{"id":15511,"date":"2026-02-20T07:06:13","date_gmt":"2026-02-20T07:06:13","guid":{"rendered":"http:\/\/anurag"},"modified":"2026-06-29T06:56:52","modified_gmt":"2026-06-29T06:56:52","password":"","slug":"difference-between-ad-mediation-ltv-and-ad-revenue-ltv","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/pt\/docs\/difference-between-ad-mediation-ltv-and-ad-revenue-ltv\/","title":{"rendered":"A diferen\u00e7a entre o LTV da media\u00e7\u00e3o publicit\u00e1ria e o LTV das receitas publicit\u00e1rias"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A Tenjin disponibiliza dois tipos de LTV para as receitas publicit\u00e1rias, e prevemos que possa haver alguma discrep\u00e2ncia devido \u00e0s diferen\u00e7as na forma como cada m\u00e9trica \u00e9 calculada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>LTV da media\u00e7\u00e3o publicit\u00e1ria<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Por cada impress\u00e3o de an\u00fancio, o seu fornecedor de media\u00e7\u00e3o enviar\u00e1 \u00e0 Tenjin um sinal a indicar o valor da oferta da rede vencedora.<\/li>\n\n\n\n<li>Em seguida, somamos estas receitas ao n\u00edvel das impress\u00f5es por utilizador e por canal de aquisi\u00e7\u00e3o de utilizadores\/campanha\/pa\u00eds.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>LTV das receitas publicit\u00e1rias<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>This method uses estimation based on app sessions provided by the Tenjin SDK. Each session from the same user in the same UA channel\/campaign\/country will be considered to have the same monetary value. <\/li>\n<\/ul>\n\n\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Pode saber mais sobre a diferen\u00e7a entre o LTV da media\u00e7\u00e3o publicit\u00e1ria e o LTV das receitas publicit\u00e1rias em <a href=\"https:\/\/tenjin.com\/pt\/blog\/how-to-calculate-revenue-for-in-app-advertising-iaa\/\" target=\"_blank\">aqui<\/a>.<\/p>\n\n\n\n<h2 id=\"predicted-ltv\" class=\"wp-block-heading\">LTV previsto<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O<em>&nbsp;N-Day \u2013 Total de pLTV (Media\u00e7\u00e3o publicit\u00e1ria + IAP)<\/em>&nbsp;gives you an early estimate of how much revenue (Ad Mediation Revenue + IAP Revenue) your users are likely to generate within 30 days of install. It uses Tenjin&#8217;s machine learning models to combine ad and in-app purchase trends into a single, easy-to-read prediction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O LTV previsto ajuda-o a tomar decis\u00f5es mais r\u00e1pidas e inteligentes, sem ter de esperar que os dados completos da coorte estejam dispon\u00edveis. Utilize-o para prever o ROAS, avaliar o desempenho das campanhas em todos os canais e reatribuir or\u00e7amentos antecipadamente, de forma a maximizar os seus retornos.<\/p>","protected":false},"excerpt":{"rendered":"<p>Tenjin provides two types of LTV for Ad revenue, and we expect some level of discrepancy due to how each metric is calculated differently. Ad Mediation LTV Ad Revenue LTV You can learn more about the difference between Ad Mediation LTV and Ad Revenue LTV from here. Predicted LTV The&nbsp;N-Day All pLTV (Ad Mediation +&#8230;<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[161],"glossaries":[],"doc_tag":[],"class_list":["post-15511","docs","type-docs","status-publish","hentry","doc_category-ad-revenue"],"acf":[],"year_month":"2026-07","word_count":99,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"anurag","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/pt\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"Ad Revenue","term_url":"https:\/\/tenjin.com\/pt\/docs\/category\/ad-revenue\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Mediation LTV vs Ad Revenue LTV | Tenjin<\/title>\n<meta name=\"description\" content=\"A clear comparison of Ad 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