O Tenjin disp\u00f5e de uma vista espec\u00edfica para analisar os dados relativos aos seus gastos nas diferentes campanhas, no Relat\u00f3rio de Aquisi\u00e7\u00e3o de Utilizadores. Nesta sec\u00e7\u00e3o, poder\u00e1 aprofundar a an\u00e1lise das suas m\u00e9tricas de gastos e aceder a v\u00e1rios gr\u00e1ficos relacionados com a utiliza\u00e7\u00e3o dos seus gastos.<\/p>
<\/a>Como \u00e9 que se acede \u00e0 vista \u201cDespesas\u201d no Relat\u00f3rio de Aquisi\u00e7\u00e3o de Utilizadores? <\/strong><\/h3>Pode aceder a esta visualiza\u00e7\u00e3o indo a ANALYZE \u2192 separador \u00abAquisi\u00e7\u00e3o de utilizadores\u00bb e selecionando \u00abDespesas\u00bb no menu suspenso.<\/p>
![](\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/GIF-UA-Spend-report.gif?ssl=1\")
<\/p>
<\/a>Que m\u00e9tricas \u00e9 poss\u00edvel consultar na vista \u201cDespesas\u201d do Relat\u00f3rio de Aquisi\u00e7\u00e3o de Utilizadores? <\/strong><\/h3>![\"Uma](\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/spend-image-zhhe1tys.png?ssl=1\")
<\/p>
Tamb\u00e9m pode analisar m\u00e9tricas de despesas, tais como IPC<\/a>, CPC<\/a>, CPM<\/a>, etc., nesta visualiza\u00e7\u00e3o, para um determinado intervalo de datas. Isto permite-lhe obter informa\u00e7\u00f5es valiosas sobre a forma como o seu gastar<\/a> As m\u00e9tricas v\u00e3o mudando ao longo do tempo, de modo a permitir ajustes nas ofertas.<\/p>![\"Uma](\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/spend-image-rsi6drgc.png?ssl=1\")
<\/p>
<\/p><\/p>","protected":false},"excerpt":{"rendered":"
How to analyze “Spend” in the User Acquisition ReportTenjin has a dedicated view for analyzing your spend data for different campaigns in the User Acquisition Report. In this section, you will be able to drill down into your spend metrics, and access different charts related to your spend usage.How can you access the “Spend” view…<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[110],"glossaries":[],"doc_tag":[],"class_list":["post-15502","docs","type-docs","status-publish","hentry","doc_category-user-acquisition"],"acf":[],"year_month":"2026-07","word_count":139,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"mariusz.bijok","author_nicename":"mariusz-bijok","author_url":"https:\/\/tenjin.com\/pt\/blog\/author\/mariusz-bijok\/"},"doc_category_info":[{"term_name":"User Acquisition Report","term_url":"https:\/\/tenjin.com\/pt\/docs\/category\/user-acquisition\/"}],"doc_tag_info":[],"yoast_head":"\n
Ad Spend | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how to use Tenjin's Ad Spend report to track campaign costs, measure user acquisition performance, and optimize ROI across advertising channels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/docs\/spend\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Spend | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn how to use Tenjin's Ad Spend report to track campaign costs, measure user acquisition performance, and optimize ROI across advertising channels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/pt\/docs\/spend\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T10:28:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/GIF-UA-Spend-report.gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/spend\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/spend\\\/\"},\"author\":{\"name\":\"mariusz.bijok\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/2df6a56c45e0493e93ec6d7100750b77\"},\"headline\":\"Ad Spend\",\"datePublished\":\"2026-02-20T07:06:13+00:00\",\"dateModified\":\"2026-06-15T10:28:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/spend\\\/\"},\"wordCount\":142,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/spend\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/GIF-UA-Spend-report.gif\",\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/spend\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/spend\\\/\",\"name\":\"Ad Spend | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/spend\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/spend\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/GIF-UA-Spend-report.gif\",\"datePublished\":\"2026-02-20T07:06:13+00:00\",\"dateModified\":\"2026-06-15T10:28:30+00:00\",\"description\":\"Learn how to use Tenjin's Ad Spend report to track campaign costs, measure user acquisition performance, and optimize ROI across advertising channels.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/spend\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/docs\\\/spend\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/spend\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/GIF-UA-Spend-report.gif\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/GIF-UA-Spend-report.gif\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/spend\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Docs\",\"item\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Ad Spend\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tenjin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/2df6a56c45e0493e93ec6d7100750b77\",\"name\":\"mariusz.bijok\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ed77b923271ae0c54cf6cc2b3d031d191c17791d92b8a5f5d186753477fbbdb9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ed77b923271ae0c54cf6cc2b3d031d191c17791d92b8a5f5d186753477fbbdb9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ed77b923271ae0c54cf6cc2b3d031d191c17791d92b8a5f5d186753477fbbdb9?s=96&d=mm&r=g\",\"caption\":\"mariusz.bijok\"},\"url\":\"https:\\\/\\\/tenjin.com\\\/pt\\\/blog\\\/author\\\/mariusz-bijok\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Despesas com publicidade | Tenjin","description":"Saiba como utilizar o relat\u00f3rio \u00abAd Spend\u00bb da Tenjin para acompanhar os custos das campanhas, avaliar o desempenho na aquisi\u00e7\u00e3o de utilizadores e otimizar o ROI em todos os canais publicit\u00e1rios.