{"id":15508,"date":"2026-02-20T07:06:13","date_gmt":"2026-02-20T07:06:13","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:30","modified_gmt":"2026-06-15T10:28:30","password":"","slug":"meta-setup","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/pt\/docs\/meta-setup\/","title":{"rendered":"Configura\u00e7\u00e3o do Meta"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><p class=\"has-text-color has-background has-link-color translation-block\" style=\"color:#055160;background-color:#cff4fc\">Tenjin is an <strong>official Meta MMP<\/strong>, enabling us to handle attribution for Facebook, Instagram and other Meta platforms.<\/p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Integra\u00e7\u00e3o do Meta com o Tenjin: Um guia passo a passo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"has-text-color has-background has-link-color translation-block\" style=\"color:#664d03;background-color:#fff3cd\">For iOS 14+ SKAdnetwork campaign setup with Tenjin, please see <a href=\"https:\/\/docs.tenjin.com\/docs\/skadnetwork-meta\" target=\"_self\">this<\/a> page.<\/p><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"translation-block\">Certifique-se de que j\u00e1 adicionou o SDK mais recente do Tenjin (ou seja, para iOS &gt;= <a href=\"https:\/\/github.com\/tenjin\/tenjin-ios-sdk\/releases\/tag\/1.13.0\" target=\"_self\">1.13.0<\/a>, para o Unity &gt;= <a href=\"https:\/\/github.com\/tenjin\/tenjin-unity-sdk\/releases\/tag\/1.14.0\" target=\"_self\">1.14.0<\/a>)<\/li>\n\n\n\n<li class=\"translation-block\">V\u00e1 a CONFIGURAR -&gt; <a href=\"https:\/\/tenjin.com\/pt\/dashboard\/apps\/\" target=\"_self\">Aplica\u00e7\u00f5es<\/a> e selecione a sua aplica\u00e7\u00e3o.<\/li>\n\n\n\n<li class=\"translation-block\">Clique no separador <strong>Callbacks<\/strong>.<\/li>\n\n\n\n<li class=\"translation-block\">Selecione \u00abMeta\u00bb no menu suspenso \u00abCanais e Parceiros\u00bb. Introduza o \u00abID da aplica\u00e7\u00e3o Meta\u00bb <strong><\/strong> da sua aplica\u00e7\u00e3o e clique em <strong>\u00abGuardar\u00bb<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image495.png?ssl=1\" alt=\"image.png\" class=\"wp-image-13100\"\/><\/figure>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li class=\"translation-block\">Ativar o callback <strong>Meta Install<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image496.png?ssl=1\" alt=\"image.png\" class=\"wp-image-13101\"\/><\/figure>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li>No caso das campanhas do AEM, a op\u00e7\u00e3o \u00abAggregated Events Measurement\u00bb (Medi\u00e7\u00e3o de eventos agregados), que permite enviar eventos de exclus\u00e3o \u00e0 Meta, estar\u00e1 ativada por predefini\u00e7\u00e3o.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image572.png?ssl=1\" alt=\"image.png\" class=\"wp-image-13102\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"has-text-color has-background has-link-color translation-block\" style=\"color:#055160;background-color:#cff4fc\">O Aggregated Event Measurement (AEM) da Meta \u00e9 um protocolo que permite a medi\u00e7\u00e3o de eventos na Web e em aplica\u00e7\u00f5es por parte de utilizadores de dispositivos com o iOS 14.5+ e vers\u00f5es posteriores. Siga os passos <a href=\"https:\/\/www.facebook.com\/business\/help\/617021863580582\" target=\"_blank\">aqui<\/a> para verificar se a sua aplica\u00e7\u00e3o \u00e9 eleg\u00edvel para o AEM. Tenha em aten\u00e7\u00e3o que poder\u00e1 demorar alguns dias at\u00e9 que as suas aplica\u00e7\u00f5es se tornem eleg\u00edveis, uma vez que a Meta precisa de analisar os dados que ativou.<\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando o AEM n\u00e3o \u00e9 eleg\u00edvel \u2013<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Verifique se o AEM Toggle est\u00e1 ativado no Tenjin, no passo 6<\/li>\n\n\n\n<li>Verifique a vers\u00e3o do SDK para se certificar de que \u00e9 superior a iOS v1.13+ \/ Unity v1.14+<\/li>\n\n\n\n<li>Make sure Meta callbacks are active and you can receive events from Facebook Events Manager.