anurag","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/pt\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"SKAdnetwork Setup with Tenjin","term_url":"https:\/\/tenjin.com\/pt\/docs\/category\/skan-setup-with-tenjin\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Map Revenue to Conversion Values | Tenjin<\/title>\n<meta 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