ARPDAU<\/a> (Receita m\u00e9dia por utilizador ativo di\u00e1rio) durante um determinado per\u00edodo de tempo tamb\u00e9m pode ser analisada nesta visualiza\u00e7\u00e3o.<\/p>\n![\"Uma](\"https:\/\/i0.wp.com\/cdn.document360.io\/c76013a0-ead2-4f6f-b719-916d141054ef\/Images\/Documentation\/revenue-image-m7gza6de.png?ssl=1\")
<\/p>\n
Compreender a diferen\u00e7a entre o LTV da media\u00e7\u00e3o publicit\u00e1ria e o LTV das receitas publicit\u00e1rias<\/h2>\n
A Tenjin disponibiliza dois tipos de LTV para as receitas publicit\u00e1rias, e prevemos que possa haver alguma discrep\u00e2ncia devido \u00e0s diferen\u00e7as na forma como cada m\u00e9trica \u00e9 calculada.<\/p>\n
LTV da media\u00e7\u00e3o publicit\u00e1ria<\/u><\/strong><\/p>\n\n- \n
Por cada impress\u00e3o de an\u00fancio, o seu fornecedor de media\u00e7\u00e3o enviar\u00e1 \u00e0 Tenjin um sinal a indicar o valor da oferta da rede vencedora.<\/p>\n<\/li>\n
- \n
Em seguida, somamos estas receitas ao n\u00edvel das impress\u00f5es por utilizador e por canal de aquisi\u00e7\u00e3o de utilizadores\/campanha\/pa\u00eds.<\/p>\n<\/li>\n<\/ul>\n
LTV das receitas publicit\u00e1rias<\/u><\/strong><\/p>\n\n- \n
This method uses estimation based on app sessions provided by the Tenjin SDK. Each session from the same user in the same UA channel\/campaign\/country will be considered to have the same monetary value. See the diagram below as an example.<\/p>\n<\/li>\n<\/ul>\n
![](\"https:\/\/i0.wp.com\/cdn.document360.io\/c76013a0-ead2-4f6f-b719-916d141054ef\/Images\/Documentation\/image%28614%29.png?resize=591%2C496&ssl=1\")
<\/p>\n
LTV previsto<\/h2>\n
The N-Day All pLTV (Ad Mediation + IAP)<\/em> gives you an early estimate of how much revenue (Ad Mediation Revenue + IAP Revenue) your users are likely to generate within 30 days of install. It uses Tenjin\u2019s machine learning models to combine ad and in-app purchase trends into a single, easy-to-read prediction.<\/p>\nO LTV previsto ajuda-o a tomar decis\u00f5es mais r\u00e1pidas e inteligentes, sem ter de esperar que os dados completos da coorte estejam dispon\u00edveis. Utilize-o para prever o ROAS, avaliar o desempenho das campanhas em todos os canais e reatribuir or\u00e7amentos antecipadamente, de forma a maximizar os seus retornos.<\/p>\n
![](\"https:\/\/i0.wp.com\/cdn.document360.io\/c76013a0-ead2-4f6f-b719-916d141054ef\/Images\/Documentation\/image%28626%29.png?resize=598%2C168&ssl=1\")
<\/p>","protected":false},"excerpt":{"rendered":"
How to analyze “Revenue” in the User Acquisition Report With this view, you can make use of our unique session-based allocation to derive LTV, and other metrics, for your campaigns. This tab allows you to analyze all the revenue that is attributed to your source campaigns. How can you access the “Revenue” view in the…<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[110],"glossaries":[],"doc_tag":[],"class_list":["post-15498","docs","type-docs","status-publish","hentry","doc_category-user-acquisition"],"acf":[],"year_month":"2026-07","word_count":326,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"anurag","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/pt\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"User Acquisition Report","term_url":"https:\/\/tenjin.com\/pt\/docs\/category\/user-acquisition\/"}],"doc_tag_info":[],"yoast_head":"\n
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![\"](\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/UA-Revenue-report.gif?ssl=1\")
<\/p>\n<\/div>\n![\"Uma](\"https:\/\/i0.wp.com\/cdn.document360.io\/c76013a0-ead2-4f6f-b719-916d141054ef\/Images\/Documentation\/revenue-image-we2dkjly.png?ssl=1\")
<\/p>\n