<\/li>\n\n\n\n<li>Caso disponha de v\u00e1rias fontes de dados para os seus eventos, selecione a Tenjin como fonte de dados preferencial<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"has-text-color has-background has-link-color\" style=\"color:#055160;background-color:#cff4fc\">Please note sometimes it&#8217;s also possible to start iOS AEM campaigns even without sending a full set of event signals for eligibility, as Meta may still permit attribution based on available data at their discretion.<\/p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Medir as campanhas Meta Android utilizando o m\u00e9todo de refer\u00eancia Android<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"has-text-color has-background has-link-color\" style=\"color:#664d03;background-color:#fff3cd\">Certifique-se de que preenche esta sec\u00e7\u00e3o para obter uma medi\u00e7\u00e3o mais precisa das suas campanhas Android.<\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meta passes campaign metadata through Android referrer on the first app open, which can be used for attribution. More details are available in Meta&#8217;s official <a href=\"https:\/\/developers.facebook.com\/docs\/app-ads\/install-referrer\/\">documentation<\/a>. In order to use referrer tracking, please follow the steps below.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"translation-block\">Certifique-se de que est\u00e1 a utilizar a vers\u00e3o mais recente do SDK da Tenjin e implemente o <a href=\"\/pt\/docs\/android-sdk\/#android-advertising-id-aaid-and-install-referrer\" target=\"_blank\" rel=\"noreferrer noopener\">referrer Android<\/a>. Se o referrer Android estiver implementado corretamente, poder\u00e1 ver a marca verde <strong>recebido<\/strong> na p\u00e1gina da aplica\u00e7\u00e3o. (NOTA \u2013 Certifique-se tamb\u00e9m de atualizar o ficheiro manifest no SDK, conforme mencionado <a href=\"https:\/\/github.com\/tenjin\/tenjin-android-sdk?tab=readme-ov-file#android-advertising-id-aaid-and-install-referrer\" target=\"_self\">aqui<\/a>.)<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image30.png?ssl=1\" alt=\"image.png\" class=\"wp-image-13103\"\/><\/figure>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li class=\"translation-block\">Em seguida, aceda \u00e0 <a href=\"https:\/\/developers.facebook.com\/\" target=\"_self\">p\u00e1gina de programadores do Meta<\/a>, aceda a \u00abDefini\u00e7\u00f5es da aplica\u00e7\u00e3o\u00bb -&gt; \u00abB\u00e1sico\u00bb e des\u00e7a at\u00e9 \u00e0 sec\u00e7\u00e3o Android. Copie a <strong>chave de descodifica\u00e7\u00e3o do referenciador de instala\u00e7\u00e3o<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image31.png?ssl=1\" alt=\"image.png\" class=\"wp-image-13104\"\/><\/figure>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li class=\"translation-block\">Aceda \u00e0 <a href=\"https:\/\/tenjin.com\/pt\/dashboard\/apps\/\" target=\"_self\">p\u00e1gina<\/a> de aplica\u00e7\u00f5es no painel de controlo do Tenjin e clique em <strong>editar<\/strong>. Cole a chave de desencripta\u00e7\u00e3o que  copiou no Passo 2 no campo <strong>Chave de desencripta\u00e7\u00e3o do referenciador do Facebook<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-medium is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image32.png?ssl=1\" alt=\"image.png\" class=\"wp-image-13105\" style=\"aspect-ratio:1.0331507639089075;width:587px;height:auto\"\/><\/figure>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li class=\"translation-block\">V\u00e1 a CONFIGURAR -&gt; <a href=\"https:\/\/tenjin.com\/pt\/dashboard\/apps\/\" target=\"_self\">Aplica\u00e7\u00f5es<\/a> e selecione a sua aplica\u00e7\u00e3o.<\/li>\n\n\n\n<li class=\"translation-block\">Clique no separador <strong>Callbacks<\/strong>.<\/li>\n\n\n\n<li class=\"translation-block\">Selecione \u00abMeta\u00bb no menu suspenso \u00abCanais e Parceiros\u00bb. Introduza o \u00abID da aplica\u00e7\u00e3o Meta\u00bb <strong><\/strong> da sua aplica\u00e7\u00e3o e clique em <strong>\u00abGuardar\u00bb<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image495.png?ssl=1\" alt=\"image.png\" class=\"wp-image-13106\"\/><\/figure>\n\n\n\n<ol start=\"7\" class=\"wp-block-list\">\n<li class=\"translation-block\">Ativar o callback <strong>Meta Install<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image496.png?ssl=1\" alt=\"image.png\" class=\"wp-image-13107\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Como configurar campanhas de Otimiza\u00e7\u00e3o de Eventos de Aplica\u00e7\u00f5es (AEO) na Meta<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Executar campanhas com base em eventos padr\u00e3o<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Aceda ao Painel de Controlo do Tenjin, CONFIGURAR -&gt; APLICA\u00c7\u00d5ES, e selecione a sua aplica\u00e7\u00e3o para configurar o callback de eventos padr\u00e3o para a Meta.