{"id":15495,"date":"2026-02-20T07:06:12","date_gmt":"2026-02-20T07:06:12","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:32","modified_gmt":"2026-06-15T10:28:32","password":"","slug":"meta-amm-tenjin","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/pt\/docs\/meta-amm-tenjin\/","title":{"rendered":"Meta Advanced Mobile Measurement (AMM)"},"content":{"rendered":"

<\/a>O que \u00e9 o Meta AMM?<\/strong><\/h3>\n

Meta\u2019s Advanced Mobile Measurement (AMM)<\/strong> program allows advertisers to access row-level data<\/strong> for app install and post-install events from Meta platforms (Facebook, Instagram, etc.). This data includes anonymized device-level information that can be used for in-depth analysis, LTV modeling, and optimization across your own BI stack.<\/p>\n

Devido \u00e0s pol\u00edticas de privacidade e \u00e0s restri\u00e7\u00f5es ao partilha de dados, estes dados s\u00f3 est\u00e3o dispon\u00edveis para os anunciantes que tenham assinado o acordo AMM da Meta.<\/p>\n

<\/a>Como obter dados ao n\u00edvel da linha do Tenjin com o AMM?<\/strong><\/h2>\n

Tenjin can deliver row-level attribution and event data from Meta to you, in accordance with Meta\u2019s policies. You can accept the terms from here<\/u><\/a>.<\/p>\n

Existem v\u00e1rios m\u00e9todos diferentes para aceder a estes dados:<\/p>\n

Currently, this is only supported via S2S callbacks and Live Ops. Additional methods will be added in the future.<\/p>\n

<\/a>1. Callbacks servidor-para-servidor (S2S) para os seus pr\u00f3prios servidores<\/strong><\/h3>\n

De acordo com os termos do AMM da Meta, os dados ao n\u00edvel da linha da Meta, atrav\u00e9s do MMP, devem ser utilizados para enviar esses dados apenas para os seus pr\u00f3prios servidores e n\u00e3o para quaisquer outros servidores de terceiros.<\/p>\n

    \n
  1. \n

    V\u00e1 a CONFIGURAR -> Aplica\u00e7\u00f5es<\/strong> separador e clique na sua aplica\u00e7\u00e3o. Clique em Callbacks<\/strong> separador.<\/p>\n<\/li>\n<\/ol>\n

    \"<\/p>\n

      \n
    1. \n

      No separador \u00abCallbacks\u00bb, selecione \u00abMeta channel\u00bb e certifique-se de que aceitou os termos do AMM, cujo link se encontra no separador \u00abConfigura\u00e7\u00f5es\u00bb.<\/p>\n<\/li>\n<\/ol>\n

      \"<\/p>\n

      3. Depois de concluir o passo 2, selecione o separador S2S Callbacks<\/strong> na parte superior.<\/p>\n

      \"<\/p>\n

      4. Clique em Adicionar um callback S2S<\/strong>.<\/p>\n

      5. Assinale a op\u00e7\u00e3o Trata-se de um ponto de extremidade de primeira parte (o seu pr\u00f3prio)?<\/strong>.<\/p>\n

      \"<\/p>\n

      6. Adicione o seu endpoint de URL com as macros necess\u00e1rias da lista apresentada no painel da direita e clique em Guardar Callback<\/strong>.<\/p>\n

      \"<\/p>","protected":false},"excerpt":{"rendered":"

      What is Meta AMM? Meta’s Advanced Mobile Measurement (AMM) program allows advertisers to access row-level data for app install and post-install events from Meta platforms (Facebook, Instagram, etc.). This data includes anonymized device-level information that can be used for in-depth analysis, LTV modeling, and optimization across your own BI stack. Due to privacy policies and…<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[239],"glossaries":[],"doc_tag":[],"class_list":["post-15495","docs","type-docs","status-publish","hentry","doc_category-attribution-tools"],"acf":[],"year_month":"2026-07","word_count":259,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"anurag","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/pt\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"Attribution Tools","term_url":"https:\/\/tenjin.com\/pt\/docs\/category\/attribution-tools\/"}],"doc_tag_info":[],"yoast_head":"\nMeta Advanced Mobile Measurement (AMM) | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how to integrate Meta Advanced Mobile Measurement with Tenjin for improved attribution and campaign reporting.\" \/>\n<meta name=\"robots\" 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