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/pt\/docs\/spend\/","og_locale":"pt_PT","og_type":"article","og_title":"Ad Spend | Tenjin","og_description":"Learn how to use Tenjin's Ad Spend report to track campaign costs, measure user acquisition performance, and optimize ROI across advertising channels.","og_url":"https:\/\/tenjin.com\/pt\/docs\/spend\/","og_site_name":"Tenjin","article_modified_time":"2026-06-15T10:28:30+00:00","og_image":[{"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/GIF-UA-Spend-report.gif","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@TenjinMMP","twitter_misc":{"Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/docs\/spend\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/docs\/spend\/"},"author":{"name":"mariusz.bijok","@id":"https:\/\/tenjin.com\/#\/schema\/person\/2df6a56c45e0493e93ec6d7100750b77"},"headline":"Ad Spend","datePublished":"2026-02-20T07:06:13+00:00","dateModified":"2026-06-15T10:28:30+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/docs\/spend\/"},"wordCount":142,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/docs\/spend\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/GIF-UA-Spend-report.gif","inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/docs\/spend\/","url":"https:\/\/tenjin.com\/docs\/spend\/","name":"Despesas com publicidade | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/docs\/spend\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/docs\/spend\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/GIF-UA-Spend-report.gif","datePublished":"2026-02-20T07:06:13+00:00","dateModified":"2026-06-15T10:28:30+00:00","description":"Saiba como utilizar o relat\u00f3rio \u00abAd Spend\u00bb da Tenjin para acompanhar os custos das campanhas, avaliar o desempenho na aquisi\u00e7\u00e3o de utilizadores e otimizar o ROI em todos os canais publicit\u00e1rios.","breadcrumb":{"@id":"https:\/\/tenjin.com\/docs\/spend\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/docs\/spend\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/tenjin.com\/docs\/spend\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/GIF-UA-Spend-report.gif","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/GIF-UA-Spend-report.gif"},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/docs\/spend\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"Docs","item":"https:\/\/tenjin.com\/docs\/"},{"@type":"ListItem","position":3,"name":"Ad Spend"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Tenjin","description":"Crescimento Simplificado","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/2df6a56c45e0493e93ec6d7100750b77","name":"mariusz.bijok","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/ed77b923271ae0c54cf6cc2b3d031d191c17791d92b8a5f5d186753477fbbdb9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ed77b923271ae0c54cf6cc2b3d031d191c17791d92b8a5f5d186753477fbbdb9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ed77b923271ae0c54cf6cc2b3d031d191c17791d92b8a5f5d186753477fbbdb9?s=96&d=mm&r=g","caption":"mariusz.bijok"},"url":"https:\/\/tenjin.com\/pt\/blog\/author\/mariusz-bijok\/"}]}},"knowledge_base_info":[],"knowledge_base_slug":[],"_links":{"self":[{"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/docs\/15502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/comments?post=15502"}],"version-history":[{"count":1,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/docs\/15502\/revisions"}],"predecessor-version":[{"id":15661,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/docs\/15502\/revisions\/15661"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/media?parent=15502"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/doc_category?post=15502"},{"taxonomy":"glossaries","embeddable":true,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/glossaries?post=15502"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/doc_tag?post=15502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/p><\/p>
Tamb\u00e9m pode analisar m\u00e9tricas de despesas, tais como IPC<\/a>, CPC<\/a>, CPM<\/a>, etc., nesta visualiza\u00e7\u00e3o, para um determinado intervalo de datas. Isto permite-lhe obter informa\u00e7\u00f5es valiosas sobre a forma como o seu gastar<\/a> As m\u00e9tricas v\u00e3o mudando ao longo do tempo, de modo a permitir ajustes nas ofertas.<\/p> How to analyze “Spend” in the User Acquisition ReportTenjin has a dedicated view for analyzing your spend data for different campaigns in the User Acquisition Report. In this section, you will be able to drill down into your spend metrics, and access different charts related to your spend usage.How can you access the “Spend” view…<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[110],"glossaries":[],"doc_tag":[],"class_list":["post-15502","docs","type-docs","status-publish","hentry","doc_category-user-acquisition"],"acf":[],"year_month":"2026-07","word_count":139,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"mariusz.bijok","author_nicename":"mariusz-bijok","author_url":"https:\/\/tenjin.com\/pt\/blog\/author\/mariusz-bijok\/"},"doc_category_info":[{"term_name":"User Acquisition Report","term_url":"https:\/\/tenjin.com\/pt\/docs\/category\/user-acquisition\/"}],"doc_tag_info":[],"yoast_head":"\n<\/p>
<\/p><\/p>","protected":false},"excerpt":{"rendered":"