<\/li>\n\n\n\n<li class=\"translation-block\">Clique no separador <strong>Callbacks<\/strong>.<\/li>\n\n\n\n<li class=\"translation-block\">Selecione \u00abMeta\u00bb no menu suspenso \u00abCanais e Parceiros\u00bb. Introduza o \u00abID da aplica\u00e7\u00e3o Meta\u00bb <strong><\/strong> da sua aplica\u00e7\u00e3o e clique em <strong>\u00abGuardar\u00bb<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\" style=\"margin-left: 2em;\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"600\" height=\"258\" class=\"wp-image-16830\" style=\"width: 600px;\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/meta_6.png?resize=600%2C258&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/meta_6.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/meta_6.png?resize=300%2C129&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/meta_6.png?resize=1024%2C439&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/meta_6.png?resize=768%2C330&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/meta_6.png?resize=1536%2C659&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/meta_6.png?resize=18%2C8&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/meta_6.png?resize=360%2C155&amp;ssl=1 360w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li class=\"translation-block\">Clique em <strong>ADICIONAR EVENTOS<\/strong> e selecione <strong>Evento personalizado do Meta Manual<\/strong> callback.<\/li>\n\n\n\n<li class=\"translation-block\">Selecione o evento que pretende enviar para a Meta e associe-o a um dos eventos padr\u00e3o da Meta. Certifique-se de que j\u00e1 est\u00e1 a enviar este evento para a Tenjin. Clique em <strong>Guardar<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\" style=\"margin-left: 2em;\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"width: 500px;\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image497.png?ssl=1\" alt=\"image.png\"><\/figure>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li>Quando o Tenjin receber o evento personalizado, esse evento ser\u00e1 enviado para o Meta. Poder\u00e1 ent\u00e3o ver o evento no gestor de eventos <a href=\"https:\/\/business.facebook.com\/events_manager2\/overview\">p\u00e1gina<\/a> conforme se pode ver abaixo.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\" style=\"margin-left: 2em;\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"600\" height=\"446\" class=\"wp-image-15877\" style=\"width: 600px;\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/meta1.png?resize=600%2C446&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/meta1.png?w=1452&amp;ssl=1 1452w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/meta1.png?resize=300%2C223&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/meta1.png?resize=1024%2C762&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/meta1.png?resize=768%2C571&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/meta1.png?resize=16%2C12&amp;ssl=1 16w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/meta1.png?resize=360%2C268&amp;ssl=1 360w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<ol start=\"7\" class=\"wp-block-list\">\n<li class=\"translation-block\">If you are setting up a campaign for iOS 14.5+ using SKAdNetwork attribution, please set up SKAdnetwork configuration, by referring to our instructions <a href=\"https:\/\/docs.tenjin.com\/docs\/en\/skadnetwork-meta\" target=\"_self\">here<\/a>.<\/li>\n\n\n\n<li>Agora poder\u00e1 selecionar os eventos padr\u00e3o, conforme ilustrado abaixo, ao configurar uma estrat\u00e9gia de licita\u00e7\u00e3o para a sua campanha.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\" style=\"margin-left: 2em;\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"400\" height=\"302\" class=\"wp-image-15878\" style=\"width: 400px;\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/meta_2.png?resize=400%2C302&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/meta_2.png?w=1432&amp;ssl=1 1432w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/meta_2.png?resize=300%2C226&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/meta_2.png?resize=1024%2C772&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/meta_2.png?resize=768%2C579&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/meta_2.png?resize=16%2C12&amp;ssl=1 16w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/meta_2.png?resize=360%2C272&amp;ssl=1 360w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Realize campanhas com base nos seus pr\u00f3prios eventos personalizados<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Aceda ao Painel de Controlo do Tenjin, CONFIGURA\u00c7\u00c3O -&gt; APLICA\u00c7\u00d5ES, selecione a sua aplica\u00e7\u00e3o para configurar o callback manual de eventos personalizados para a Meta.<\/li>\n\n\n\n<li class=\"translation-block\">Clique no separador <strong>Callbacks<\/strong>.<\/li>\n\n\n\n<li class=\"translation-block\">Selecione \u00abMeta\u00bb no menu suspenso \u00abCanais e Parceiros\u00bb. Introduza o \u00abID da aplica\u00e7\u00e3o Meta\u00bb <strong><\/strong> da sua aplica\u00e7\u00e3o e clique em <strong>\u00abGuardar\u00bb<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\" style=\"margin-left: 2em;\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"width: 600px;\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image495.png?ssl=1\" alt=\"image.png\"><\/figure>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li class=\"translation-block\">Clique em <strong>ADICIONAR EVENTOS<\/strong> e selecione <strong>Evento personalizado do Meta Manual<\/strong> callback.<\/li>\n\n\n\n<li class=\"translation-block\">Selecione o evento que pretende enviar para a Meta e atribua um nome ao evento que pretende apresentar no Meta Ads Manager. Certifique-se de que j\u00e1 est\u00e1 a enviar este evento para a Tenjin. Clique em <strong>Guardar<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\" style=\"margin-left: 2em;\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"600\" height=\"343\" class=\"wp-image-16821\" style=\"width: 600px;\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/meta_5.png?resize=600%2C343&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/meta_5.png?w=1224&amp;ssl=1 1224w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/meta_5.png?resize=300%2C172&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/meta_5.png?resize=1024%2C586&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/meta_5.png?resize=768%2C439&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/meta_5.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/meta_5.png?resize=360%2C206&amp;ssl=1 360w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li>Quando o Tenjin receber o evento personalizado, esse evento ser\u00e1 enviado para a Meta. Poder\u00e1 ent\u00e3o ver o evento na p\u00e1gina do gestor de eventos, conforme ilustrado abaixo (pode ser necess\u00e1rio filtrar por tipo de evento no lado direito).<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\" style=\"margin-left: 2em;\"><img data-recalc-dims=\"1\" height=\"813\" width=\"1024\" decoding=\"async\" style=\"width: 600px;\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-18.png?resize=1024%2C813&#038;ssl=1\" alt=\"\"><\/figure>\n\n\n\n<ol start=\"7\" class=\"wp-block-list\">\n<li>Agora, ao configurar uma estrat\u00e9gia de lances para a sua campanha, poder\u00e1 selecionar os eventos personalizados, conforme ilustrado abaixo. (Nota: isto n\u00e3o se aplica \u00e0s campanhas iOS 14.5+. Para campanhas iOS 14.5+, consulte a sec\u00e7\u00e3o acima)<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\" style=\"margin-left: 2em;\"><img data-recalc-dims=\"1\" height=\"586\" width=\"1024\" decoding=\"async\" style=\"width: 400px;\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-47.png?resize=1024%2C586&#038;ssl=1\" alt=\"\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"has-text-color has-background has-link-color\" style=\"color:#055160;background-color:#cff4fc\">At least one standard event (non-install one) is required before you can run AEO campaigns based on custom events.<\/p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Como configurar campanhas de Otimiza\u00e7\u00e3o de Valor (VO) na Meta<\/h2>\n\n\n<p class=\"has-text-color has-background has-link-color\" style=\"color: #664d03; background-color: #fff3cd;\">Por favor, execute primeiro as campanhas AEO antes de iniciar as campanhas VO. <a href=\"https:\/\/www.facebook.com\/business\/help\/296463804090290?id=561906377587030\">Estes<\/a> s\u00e3o os requisitos para se poder realizar campanhas de VO.<br><br>\u2022 Valor das compras na aplica\u00e7\u00e3o: Gerou, pelo menos, 15 compras na aplica\u00e7\u00e3o atribu\u00eddas a cliques otimizados nos \u00faltimos 7 dias.<br>\u2022 Valor das impress\u00f5es de an\u00fancios na aplica\u00e7\u00e3o: Gerou, pelo menos, 15 impress\u00f5es de an\u00fancios na aplica\u00e7\u00e3o atribu\u00eddas a cliques, com, pelo menos, 2 valores distintos nos \u00faltimos 28 dias.<br>\u2022 Atualmente, a defini\u00e7\u00e3o de metas de ROAS s\u00f3 est\u00e1 dispon\u00edvel para compras na aplica\u00e7\u00e3o e impress\u00f5es de an\u00fancios no modelo Android.<\/p>\n\n\n<ol class=\"wp-block-list\">\n<li>Aceda ao Painel de Controlo do Tenjin, CONFIGURAR -&gt; APLICA\u00c7\u00d5ES, e selecione a sua aplica\u00e7\u00e3o para configurar o callback para a Meta.<\/li>\n\n\n\n<li class=\"translation-block\">Clique no separador <strong>Callbacks<\/strong>.<\/li>\n\n\n\n<li class=\"translation-block\">Selecione \u00abMeta\u00bb no menu suspenso \u00abCanais e Parceiros\u00bb. Introduza o \u00abID da aplica\u00e7\u00e3o Meta\u00bb <strong><\/strong> da sua aplica\u00e7\u00e3o e clique em <strong>\u00abGuardar\u00bb<\/strong>.<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Se estiver a otimizar as compras na aplica\u00e7\u00e3o, ative o callback Meta IAP<br><br><img data-recalc-dims=\"1\" height=\"89\" width=\"1024\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-16.png?resize=1024%2C89&#038;ssl=1\" alt=\"\"><\/li>\n<\/ol>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>Se estiver a otimizar as receitas dos an\u00fancios na aplica\u00e7\u00e3o, ative o callback de receitas de an\u00fancios da Meta<br><br><img data-recalc-dims=\"1\" height=\"85\" width=\"1024\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-17.png?resize=1024%2C85&#038;ssl=1\" alt=\"\"><\/li>\n<\/ol>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li class=\"translation-block\">Estes dados ser\u00e3o enviados \u00e0 Meta para otimiza\u00e7\u00e3o. Poder\u00e1 ent\u00e3o ver o evento na <a href=\"https:\/\/business.facebook.com\/events_manager2\/overview\" target=\"_self\">p\u00e1gina do Gestor de Eventos<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\">If you are setting up a campaign for iOS 14.5+ using SKAdNetwork attribution, please set up SKAdnetwork configuration, by referring to our instructions <a href=\"https:\/\/docs.tenjin.com\/docs\/en\/skadnetwork-meta\" target=\"_self\">here<\/a>.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container  accessibilityOn\" style=\"margin-top:0px;margin-bottom:15px;border:1px solid #e3dfdf38\" id=\"aab_accordion_fcaa6402_0\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\"><div class=\"aab__accordion_head aab_left_icon\" style=\"background-color:#e3dfdf38;border-top:none;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_heading aab_left_icon aab_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h4 class=\"aab__accordion_title\" style=\"margin:0\">Por que raz\u00e3o vejo uma discrep\u00e2ncia entre as instala\u00e7\u00f5es do Meta Dashboard e as instala\u00e7\u00f5es registadas pelo Tenjin?<\/h4><\/div><\/div><\/div><div class=\"aab__accordion_icon\" style=\"border:0px solid transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\" style=\"font-size:23px\"><\/span><\/div><\/div><div class=\"aab__accordion_body\" role=\"region\" style=\"display:none;border-top:1px solid #e3dfdf38;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_component\">\n<p class=\"wp-block-paragraph\">Please note that the reported installs on Meta&#8217;s dashboard and the installs Tenjin tracks for Meta can differ due to variations in attribution methodology. Meta may use modeled or aggregated data with different attribution windows. As a result, discrepancies in reported and tracked install numbers are common and typically range between 30-40%.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container  accessibilityOn\" style=\"margin-top:0px;margin-bottom:15px;border:1px solid #e3dfdf38\" id=\"aab_accordion_9e572293_2\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\"><div class=\"aab__accordion_head aab_left_icon\" style=\"background-color:#e3dfdf38;border-top:none;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_heading aab_left_icon aab_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h4 class=\"aab__accordion_title\" style=\"margin:0\">Quais s\u00e3o os dois tipos de callbacks de receitas publicit\u00e1rias do Meta?<\/h4><\/div><\/div><\/div><div class=\"aab__accordion_icon\" style=\"border:0px solid transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\" style=\"font-size:23px\"><\/span><\/div><\/div><div class=\"aab__accordion_body\" role=\"region\" style=\"display:none;border-top:1px solid #e3dfdf38;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_component\">\n<p class=\"wp-block-paragraph\"><strong>1. Receitas publicit\u00e1rias do Meta <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Predefini\u00e7\u00e3o, utilizada para todos os tipos de campanha. Envia dados relativos \u00e0s receitas publicit\u00e1rias para o ponto de fim AdImpression da Meta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"has-text-color has-background has-link-color\" style=\"color:#664d03;background-color:#fff3cd\"><em>Nota: No caso do iOS, a otimiza\u00e7\u00e3o do valor das receitas publicit\u00e1rias ainda se encontra em fase beta; por favor, contacte o seu gestor de conta da Meta para ativar esta funcionalidade.<\/em><\/p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Receitas de publicidade no Meta (como compras)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Envia dados relativos \u00e0s receitas publicit\u00e1rias para o ponto de fim \u00abPurchase\u00bb da Meta. Utilize este ponto de fim apenas quando estiver a executar campanhas VO mistas \u2013 ou seja, quando pretender enviar tanto dados relativos \u00e0s receitas publicit\u00e1rias como dados relativos \u00e0s compras no aplicativo (IAP) para o mesmo ponto de fim \u00abPurchase\u00bb.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Limiar de Privacidade Meta<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"has-text-color has-background has-link-color\" style=\"color:#055160;background-color:#cff4fc\">\nDe acordo com os requisitos de privacidade da Meta, os relat\u00f3rios completos da campanha estar\u00e3o dispon\u00edveis se for cumprida qualquer uma das seguintes condi\u00e7\u00f5es:<br><br>\n1. A campanha atinge o limiar m\u00ednimo de volume (<strong>&gt; 100 utilizadores \u00fanicos ou &gt; 100 instala\u00e7\u00f5es registadas<\/strong>), ou<br>\n2. A Meta\u2019s <strong>Os termos da AMM s\u00e3o aceites<\/strong> (podes aceit\u00e1-los <a href=\"https:\/\/developers.facebook.com\/advanced_mobile_measurement\/terms\">aqui<\/a>)<br><br>\nSe nenhuma das condi\u00e7\u00f5es for cumprida, a comunica\u00e7\u00e3o de dados poder\u00e1 ser limitada.<\/p>","protected":false},"excerpt":{"rendered":"<p>Tenjin is an official Meta MMP, enabling us to handle attribution for Facebook, Instagram and other Meta platforms. Meta Integration with Tenjin: A Step-by-Step Guide For iOS 14+ SKAdnetwork campaign setup with Tenjin, please see this page. Meta&#8217;s Aggregated Event Measurement(AEM) is a protocol that allows for measurement of web and app events from people&#8230;<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[98],"glossaries":[],"doc_tag":[],"class_list":["post-15508","docs","type-docs","status-publish","hentry","doc_category-channel-setup"],"acf":[],"year_month":"2026-07","word_count":1239,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"anurag","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/pt\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"Channel Setup","term_url":"https:\/\/tenjin.com\/pt\/docs\/category\/channel-setup\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meta Setup | Tenjin<\/title>\n<meta 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